Chiến Lược Cạnh Tranh Của Kfc Vn.pptx

CHIẾN LƯỢC
CẠNH TRANH
CỦA KFC TẠI
VIỆT NAM
NHÓM 2


Thành viên

Vũ Huyền
Linh

Hoàng Bảo
Lâm

Bùi Thị
Như
Phượng

Đỗ Phạm
Thùy Linh

Vũ Hoa Lý

Nguyễn
Hồng Mai
Ngọc

Đoàn Việt
Long

CHIẾN LƯỢC CẠNH TRANH CỦA KFC TẠI VIỆT
NAM

1

2

3

4

Tổng quan
KFC

Môi trường
kinh doanh
của KFC
tại Việt Nam 

Chiến lược
cạnh tranh
trên thị
trường Việt
Nam 

Một số giải
pháp,
đề xuất

Tổng quan về KFC

1

Giới thiệu về KFC

2

KFC tại thị trường Việt Nam


Giới thiệu về Kentuckey Fried Chicken
ngày 20 tháng 3
năm 1930 tại Louisville, Kentucky
một phần của Yum! Brands, Inc. 36000 chi nhánh trên tế giới

20,000 nhà hàng tại 109 quốc gia và
vùng lãnh thổ trên khắp thế giới


TỔNG QUAN
Despite being red,
Mars is a cold place

Venus is the second
planet from the Sun

Jupiter is the fifth
planet from the Sun

Mercury is the closest
planet to the Sun

Earth is the third
planet from the Sun

Initial

Managed

Defined

Done

Optimizing

CHIẾN LƯỢC
CẠNH TRANH
CỦA KFC


Competitive business strategies for 2023
infographics
Product / service
ideas

Venus has a
beautiful name, but
also very high

temperatures

Market study

01

02

Buyer persona
Mercury is the
smallest planet in
the Solar System

Pluto is considered
a dwarf planet in
the Solar System

Take suggestions

03

04

Neptune is the
farthest planet
from the Sun


Competitive business strategies for 2023
infographics

Concept
screening
CONCEPT A

CONCEPT A

CONCEPT A

Strategic
alignment

5

5

5

Market size

4

3

2

Market growth
forecast

5

2

5

Technical
feasibility

3

2

1

Competitive
advantage

5

6

3

22

18

16

Total

Competitive business strategies for 2023
infographics

1

2

3

4

Mercury is the
closest planet
to the Sun

Despite being
red, Mars is a
cold place

Jupiter is the
fifth planet
from the Sun

Neptune is
very far
from the
Sun

Research

Processes

Ida

Goals


Competitive business strategies for 2023
infographics
Mercury

Neptune

Mercury is the closest
planet to the Sun

Neptune is the
farthest planet from
the Sun

Earth

Jupiter

The Earth is the
planet where we all
live

Jupiter is a gas giant

and the biggest
planet

Mars

Venus

Uranus

Despite being red,
Mars is a cold place

Venus is the second
planet from the Sun

Uranus is the seventh
planet from the sun


Competitive business strategies for 2023
infographics
Strategy fit checklist
The innovation
Unfit
Saturn is a gas giant
and has several rings

Slight

UNFIT

SLIGHT

PARTIAL

SUBSTAN
TIAL

TOTAL FIT

Comment
Strategy 1

Mercury is the
smallest planet of
them all

Strategy 2

Venus is terribly hot,
even hotter than
Mercury

The Earth is the
planet where we all
live

Partial

Strategy 3

Despite being red,
Mars is actually a
cold place

Substantial
Jupiter is the fifth
planet from the Sun

Uranus is the seventh
planet from the sun

Strategy 4

Neptune is the
farthest planet from
the Sun


Competitive business strategies for 2023
infographics
Saturn

Venus

Mars

Mercury

Jupiter

Saturn is a gas
giant and has
several rings

Venus is terribly
hot, even hotter
than Mercury

Despite being
red, Mars is
actually a cold
place

Mercury is the
smallest planet
in the Solar
System

Jupiter is the
biggest planet
in the Solar
System

Step
1

Step
2

Step
3

Step
4

Step
5


Competitive business strategies for 2023
Budgetinfographics
for the different trimesters
$150,000
Mercury is the
closest planet to
the Sun and the
smallest

$80,000

Neptune is actually
the farthest planet
from the Sun

$250,000

Venus has a
beautiful name and
a poisonous

atmosphere

$300,000

Jupiter is a gas
giant and the
biggest planet of
them all

1st

2nd

3rd

4th

Follow the link in the graph to modify its data and then paste the new one here. For more info,
click here


Competitive business strategies for 2023
infographics
Step 2
Step 1
Mercury is the closest
planet to the Sun and the
smallest

Step 6

1

Neptune is actually the
farthest planet from the
Sun

Step 5
Venus has a beautiful
name and a poisonous
atmosphere

2

Proce
ss
circle

6
5

Saturn is a gas giant planet
and has several rings

4

Step 3

3

Jupiter is a gas giant and
the biggest planet of them
all

Step 4
Despite being red, Mars
is a cold place


Competitive business strategies for 2023
infographics
Mars

Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here

25
%
40
%
20
%
15
%

A
B
C

D

Despite being red,
Mars is actually a cold
place

Venus
Venus is the second
planet from the Sun

Jupiter
Jupiter is a gas giant
and the biggest planet

Mercury
Mercury is the smallest
planet of them all


Competitive business strategies for 2023
infographics
Despite being red,
Initial
Mars is a cold place

Venus is the second
planet from the Sun

Jupiter is the fifth
planet from the Sun

Mercury is the closest
planet to the Sun

Earth is the third
planet from the Sun

Managed

Defined

Done

Optimizing

Strategy
infographic


Competitive business strategies for 2023
infographics
Budget
for 2023 activities
$150,0
00
$200,0
00
$100,0
00

Primary activities

Support activities

Inbound logistics

Firm infrastructure

Despite being red, Mars is
a very cold place

Mercury is the closest
planet to the Sun. It’s very
hot

Operations

Human resources

Jupiter is a gas giant and
it’s also the biggest planet

Venus has a beautiful
name and high
temperatures

Outbound logistics

Technology
development

Neptune is the farthest
planet from the Sun

Saturn is the ringed
planet. It’s mostly
hydrogen and helium

$170,0
00
$230,0
00
$300,0
00


Competitive business strategies for 2023
infographics
0
1

0
2

0
3

Mars

Jupiter

Mercury

Despite being red,
Mars is a cold place

Saturn is a gas
giant and has
several rings

Mercury is the
closest planet to
the Sun

10%

40%

50%


Competitive business strategies for 2023
infographics
Saturn
Venus
Saturn

Saturn is a gas giant
and has several rings

Uranus

Uranus
Uranus is the seventh
planet from the sun

Mars
Mars
Despite being red,
Mars is actually a cold
place

Neptune
Neptune
Neptune is the farthest
planet from the Sun

Stage 1

Stage 2

Stage 3

Stage 4

Venus

Venus is terribly hot,
even hotter than
Mercury

Jupiter

Jupiter
Jupiter is the biggest
planet in the Solar
System

Earth
Earth
Earth is the planet
where we all live

Mercury
Mercury
Mercury is the smallest
planet in the Solar
System


Competitive business strategies for 2023
infographics
100

Time

30 hrs

45 hrs

Despite being
red, Mars is a
cold place

Venus is the
second
planet from
the Sun

Initial

Managed

60 hrs

Saturn is a
gas giant
composed of
hydrogen

Defined

Process

80 hrs

Jupiter is a
gas giant and
the biggest
planet

Quantitati
ve

hrs
Neptune is
the farthest
planet from
the Sun

Optimizing