BÀI TẬP TIẾNG ANH: BUSINESS ENGLISH - TMU TOPIC: MARKETS

BUSINESS ENGLISH - TMU
TOPIC:
MARKETS
SECTION 1 VOCABULARY AND GRAMMAR
PART I VOCABULARY
1. We’d prefer to invest in a ………..because it is small but often makes good money.
A. niche
B. mass
C. declining
D. mature
2. To have successful marketing you must………..market research to get some information
about customers’ needs.
A. make
B. enter
C. do
D. produce
3. Selling holiday abroad is a/an …………… market because more and more people spend
their holidays in a foreign country.
A. unprofitable
B. growing
C. mature
D. declining
4. Pepsi-Cola is a ……….product. It sells to large number of people.
A. mass
B. small
C. new
D. luxury
5. He purchased a new car last month, because his old car has been broken. The underlined
word means…
A. sold
B. bought

C. brought
D. gave
6. Our target customers should be working people aged 25 – 40. I am sure that is the
best……………of the market for our new product.
A. segment
B. share
C. group
D.
part
7. Product, place price and……………are the “4 Ps” principle of the market marketing
strategy.
A. promotion
B. profit
C. production
D.
presentation.
8. The time at which a company get high sales is call……………
A. a decline
B. a boom
C. a profit
D.
a target
9. Autotech is a manufacturer of car part. The underlined word means……………
A. buyer
B. seller
C. supplier
D.
producer
10. The Board of Directors decided to ……………product price by 5%.
A. rise

B. raise
C. high
D. take
11. Pearl Cosmetics sells in a/an……….market. these products are high quality and
expensive.
A. big
B. niche
C. luxury
D.
competitive
12. Catfish is our country’s ……………product. We sell a lot of abroad them.
A. import
B. home
C. local
D.
export
13. there are few opportunities to develop your market share in a ……………market.
A. mature
B. developing
C. growing
D. home
14. Advertisers do not pay attention to people over 50. They …………… this group.
A. forget
B. miss
C. ignore
D.
promote
15. Coca-Cola Ireland organized a big marketing ……………in its history to introduce a new
energy drink called BPM Energy.

A. mix
B. activity
campaign(chiến dịch)

C. development

D.

PART II: GRAMMAR
1. A lot of models come to my beauty salon. The……………one is a model from Italy.
A. nice
B. nicer
C. nicest
D. most
nice
2. You should be……………when doing business with Russia as it takes them a long time
……………decisions.
A. patient/make
B. impatient/to make C. patient/to make
D. impatient/make
3. My little brother is ……………than me.
A. 10 year young
B. 10 years younger
C. 10 year younger
D. younger
10 year
4. I’m not satisfied…………… their service. I do not think I will come back there later.
A. to
B. of

C. about
D.
with
5. We are really looking forward ……………from you.(look forward to sth/doing sth)
A. hearing
B. hear
C. to hearing
D. to hear
6. They are changing a……………road into a……………highway.
A. single-lane/ 8 lane B. single-lanes/8 lanes
C. single-lane/8 lanesD. single-lanes/8 lanes
7. I really like Wilson’s clothes. The designs are…………… professional and the materials
are……………than clothes in high-street shops.
A. more/better
B. as/better
C. more/as good
D. the best/
good
8. Pl 2000 weighs 120grams. XR 3000 is 110 grams heavy. XR 3000 is……………lighter
than PL 2000.
A. bit
B. a bit
C. much
D. a lot of
9. Can you help us……………our service better. Please answer the questionnaire and return
it to the front desk.
A. make
B. to make
C. making
D. of

making
10. Our company finds it difficult ……………into new market
A. break
B. to break
C. breaking
D. to
breaking
11. We are pleased to say that this year, we have increased our market share……………5%.
Now our market share is 25%.
A. by
B. to
C. in
D. with
12. we are waiting ……………to enter new markets.
A. to opportunities
B. for opportunities C. opportunities
D. with
opportunities
13. I think we have spent too much …………market research. We should save money for
other activities.
A. on doing
B. to do
C. to doing
D. on do
14. This year, our business is …………than last year.
A. more quieter
B. quiet
C. quieter
D. more
quiet

15. You had better………… hard in order to be promoted.
A. to working
B. work
C. working
D. to work
16. Sales this month are a bit better…………they were last month.


A. then
B. as
C. that
D. than
17. The rate of unemployment was…………last year than this year.
A. worse
B. bad
C. the worst
D. worst
18. The government is going to change single-lane roads …………eight-lane highways.
A. with
B. for
C. into
D. to
19. Before negotiation, I advise you…………well-prepared because if you want to make
good impression on your partners.
A. being
B. to
C.
be
D. to be
20. I am dealing…………a lot of paper work at the moment so I do not have any free time.

A. at
B. with
C. to
D. of
SECTION 2: READING
Read the following passages and answer the questions below
Passage A
The British Broadcasting Corporation (BBC) is the major broadcasting and internet provider
in the United Kingdom. The company operates four noncommercial television networks, five
national radio channels, one cable networks, digital channels, and an online new service, in
Britain.
What is more, the BBC is perhaps the most influential and dominant media presence in the
world. Its shortwave broadcasts and BBC World Service television broadcasts are receivable
internationally. The BBC website offers news and entertainment programming in 43
languages and in every type of web-deliverable medium. It even provides English language
lessons.
Begun more than 70 years ago by royal decree, the BBC is supported by generous
government subsidies derived from fees paid by television set owners. The BBC so
dominates the internet and broadcast media in the UK that it has recently become the object
of protests by commercial media companies, who complain that the government’s funding
represents unfair competition.
1. Where is the British Broadcasting Corporation located?
The British Broadcasting Corporation located in the United Kingdom
2. How many noncommercial television networks does it operate?
four noncommercial television networks …
3. What can internet reader search from BBC website?
… news and entertainment programming
4. Who is the BBC supported by?
…… the BBC supported by generous government
5. Why have some commercial media companies protested against the BBC?

Passage B
Founded in 1923, Ketchum is an advertising leader today, with 240 offices around the word.
In 2004, its U.S operations underwent some serious activities, combining the Los Angeles


and San Francisco offices to create Ketchum West, the Attlanta and Dallas office to create
Ketchum South, and the Chicago and Pittsburge offices to create Ketchum Midwest.
In 2005, the corporate, health care, food and nutrition, brand marketing and entertainment
practice areas performed especially well. The firm has 231 account wins globally that year,
including Best Buy, IBM, Kodak…. Of the firm’s 50 largest accounts, 38 increased spending
in 2005. 40% of the money Ketchum makes is from international and inter-practice accounts.
The agency has 5 key practice areas around the globe: the corporate, health care, food and
nutrition, brand marketing and technology. In 2006, the company launched Emanate, a
communication agency using emotion-based methodologies.
6. What does Ketchum specialize in?
………………………………………………………………………………………
7. What division was created after the combination of the Atlanta and Dallas offices?
………………………………………………………………………………………
8. How did Ketchum’s health care practice area perform in 2005?
………………………………………………………………………………………
9. What are Ketchum’s key practice areas around the world?
………………………………………………………………………………………
10. What was the company’s business activity in 2006?
………………………………………………………………………………………


SECTION 3 WRITING
Part 1: Make all the changes and additions necessary to produce sentences from given
sets of words or phrases
1. How/ you/ travel/ work?

……………………………………………………………………………………….
2. There/5 function rooms/ there/ table/ five chairs/ each room.
……………………………………………………………………………………….
3. I/ not see/ John/ he/ move/work/ New York.
……………………………………………………………………………………….
4. How long/ it/ take/ get/ here/ your office/?
……………………………………………………………………………………….
5. There/ be not/ fitness centre/ the Victoria Hotel.
……………………………………………………………………………………….
6. How often/ you/ visit/ clients/?
……………………………………………………………………………………….
7. We/ need/ have/ meeting/ this afternoon/?
……………………………………………………………………………………….
8. It/ be/ great/ air-port. You/ never/ wait/ your luggage.
……………………………………………………………………………………….
9. She/work/accountant/foreign company.
……………………………………………………………………………………….
10. Our company/employ/more/ 200 workers/year.
……………………………………………………………………………………….
11. I/ like/travel/because/I/love/meet/new people.
……………………………………………………………………………………….
12. There/ printer/two telephones/my office.
……………………………………………………………………………………….
Part 2: Rewrite the sentences in the way that they have same meaning with the given ones
1. He is much more efficient than his colleagues.
His colleagues …………………………………………………………………………………..
2. Vietnam has been the most peaceful country in the Southeast Asia.
No country…………………………………………………………………………………..
3. She is forty years old now, and my sister is twenty years old.
She is twice…………………………………………………………………………………..

+4. He forgot to turn off all the lights and electricity devices before leaving office.
He didn’t…………………………………………………………………………………..
5. “I think you should go by train”, he told us.
He advised…………………………………………………………………………………..
6. I prefer going out to distress to staying at home.
I would rather…………………………………………………………………………………..
7. Although his leg was broken, he still managed to go to the company to attend an important
event.
Despite…………………………………………………………………………………..
8. I like black coffee, but I like milk coffee even more.
I prefer…………………………………………………………………………………..


9. I will forgive you if you promise not to do that again.
Unless…………………………………………………………………………………..
10. I haven’t seen him for many years.
It is …………………………………………………………………………………..