You’re the Youth: The Future of Democracy - Case study
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You’re the Youth: The Future of Democracy™
Presented By: Allison Nold
Let’s start at the beginning.
© Copyright 2010 You’re the Youth: The Future of Democracy™
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Let’s start at the beginning.
What is a Democracy?
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De•mo•cra•cy
A form of government to where power is vested in 1
exercised directly by the people or by their representative.
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Who is “The Youth”?
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The largest 1 most diverse
demographic in the United States.
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The largest 1 most diverse
demographic in the United States.
18-29
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The largest 1 most diverse
demographic in the United States.
18-29
44 Million
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The largest 1 most diverse
demographic in the United States.
18-29
21% of the Electorate
44 Million
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Multi-taskers,
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Multi-taskers, digital natives
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Multi-taskers, digital natives
1 super-communicators
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93% have cell phones
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93% have cell phones
90% are consumers of content on the web
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93% have cell phones
90% are consumers of content on the web
88% are online regularly
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93% have cell phones
90% are consumers of content on the web
88% are online regularly
73% participate in social media
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“The youth incorporate digital media into their
lives at a faster rate than any other generation.
All generations adopt devices and internet
technologies, but the youth are Net natives.”
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So what’s the problem?
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There is a generation gap
between the youth 1 politics.
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There is a generation gap
between the youth 1 politics.
Civic education remains largely a textbook
based experience.
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There is a generation gap
between the youth 1 politics.
Civic education remains largely a textbook
based experience. Boring!
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Political websites that do exist are often:
Not Interactive
Irrelevant
Unattractive
Unreliable
Content Heavy
Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive
Irrelevant
Unattractive
Unreliable
Content Heavy
Biased
Inaccessible
© Copyright 2010 You’re the Youth: The Future of Democracy™
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Political websites that do exist are often:
Not Interactive
Irrelevant
Unattractive
Unreliable
Content Heavy
Biased
Inaccessible
© Copyright 2010 You’re the Youth: The Future of Democracy™
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Political websites that do exist are often:
Not Interactive
Irrelevant
Unattractive
Unreliable
Content Heavy
Biased
Inaccessible
© Copyright 2010 You’re the Youth: The Future of Democracy™
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