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KHOA QUN TR KINH DOANH
~~~~~~Ω~~~~~~
NGHIÊN CỨU MARKETING
Phân Tích Thái Độ sử dụng đồng phục của sinh viên Trường
ĐH Công Nghiệp TPHCM
( Cơ Sở 2 )
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#7"VS"NYO-62
1282W-S-6-< [""/Z&2
128212./-<7"
O"JQ/RNE`-lYX-&`/XJ B"#0*TH2TV6/Jn
Vr//'a&-n%-<&'X-n"*THPEW-< [" PYX&b0b-aP

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0H'PE`-^n" [bW"YO"-+X/^p#Q"YO"JQ/-<"
F/Y ["2F/<:"YO"JQ/"I'Vl--0-<"^7--7-< ["/fH
^2/7YTPE`-^nJQ&'b//<:"^RNC"
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/?"NE`-b&WJ|JN2
=R!jbaR7/<:"0/Ek/#O"JQ/-e0E`-J"//P
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-<"F/Y ["2
O"JQ//T-e"I'<HE`-^nVl--0 "a&bU/JQ/Y c/^‰
"?J/S-0Y c/EW-< ["F/-mJPRNE0//^N"
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@
128242\"]&HX-6-< [""/Z&2
gH:ErJoH-I'-ƒO"HPVU/"J&'0)Šp&PHE
"J&'09"NPYW""J&'0<S"EP-I'"J&'0AŠ‹P
IŒ'-ƒ+A B"Nd&mhM-NJnOo2
gHrHJoH/fH^W"O"HP//-<&"-IE-NJnOo
8LbEq-w•HR`N`Nd&n/R`1‹sP//-NJn)3"N&
hLKEq-wd&n/R`>1s2
gH/T8LYB6N/o-<./-&`/q"OE48J ["NDizs
\"#0-o/ RN4@;PLGbE4P!Em-Y`#I^nRN42hDL
" [vbE2NJngH:EJoHI'HE-ƒO"HPRN<&"
-IEb-aP*THP/o-<6Piz`/fH-ƒ2
gH/T-XE*"-R!YeJ--<eYeJ--<e/W""0J!
XYl-Rj- r"P-&mRc/0/iI'#."ba-/l&7-="b&/W"
"0JP/T"&O-N"&'b"^S!-<CR c"bH-/Y"bePl-
RN-N"&'b"^SXm-R0&iI'#."P-&mRcX"&O/&"/lJ
Y0P/T"&O !/#O#NYf/&"/lJ&/=&^Si&l-N^7-q^W"
O"HsP"N<H"&OIR./!-<+Y`/HYz-*"/ [""&OR./

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gH/TC"YeE#&R6/blJ#$YzNYH"Y c/bH-/ %
&'a#&R6/-<^W"O"HP/yRHH•P/yRHI)7Pb&#&R6/
p&9"NX&#-o/R6/^p*TH]&n/"H222
NJnYW-6R7N'/3"RN-<&"-IE/W""0J]&H-<F"/fH
/S !/2 gH/T;b&/W""0JY c/oJf J#&'0-% K&
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‹EH-HN K&/W""0J 9-w/YzYN7-Y`"! /B^r7-="
Y c/iI'#."YO"V`2gHRNY=&En"H-W"]&H-<F"/fH]&n/
"H2"N0-n"Y ["^U-n"l--&`/0-n"Y ["^U-U/M
HE/g/T0-n"Y ["V`!X&/Y ["&'a-E7//fHO"
HN/S !/ ]&n/R`1P]&n/R`>1P]&n/R`1>222I'/=&&'a-E7/
N/6&X&-S-<F"-tN"-<0&R c-J B"-0]&HR7RN/=&O"H
/3"-FHR7/-7NJn/W""0JN'20H'/I'/=&N'Yzi&n"
/lJNE`-/I'/=&E!YH"Y c/iI'#."#.baN-NN/&n
*E4LLh^‰/y"m-S^"N:E"SE-S//=&O"H/3Yz
D
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- c"R &^W"O"H2
NJngHRN-NJn/TEm-Y`#I/ /H-ZVHr)0-HE
^H&N`NNJnOobS"8h84" [vbEŽ2y"!
+A B"NJ2PgHN//&'0B<7/P9"NP
<S"EP)Šp&-7-NE`--HE"//W""0JJ--<el-/S
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qiI'#."*E1D1>sNb&#&R6/p&9"2
1282826-< ["^SJ_E2
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J--<eEH2BYI'-mJ-<&"X&-< ["-<&"F//B^rNJ\-W"
#H-a"P/TX&-< ["/HYu"N-<&"/lJ"XPgHRN-6

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V0-RNYO"JQ/2
0H'/TX&/W"-'"HmJN-6-< ["^Si&l-YO"JQ//
F/^P^ %&lPNW"P)0-aP)0-'•I'
RNC"/W"-'/7-<H-<./-aJ!#H"0J2
G
42`#&""/Z&2
4212&-S`#&""/Z&2
TE/?"-W-./0"/Z&-Y`^p#Q"YO"JQ//fH^
-7/B^r4-< ["W""0J2
n- c""/Z&RN^0YH"-wF/-7YI'2
!-o%48€^Y c/Jx"lRNHEPDD€/gR7RNC2
4242Ka-]&S"/Z&2
,H&bbS^--./-a1444^-&`///bH2TE/?"-W
Yz-&Y c/ba-]&S ^H&%
424212)X-NJ=^//bHY c/"/Z&%
Sinh viên các khoa được nghiên cứu
37.9%
7.4%
11.9%
34.5%
8.3%
.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Quản trò kinh doanh
Tài chính ngân hàng
Công nghệ thực phẩm
Kế toán
Công nghệ thông tin
e&YO421%NJ=^Y c/"/Z&2
d&HVe&YO-<-H-I'%

,nR c"^-HE"HbS^-/fHbHba-NbH]&S-<6
b#H/aE-~R0/HPR=R c-RN8;P>€N8DPh€2
/bH/gR7/aE-~R0-lJ bH/W""0-W"-qGP8sP-N
/o"IN"qDP;€s2
X&N'Y c/"S-o/RN#bHba-NbH]&S-<6b#HRN
HbH-J"-<"0/J#Q"Ek/YO"JQ/Yn!^/fH
bH-wF/-7-< ["2/bH/gR7-+E!J#Q"-<"*EH'
 bH-N/o"=N"Pk// HY c/J#Q" bH/W""0
-W"-2
424242d&HYeE/fH^XYO"JQ/2
h
e&YO424%d&HYeE/fH^XYO"JQ/2
d&HVe&YO421-H-l'%
− >PD€^/<:"YO"JQ/cJ-[-<H"•
− 4LPh€^-l'YO"JQ//fHE+Y‚J•
− >8P4€^/<:"YO"JQ//fHE+/ƒrEZ/V+
- ["•
− 4LP1€/gR7/<:"YO"JQ/bW"Y‚J2
Ka-]&S-</-l'-&/oY"/fH^XYO"JQ/<l-bU-
bwPYeYJZ"Y c/-&/oYT#H"0J/=/S-0X-a-ba//V`
YO"JQ/Y c/Y‚JB2
424282Z/Y`NRg"/fH^XYO"JQ/CYn!C"'a&-n%
P'P/N7-PEN&^U/P/l-R0&P"/S2
1L
e&YO42821%Z/Y`NRg"/fH^XYO"JQ/C2
One-Sample Statistics
1222 3.25 .805 .023
1222 2.68 1.079 .031
1222 3.16 1.144 .033
1222 3.36 1.034 .030

1222 2.74 .844 .024
1222 2.22 .980 .028
áo đẹp
váy đẹp
cà vạt
màu sắc
chất liệu
giá cả
N Mean
Std.
Deviation
Std. Error
Mean
One-Sample T est
-75.769 1221 .000 -1.75 -1.79 -1.70
-75.101 1221 .000 -2.32 -2.38 -2.26
-56.241 1221 .000 -1.84 -1.91 -1.78
-55.406 1221 .000 -1.64 -1.70 -1.58
-93.496 1221 .000 -2.26 -2.30 -2.21
-99.017 1221 .000 -2.78 -2.83 -2.72
áo đẹp
váy đẹp
cà vạt
màu sắc
chất liệu
giá cả
t df
Sig.
(2-tailed)
Mean

Difference Lower Upper
95% Confidence Interval of
the Difference
Test Value = 5
e&YO42824%KeEY6Yn!//VaXZ/Y`NRg"/fH^
XYO"JQ/C2
d&H//Ve&YO42821N42824-HJI-o/%
„/ HY‚J%KeEY6qM1PDh…8P4>†1P;@‡8P m'-HV/Vx"S-&'a-
Y‚JsPN-~R0^/<:"CRNV+- ["/aE@;P8€2
)'/ HY‚J%KeEY6qM4P8G…4P@G†LP8‡8P m'-HV/Vx"S-&'a-
'Y‚JsPN-~R0^bW"NRg"RN4DP8N<l-bO"NRg"RN
1>P1€P-~R0N'<l-/H2
N7-/ HY‚J%KeEY6qM1Ph1…821@†1P4>‡8P m'-HV/Vx"S
-&'a-/N7-Y‚Js-~R0^bW"NRg"RN4LP>€N/<:"V+
- ["RN81PD€2
N&^U// HY‚J%KeEY6qM1PDL…8P8@†1P@@‡8P m'-HV/Vx"S
-&'a-EN&^U/Y‚JsEk/#y/T-~R0^NRg"/Hl--<"//'&
-n;8P8€ "]&HbeEY6-+"S-&'a-XEN&^U/Y‚JYzV6V/Vx2
11
l-R0&/ H-n-%KeEY6qM4P8L…4PD;†LP;;‡8P m'-HV/Vx"S
-&'a-/l-R0&-n-s'a&-nN'/T-~R0^NRg"<l--lJ%<l-N
Rg"RN4Ph€NNRg"hP1€
/S/ HcJRj%KeEY6qM4PG8…4P44†MLP@1‡8P m'-HV/Vx"S
-&'a-"/ScJRjsYI'RN'a&-n/T-~R0NRg"-lJl-P-~R0NRg"RN
1LP8€N<l-NRg"RNL€2
d&H//JI-o/-<-H-l'XYO"JQ/C//^Y"<l-bU-
bwX/l-R0&PXbe&#"/fH'PXNX"/S2&'//^
/3"<l-]&H-IEYaEN&^U/N/N7-!-~R0b/HXEZ/Y`N
Rg"2
AH"0J/=I"/HBCHX-a-baN/l-R0&/=-n-BP"

/S/=cJRjB!YX&b0/fH^2O"-[J-&'-aE7
XEN&^U/Nbe&#"/fH/N7-2
2.2.4.Z/Y`NRg"XYO"JQ/HE2
e&YO42;21%Z/Y`NRg"/fH^XYO"JQ/HE2
14
One-Sample Statistics
1222 3.30 .853 .024
1222 3.02 .966 .028
1222 3.05 .887 .025
1222 2.91 .771 .022
1222 2.69 1.011 .029
áo đẹp
cà vạt
màu sắc
chất liệu
giá cả
N Mean
Std.
Deviation
Std. Error
Mean
One-Sample T est
-69.523 1221 .000 -1.70 -1.74 -1.65
-71.600 1221 .000 -1.98 -2.03 -1.93
-76.938 1221 .000 -1.95 -2.00 -1.90
-94.645 1221 .000 -2.09 -2.13 -2.05
-80.041 1221 .000 -2.31 -2.37 -2.26
áo đẹp
cà vạt
màu sắc

chất liệu
giá cả
t df
Sig.
(2-tailed)
Mean
Difference Lower Upper
95% Confidence Interval of
the Difference
Test Value = 5
e&YO42;24%KeEY6XEZ/Y`NRg"Yn!YO"JQ/HE2
d&H//Ve&YO42;21N42;24-HJI-o/%
„/ HY‚J%KeEY6qM1PD;…8P8L†1P>@‡8P m'-HV/Vx"S-&'a-
Y‚Js-~R0<l-NRg"hP>€PNRg"RN4@P8€NV+- ["RN
>LPD€2
N7-/ HY‚J%KeEY6qM4PL8…8PL4†LPhh‡8P m'-HV/Vx"S
-&'a-/N7-Y‚Js-~R0NRg"-lJq48P4€s-<"b-~R0bW"NRg"
/Hq88PG€s
N&^U// HY‚J%KeEY6qM4PLL…8PL>†1PL>‡8P m'-HV/Vx"S
-&'a-EN&^U/Y‚Js-~R0NRg"-lJB^!-~R0bW"NRg"
q4@P4€‡4GP1€s
l-R0&/ H-n-%KeEY6qM4P18…4Ph1†L2DG‡8P m'-HV/Vx"S
-&'a-/l-R0&-n-s-~R0NRg"-lJB<l-X&^!-~R0bW"N
Rg"qGPD€‡41P;€s
/S/ HcJRj%KeEY6qM4P8D…4P@h†LP84‡8P m'-HV/Vx"S
-&'a-"/ScJRjs-~R0bW"NRg"RN4DP;€N<l-bW"NRg"RN
18
18P4€-~R0N'RN<l-/H^!-~R0NRg"RN14PG€N<l-NRg"RN
;PD€2
d&HJI-o/-<-H-l'EZ/Y`NRg"/fH^Yn!YO"JQ/

HE-<-l-/S//'a&-nRN<l--lJP#H"0J/=JS/?-<F"B
CH-!Yn- c"^HE2
4242>2Z/Y`^f#Q"YO"JQ/- ["i&'2

e&YO42>%Z/Y`^p#Q"YO"JQ/
~R0^-ƒ-S"^p#Q"YO"JQ//aE-~R0b/HRN8;€
N-~R0aEb^p#Q"YO"JQ/RN;PD€2X&N'Y c/Rj"SRN#EZ/
Y`NRg"/fH^XYO"JQ//fHE+RN-lJbW"E&n^p
#Q"YO"JQ/YeYF/2
/YB6]&SRjF/^P^/=]&H-IEX&BCH-!0/
-7^H^R7bW"Ek/YO"NYXi&l-jba!YB6^Si&l-
YO"JQ/YeFJQ/QY c/-n-B2
1;
4242@29j#^Ek/YO"JQ/2

e&YO42>%9j#^Ek/YO"JQ/
=R!^Ek/YO"JQ/Ya-< ["RN#`]&'/fHN-< ["
/aEGhP1€2 m'^Ek/YO"JQ/RN#V6|JV&`//ƒ/T
1LP@€RN "&'02
a "/TYaD4Ph€^R7YO"j!]&'a-Y6/fHN-< ["2
e&YO42@%YO"j!]&'a-Y6/fHN-< ["
1>
?"-H^‰#y"beEY6}YebeE-<H"S-&'a--<!
Y
RN-~R0^
YO"j
Y
†D8€2)!"S-&'a-
L
%

Y
‡
L
†L2D8!"S-&'a-H%
Y

•L2D8PNEZ/j"z‘†>€Pa&}•}‘-+"S-&'a-Y c//lJm
q"zRN-~R0^YO"j!]&'a-Y6/fHN-< ["# !D8€sP
" c/R7"S-&'a-^‰V6V/Vx2
Binomial T est
có 891 .73 .05 .000
a
không 331 .27
1222 1.00
Group 1
Group 2
Total
hài lòng với quyết
đònh sử dụng đồng
phục của nhà trường
Category N
Observed
Prop. Test Prop.
Asymp. Sig.
(1-tailed)
Based on Z Approximation.
a.
wba-]&S/fHbeEY6}-+"S-&'a-
L
V6V/Vx’‹^'EJ2,"2q1M

-HRw#s/"-<62LLL‡2L>L“-Z/RN-~R0^YO"j!]&'a-#6/fH
N-< ["R!BD4€2
4242D2k/YO"JQ//TVl--02
TYaD8PD€^/<:"Ek/YO"JQ/RNVl--02
?"-W/TY H<HE`-^n/I&xErYe^ -<SR[N/TE`-^nj
ba/<:"Vl--0RN+%T"PVl--0b#/&'eNC"R?/-[
1@
-a--H'Y\-l-- ["PbW"-SEPbT/6&P' !"o&PEk/
bW"]&wPbW"cJ2
82Ka-R&mNE`-^nb&'a"62
8212Ka-]&SY7-Y c/2
)0/"/Z&-Y`/fH^-<"0/^p#Q"YO"JQ/Ya
-< ["RN/=-a-2T"?J#H"0JN//YB6]&SRje&<”B
X-Y`/fH^2Ka-]&S/fH/&`/"/Z&/oRN/*/ZYe
#H"0JY H<HC"]&'a-Y6/0-7N-<"- B"RHPYO"
-["?J//YB6]&SRjF/^P^]&SRj-n-BXJ7E
YO"JQ/2
d&HbS^--./-a/?"-HE!Va-Y c//SEm/fH^X
YO"JQ/ -aNPil&H'Y‚JP/T-&m-0N-SEH'bW"PN
E&nY H<HC"]&HYeE"+•tYT/?"-HE!/T-e-+E<HE`-
 !"EH<bw-"E!N !"]&SRjE!-n-B2
8242K&'a"62
AH"0J/=]&H-IEBCHX/l-R0&/fHYO"JQ/P"/S
cJRjB2
/YB6]&SRjF/^P^-+Ee&<”Rj#^-7
^HbW"Ek/YO"JQ/2-\/Z////&`/-EH"/fYXXYO"
JQ/Yeb&'abo///^ "/Ek/YO"JQ/ %R!JF/
/&'/=PR!JF/Ek/YO"JQ/Y‚Jl-P^Ek/YO"JQ/Y‚J
l-•
9=Y=&RNE"/Z&TE/gX&-a&iT-<l-E"]&j-='/W

N//V7YT""TJjbaYe"/Z&Y c/N-0B2
1D
Q9Q/
,\EzTH-W"-
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PHIẾU XIN Ý KIẾN SINH VIÊN
Xin chào các bạn ! Chúng tôi là sinh viên Khoa Quản Trị Kinh
Doanh Trường Đại Học Công Nghiệp TPHCM.Chúng tôi đang nghiên
cứu về hành vi sử dụng đồng phục trong học tập của sinh viên.
Mong các bạn bớt chút thời gian giúp đỡ chúng tôi bằng cách trả lời

những câu hỏi dưới đây.
1. Giới tính
 Nam  Nữ
2. Bạn thấy đồng phục của trường như thế nào ?
 Thời trang  Bình thường
 Đẹp  Không đẹp
3. Mức độ hài lòng của bạn về đồng phục nữ đối với những yếu tố
sau đây?
1
(Hoàn toàn
không hài
lòng)
2
(không
hài lòng)
3
(bình
thường)
4
(hài
lòng)
5
(rất hài
lòng)
Áo đẹp
Váy đẹp
Cà vạt đẹp
Màu sắc kết hợp hài hòa
Chất liệu tốt
Giá cả hợp lý

4. Mức độ hài lòng của bạn về đồng phục nam với những yếu tố
sau đây?
1
(Hoàn toàn
không hài
lòng)
2
(không
hài lòng)
3
(bình
thường)
4
(hài
lòng)
5
(rất hài
lòng)
Áo đẹp
Cà vạt đẹp
Màu sắc kết hợp hài hòa
Chất liệu tốt
Giá cả hợp lý
1h
5. Bạn có thường sử dụng đồng phục đến trường không ?
 Thường xuyên  Thỉnh thoảng (*)  Hiếm
khi(*)
6. *Tại sao bạn không thường xuyên sử dụng đồng phục đến
trường ?

7. Lý do bạn sử dụng đồng phục của trường ?
 Thích mặc  Nội quy của nhà
trường
 Đẹp  Thấy thoải mái
8. Bạn có hài lòng với quyết định của nhà trường trong việc sử
dụng đồng phục trong học tập không ?
 Có  Không (*)
9*. Tại sao bạn không hài lòng với quyết định trên của nhà trường ?




10. Bạn thấy mặc đồng phục có bất tiện không?
 Có (*)  Không
11*. Bạn thấy mặc dồng phục bất tiện ở điểm nào ?




XIN CHÂN THÀNH CẢM ƠN SỰ GIÚP ĐỠ CỦA CÁC BẠN!
4L