Flogging Design: Daily Disasers Best Practice in Online Shop Design

Flogging
Design
Perth, Australia November 2009
Daily Disasers & Bes Practice
in Online Shop Design
Matt Balara Edge of the Web 2009 Flogging Design
?
Heyyyy!
10 Easy
Steps to
Sleaze!
Photo by LexnGer />I want my
MBP!
Cartoon by Bill McLemore
graphic
designer
Photo by Julian Bleecker />Hi!
IxD
UXD
ID
Designer
Matt Balara Edge of the Web 2009 Flogging Design
Know Your
Shoppers
Who are we designing for?
Browser
Questor
Blow-in
Socialite
Matt Balara Edge of the Web 2009 Flogging Design
The

Browser
“I’m just looking.”
The Browser
Photo by Emily Webber />Is
this
you?
Photo by galaygobi />Is
this
you?
Photo by specialkrb />Is
this
you?
Design by Dustin Curtis
Photo by sevensixfive />navigation
Compact & simple
Compact & simple
Strict categories vs. multiple pathways
Strict categories vs. multiple pathways
plush toy dress-up action figure
Strict categories vs. multiple pathways
Strict categories vs. multiple pathways
plush toy
ages 3–6
Animal Alley
dress-up
ages 6–10
Hello Kitty
action figure
ages 8–12

movie toy
Twilight
top rated