Thương mại và phân phối lần thứ 3 năm 2022 Kỷ yếu hội thảo khoa học Quốc tế (Tập 1): Phần 1

the whip and snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Bake

imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’

ever seen her?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got

slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the tabl

said Daisy. ‘What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Can’t you talk abo

particular by this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and a

pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

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THƯƠNG MẠI VÀ PHÂN PHỐI

LẦN THỨ 3 NĂM 2022
THE 3rd INTERNATIONAL CONFERENCE PROCEEDINGS
COMMERCE AND DISTRIBUTION - CODI 2022

TẬP 1

NHÀ XUẤT BẢN HÀ NỘI
Tháng 3 - 2022

1


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

2


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

BÁO CÁO ĐỀ DẪN HỘI THẢO KHOA HỌC QUỐC TẾ

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

THƯƠNG MẠI VÀ PHÂN PHỐI LẦN THỨ 3 NĂM 2022 - CODI 2022

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

PGS.TS. Nguyễn Hoàng
Hiệu trưởng Trường Đại học Thương mại
Trong bối cảnh hội nhập quốc tế sâu rộng hiện nay, thương mại và phân phối được
xem là mắt xích quan trọng kết nối sản xuất và tiêu dùng. Hoạt động thương mại và phân
phối không chỉ thúc đẩy lưu thông hàng hóa và dịch vụ mà cịn hỗ trợ ngược trở lại quá
trình sản xuất để tạo nên chuỗi cung ứng giá trị bền vững. Bên cạnh đó, thương mại và
phân phối cịn góp phần mở rộng quan hệ thương mại quốc tế, tăng cường xuất khẩu hàng
hóa. Như vậy, hoạt động thương mại và phân phối chính là nịng cốt cho sự phát triển kinh
tế - xã hội của mỗi quốc gia.
Giai đoạn vừa qua, cách mạng công nghiệp 4.0 cũng đã minh chứng những tác động
quan trọng đến hoạt động kinh tế - xã hội nói chung và đến hoạt động của các doanh nghiệp
nói riêng. Đặc biệt, khủng hoảng của chuỗi cung ứng toàn cầu do đại dịch Covid-19 gây ra
càng cho thấy tầm quan trọng của việc ứng dụng công nghệ 4.0 nhằm kết nối doanh nghiệp với

khách hàng. Tuy nhiên, nhiều doanh nghiệp Việt Nam vẫn cịn gặp nhiều khó khăn và “lúng
túng” trong việc ứng dụng cơng nghệ 4.0 để ứng phó hiệu quả trước đại dịch Covid-19.
Với mong muốn tạo lập diễn đàn trao đổi học thuật, chia sẻ tri thức từ các nghiên
cứu của các học giả trong nước và quốc tế về vấn đề thương mại và phân phối trong bối
cảnh hội nhập quốc tế và cách mạng công nghiệp 4.0, Trường Đại học Thương mại phối
hợp với Phân hiệu Đại học Đà Nẵng tại Kon Tum, Trường Đại học Quy Nhơn và Đại học
Quốc gia Chung Nam – Hàn Quốc đồng tổ chức Hội thảo khoa học quốc tế thường niên
“Thương mại và Phân phối” lần thứ 3.
Mục đích của Hội thảo nhằm làm rõ cơ sở khoa học về hoạt động thương mại và
phân phối trong bối cảnh hội nhập quốc tế và cách mạng công nghiệp 4.0; mô tả khái quát
thực trạng hoạt động thương mại và phân phối của Việt Nam trong các lĩnh vực, ngành
hàng và doanh nghiệp dưới sự tác động của đại dịch Covid-19; từ đó dự báo triển vọng thị
trường và đề xuất chính sách, giải pháp khơi phục, thúc đẩy phát triển thương mại và phân
phối cho các lĩnh vực, ngành hàng và doanh nghiệp Việt Nam.
Hội thảo đã nhận được gần 200 bài viết của các nhà khoa học, các chuyên gia, các
nhà quản lý trong và ngoài nước. Trong số các tác giả đã gửi bài tham luận có đại diện của
các cơ sở giáo dục trong nước như Trường Đại học Thương mại, Phân hiệu Đại học Đà
Nẵng tại Kon Tum, Trường Đại học Quy Nhơn, Trường Đại học Kinh tế Quốc dân,
Trường Đại học Ngoại thương, Trường Đại học Kinh tế - Đại học Đà Nẵng, Trường Đại
học Luật – Đại học Huế, Học viện Ngân hàng, Trường Đại học Mở Thành phố Hồ Chí
Minh, Trường Đại học Tài chính – Marketing, Trường Đại học Tây Nguyên, Trường Đại
học Tiền Giang, Trường Đại học Bạc Liêu, Trường Đại học Thủ Dầu Một, Trường Đại học
Bà Rịa – Vũng Tàu, Trường Đại học Công nghệ thông tin và Truyền thông Việt – Hàn,…;

3


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

các nghiên cứu đến từ các nước như Hàn Quốc, Pháp, Đức, Anh, Úc, Trung Quốc, Thái
Lan; cùng với sự tham gia của đại diện một số cơ quan quản lý nhà nước.

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Hội thảo được tổ chức với Phiên toàn thể và các Phiên chuyên đề gồm 8 nhóm chủ
đề trong tham luận như sau:
Nhóm 1: Chuyển đổi số trong doanh nghiệp nhằm phát triển thương mại và
phân phối
Các nghiên cứu trong chủ đề này tập trung phân tích thực tiễn chuyển đổi số trong
doanh nghiệp Việt Nam nói chung và chuyển đổi số trong doanh nghiệp thuộc các lĩnh vực
thương mại, logistics, nơng nghiệp, du lịch,... nói riêng. Cụ thể gồm các vấn đề như:
Chuyển đổi số của doanh nghiệp Việt Nam trong bối cảnh cách mạng công nghiệp 4.0;
chuyển đổi kỹ thật số trong doanh nghiệp vừa và nhỏ ở Việt Nam; các nhân tố ảnh hưởng
đến chuyển đổi số doanh nghiệp; chuyển đổi số cho các doanh nghiệp phân phối hàng hóa
tỉnh Lào Cai; chuyển đổi số trong doanh nghiệp chế biến, xuất khẩu cà phê Việt Nam; ứng
dụng công nghệ 4.0 trong lĩnh vực logistics tại Việt Nam; chuyển đổi số trong phân phối
sản phẩm du lịch ở Việt Nam;… Thông qua việc đánh giá thực trạng, thuận lợi và khó
khăn của doanh nghiệp trước diễn biến phức tạp của dịch bệnh Covid-19, các nghiên cứu
đã đề xuất giải pháp và kiến nghị góp phần chuyển đổi số có hiệu quả đối với doanh nghiệp
nước ta trong bối cảnh cách mạng công nghiệp 4.0 nhằm ứng phó với ảnh hưởng của dịch

bệnh Covid-19. Ngồi ra, trong chủ đề này cũng có nghiên cứu đề cập đến ý nghĩa của
phương pháp trắc lượng thư mục trong tổng quan tài liệu về chuyển đổi số của doanh
nghiệp vừa và nhỏ.
Nhóm 2: Thị trường và hành vi của khách hàng trong lĩnh vực thương mại và
phân phối
Trong chủ đề này, các bài viết tập trung vào nghiên cứu xu hướng tiêu dùng, hành vi
tiêu dùng, sự hài lòng của khách hàng trong bối cảnh đại dịch Covid-19. Cụ thể gồm các
vấn đề như: Xu hướng tiêu dùng của người dân Bình Định sau đại dịch Covid-19; vận
dụng thuyết ảnh hưởng xã hội và thuyết hành vi có kế hoạch trong nghiên cứu ý định và
hành vi tiêu dùng xanh của người tiêu dùng trẻ Việt Nam; ảnh hưởng của nhận thức môi
trường lên dự định hành vi tiêu dùng sản phẩm xanh tại thành phố Đà Nẵng; các yếu tố ảnh
hưởng đến ý định mua sản phẩm nhãn hàng riêng của siêu thị đối với người tiêu dùng
thành phố Kon Tum; người tiêu dùng số và sự phát triển của thương mại bán lẻ trực tuyến
tại Việt Nam; chất lượng dịch vụ và sự hài lòng của khách hàng khi mua sắm trực tuyến tại
các siêu thị ở Quy Nhơn;... Từ những nghiên cứu này, các tác giả đã đề xuất một số giải
pháp về marketing; tìm kiếm nguồn cung hợp lý; nâng cao chất lượng dịch vụ và củng cố
niềm tin của người tiêu dùng;... để thúc đẩy mua sắm và nâng cao sự hài lòng của khách
hàng trong bối cảnh đại dịch Covid-19. Bên cạnh đó, một số nghiên cứu cũng đề cập đến
vấn đề ảnh hưởng của trách nhiệm xã hội lên hình ảnh tổ chức và niềm tin của người tiêu
dùng; đào tạo nhằm phát triển năng lực nền tảng cho các nhà quản trị doanh nghiệp vừa và
nhỏ Việt Nam trong lĩnh vực xuất khẩu nông sản;…

4


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

Nhóm 3: Logistics trong thương mại và phân phối, tác động của logistics đến
hoạt động thương mại và phân phối

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Ở nhóm chủ đề này, các bài viết tập trung nghiên cứu lý luận và thực tiễn về
logistics trong thương mại và phân phối, tác động của logistics đến hoạt động thương
mại và phân phối. Cụ thể gồm các vấn đề như: Giao hàng chặng cuối trong thương mại
điện tử B2C ở một số quốc gia; định tuyến phương tiện trong giao nhận vận chuyển
hàng hóa tại Việt Nam; tác động của chỉ số năng lực logistics tới kết quả hoạt động
thương mại quốc tế của Việt Nam; vai trò của logistics đối với hoạt động xuất khẩu;
triển vọng và thách thức của ngành logistics ngược tại Việt Nam;… Từ đó, các nghiên
cứu đã đưa ra hàm ý và giải pháp cho các doanh nghiệp Việt Nam, đó là: Doanh nghiệp
cần thực hiện một số giải pháp nâng cao chất lượng nguồn nhân lực, khuyến khích
người mua thanh tốn trực tuyến,…; cơ quan quản lý nhà nước cần cải thiện môi
trường logistics và tăng cường đầu tư kết cấu hạ tầng, tiếp tục giám sát các hoạt động
thanh toán trực tuyến và xử phạt doanh nghiệp vi phạm pháp luật, quảng bá thanh tốn
số,… Ngồi ra, trong chủ đề này cịn bàn đến vấn đề phân tích hiệu quả hai giai đoạn
của cảng hàng khơng thương mại tại Hàn Quốc
Nhóm 4: Mơ hình phân phối thương mại, kênh phân phối thương mại, cơ sở
thương mại phân phối của doanh nghiệp; Hệ thống thương mại và phân phối sản
phẩm, dịch vụ trong chuỗi giá trị toàn cầu
Trong chủ đề này, các nghiên cứu tập trung vào phân tích những nội dung liên quan

đến chuỗi giá trị, chuỗi cung ứng trong các ngành hàng. Các vấn đề cụ thể bao gồm: Phát
triển bền vững chuỗi giá trị nông sản xuất khẩu; sản phẩm điện tử và các xu thế hội nhập
vào chuỗi giá trị toàn cầu; phát triển chuỗi cung ứng để cải thiện mạng lưới thương mại
cho nông sản; phát triển các liên kết chiến lược trong các chuỗi cung ứng ngành hàng thịt;
nghiên cứu chuỗi cung ứng sách của Amazon;… Các nghiên cứu cũng đã đề xuất một số
giải pháp, gợi ý cho doanh nghiệp Việt Nam như: Hình thành hệ thống liên kết chiến lược;
mở rộng quy mô đầu tư; mở rộng danh mục sản phẩm; điều chỉnh quy trình và công nghệ
giao hàng; nâng cao chất lượng nguồn lực;… Bên cạnh đó, một số nghiên cứu cịn đề cập
đến vấn đề phát triển sàn giao dịch vận tải đường bộ; đề xuất mơ hình tích hợp thực hành
phân phối tốt với hệ thống quản lý chất lượng cho các sản phẩm dược phẩm; đảm bảo chất
lượng hàng hóa trong giao dịch qua sàn thương mại điện tử;…
Nhóm 5: Dự báo triển vọng thị trường thương mại, phân phối trong nước, khu
vực và thế giới và những đề xuất, kiến nghị về cơ chế, chính sách đối với các doanh
nghiệp trong lĩnh vực thương mại, phân phối
Các bài viết ở chủ đề này tập trung vào phân tích tác động của các hiệp định thương
mại, hàng rào kỹ thuật trong xuất khẩu hàng hóa; phát triển hoạt động thương mại, dịch vụ,
xuất khẩu; mối quan hệ giữa đổi mới công nghệ của doanh nghiệp vừa và nhỏ tại Hàn Quốc
với hiệu quả nâng cao năng lực cạnh tranh; thành tựu và thách thức của nền kinh tế Việt
Nam trong quá trình hội nhập quốc tế;…; từ đó dự báo triển vọng thị trường thương mại,

5


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

phân phối trong nước, khu vực và thế giới và đề xuất, kiến nghị về cơ chế, chính sách đối với
các doanh nghiệp trong lĩnh vực thương mại và phân phối.

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Nhóm 6: Những thể chế, chính sách, luật pháp, cơ sở pháp lý về vấn đề thương
mại và phân phối đối với sự phát triển kinh tế địa phương, quốc gia và quốc tế; Vai trò
của Nhà nước trong việc ban hành các chính sách nhằm thúc đẩy lưu thơng hàng hóa
trên phạm vi thị trường nội địa và quốc tế; Ảnh hưởng chính sách thương mại và phân
phối quốc tế khi Việt Nam tham gia vào thị trường thế giới
Trong chủ đề này, các nghiên cứu xoay quanh các nội dung về thể chế, chính sách,
luật pháp về thương mại và phân phối đối với phát triển kinh tế; vai trị của Nhà nước trong
việc ban hành các chính sách thúc đẩy lưu thơng hàng hóa; ảnh hưởng của chính sách thương
mại và phân phối quốc tế đối với Việt Nam. Các vấn đề cụ thể như: Quản lý nhà nước về an
toàn và vệ sinh lao động trong doanh nghiệp may khi Việt Nam tham gia các hiệp định
thương mại tự do thế hệ mới; quản lý thuế thương mại điện tử ở Việt Nam; pháp luật về kinh
doanh theo phương thức đa cấp từ góc độ hoạt động bán lẻ; tác động của bảo hộ thương mại
đến xuất khẩu nông sản của Việt Nam; quan hệ thương mại giữa các nước VISEGRAD và
Việt Nam; rào cản phi thuế quan đối với xuất khẩu nông, lâm, thủy sản Việt Nam;… Một số
khuyến nghị đã được đề xuất gồm: Rà sốt và hồn thiện hệ thống pháp luật về đại lý thương
mại; đẩy mạnh hoạt động tuyên truyền, phổ biến pháp luật; tuân thủ các nguyên tắc cơ bản
trong hoạt động thương mại khi điều chỉnh pháp luật về hoạt động bán lẻ; tăng cường theo
dõi và xử lý phù hợp các vụ điều tra phòng vệ thương mại; hoàn thiện cơ chế cảnh báo sớm
cho hàng xuất khẩu của Việt Nam;…
Nhóm 7: Phát triển thương hiệu, truyền thơng và marketing nhằm phát triển

thương mại và phân phối
Các nghiên cứu trong chủ đề này tập trung đề cập đến nội dung thương hiệu doanh
nghiệp, truyền thông và marketing nhằm phát triển thương mại và phân phối. Các vấn đề cụ
thể như: Giá trị thương hiệu của các siêu thị bán lẻ; ảnh hưởng của hoạt động marketing trên
mạng xã hội, nhận thức thương hiệu, hình ảnh thương hiệu đến sự trung thành thương hiệu;
chiến lược marketing số cho doanh nghiệp Việt Nam; ảnh hưởng của tiếp thị số đến kinh
doanh dược liệu của vùng Tây Nguyên;… Từ việc phân tích thực trạng, các tác giả đã đề
xuất được một số giải pháp phát triển thương hiệu, truyền thông và marketing nhằm phát
triển thương mại và phân phối, đó là: Tăng cường nhận thức về giá trị của marketing trên
mạng xã hội đối với công tác quản trị thương hiệu doanh nghiệp; ứng dụng trí tuệ nhân tạo
trong chiến lược marketing số cho doanh nghiệp Việt Nam; đầu tư phương tiện phục vụ tiếp
thị số;…
Nhóm 8: Các chủ đề liên quan khác
Bên cạnh các bài tham luận tập trung trong lĩnh vực thương mại và phân phối cũng
có những nghiên cứu xoay quanh các vấn đề về năng lực cạnh tranh trong xuất khẩu, trách
nhiệm pháp lý của doanh nghiệp trong bối cảnh hội nhập, quản lý tài sản trí tuệ trong doanh
nghiệp, đảm bảo chất lượng của bên thứ ba đối với các báo cáo bền vững của doanh nghiệp,

6


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

các yếu tố ảnh hưởng đến sự hài lòng của khách hàng đối với chất lượng dịch vụ của doanh

nghiệp,… Các bài viết cho chúng ta cái nhìn tồn cảnh và đầy đủ phương diện về hoạt động
thương mại và phân phối ở các địa phương và cả nước.

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Ban tổ chức Hội thảo đã cố gắng hết sức để tuyển chọn một cách kỹ lưỡng nhất
những cơng trình tiêu biểu của các tác giả gửi về tham dự. Tuy nhiên, do giới hạn về thời
gian và dung lượng của bản in Kỷ yếu Hội thảo, chỉ có 97 trong số gần 200 bài viết được
chọn lọc in trong kỷ yếu này. Ban tổ chức chân thành cảm ơn các tác giả đã quan tâm gửi
bài, đến tham dự và báo cáo tại Hội thảo. Những đóng góp tâm huyết của quý tác giả đã làm
nên thành công của Hội thảo lần này.
Thay mặt Ban tổ chức Hội thảo, một lần nữa xin chân thành cảm ơn các nhà khoa
học, các chun gia, các nhà quản lý đã đóng góp trí tuệ cho Hội thảo, cảm ơn các cơ quan,
tổ chức, các cơ sở giáo dục đã giúp đỡ, ủng hộ và tạo điều kiện cho các tác giả tham dự Hội
thảo quan trọng và giàu ý nghĩa này.
Xin kính chúc quý vị đại biểu dồi dào sức khỏe, thành công và hạnh phúc!
Chúc Hội thảo thành công tốt đẹp!

7


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

8


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

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9


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

10


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

CHUYỂN ĐỔI SỐ - GIẢI PHÁP THÍCH ỨNG CHO MƠ HÌNH KINH DOANH
TRONG BỐI CẢNH CÁCH MẠNG 4.0

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

ThS. Phan Thị Thanh Trúc
Phân hiệu Đại học Đà Nẵng tại Kon Tum
Tóm tắt: Bài viết tập trung vào tìm hiểu khái niệm chuyển đổi số, sự khác biệt về giữa số
hóa, cơng nghệ số và chuyển đổi số. Đồng thời, bài viết tập trung vào mơ hình kinh doanh,
giúp các doanh nghiệp xác định các bước thực hiện quy trình, lĩnh vực trọng tâm khi
chuyển đổi số. Bài viết cũng đưa ra một số kiến nghị cho các doanh nghiệp muốn chuyển
đổi số thành cơng thì việc xây dựng chiến lược phát triển cần có tương thích với chiến lược
chuyển đổi số cũng như cần đào tạo nguồn nhân lực cho quá trình này. Từng bước thực
hiện theo trình tự cụ thể sẽ giúp doanh nghiệp đứng vững trong bối cảnh như hiện nay.
Từ khóa: Chuyển đổi số, mơ hình kinh doanh, doanh nghiệp...

DIGITAL TRANSFORMATION - SOLUTIONS OF BUSINESS MODELS
TO ADAPT TO THE REVOLUTION 4.0

Abstract: The article focuses on the concept of digital transformation and the difference
between digitization, digital technology, and digital transformation. The article also
focuses on the business model and help enterprises that are planning for digital
transformation to determine what essential steps should be taken, and what key areas
should be prioritized. This paper makes three recommendations for firms to succeed in
digital transformation, among which a development strategy should be compatible with the
digital transformation strategy, and training human resources is necessary for this
process. Following a specific sequence will help businesses stand firmly in the current
context.

Keywords: Digital transformation, business model, enterprise...
1. Đặt vấn đề
Trong thời gian qua, với sự phát triển mạnh mẽ của cơng nghệ, kết hợp với tình
hình dịch bệnh Covid diễn biến phức tạp, tạo ra môi trường kinh doanh năng động, linh
hoạt. Điều này tạo ra nhiều cơ hội cũng như thách thức cho các doanh nghiệp. Theo đó,
ngày 03/6/2020, Thủ tướng Chính phủ đã ký ban hành Quyết định số 749/QĐ-TTg phê
duyệt chương trình chuyển đổi số quốc gia đến năm 2025, định hướng đến 2030. Chuyển
đổi số được nhà nước khẳng định là xu thế bắt buộc, tất yếu để nâng cao hiệu quả sản xuất,
kinh doanh, sức cạnh tranh, đồng thời hỗ trợ doanh nghiệp trong việc phát triển bền vững
trong tình trạng hiện nay.
Theo Thanh Phương (2021) thì chuyển đổi số tác động sâu rộng và bao trùm lên
các lĩnh vực, giúp chuyển đổi mô hình kinh doanh theo đổi mới sáng tạo, nâng cao năng
lực cạnh tranh của doanh nghiệp nói riêng và cho địa phương, quốc gia nói chung.

11


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

Đối với doanh nghiệp, chuyển đổi số sẽ giúp doanh nghiệp thay đổi phương thức
quản lý sâu rộng theo hướng đơn giản về cơ cấu tổ chức, kế thừa và hiệu quả về hoạt
động, gia tăng hội nhập quốc tế, giúp doanh nghiệp có khả năng gia nhập chuỗi giá trị
hàng hóa và cung ứng sản phẩm tồn cầu; tự động hóa nâng cao hiệu suất cơng việc, hiệu
quả sản xuất kinh doanh, năng lực cạnh tranh, gia tăng mạnh mẽ giá trị sản xuất, chất

lượng dịch vụ.

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Bài viết này tập trung vào mơ hình chuyển đổi số trong doanh nghiệp, trong đó mơ
tả các giai đoạn cần thực hiện, từ đó giúp doanh nghiệp có cơ sở xây dựng giải pháp tương
ứng trong chuyển đổi số.

2. Cơ sở lý thuyết và phương pháp nghiên cứu
2.1. Tổng quan về chuyển đổi số
2.1.1 Khái niệm về chuyển đổi số
Chuyển đổi số được khá nhiều tác giả nghiên cứu trong thời gần đây. Theo Siebel

[1] định nghĩa bản chất chuyển đổi số là sự hội tụ của 4 công nghệ đột phá sau:
cơng nghệ điện tốn đám mây (cloud computing), dữ liệu lớn (big data), internet
vạn vật (IoT) và trí tuệ nhân tạo (AI). Sự hội tụ này khiến cho phạm vi hoạt động và
ảnh hưởng của chuyển đổi số hết sức rộng lớn, do đó có nhiều cách nhìn và cách
tiếp cận chuyển đổi số khác nhau (trích trong Phạm Huy Giao (2020)).
Bộ Kế hoạch và Đầu tư (2020) với tài liệu Hướng dẫn chuyển đổi số cho các
doanh nghiệp tại Việt Nam, thì chuyển đổi số được hiểu là “việc tích hợp, áp dụng
cơng nghệ số để nâng cao hiệu quả kinh doanh, hiệu quả quản lý, nâng cao năng
lực, sức cạnh tranh của doanh nghiệp và tạo ra các giá trị mới”.
Các hoạt động chuyển đổi số có thể bao gồm từ việc số hóa dữ liệu quản lý,
kinh doanh của doanh nghiệp, áp dụng công nghệ số để tự động hóa, tối ưu hóa các
quy trình nghiệp vụ, quy trình quản lý, sản xuất kinh doanh, quy trình báo cáo, phối
hợp công việc trong doanh nghiệp cho đến việc chuyển đổi tồn bộ mơ hình kinh

doanh, tạo thêm giá trị mới cho doanh nghiệp.
2.2.2. Phân biệt giữa số hóa, cơng nghệ số và chuyển đổi số

12


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Hình 1: Phân biệt giữa số hóa, cơng nghệ số và chuyển đổi số

Nguồn: Phạm Huy Giao (2020)
Số hóa (Digitization): q trình chuyển đổi thơng tin từ analog ở thế giới thực sang
kỹ thuật số. Đây có thể được gọi là bước tin học hóa, là một thành phần của q trình
chuyển đổi số. Số hóa mơ tả sự chuyển đổi thuần túy từ tương tự sang kỹ thuật số của dữ
liệu và tài liệu hiện có. Ví dụ như scan tài liệu thành định dạng PDF file, hoặc quét một
bức ảnh ... Bản thân dữ liệu không bị thay đổi, nó chỉ được mã hóa ở định dạng kỹ thuật số
(Trần Đức Tân và cộng sự (2020)).
Số hóa có thể thu được lợi ích hiệu quả khi dữ liệu số hóa được sử dụng để tự động

hóa các qui trình và cho phép khả năng truy cập tốt hơn, nhưng số hóa khơng tìm cách tối
ưu hóa các qui trình hoặc dữ liệu.
Quy trình sử dụng thơng tin đã được số hóa để làm cho các cách thức hoạt động
đơn giản và hiệu quả hơn được gọi là Digitalization (công nghệ số) (Phạm Huy Giao,
2020). Công nghệ số/ứng dụng công nghệ số là việc sử dụng các dữ liệu số để thực hiện
công việc nhanh và tốt hơn.
Chuyển đổi số là sử dụng công nghệ số hay ứng dụng công nghệ số trên cơ sở các
dữ liệu số hoặc dữ liệu đã được số hóa để thay đổi mơ hình nghiên cứu, sản xuất, kinh
doanh nhằm tạo ra nhiều cơ hội và giá trị mới, cải thiện và nâng cao hiệu quả hoạt động,
tính cạnh tranh của tổ chức/cơ quan/doanh nghiệp. Bốn công nghiệp số nền tảng của
chuyển đổi số là điện toán đám mây, dữ liệu lớn, internet vạn vật và trí tuệ nhân tạo.
Chuyển đổi số khơng phải là sự nâng cấp liên tục của công nghệ thơng tin hay là số hóa
quy trình, dữ liệu và thông tin (Phạm Huy Giao, 2020).
2.2. Phương pháp nghiên cứu
Bài viết sử dụng phương pháp tổng hợp thông tin, thu thập và phân tích từ các mơ
hình nghiên cứu trước liên quan đến cách nào để chuyển đổi số thành cơng, kết hợp với
thực trạng những khó khăn, vướng mắc đang gặp phải của các doanh nghiệp tại Việt Nam
nói chung trong q trình chuyển đổi số từ đó lựa chọn những mơ hình thích hợp để giúp
doanh nghiệp phát triển bền vững, đặc biệt trong bối cảnh chuyển đổi số.
13


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

3. Giải pháp chuyển đổi số trong mơ hình kinh doanh

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

Theo Peter M. Bican & Alexander Brem (2020) đề xuất mơ hình kinh doanh
chuyển sang doanh nghiệp chuyển đổi số như hình 2:

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Hình 2: Khung khái niệm chuyển đổi số trong mơ hình kinh doanh
Mơ hình kinh doanh

Mức độ sẵn sàng kĩ thuật số

Cơng nghệ kĩ thuật số

Đổi mới

Mơ hình kinh doanh kĩ thuật số

Chuyển đổi số

Nguồn: Peter M. Bican & Alexander Brem (2020)
Các khái niệm trong mơ hình được được nghĩa như sau:
Bảng 1: Các khái niệm trong mô hình
Lĩnh vực
Mơ hình kinh
doanh

Định nghĩa

Đổi mới

Cải tiến liên tục thơng qua các kết hợp mới và phụ thuộc lẫn nhau vào
khả năng kinh tế

Mức độ sẵn
sàng kĩ thuật số

Nền tảng cần thiết của tổ chức để triển khai liên quan đến Kỹ thuật số

Cơng nghệ kĩ
thuật số
Mơ hình kinh
doanh kĩ thuật
số
Chuyển đổi số

Chuyển đổi kỹ thuật số của các đề xuất giá trị của cơng ty

Có tính kết nối cao hoặc là người hỗ trợ cho sự đổi mới có ảnh hưởng
đến bí quyết, tạo điều kiện cho sự thay đổi mang tính chuyển đổi
thơng qua các hoạt động thị trường bền vững và nhanh chóng
Tối ưu hóa tài nguyên nâng cao, được đặc trưng bởi tính vơ hình, tính
đơn nhất của doanh nghiệp và giá trị cốt lõi, tập trung vào trải
nghiệm, nền tảng và nội dung
Kết quả của sự tương tác giữa Kỹ thuật số với các quy trình trong nội
bộ (tổ chức) và bên ngồi (hợp tác), đồng thời mang lại những thay

đổi sâu sắc
Nguồn: Peter M. Bican & Alexander Brem (2020)

Khi doanh nghiệp thực hiện theo trình tự như trên, thì các lĩnh vực bên trong doanh
nghiệp cần thực chuyển đổi bao gồm những hoạt động như sau.

14


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

Hình 3: Mơ hình các lĩnh vực trọng tâm của chuyển đổi số trong doanh nghiệp

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Nguồn: Ernst & Young trích trong Bộ kế hoạch (2020)
Mơ hình này gồm có các lĩnh vực như sau:
+ Định hướng chiến lược: Doanh nghiệp cần tích hợp chiến lược chuyển đổi số
vào chiến lược phát triển của doanh nghiệp. Có như vậy, thì mới đảm bảo được sự tương
thích giữa tình hình thực tế và khả năng chuyển đổi số của doanh nghiệp.

+ Chuyển đổi số mơ hình kinh doanh
Chuyển đổi số mơ hình kinh doanh nghĩa là áp dụng công nghệ số vào các hoạt
động chăm sóc khách hàng để tạo ra những giá trị mới, giúp doanh nghiệp chuyển đổi sang
kênh bán hàng mới (online channel). Hiện có các kênh bán hàng hiện đại như Tiki, shopee,
Lazada..., các sàn giao dịch thương mại điện tử như Amazon, Ebay...; các ứng dụng cải
thiện phục vụ mục đích giao hàng, vận chuyển hàng nhanh chóng hơn. Ngồi ra, doanh
nghiệp dễ dàng tiếp cận khách hàng tại những khu vực địa lý khác nhau thông qua các
kênh như Facebook, zalo,... và các ứng dụng quảng cáo trực tuyến khác. Việc thực hiện
chuyển đổi mơ hình kinh doanh trong áp dụng công nghệ số giúp thay đổi các kênh tiếp
thị, bán hàng, phân phối từ đó nâng cao năng lực cạnh tranh của doanh nghiệp (Bộ kế
hoạch và đầu tư (2020).
Chuyển đổi số năng lực quản trị
Bên cạnh chuyển đổi số trong việc chuyển giao giá trị tới khách hàng được hiệu
quả, cần phát triển và duy trì năng lực quản trị bên trong mơ hình kinh doanh gồm: nhân
lực, cơ cấu tổ chức, hệ thống công nghệ thông tin, các nghiệp vụ quản lý... Các nghiệp vụ
bên trong doanh nghiệp như quy trình thanh tốn của kế toán, nhập kho, xuất kho, quản lý
15


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

nhân sự, sản xuất cần ứng dụng công nghệ thông tin để thực hiện cách quản trị doanh
nghiệp được hiệu quả hơn.

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Ngoài ra, doanh nghiệp cần kết nối với các đơn vị khác trong việc phân tích dữ liệu
tổng thể và tìm kiếm các thơng tin để tối ưu hóa hoạt động. Việc ứng dụng công nghệ tạo
ra hệ thống dữ liệu lớn để nhìn được tổng thể tồn doanh nghiệp, điều này sẽ giúp cho các
doanh nghiệp có những bước chuyển thích hợp trong q trình chuyển đổi số.
Nhằm đánh giá mức độ sẵn sàng chuyển số của các doanh nghiệp, các doanh
nghiệp có thể sử dụng bộ thang đo sau để đối chứng.
Bảng 2: Thang đo mức độ sẵn sàng chuyển đổi số của các doanh nghiệp
STT

Tên nội dung

1

Định hướng chiến
lược

2

Trải nghiệm khách
hàng

Chuỗi cung ứng

3

Hệ thống công
nghệ thông tin và
quản trị dữ liệu

4

Quản trị rủi ro và
an ninh mạng

5

Nghiệp vụ quản lý
tài chính, kế tốn,
kế hoạch, pháp lý
và nhân sự

6

Con người và tổ
chức

Thang đánh giá
 Nhận thức của lãnh đạo đối với lợi ích và xu hướng
CĐS có ảnh hưởng đển hoạt động của doanh nghiệp;
 Mức độ tích hợp chuyển đổi số vào chiến lược chung
của doanh nghiệp
 Mức độ áp dụng công nghệ số vào tiếp thị, kênh phân
phối, bán hàng để nâng cao trải nghiệm khách hàng;
 Mức độ áp dụng phân tích dữ liệu để đo lường và dự

báo hiệu quả hoạt động kinh doanh
 Khả năng áp dụng công nghệ số để kết nối với nhu cầu
của khách hàng và với các nhà cung cấp của doanh
nghiệp;
 Mức độ áp dụng công nghệ và phân tích dữ liệu vào
các quy trình và hoạt động kinh doanh cốt lõi
 Năng lực và khả năng tích hợp của hệ thống CNTT với
các hệ thống khác để nâng cấp;
 Khả năng cập nhật các giải pháp cơng nghệ mới trên
thị trường;
 Các quy trình, chính sách liên quan đến quản trị dữ liệu.
 Nhận thức về các rủi ro khi thực hiện chuyển đổi số;
 Mức độ áp dụng phân tích dữ liệu và các cơng cụ khác
để đánh giá các rủi ro trong doanh nghiệp bao gồm cả rủi
ro về an ninh mạng.
 Mức độ áp dụng công nghệ số vào các nghiệp vụ quản
lý, tài chính, kế tốn, kế hoạch, pháp lý, nhân sự;
 Khả năng hỗ trợ của bộ phận tài chính, kế toán, pháp lý
trong thực hiện chuyển đổi số cho doanh nghiệp.
 Mức độ linh hoạt của doanh nghiệp phản hồi lại với
các thay đổi trong môi trường kinh doanh;
 Năng lực của các nhân sự trong doanh nghiệp để thực
hiện chuyển đổi số;
 Mức độ áp dụng công nghệ để kết nối giữa các phòng
ban trong doanh nghiệp.
Nguồn: Ernst& Young trích trong Bộ kế hoạch (2020)

Với bộ thang đo này, doanh nghiệp có thể đánh giá mức độ sẵn sàng chuyển đổi số
tại doanh nghiệp của mình để có những định hướng phát triển phù hợp.

16


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

Ngoài ra, Laserfiche (2018), cũng chỉ ra các giai đoạn chuyển đổi số của các doanh
nghiệp có thể thực hiện theo các bước như sau:

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

Giai đoạn 1: Chuyển từ dạng giấy sang dạng thông tin số. Khi một công ty đang
gặp khó khăn với việc quản lý các tài liệu giấy do các tài liệu này nằm rải rác, khó tìm
hoặc khơng có tổ chức và phịng lưu trữ lộn xộn, điều đó có nghĩa là cơng ty đang ở giai
đoạn một của Mơ hình Chuyển đổi Kỹ thuật số. Bước đầu tiên là bắt đầu chuyển tất cả các
tài liệu giấy thành tài liệu điện tử, cho phép tải lên, xem và thậm chí xuất tài liệu. Các tệp
kỹ thuật số cũng sẽ được dùng làm bản sao lưu cho các tệp bị mất do thiên tai.
Giai đoạn 2: Phân loại tài liệu. Khi doanh nghiệp thường gặp các vấn đề như
khơng có quy tắc và phân loại dẫn đến thực hành nộp hồ sơ không nhất quán, tài liệu kỹ
thuật số không được sắp xếp hoặc không thể lấy một tài liệu kỹ thuật số nhất định, điều đó
có nghĩa là cơng ty đang ở giai đoạn hai của Mơ hình chuyển đổi kỹ thuật số. Chẳng hạn,

các tài liệu như hóa đơn hiện có thể được đặt trong danh mục 'tài khoản phải trả', điều này
sẽ giúp bạn dễ dàng điều hướng và dễ bảo mật hơn. Các thực hành về tệp cũng sẽ trở nên
nhất quán và công việc và cộng tác sẽ được sắp xếp hợp lý; nói cách khác, các tài liệu phải
hỗ trợ tuân thủ có thể được truy cập ngay lập tức.
Giai đoạn 3: Quá trình loại bỏ các quy trình kém hiệu quả. Công ty đang ở trong
giai đoạn này khi các tài liệu vẫn bắt nguồn từ trên giấy trước khi được quét vào kho lưu
trữ, khi các quy trình khơng được tiêu chuẩn hóa, khi các tác vụ và quy trình nhất định
được theo dõi trong e-mail thay vì kho lưu trữ và khi các nhà lãnh đạo doanh nghiệp thiếu
khả năng quản lý và kiểm toán quyền truy cập thông tin. Để giải quyết vấn đề này, doanh
nghiệp phải loại bỏ tất cả các biểu mẫu giấy được tiêu chuẩn hóa và thay thế chúng bằng
một tập hợp nhỏ hơn các biểu mẫu điện tử tiêu chuẩn hóa có thể được gửi thơng qua mạng
nội bộ của cơng ty. Sau đó, các biểu mẫu có thể được gửi trực tiếp đến các nhà quản lý có
liên quan để được xem xét và ký. Thời gian và nguồn lực lãng phí sẽ được giảm đáng kể,
các quy trình lặp đi lặp lại sẽ được xác định và tiêu chuẩn hóa, trách nhiệm giải trình đối
với cách xử lý thơng tin sẽ được tăng lên, đồng thời các báo cáo và cơng cụ kiểm tốn sẽ
giảm nguy cơ khơng tn thủ.
Giai đoạn 4: Các quy trình rườm rà. Tổ chức đang ở giai đoạn thứ tư của Mơ hình
chuyển đổi kỹ thuật số khi họ gặp các khó khăn về tự động hóa sau:
- Các quy trình tự động được thực hiện, nhưng chúng thực sự khó hiểu đối với nhân viên.
- Khơng có giám sát chính sách dữ liệu rõ ràng do dữ liệu không đầy đủ.
- Không thể đo lường thành cơng hay thất bại.
- Gặp khó khăn trong việc tích hợp những người khác, chẳng hạn như thêm khách
hàng vào quy trình.
Giai đoạn 5: Loại bỏ sự kém hiệu quả. Nội dung của doanh nghiệp được bảo mật
và tất cả tài liệu của doanh nghiệp đã được số hóa và có thể truy cập dễ dàng, nhưng khơng
có nghĩa là q trình chuyển đổi đã hồn tất. Doanh nghiệp vẫn có thể gặp phải những khó
khăn, chẳng hạn như:
- Các quy trình khơng phù hợp với nhu cầu kinh doanh.
- Bạn chỉ có thể lập những kế hoạch hạn chế cho tương lai.
17

d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

- Tổ chức của bạn có phản ứng, nhưng khơng chủ động.

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

Khi tổ chức có phản ứng nhưng khơng chủ động thì các động thái tiếp theo cần loại
bỏ tiếp những sự yếu kém khơng hiệu quả đó.

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

4. Kết luận
Để duy trì tính cạnh tranh trong bối cảnh kinh doanh hiện đại, chuyển đổi số là một
điều sống còn. Các tổ chức, doanh nghiệp phải khơng ngừng nỗ lực tìm tòi các giải pháp
chuyển đổi số để tối ưu hoạt động kinh doanh, khơng bị bỏ lại phía sau và tăng sức cạnh tranh.
Do vậy, doanh nghiệp muốn thực hiện chuyển đổi số cần có những giải pháp như:
Thứ nhất: đánh giá mức độ sẵn sàng các lĩnh vực trong doanh nghiệp, để có thể
chuyển đổi số theo từng giai đoạn. Khi doanh nghiệp đánh giá được mức độ sẵn sàng
chuyển đổi sẽ tạo sự đồng thuận trong cả doanh nghiệp.
Thứ hai, cần xây dựng đội ngũ nguồn nhân lực có chất lượng, đáp ứng được bối

cảnh chuyển đổi số như hiện nay. Đây là bài toán bức thiết đối với doanh nghiệp nếu như
muốn chuyển đổi số thành công.
Thứ ba, hệ thống cơ sở hạ tầng cho chuyển đổi số. Cần có những định hướng rõ
ràng, các bước phát triển cụ thể cho từng giai đoạn trong việc đầu tư cơ sở hạ tầng.
TÀI LIỆU THAM KHẢO

1. Peter M. Bican & Alexander Brem, 2020, Digital Business Model, Digital
Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”?
Sustainability 2020, 12, 5239, www.mdpi.com/journal/sustainability
2. Laserfiche, 2018, The digital transformation Model, Johannesburg, 15 Thg 6 2018
3. Phạm Huy Giao, 2020, Chuyển đổi số, bản chất, thực tiễn và ứng dụng, Tạp chí dầu
khí, Số 12 - 2020, trang 12 - 16, ISSN 2615-9902
4. Thanh Phương, Chuyển đổi số quốc gia, phát triển chính phủ số, kinh tế số và xã hội
số, Ngày 29/01/2021, tại website />5. Nguyễn Thị Hoàng Quyên, Chuyển đổi số - Hướng đi bền vững cho doanh nghiệp,
Viện Nghiên cứu Phát triển KTXH tỉnh Bắc Ninh, tại website
/>6. Trần Đức Tân, Phạm Thị Thu, Nguyễn Thị Thu, Số hóa và chuyển đổi số trong hoạt
động thư viện, Conference: Phát triển mơ hình trung tâm tri thức số cho các thư viện
Việt Nam, tháng 10/2020.
7. />1735102558&adgroupid=67821498877&adid=424712758486&gclid=CjwKCAiAv_K
MBhAzEiwAs-rX1AFR6ouS0WTmCBRS-ao6z2HYF4ElEcYBX3aM2TsZv4bOTVlbkOkGxoCMF4QAvD_BwE

18


d snap of the curtains and the groan of a pic- ture on the wall. Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor. The younger of the two was a stranger to me. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in. The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room. ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see. That was a way she had. She hinted in a mur- mur that the surname of the balancing girl was Baker. (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any

y and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright. Again a sort of 12 The Great Gatsby apology arose to my lips. Almost any exhibition of complete self sufficiency draws a stunned tribute from me. I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice. It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again. Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour. I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me. ‘Do they miss me?’ she cried ecstatically. ‘The whole town is desolate. All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom. Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I

er?’ ‘Never.’ ‘Well, you ought to see her. She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder. Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him. ‘Never heard of them,’ he remarked decisively. This annoyed me. ‘You will,’ I answered shortly. ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more. ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room. Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room. ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted. ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously. ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass. ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what

all- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet. Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face. It occurred to me now that I had seen her, or a picture of her, somewhere before. ‘You live in West Egg,’ she remarked contemptuously. ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy. ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square. Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind. ‘Why CANDLES?’ objected Daisy, frowning. She snapped them out with her fingers. ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly. ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting d

PHÂN TÍCH CÁC TÀI LIỆU VỀ CHUYỂN ĐỔI SỐ CỦA DOANH NGHIỆP VỪA
VÀ NHỎ BẰNG PHƯƠNG PHÁP TRẮC LƯỢNG THƯ MỤC

What’ll we plan?’ She turned to me helplessly. ‘What do people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger. ‘Look!’ she complained. ‘I hurt it.’ We all looked—the knuckle was black and blue. ‘You did it, Tom,’ she said accusingly. ‘I know you didn’t mean to but you DID do it. That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy. Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire. They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained. They knew that presently dinner would be over and a little later the evening too would be over and casually put away. It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself. ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret. ‘Ca

y this remark but it was taken up in an unexpected way. ‘Civilization’s going to pieces,’ broke out Tom violently. 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things. Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone. ‘Well, it’s a fine book, and everybody ought to read it. The idea is if we don’t look out the white race will be—will be ut- terly submerged. It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness. ‘He reads deep books with long words in them. What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently. ‘This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun. ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair. ‘This idea is that we’re Nordics. I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again. ‘—and we’ve produced all the things that go to make civili- zation—oh, scienc

is concentration as if his complacency, more acute than of old, was not enough to him any more. When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me. ‘I’ll tell you a family secret,’ she whispered enthusiasti-

ThS.Vũ Thị Thúy Hằng
Trường Đại học Thương mại
Tóm tắt: Chuyển đổi số là q trình kết hợp cơng nghệ kỹ thuật số với các mơ hình kinh
doanh hợp lý để tạo ra giá trị lớn cho doanh nghiệp. Tác giả đã nghiên cứu 532 tài liệu về
chuyển đổi số của doanh nghiệp vừa và nhỏ trong cơ sở dữ liệu khoa học của Scopus bằng
phương pháp trắc lượng thư mục. Các nghiên cứu về chuyển đổi số của doanh nghiệp vừa
và nhỏ tập trung vào giai đoạn năm 2015-2020 với số lượng bài viết tăng từ 5 lên 172 ấn
phẩm/năm. Đức là quốc gia xuất bản nhiều nhất về chuyển đổi số của doanh nghiệp vừa
và nhỏ và cũng là quốc gia có số lượng trích dẫn nhiều nhất. Bẩy chủ đề nổi trội được xác
định với 34 từ khóa có mức độ xuất hiện tối thiểu từ 5 lần là công nghệ số (blockchain, dữ
liệu lớn, công nghệ bản sao số, điện tốn đám mây, trí tuệ nhân tạo, internet vạn vật),
quản lý chuỗi cung ứng, sản xuất thông minh, năng lực động, đổi mới mơ hình kinh doanh,
quản trị tri thức, mơ hình trưởng thành năng lực và các chiến lược số, sự quốc tế hóa
trong thời kỳ Cách mạng công nghiệp lần thứ 4. Nghiên cứu cũng góp phần chứng minh
phương pháp trắc lượng thư mục có ý nghĩa khi tổng quan các tài liệu.
Từ khóa: Chuyển đổi số, Doanh nghiệp vừa và nhỏ, Phương pháp trắc lượng thư mục
DIGITAL TRANSFORMATION IN SMAL AND MEDIUM ENTERPRISES:
A BIBLIOMETRIC ANALYSIS
Abstract: Digital transformation is the process of combining digital technology with

business models to create great value for businesses. The author has researched 532
documents on digital transformation of small and medium enterprises in Scopus database
by bibliometric analysis. The documents focus on the period from 2015 to 2020. The
number of articles increasing from 5 to 172 documents per year. Germany has published
the most publications and has also the highest number of ciations. Seven topics were
identified with 34 keywords with at least 5 occurrences such as: digital technology
(blockchain, big data, digital twin, cloud computing, artificial intelligence, internet of
things), supply chain management, smart manufacturing, dynamic capabilities, business
model innovation, knowledge management, capacity maturity models and digital
strategies, internationalization in the 4th Industrial Revolution. The article also suggest
that bibliometric methods will complement literature review.
Keywords: Digital transformation, Small and medium-size enterprises (SME),
Bibliometric analysis
1. Đặt vấn đề
Chuyển đổi số là một q trình thay đổi các thuộc tính thơng qua sự kết hợp của
cơng nghệ thơng tin, điện tốn đám mây, truyền thông và kết nối (G.Vial, 2019). Chuyển

19