tiểu luận vnpay vnshop sàn tmđt anticovi 19

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<b>PARTNERSHIP PROPOSALPrice stabilization E-commerce</b>

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<b>ABOUT VNLIFE</b>

<b><small>4</small></b>

<b>Digital Payment Solution</b>

The country’s <b>LARGEST PAYMENT </b>

<b>PLATFORM </b>with comprehensive relationship with banks through

multiple services such as SMS Banking, Mobile

Banking, Bill Payment, VNPAY-QR , etc.

<b>Smart Warehouse & Fulfillment</b>

<b>Online Sales Channel</b>

Online sales vehicle which has unique access to over

<b>10+ MILLION MOBILE BANKING APP USERS</b>. VNSHOP

offers unique access to alternative Online sale channel with ability to target affluent customers

Strong capability in fulfillment for brands/manufacturers, retail chains; operations technologies and same day delivery in

second-tier city <b>WITH LOWER COST</b>

Leading OTA space with diversified distribution

channels and Flexible omni-channel modules that can be <b>INTEGRATED WITH EXISTING IN-HOUSE ERP SYSTEM</b>

<b>VnTravel</b>

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<b>VNSHOP’S SALES CHANNEL</b>

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<b>VNSHOP – Unique Online Sales Channel</b>

<b><small>8</small></b>

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<b>VNSHOP ON MOBILE BANKING APPS</b>

<b>VNSHOP IS ALREADY ON APP OF SOME </b>

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<b>VNSHOP’S OWNED PLATFORMS (website + </b>

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<b>WHAT MAKES VNSHOP DIFFERENT?</b>

<b>Unique Access to Valued Banked Customers</b>

<b>Strong Customer Profile</b>

<b>Customer Size</b>

❖ Medium to high income; willing and ready to ❖ 10 active million bank users on app pay for purchase

❖ Target to reach 20 million users by 2020 on all platforms (bank app, owned

❖ Customers identified with information about age, gender, income, location, purchase behavior, income, etc. ❖ Verified information helps increase success

rate and minimize goods to be returned

<b>Well Targeted Customers</b>

❖ Deep understanding about customer

purchase habit based on historical info❖ Right marketing strategy to right customers

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<b>Smart Logistics & Fulfilment Solutions by Eton</b>

<b><small>13</small></b>

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<b>Eton - Building Capacity at Strategic Locations </b>

<small>► </small>Increase accuracy through software validation & reconciliation

<b>Dynamic Solution Engineering</b>

expiry or non-expiry, etc.

<small>► </small><b>Module-based process design with tasks are divided into the smallest </b>

units of progress

<small>► </small><b>Consultancy on client’s operations to integrate and transition to eton’s </b>

<b>Optimization The Physical Warehouse</b>

<small>► </small><b>Storage capacity coefficient m3/ m2 is 2X higher than market</b>

<small>► </small><b>Eliminate warehouse within warehouse model to eliminate clients’ fixed cost while</b>

increase capacity agility

<small>► </small><b>Integrate volume from many clients to flatten demand curve, hence reduce </b>

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<b>PARTNERSHIP </b>

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Product ListingPartner Inventory ManagementPartner Price & Promotion ManagementPartner

PaymentMostly fixed payment cycleBased on contract with limit, credit term

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<b>Campaign timeline</b>

<b>Mass market lunchSeedin the marketTargeted engagement</b>

<b>Re-entry into mass market</b>

spread awareness to specialist networks

Target segment targeting to shift towards quality acquisitions. Leverage on 3h shipping, cold-storage shipment and Discount

• Leverage existing communities and businesses to start targeting of core segments

<b>PHASE OBJECTIVE</b>

• Generate new quality accounts and upgrade existing accounts <b>^{PHASE OBJECTIVE}</b>• TBD

<b>TARGET</b>

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<b>Mass market launch</b>

<b><small>20</small></b>

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EXAMPLE SCREENS

<b>Website</b>

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EXAMPLE SCREENS

<b>Apps</b>

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EXAMPLE SCREENS

<b>Fanpages</b>

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EXAMPLE SCREENS

<b>Catalogue </b>

Promotion

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<b>Seeding the market</b>

Launch messaging will focus on positioning Kido and Vnshop as a price stabilization E-commerce.

<b>Core message:“Chống hoảng loạn mùa COVID”</b>

<b>Tactical messaging:“Bình ổn giá mùa COVID”</b>

Targeted ads on:

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Search will be an ongoing optimization process to drive digital acquisitions.

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<b>Targeted </b>

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Dầu ăn, nước mắm. Fresh: hoa quả Rice

04Convenient

^●_● ^{Work from home tool: Web cam, microphone,...}

Coffee

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<b>Partner </b>

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01 Mass communication

● CSR communication

02 Revenue

● New revenue stream

03 Clearance

● Inventory clearance

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<b>How to </b>

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<b>VNLIFE CORPORATION JOINT STOCK COMPANY</b>

<b>Head Office: Level 5, 22 Lang Ha, Dong Da District, Ha Noi, </b>

Tel: +84 24 35 992 992 - Fax: +84 24 3776 4666 Email:

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