Pestel template by Hoang Anh Duy

PESTLE

A PESTLE Template:
Area being reviewed
Political

Factor:

Is factor positive or
negative?
P–N
P–N
P–N
P–N

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Economic

P–N
P–N
P–N
P–N

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Social

P–N
P–N
P–N
P–N

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Technological

P–N
P–N
P–N
P–N

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Legislative

P–N
P–N
P–N

P–N

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Environmental

P–N
P–N
P–N
P–N

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Then, give conclusions of opportunities and threats from these above analysis.

Remember this is only a tool. Call it what you like – use whatever factors you feel are appropriate.
Other variations include:
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PEST analysis (STEP analysis) - Political, Economic, Sociological, Technological
PESTLE/ PESTEL analysis- Political, Economic, Sociological, Technological, Legal, Environmental
PESTEL analysis- Political, Economic, Sociological, Technological, Environmental, Labour (Labor) related
PESTLIED analysis- Political, Economic, Social, Technological, Legal, International, Environmental,
Demographic
STEEPLE analysis – Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical
SLEPT analysis – Social, Legal, Economic, Political, Technological
STEPE analysis – Social, Technical, Economic, Political, and Ecological
ETPS analysis – Economic, Technical, Political and Social

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