Giving as a Strategic Tool: Short guide

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W W W . S T R A T E G Y of G I V I N G . C O M
GIVING
STRATEGIC
TOOL
as a
B Y M I I K K A L E I N O N E N
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W W W . S T R A T E G Y of G I V I N G . C O M
Givinginitiatesamovement.
Acompanythathas
generatedmovement
intherecipientscanthen
directthisenergy.
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W W W . S T R A T E G Y of G I V I N G . C O M
Acompanythatgives
canquiteliterallyget
theworld’sresources
toworkforitsbenefit.
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W W W . S T R A T E G Y of G I V I N G . C O M
BUT WHAT IS
GIVING?
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W W W . S T R A T E G Y of G I V I N G . C O M
Giver Receiver
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W W W . S T R A T E G Y of G I V I N G . C O M
Giving
isdividedintwo

consecutive
processes.
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GIVING
PROCESS
W W W . S T R A T E G Y of G I V I N G . C O M
GIVING
PROCESS
REDEMPTION
PROCESS
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Bothofwhichcan
befurtherdivided
intotwoparts.
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Thefirstpartingiving
isthemostdistinctandthe
mostvisible.Atthesame
time,itisthehardest.
W W W . S T R A T E G Y of G I V I N G . C O M
Givingprocessis
onlyactualized
whenthereceiver
acceptsit.
W W W . S T R A T E G Y of G I V I N G . C O M
Receivingagiftalways
triggersamotion
inthereceiverthatignites
theredemptionprocess.
W W W . S T R A T E G Y of G I V I N G . C O M

Giverneedstobeready
toreceiveandutilize
thesurfacedmotion,
whateveritsform.
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W W W . S T R A T E G Y of G I V I N G . C O M
Howcanthisbe
turnedinto
astrategy?
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W W W . S T R A T E G Y of G I V I N G . C O M
Think
backwards.
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W W W . S T R A T E G Y of G I V I N G . C O M
Y
Howarewehopingto
changethethinkingor
behaviorofthereceiver?
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Z
Whatdoesthe
receiverwant?
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X
Whatdoweneedtogive
togettheresultsweare
lookingfor?
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Simply

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W W W . S T R A T E G Y of G I V I N G . C O M
Themotiongenerated
inthereceiver
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Themotiongenerated
inthereceiver
Theneedsof
thereceiver