5 ly do nen an cricket powder

ChapterI: 5 Reasons You Should Be
Eating Cricket Powder (Cricket Flour)!

It seems every few years a new superfood or health trend is introduced into a market to
be touted as “The best thing for you,” or “The product that will make you younger,” or
my personal favorite “The miracle anti-oxidant, that will also make you a better driver!”
Let’s be real.
While many new “superfoods” or health food products actually do have great benefits for
your health, there is not a single cure-all food that will keep you in tiptop shape. (No,
Soylent is not the answer!) As nutritional science keeps evolving, it is becoming clearer
that the human body needs a mixture of different types of healthy foods to keep you at
the top of your game mentally and physically. However, in our species’ ever evolving
quest for immediacy and functionality, there are a few foods that offer orders of
magnitude more nutrition than others. One of those foods is Cricket Powder, sometimes
referred to as Cricket Flour.
Cricket Flour is not new to this world by any means, but is a relatively new food source
for Western cultures. Having spent the entire second year of business school studying the
possibilities and value propositions of cricket flour, I can tell you this, it isn’t a matter of
“if” cricket flour will permeate Western diets, it is simply a matter of “when.”

Here are 5 reasons you should be eating Cricket Flour:
1. Protein – Crickets are gram-for-gram one of the most efficient protein creators on the
planet. By dry weight, a single cricket ranges between 65% – 70% pure protein. In
contrast, beef is between 17% – 40% protein, with the rest being primarily fat content.
But what about the quality of the protein you ask? Interestingly enough, cricket protein is
a form of animal protein, which means it registers as a “complete” source of protein.
What this means is that it contains all the essential branched-chain amino acids
(BCAA’s) that the human body needs for muscle development. Simply put, for high
quality protein, crickets surprisingly might be the Lightweight Champion!
2. Vitamins & Minerals – Cricket flour is packed with vitamins and minerals. Once
again, on a gram-for-gram basis cricket powder can outcompete some of our healthiest

food options.
-Iron, an essential mineral that helps carry oxygen through our body in the form of
hemoglobin. Did you know that our body absorbs iron from animal products better than
iron from plant products? More importantly though, cricket flour in comparison is loaded
with iron. It contains 5.9mg per 100 grams, which is almost TWICE more than the
amount you get from spinach, 3.5mg per 100 grams.
-Vitamin B12 is a nutrient that helps nerve and blood cells stay healthy while creating the
most important element of our body, our DNA. B12 has been gaining widespread
popularity, and is found in many of the products that claim to increase energy. Turns out,
Cricket Flour is packed with B12. It actually contains 10x the amount of B12 as one of
the most popular food sources for that vitamin, salmon. Cricket flour has 24mcg per 100
grams while salmon only has 2.8mcg per 100 grams. Crazy right!
3. Taste – Most people are really surprised the first time they try cricket flour. Mainly it
is because their perceptions of what crickets should taste like is actually far from the
reality. Cricket flour has a very mild taste; many have described it as slightly nutty.
Michelin star chef’s have started to use it because it has such a neutral taste that it is able
to enhance the flavor profile while increasing the nutritional benefits.
4. Applications – How many ways do you use your whey protein powder? From our
market research, most consumers simply mix it with water or milk. How about your soy
protein powder? Because of the naturally bitter taste of these products they tend to be
highly flavored with additives to make them appeal to the average consumers palate. Not
cricket flour. Cricket flour, due to its neutral flavor, is actually meant to be put into lots of
different recipes. Mix it with baking flour and you can increase the protein in your bread
or baked goods. Mix it in your salad dressing to boost nutrition. Mix it in your breakfast
shakes and smoothies for extra energy. The list could go on and on, the point it is unlike
whey and soy powders, cricket flour has almost unlimited applications.
5. Sustainability – Due to current livestock farming practices a large amount of our
greenhouse gas emissions (ammonia & methane) is in large part due to the livestock
industry. Moreover, as California suffers from severe water shortage it has the 4th largest
cattle inventory by volume. Do you know how much water is consumed to get a pound of

dry protein from a cow? Between 1700 and 2500 gallons! Do you know how much water
it takes to get a pound of protein from crickets? 1 gallon?

There are projected to be 9 billion people on the planet by 2050, 3 billion more than what

we have now. Two of the world’s most precious resources, fresh water and land, are

finite and dwindling. They are hard to recapture once we use exhaust them. Do we really

want to use it on protein sources when we don’t have too? Crickets take 1/10 the water

and 1/6 the feed to get the same amount of quality protein as you would from cattle. I’m

not saying give up steak, all I am suggesting is augment your diet with a more sustainable

source of protein.

There are many different options for incorporating cricket flour into your diet. Below are

some of the great industry leading companies and what they offer:

Sources:

vitamins-and-

supplements/lifestyle- guide-11/iron-

supplements

wiki/

List_of_foods_by_protein_content
/> /> /> Related Cricket Flours & Edible Insect Posts:

 Massachusetts Cricket Flours & Cornucopia Foods While our company first

launched online, we love connecting directly with our customers and retail stores to talk

about our Cricket Flours products, using cricket flour, or even sharing some of our

delicious Cricket Flours recipes. This past month we recently launched our products in

the health food store Cornucopia Foods where you can now find our Cricket Fuel, All

Purpose Baking Flour, Cricket Instant Oatmeal and more to help fuel your workouts and

fuel…

 Why We Should Eat More Bugs Eating Insects is the Future In this video created

by BuzzFeed titled, "Why We should Eat More Bugs," individuals are exposed to eating

bugs for the first time. Around the world there are over a thousand different types of

edible bugs ranging from scorpians, crickets, mealworms, and more. The act of eating

insects is called entomophpagy and around 2 billion people around the world are eating

insects as food. Eating insects can take the form…

 Insects as Food - Should We Eat Bugs? Insects as Food In a recent video produced

for TED-Ed by Emma Bryce called, "Should we eat bugs?" the topic of eating insects for

food is main the focus. Historically, our ancestors have been eating insects as food for

centuries. Eating insects as food was probably learned from other animals and then

incorporated into our own diets. The practice of using insects as food became a staple in

our diets as it provided a new…

 How to Eat Insects | Should We Be Eating Insects Check out this new video titled,

"Should We All Be Eating Insects," written/created by Mitchell Moffit and Gregory

Brown. In the video, we are asked the question about whether we should all be eating

insects, and if we don't, why? Looking at the nutritional components, we know that

crickets and insects are nutritious and environmentally friendly. Studies have even

shown that when you compare insects to beef and chicken, not only are they packed

with…

Chapter II: