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Ministry of Agriculture & Rural Development

CARD PROJECT REPORT

030/06 VIE

Developing a strategy for enhancing the competitiveness of rural
small and medium enterprises in the agro-food chain: the case of
animal feed

MS10:
Project Completion Report









August 2010

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Table of Contents

1. Institute Information ___________________________________________________ 2
2. Project Abstract _______________________________________________________ 3


3. Executive Summary ____________________________________________________ 3
4. Introduction & Background _____________________________________________ 4
5. Progress to Date _______________________________________________________ 5
5.1 Implementation Highlights ________________________________________________ 5
5.2 Smallholder Benefits______________________________________________________ 7
5.3 Capacity Building ________________________________________________________ 8
5.4 Publicity________________________________________________________________ 8
5.5 Project Management _____________________________________________________ 8
6. Report on Cross-Cutting Issues___________________________________________ 9
6.1 Environment ____________________________________________________________ 9
6.2 Gender and Social Issues __________________________________________________ 9
7. Implementation & Sustainability Issues ___________________________________ 10
7.1 Issues and Constraints ___________________________________________________ 10
7.2 Options________________________________________________________________ 10
7.3 Sustainability___________________________________________________________ 10
8. Next Critical Steps ____________________________________________________ 10
9. Conclusion __________________________________________________________ 10
10. APPENDIX I ______________________________________________________ 12
11. APPENDIX II _____________________________________________________ 13

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1. Institute Information
Project Name
Developing a strategy for enhancing the
competitiveness of rural small and medium
enterprises in the agro-food chain: the case
of animal feed
Vietnamese Institution
Institute of Policy and Strategy for

Agriculture and Rural Development
Vietnamese Project Team Leader Dr Nguyen Do Anh Tuan
Australian Organisation
University of Western Australia
Australian Personnel
Ms Sally Marsh, Dr Donna Brennan,
Professor John Pluske, Dr Greg Hertzler (left
UWA in Jan 2008), Dr Jo Pluske
Date commenced
1
st
May 2007
Completion date (original)
30
th
April 2009
Completion date (revised)
30
th
April 2010
Reporting period
1
st
November 2008 – 30
th
June 2010
Contact Officer(s)
In Australia: Team Leader
Name:
Ms Sally Marsh

Telephone:
+61 8 6488 4634
Position: Research Assistant
Professor
Fax: +61 8 6488 1098
Organisation
University of Western
Australia
Email:


In Australia: Administrative contact
Name:
Ms Erica Hodgson
Telephone:
+61 8 6488 1757
Position:
School Manager
Fax:
+61 8 6488 1098
Organisation
Agricultural and
Resource Economics,
University of Western
Australia
Email:

In Vietnam
Name:
Ms. Nguyen Thi Thinh

Telephone:
+84-4-37282551
Position:
Researcher – Market Analysis
Unit
Fax:
+84-4-37280489
Organisation
Center for Agricultural Policy –
Institute of Policy and Strategy
Email:


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for Agriculture and Rural
Development (CAP-IPSARD)
2. Project Abstract



















3. Executive Summary
The research work and documentation of the project have been successfully
completed. Project activities during the 20 months since October 2009 to project
completion included:
• completion of analysis of the feedmill survey data, and writing a report of the
descriptive statistics from the survey data (first draft finished in January 2009);
• development of further survey questions specific for livestock producers, and
implementation of this survey in November and December 2008;
• data entry, cleaning and analysis of the survey data from livestock producers
and incorporating these results into a report;
• updating secondary data for the research reports;
• research for and writing of a report exploring the policy role of IPSARD/CAP;
• training for two CAP staff at UWA in August 2009 for 3 weeks;
• stakeholder workshops held in Hanoi (December 2009) and Ho Chi Minh City
(January 2010) to discuss results and invite comment;
• completion of a Training Manual based on the project activities; and
• writing of policy briefs for a final project workshop in Hanoi (May 2010) with
a policy focus.

Documents submitted to the CARD office in this period include:
• Two detailed reports on the research work:
o Small-Medium Enterprises in the Livestock Feed Sector in Vietnam:
Vol I Livestock feed production; and
The objectives of this project were to: 1) Build capacity at IPSARD in agricultural marketing
research, specifically the value chain, industrial organization and production economics; 2)

Understand the role and performance of SMEs in the animal feed sector in other countries and
draw lessons for Vietnam; 3) Provide a quantitative assessment of the factors affecting the
competitiveness of the animal feed industry in Vietnam; and 4) Provide policy recommendations
to the government with regard to the efficiency of firms operating in the livestock feed sector, and
provide advice to SMEs competing in the livestock feed sector. Standard agricultural economics
techniques were used to quantify the characteristics of the animal feed industry, and to identify
issues and opportunities for small enterprises in the animal feed supply chain. Two project
research reports have been completed, documenting the results of the research assessing the
factors affecting the competitiveness of SMEs in the livestock feed sector, and the use of
industrial feed by livestock producers. Four policy briefs have been completed with
recommendations from research results on the topics: Quality Control, Competitiveness of SMEs,
Constraints facing SMEs, and Use of Feed. The capacity assessment demonstrated that there were
positive impacts of the project on capacity of IPSARD/CAP staff, and a Training Manual has been
completed.

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o Small-Medium Enterprises in the Livestock Feed Sector in Vietnam:
Vol II Feed use by pig and chicken livestock producers.
• A Training Manual based on the research work undertaken.
• A Policy Pathways Report outlining the role of IPSARD/CAP in policy
formulation.
• A report of the project’s impact on capacity of IPSARD/CAP staff based on
benchmark and end-of-project assessments.
• Four policy briefs based on the research work:
o Quality control in the livestock feed sector in Vietnam;
o Competitiveness of small-medium enterprises in the livestock feed
production sector in Vietnam;
o Constraints facing small-medium enterprises in the livestock feed
production sector in Vietnam; and
o Use of industrial and mixed feed by livestock producers in Vietnam.


4. Introduction & Background
The underlying aim of this project was to investigate the circumstances under which
SMEs in Vietnam can operate at an efficient level and compete with other firms or
not, especially in the context of the globalization process. This project seeks to gain
benefit from Australian collaboration in designing methodology that can be used in
ongoing work at IPSARD. In this study the animal feed industry is being used as a
case study, but the methods and lessons learned will be applicable in other areas of
agricultural marketing. The proposed training and supervised research exercises will
provide the IPSARD/MARD with a suitable methodology for ongoing work in
quantitative policy analysis. The research approach used in the project has been
captured in a Training Manual.

The project was carried out using a combination of training courses, and supervised
research exercises combining collection of secondary data, field work, analysis and
synthesis of findings in reports and policy briefs. Training focussed on building skills
and experience in market analysis, including value chain analysis, production
economics, industrial organisation and analytical techniques. Field work was
undertaken in seven provinces incorporating the three regions (Mekong Delta, South
East region and Red River Delta) to cover a broad cross section of performance of
animal feed enterprises. Local stakeholders were involved throughout the process, and
findings communicated through workshops held in Hanoi and Ho Chi Minh City.

Specific activities and outputs under the project objectives included:
Objective 1
: Build capacity at IPSARD agricultural marketing research, specifically
in analysis of the value chain, industrial organisation, and production economics
• Training workshops at IPSARD on survey and data collection techniques; and
market analysis, including value chain analysis, production economics, and
industrial organisation.

• Training on data management techniques including: data entry in Microsoft
Access, data cleaning in Stata, techniques in Microsoft Excel and Word.
• On-the-job training for IPSARD staff on assessment of competitiveness of SMEs
and other firms in the Vietnamese animal feed value chain.

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• Development of a manual on how to conduct a study of competitiveness of SMEs
that can be used in other studies to be implemented by IPSARD in the future.
Objective 2
: Understand the role and performance of SMEs in the animal feed sector
in other countries
• Desk-top literature search and review of the nature, experiences and lessons of the
animal feed industries in other countries, and the role of SMEs in the animal feed
sector globally.
• A study tour to Thailand to assess the organization of the livestock feed sector,
and its applicability to Vietnam.
Objective 3
: Provide a quantitative assessment of the factors affecting the
competitiveness of the animal feed industry in Vietnam
• Collection of secondary data to provide an up-to-date assessment of the animal
feed industry in Vietnam, and, opportunities and challenges facing the sector.
• Detailed surveys of livestock feed enterprises and livestock producers conducted
in three regions to examine the value chain of the animal feed industry including
an assessment of characteristics and costs of production, the nature of information
and product flow, quality control standards and processes.
• Compilation of two detailed reports on the research work: Small-Medium
Enterprises in the Livestock Feed Sector in Vietnam: Vol I Livestock feed
production and Vol II Feed use by pig and chicken livestock producers.
Objective 4
: Provide policy recommendations to the government with regard to the

efficiency of firms operating in the livestock feed sector, and provide advice to SMEs
in the sector.
• Four policy briefs were written on the topics:
o Quality control in the livestock feed sector in Vietnam;
o Competitiveness of small-medium enterprises in the livestock feed
production sector in Vietnam;
o Constraints facing small-medium enterprises in the livestock feed
production sector in Vietnam; and
o Use of industrial and mixed feed by livestock producers in Vietnam.
These policy briefs were presented and discussed at a workshop held in Hanoi in
May 2010.
• Workshops were held in Ho Chi Minh City in January 2010 and Hanoi in
December 2009, to report and discuss the findings of the research work with local
stakeholders and with policy makers.

5. Progress to Date
5.1 Implementation Highlights
Implementation highlights since October 2008 include:

Implementation of the livestock producer surveys:
A survey of pig and chicken producers was conducted as part of the overall project.
The main objective of this producer survey was to get overall information on
production characteristics of livestock producing households, and more importantly,

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detailed information on feed use. Pig and chicken households were selected for the
survey as these are the two most important livestock species in Vietnam in terms of
meat production.
The survey instrument was developed and piloted before being implemented during
November and December 2008 in six of the same seven provinces where the feed mill

survey was conducted: Ha Noi and Hung Yen in the north, and Binh Duong, Dong
Nai, Long An and Tien Giang in the south. In total, 300 livestock producing
households were surveyed: 50 households were interviewed in each province and
these were almost equally divided between chicken and pig producing households.
The sampling design for the 300 livestock producing households was based on the
VHLSS 2006 framework, so that it would be representative of the overall production
situation. Within each province, the aim was to interview 25 households producing
chickens and 25 producing pigs. With consultation from the Livestock Division of
provincial Departments of Agriculture and Rural Development (DARDs), we selected
one of the biggest livestock producing districts in each province. From that district,
selection was narrowed to about four communes listed in the framework of VHLSS
2006 and having large numbers of households involved in chicken/pig production.
However, in many cases we did not find enough households on the VHLSS 2006 list,
as some of them at the survey time were no longer involved in livestock production,
or were too distant to be surveyed because of our time and budget constraints. Instead,
additional households were selected randomly for the survey, given their expected
similarity to other producers in the survey sites.
During the scoping activities carried out for the study, it became apparent that small
scale livestock producers were often regarded as those who usually use raw combined
feeds, low-protein materials (sometimes with contaminants), lacked adequate quality
control and had poor equipment. On the contrary, large scale livestock producers were
thought to mainly use industrial feed for their livestock. It is difficult to conclude
which feeding pattern is more economical for households, as the cost paid for more
expensive industrial feed may or may not be covered by reduction in the length of
time the stock are raised (that is, greater feed efficiency).
Therefore, in this study, the aim was to gain a deeper insight into feed use by different
types of households in terms of scale, region, and breed type raised. It was hoped that
these insights would provide some useful suggestions for SMEs in the feed production
sector to survive in the competitive livestock feed market.
The research therefore focused on answering the following questions:

• How different is the livestock production system and production infrastructure
between households by scale and region?
• Are the marketing chains used for input procurement and output distribution
by household types different?
• How do households differ with regard to feed use: industrial versus
raw/combined feed, Feed Conversion Ratios, feed cost per kg liveweight gain?
• How does production cost and profit vary between livestock household
groups?
• Is there an opportunity for small and medium producers to directly access feed
mills, especially SMEs?

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The survey of feed mills looked at the supply of industrial livestock feeds, whereas
this survey looked at the demand for animal feed. Results obtained on production and
selling patterns, characteristics of livestock producing households and most
importantly, their use of both industrial and raw feeds were analysed separately by
production scale and region. The information not only provides data on overall
livestock production in Vietnam, but also helps make the link between feed providers
(mills) and feed users (producers). Thus we have some basis for policy
recommendations for small-medium feed mill enterprises in their dealings with both
small-medium and larger livestock producers.

Completion of the data analysis and writing of the research reports:
During the reporting period the data cleaning and analysis of information collected
from both the feedmill and producer surveys were completed by the CAP team, under
the guidance of Dr Brennan and Ms Marsh. Two research reports were written
collaboratively and revised after stakeholder workshops held in December 2009 and
January 2010.
Final versions of the Reports were submitted to the CARD office in June 2010 as part
of Milestone 8:

• Small-Medium Enterprises in the Livestock Feed Sector in Vietnam: Vol I
Livestock feed production and
• Small-Medium Enterprises in the Livestock Feed Sector in Vietnam: Vol II Feed
use by pig and chicken livestock producers.

Visit to UWA for training by CAP staff:
In August 2009, two CAP staff visited UWA for 3 weeks to undergo intensive
training in data analysis and report writing. This is discussed in more detail under
Section 5.3, Capacity Building.

Stakeholder workshops held in Ho Chi Minh City and Hanoi to communicate results:
Stakeholder workshops to communicate results from the draft research reports were
held in Hanoi in December 2009, and Ho Chi Minh City in January 2010. Ms Marsh
attended the workshop in Hanoi. Discussion at both workshops was lively, and
following the workshops the reports were revised in line with feedback from
stakeholder participants. Summaries of the participants and discussions are provided
in Appendices I (Hanoi workshop) and II (Ho Chi Minh City workshop).

Final policy workshop held in Hanoi:
A final project workshop was held in Hanoi on May 21
st
2010. The focus of the
workshop was to present and discuss the 4 policy briefs. Around 25 participants
attended the workshop and once again discussion was animated. Detail about
workshop participants and the discussion was provided to the CARD office in the
response to the appraisal for Milestone 8.
5.2 Smallholder Benefits
At this end of the project it is difficult for us to identify smallholder benefits, but this
remains a likely impact of the project in the medium to long term, through increased
efficiency and competitiveness, and better quality control, in the livestock feed sector.


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The project identified clear strategies for competitiveness of SMEs in the sector, and
these have been documented in the project reports and policy briefs. The data from
this project has been very useful in the agriculture sector modeling efforts being
conducted for ACIAR project AGB 2005-113 (Structural adjustment implications of
trade liberalisation in Vietnam), and this too is expected to have positive impacts for
small holder agriculture in the long term.

5.3 Capacity Building
During this reporting period, the hands-on training at CAP in Hanoi provided by Dr
Brennan and Ms Marsh focussed on data cleaning, data analysis and report writing.
In August 2009, two CAP staff (Pham Thi Lien Phuong and Nguyen Thi Thinh)
visited UWA for 3 weeks to undergo intensive training in data analysis and report
writing. This visit provided these two young researchers with an opportunity to
experience the working life and facilities at UWA, and participate in a seminar, meet
with staff in the School, as well as focus on the project work. A schedule of the
activities during the 3 week visit is attached as Appendix III.

A Training Manual was compiled by Dr Brennan and Ms Marsh and submitted as part
of Milestone 9. This documents the methodology used in the project, and includes
material from training courses conducted during the project. Ms Phuong and Ms
Thinh also contributed material to the Training Manual.
5.4 Publicity
Workshops held during this reporting period have helped to publicise the project
work. Documents distributed at these workshops included:
• summaries of the two project research reports;
• powerpoint presentations outlining the research results; and
• four policy briefs (at the final workshop).


A seminar on the project results was given at the School of Agricultural and
Resource Economics (SARE) at UWA in August 2009.

A discussion was given at CAP in December 11 2009 before the stakeholder
workshop held in Hanoi to review the project results and fix presentation contents
5.5 Project Management
Dr Donna Brennan returned to Australia from Hanoi in December 2008 and took
maternity leave from January to May 2009 inclusive. This put pressure on project
completion, as her input was essential for the completion of Milestones 8 and 9. Dr
Brennan was also unable to travel to Vietnam to participate in the stakeholder
workshops and project completion workshop. One trip originally budgeted for Dr
Brennan was used by Ms Marsh to enable her to attend the final project workshop in
May 2010 (and work with the team in Hanoi prior to this).

Because of the late start up to the project, Ms Marsh had an existing contract with
UWA to employ her on the CARD project (at 20%) through to end September 2009.
Following that date, Ms Marsh worked on the project partly in her own time and

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partly in an “in-kind” capacity funded by the School of Agricultural and Resource
Economics.

As previously indicated, options for in-kind assistance from the School of
Agricultural and Resource Economics (SARE), following the departure of Dr Greg
Hertzler, proved difficult to identify. Both Dr Brennan and Ms Marsh have provided
more than their budgeted time input to the project, which has assisted with the
provision of the technical assistance and training that is required.

Ms Pham Tuyet Mai left CAP in January 1
st

2009 and her key role in the project was
competently taken on by Ms Pham Thi Lien Phuong.

As of August 4 2010, Milestones 8 and 9 have been submitted and accepted by the
CARD office.
6. Report on Cross-Cutting Issues
6.1 Environment
The research work found that environmental issues and concerns were not high
priority issues or constraints of livestock feed enterprises. This is likely to be a
reflection of inadequate implementation of environmental legislation. Feed enterprises
did identify access to land as a major constraint, and this may put pressure on their
ability to meet environmental considerations (e.g. location away from residential
areas).

Similarly, environmental issues and concerns were not identified as key issues by
livestock producers. However, during the survey work, the project researchers noted
that animal production often occurs in close proximity to housing, which suggests that
environmental issues exist but are not well recognised.
6.2 Gender and Social Issues
No specific gender issues or concerns were identified by the project research.
However, the key focus of the research was on production, supply chains and
competitiveness, and the large survey was only able to include a few questions
relevant to gender issues.

Quality control of livestock feed products was confirmed by the research as a key
issue for Vietnam. Foreign-owned and mills owned by joint venture partners have
higher standards of quality control. Domestic feed mills need to be assisted to
improve their standards of quality control. If long term food safety and export
potential is to be reached, the Government of Vietnam needs to address quality
control issues associated with the production of livestock feed. A number of options

to address this were recommended in the project research report and policy brief on
quality control.

Few feed mills nominated either quality control or technical support and training as
needing support from the government. We would suggest that this may be a
perspective detrimental for the livestock feed sector. Better quality control is needed

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in the sector, and it seems unlikely that this will be achieved voluntarily by the large
number of domestic mills.
7. Implementation & Sustainability Issues
7.1 Issues and Constraints
The late start to the project, and staffing issues with the Australian team put pressure
on the completion time of the project. However, activities for the project were
successfully completed in May 2010.

Sharp increases in recent years in the costs of energy and livestock feed raw materials
have the potential to bias the data from the research work, as well as put pressure on
SMEs in the sector in general. In particular, since the survey work was completed,
imports of raw materials for livestock feed have dramatically increased in Vietnam.
Problems associated with the procurement of raw materials were clearly a major
concern of participants in the stakeholder and final project workshops. This issue,
along with possible solutions for SMEs, is worthy of further research effort.
7.2 Options
At project completion, there are options for further distribution of the project research
reports and policy briefs and this will be explored as outlined in Section 8. One or two
journal articles may also be considered.
7.3 Sustainability
The location of Dr Brennan in CAP during a large part of this project has contributed
to the sustainability of the skills and knowledge being applied by the project team in

this project. Skills and knowledge gained by IPSARD/CAP staff during the project
were assessed, and reported as part of Milestone 9.
8. Next Critical Steps
Activities for the project and documentation of research results have been
successfully completed. Following the final project payment (after completion and
acceptance of Milestone 10), the research team intends to print and distribute the
Research Reports as proceedings. IPSARD/CAP also plans that the main results and
policy recommendations from the CARD project, together with results and
recommendations from other projects related to livestock sector, will be collated into
a book and published for wide distribution.
9. Conclusion
The project has been successfully completed, with all planned activities undertaken
and all project documentation finalised.

Beginning and end-of-project assessments were used to assess the impact of the
project on knowledge, skills and attitudes (KSA) of IPSARD/CAP staff. Results from
the baseline and end-of-project survey were compared, and the end-of-project results
include a comparison of respondents more involved in the project compared to those

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less involved in the project. Over a 2.5 year project, in a group such as IPSARD/CAP
which is exposed to multiple influences that can change capacity, it would be
expected to be difficult to show changes specific to any one intervention. However,
the results of this analysis support the idea that CARD Project 030/06 VIE has had a
positive impact on capacity of staff at IPSARD/CAP.

From the overall comparisons between the baseline and end-of-project results of KSA
of IPSARD/CAP staff it is clear that capacity has improved in many areas (see
“Assessment of capacity improvement within IPSARD/CAP: Baseline survey of
knowledge, skills and attitudes (KSA) compared to end-of-project survey of KSA”

submitted as part of Milestone 9). More specifically, the comparison of staff more
involved in the project compared to those less involved shows some knowledge and
skill areas directly related to the project research where more improvement among the
involved group suggests that the project has been directly responsible for this capacity
improvement. In the exploration of attitudes, the non-involved respondents tend to
have made more progress. These respondents tend to be more senior staff, and it is
likely that they have been exposed during the last 2.5 years to the project results (as
well as many other policy discussions), and perhaps are better able to realise policy
implications.

Medium- to long term benefits from the project to stakeholders outside
IPSARD/CAP, including SMEs in the livestock feed sector and smallholder livestock,
are difficult to identify at this stage. However, we are confident that the research
reports will contribute to the ongoing policy debate about issues relevant to the
development and improvement of the livestock feed sector in Vietnam, and the role of
smaller enterprises in the sector.


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10. APPENDIX I

CARD discussion workshop December 10, 2009

1. Date/Time/Place: Thursday, 10 Dec 2009, 8.30-11.30, Bao Son Hotel
2. Participants:
There were about 40 participants in the workshop, including:
- relevant Departments of MARD, IPSARD (Agroinfo, Units)
- CARD program
- Animal Husbandry Institute, Agricultural Planning and Projection

Institute
- National Center for Agricultural and Fishery Extension
- Associations: Vietnam Animal Feed Association (VAFA), Vietnam
Poultry Association (VIPA)
- Hanoi Agricultural University No.1
- Domestic Trade Policy Dept – Ministry of Commerce and Industry
- DARDs
- Feed enterprises, farmers
- International institutions (Prosperity Initiative, ILRI)

Also research team: Sally, Phuong, Thinh, Nguyen, Phong, Hoa, Que Nga.
3. Purpose:
- Present preliminary results from two major surveys to stakeholders and
participants for comment and feedback before finalisation of reports
4. Presentations:
- Welcome remark: Mr Hue, Mr Phong, Ms. Sally
- Project overview: Phong
- Background info: Sally
- SME result: Phuong
- Producer result: Thinh

5. Questions and comments on the workshop were provided by:
Mr Nguyen Van Huong (National Center for Agricultural and Fishery Extension)
Mr Tran Cong Xuan (VIPA)
Mr Le Ba Lich (chairman of VAFA)
Mr Nguyen Van Huong (National Center for Agricultural and Fishery Extension)
Mr Ngo Minh Hai: Hanoi Agricultural University
Another representative of the VAFA





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11. APPENDIX II

CARD discussion workshop January 20, 2010

1. Date/Time/Place: Wednesday, 20 Jan 2010, 8.30-12.00 a.m, Duxton Hotel,
HCMC
2. Participants:
There were about 30 participants in the workshop, including:
- Relevant DARDs (Dong Nai, Tien Giang)
- CARD program (Mr Keith Milligan)
- Vietnam Livestock Science - Technique Association
- An Giang University; HCMC Agricultural Forestry University
(Department of Veterinary & Livestock, Department of Economics)
- South CAP
- Feed enterprises
- Feed agent/farming household

Also research team: Phong, Hoa, Phuong, Thinh, Thuy (admin support).
3. Purpose:
- Present preliminary results from two major surveys to stakeholders and
participants for comment and feedback before finalisation of reports.

4. Presentations:
- Welcome remark: Mr Phong, Mr Keith Milligan
- Project overview: Phong
- Background info: Hoa
- SME result: Phuong

- Producer result: Thinh

5. Questions and comments on the workshop were provided by:
Mr Chung Kim (Kim Long feed enterprise)
Mr Mai Ngoc Tien (Long Chau feed enterprise)
Mr Le Thanh Hai: Vice Chairman of Vietnam Livestock Association
Mr Duong Duy Dong – Agricultural Forestry University – Feed nutrition specialist
Mr Nguyen Thanh Long – An Giang University
Mr Keith Milligan, CARD office, Hanoi
Mr Nguyen Hoang Trong – pig farm household in An Phuoc, Binh Duong –
wholesale feed agent

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