marketing plan vietcombank

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b. Introduction about the Service………......8

IV. Situational Analysis………9

V. Marketing Strategy for the new Service………24

a. Segmentation/ Target market………...24

 Summary Segment Table………..25

b. Positioning/ Value proposition………..25

 Brand’s core values………25

 Vietcombank’s fingerprint value………..26

 Comparison with other service……….27

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I.Executive Summary

The purpose of the marketing plan

As a Marketing team of Vietcombank Bank, which is operating in Banking and Finance industry in Vietnam. My team has been tasked with creating a new service, tactical marketing plan for newly created service - withdraw money by fingerprint. Furthermore, this research will examine and clarify Vietcombank bank, as well as the factors. That influence and impact the organization. As a result, our team will create a marketing strategy for Vietcombank in order to attract customers to experience and use the new service and concentrate on the defined target market

1. Background

1.1 Company’s background

Vietcombank was established as a specialized foreign trade bank on April 1, 1963. Became a joint-stock commercial bank on June 2, 2008 following the successful implementation of the equitization program. Shares were formally listed on the Ho Chi Minh Stock Exchange on June 30, 2009. Vietcombank started out as a specialized foreign trade bank, but has since grown into a multi-industry bank that provides customers with a range of leading financial services. The success of the country's economy has a substantial impact on the regional and global financial community.

1.2 Introduce about the service

- Transfer money right on the mobile application.- Buy airline tickets, movie tickets, hotel reservations.- Payment by matrix barcode (QR Code)

- Recharge for prepaid mobile subscribers.- Pay electricity bills, water bills, pay tuition fees, etc.- Log in and authenticate transactions with fingerprint/Face ID.

2. Situational Analysis 2.1 Company analysis *Competitive advantages

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Brand: Vietcombank is the No. 1 bank in Vietnam, one of the 100 largest banks in Asia. The brand is associated with the message "Together for the future ”.

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Human resources: Vietcombank's Board of Directors always focuses on developing human resources.

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Profit: “Profit Champion” in 2018, Vietcombank's sustainable income continued to escalate over the years after the bank was ahead of the system in applying Basel II standards.

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Operation network: the growth rate of Vietcombank's branches is at the top. VCB's growth potential is still large and its business results are favorable to be licensed for more branches.

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Strong investment in technology: Vietcombank has officially launched the brand new VCB Digibank digital banking service.

* Market share: close to 9.4% * Company’s issues:

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Vietcombank's ATM system has caused many problems for passengers about failure of transmission, running out of money. This is on a high day, Holiday, Saturday, Sunday, and it is not uncommon for Vietcombank ATM trees to turn into empty ATMs.

2.2 Marketing Environment

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Vietcombank - Whose goal was to become a leading financial conglomerate in Vietnam, who has been a major international bank in the region over the next decade, is multi-purpose, combined with market economy conditions, implementing the motto "Always gives a customer success" in the context of Vietnam's economy as a whole and Vietnam's banking system, particularly in the process of integration, has developed its own development strategy for 2010 and its subsequent years, with the following main themes:One is: Capacity building, competitiveness building by striving.

-

In 2010, with the activity motto "Safety - Quality - IncreaseChief - Effective, "' Top Bank for Vietnam Prosperity, ' Vietcombank will continue to improve and strengthen the organizational structure and management tools, to expand the network system in a more calculated way, to enhance the risk management and to continuously improve the quality of services and to push forward

-

Internal Environment

 Vietcombank is actively implementing its human resource management and development project up to the year 2025, seeing it as a resource to successfully implement its development strategy until 2025, with a vision to the year 2030.  The higher inventory turnaround index indicates that a business sells fast and

that inventory is not piled high in a business.

-

External Environment

 FWD has also agreed to buy Vietcombank-Cardif Life Insurance ("VCLI"), a life insurance joint venture between Vietcombank and BNP Paribas Cardif, as part of the transaction.

 Macro Environment Political: The political situation in Viet Nam is considered to be somewhat more stable in the world.

2.3 Current Customer Analysis

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Divided into 2 are individual customers and business customers.

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Detailed analysis of customer segments.

Vietcombank's individual customers so far are mostly business people and people from previous generations, while its corporate customers are wholesalers and SMEs. The Bank has been trying to bring customers the best products and services, further improving the quality as well as increasing the benefits.

2.4 Competitor Analysis

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Introduction of the opponent

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About competitors' services and goals for competition

TPBank was established on May 5, 2008 by key shareholders including DOJI Jewelry Group Joint Stock Company, FPT Corporation, International Finance Corporation (IFC), Vietnam Reinsurance Corporation (Vinare) and SBI Ven Holding Pte. Ltd., Singapore.

TPBank has used optical fingerprint recognition with a pretty good level of security and fine scanning speed to bring convenience to customers. Livebank's features are praised for delivering positive customer experiences as well as quick service. Customers make transactions simple by using the latest touch screen to select functions.

2.5 SWOT Analysis

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+ Strong brand, reputable and high credibility.+ Vietcombank's card products are very diverse, meeting all different needs of customers. + The nation's largest international trading network.

+ Vietcombank is the bank with the largest ATM network, the most international card payment agent in Vietnam and the exclusive bank for American Express card payments in Vietnam.

+ The unwieldy and inefficient management apparatus

+The bank's information technology resources were short of both manpower and equipment.

+ The long history of being a state-owned commercial bank with inefficient operating habits took time to change.

+ Knowledge of the world's financial markets is limited.

+The service product was monotonous.

+ The macroeconomic development background of Vietnam's economy is relatively high.

+ Vietcombank's services such as opening personal accounts and paying bills via ATM cards are growing. International economic integration helps Vietcombank to learn a lot of experience in banking activities of foreign banks.

+ Most of VCB's revenue is still wholesale. + The ratios of VCB's operating expenses and profitability are still inferior to other banks in the region. + The training and use of officials and employees is still inadequate compared to the needs of the new profession

+ The link between VCB and commercial banks is not really close

3. Marketing Strategy for the new service 3.1 Segmentation / Target market:

- Analysis of customer segments: we focus on the customer segment from 18 to 45 years old. People who regularly use Vietcombank’s card services, love the convenience, speed and passion for learning about technology.

- Create the summary segment table

3.2 Positioning / Value Proposition

- In general, we can clearly see the advantages of Vietcombank’s fingerprint technology, it is certain that it will bring great experiences to customers. + Innovative

+ Continuous + Caring + Connected + Individual + Secure

3.3 Marketing Mix *Product:

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Vietcombank is one of the oldest banks in Vietnam. We are hatching a huge project with the application of the most advanced modern technologies. Capacitive fingerprint technology to ATMs will help customers save maximum time, ensure security and completely upgrade the features that old ATMs cannot do.

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Outstanding features of the service: Fingerprint sensor is a fingerprint biometric technology. It uses waves to scan the convex and concave surfaces on the skin surface

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6 fingerprint door locks due to its high security.

*Price

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Price to create service

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Price to promote service

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Cause for the value of the service

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The company says its customers will have absolutely no cost at all to use its services, with the exception of installation and maintenance costs.

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Select media: Facebook and Youtube will be the two platforms with a large following on the Internet, which we will use to promote Vietcombank's new campaign.

*Place:

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With the development of fingerprint technology, it will be followed by convenient registration services for customers at ATMs, bank offices or even directly through Banking applications quickly and conveniently.

III. Background

a. Company’s Background:

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7 formerly known as the Bank for Foreign Trade of Vietnam, on April 1, 1963. (of the State Bank of Vietnam). Vietcombank, the first state-owned commercial bank chosen by the government to pilot equitization, became a joint-stock commercial bank on June 2, 2008, following the successful implementation of the equitization program. equitization plan involving a public issue of stock. Vietcombank shares (stock code VCB) were formally listed on the Ho Chi Minh Stock Exchange on June 30, 2009.

Vietcombank has made significant contributions to the stability and growth of the country's economy during its 58 years of history, maintaining its role as a major foreign trade bank in promoting effective domestic economic growth. results while attempting to exert significant influence on regional and global finance. community. Vietcombank started out as a specialized foreign trade bank, but has since grown into a multi-industry bank that provides customers with a range of leading financial services in international trade, including traditional services such as business banking and financial services. capital trading, capital mobilization, credit, project financing, etc., as well as modern banking services such as currency trading and derivatives, card services and electronic banking. During the past 50 years of building and growth, Vietcombank has made important contributions to the country's economic stability and development, increasing its role as a prominent foreign bank that successfully serves the country's economy. The success of the country's economy has a substantial impact on the regional and global financial community. Generations of Vietcombank employees have worked hard to secure the bank's long-term growth and expansion, with the goal of becoming Vietcombank the largest bank in Vietnam and one of the world's top 300 financial banking groups, operated according to international best practices.

In the process of formation and development, Vietcombank has won many awards, marking the way to become one of the strongest banks.

a. The biggest corporate income tax paying bank in Viet Nam

b. The top bank in the top 10 most profitable companies in VietNam 2018 c. Outstanding retail bank in 2018

d. Most outstanding transaction of the decade (2009 - 2018) e. Outstanding bank in 2018 - The Banker

f. Best bank in VietNam in 2018 - The Asia Banker

g. Top 50 best listed companies in VietNam for 6 consecutive years - Forbes VietNam h. Bank with creative and effective mobile banking services in 2018 - Asian banking and

finance

STRUCTURE OF MANAGEMENT APPARATUS

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b. Introduction about the service:

- As the first state-owned commercial bank selected by the Government to pilot equitization, Vietcombank officially operated as a joint-stock commercial bank on June 2, 2008 after successful implementation. equitization plan through the initial public offering of shares. On June 30, 2009, Vietcombank shares (stock code VCB) were officially listed on the Ho Chi Minh City Stock Exchange.

- Over the past 50 years of construction and growth, Vietcombank has made important contributions to the stability and development of the country's economy, promoting the role of a key foreign bank, serving effectively. economic development in the country, while creating important impacts on the regional and global financial community. - From a specialized bank serving the external economy, Vietcombank today has become

a versatile bank operating in many fields, providing customers with a full range of leading financial services in the field of commerce. international; in traditional activities such as capital trading, capital mobilization, credit, project financing...as well as modern banking services: foreign currency trading and derivatives, card services, banking electronics…

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9 continuously voted by prestigious organizations in the world as "The best bank in Vietnam". Vietcombank is also the first and only bank in Vietnam to be in the Top 500 World Banks according to the voting results published by The Banker Magazine. - With wisdom and enthusiasm, generations of Vietcombank employees have been and

will always strive to build Vietcombank to develop more and more sustainably, with the goal of making Vietcombank the No. Nam, one of the 300 largest financial banking groups in the world, is managed according to international best practices.

* Vietcombank’s service

Transfer money right on the mobile application. Buy airline tickets, movie tickets, hotel reservations. Payment by matrix barcode (QR Code)

Recharge for prepaid mobile subscribers. Pay electricity bills, water bills, pay tuition fees, etc. Log in and authenticate transactions with fingerprint/Face ID.

IV. Situational Analysis

a. Company analysis:

* Competitive Advantages:

- Brand: No. 1 bank in Vietnam, one of the 100 largest banks in Asia, one of the 300

largest financial and banking groups in the world, one of the 1000 largest listed companies globally. into the development of Vietnam. At the same time, Vietcombank Received a series of positive reviews from Finance Asia magazine as one of the best banks in Vietnam, the bank with the best working environment awarded by Anphabe, Vietcombank is now the bank is rated as having the best asset quality and the highest

profitability among banks in the market. The brand is associated with the message

"Together for the future", the bank's slogan is like a brand's commitment to customers. Vietcombank wishes to change to accompany customers. customers on all

the way to the future "Strong future" is both a commitment and a goal of Vietcombank

towards.

- Human resources: With a large and constantly increasing workforce, Vietcombank's Board of Directors always focuses on developing human resources, considering this as the key to the success and efficiency of the bank

+ Human resources are handled according to best practices in order to develop, train and maintain a high-quality workforce, achieving the goal of Vietcombank becoming a leading bank in terms of human resource quality.

+ Incorporate flexibility, creativity, assertiveness and innovation into the work of organizations and people. On the one hand, arrange and consolidate the organizational apparatus in the direction of specialization, streamlining, efficiency, in line with international practices; on the other hand, constantly renewing staff management policies in all areas, including recruitment, training, planning, selection, appointment, rotation, reward, discipline, and staff evaluation.

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workers is maintained from the very beginning; Officials and employees are recruited according to job position.

- Market share: close to 9.4%

- Profit: Named the 2018 Profit Champion, with profit growth of up to 60%, Vietcombank reached a pre-tax profit of VND 18,100 billion for the first time. Vietcombank's sustainable income continued to escalate over the years after the bank was ahead of the system in applying Basel II standards as well as boosting retail lending, improving NIM, and improving asset quality. and from earning income from bad debt to making provision for risks with bad debt coverage ratio was also continuously pushed up. This shows the bank's caution and firmness in promoting business growth.

Sales:

Total assets:

- Operation network: Vietcombank is the bank with the least number of branches and transaction offices in the above 4 commercial banks. However, the growth rate of

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of Vietcombank branches has grown by about 5% per year. That shows that VCB's growth potential is still large and Vietcombank's business results are favorable to be licensed for more branches and transaction offices.

- Strong investment in technology: In 2020, the global outbreak of the COVID-19 pandemic has greatly affected all aspects of the country's economic and social life. But Vietcombank has made a special mark, Vietcombank has officially launched the brand

new VCB Digibank digital banking service, integrated multi-channel payment built on

the consolidation of separate transaction platforms on the internet. banking and mobile banking, providing a seamless, unified experience for customers across electronic media and mobile devices. Vietcombank is also the pioneer bank to provide online payment solutions for services on the National Public Service Portal. With breakthrough digitization innovations in the application of outstanding technological achievements to provide customers with modern, fast and convenient payment services, ensuring safety and security, Vietcombank has been honored with the prestigious award. Named as the typical digital transformation bank in 2020.

+ Furthermore, Vietcombank's ATM system has caused many problems for passengers about failure of transmission, running out of money. This is on a high day, Holiday, Saturday, Sunday. It is not uncommon for Vietcombank ATM trees. - The long history of being a state-owned commercial bank with inefficient operating habits took time to change: it's a matter of history that there is not much need to be analyzed. At present, Vietcombank is making considerable efforts to change the way it works and to achieve a professionalization in the field of banking finance as part of Vietnam's leading joint stock trading Bank in the near future.

- Knowledge of the world's financial markets is limited: this was not only the weakness of Vietcombank but also the weakness of Vietnam's banking system (both state and State banks). This weakness doesn't improve in an early afternoon that would take time for banks to learn about. This will be made even easier once Vietnam is involved in WTO.

b. Current customer analysis:

- Vietcombank has divided its customers into individual customers and corporate customers. On the basis of products and services that VietcomBank has provided to its customers, the Bank has been trying to bring customers the best products and services, further improving the quality as well as increasing the benefits. benefits of the product, in order to meet the different needs of customers.

- Vietcombank's individual customers so far are mostly business people and people from previous generations. Due to its long establishment and convenient and safe banking, Vietcombank is trusted by many people.

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12 with Prudential Finance Company Limited in supporting installment payments through banks, paying employees' salaries, ... Regarding corporate customers, we have

wholesalers and SMEs.

c. Competitor analysis:

- Tien Phong Commercial Joint Stock Bank (or TPBank) is a joint stock commercial bank in Vietnam established on May 5, 2008 by key shareholders including DOJI Jewelry Group Joint Stock Company, FPT Corporation, International Finance Corporation (IFC), Vietnam Reinsurance Corporation (Vinare) and SBI Ven Holding Pte. Ltd., Singapore.

+ June 2008: Opened TPBank

+ December 2013: TPBank launched a new brand identity and received a certificate of merit from the Prime Minister for outstanding achievements in restructuring work. + December 2014: TPBank opened a new head office: The head office is located at 57 Ly ThuongKiet, Hoan Kiem, Hanoi

+ February 2017: TPBank officially launched the 24/7 LiveBank automatic transaction point system

+ October 2017: TPBank launches QR code payment application.

- LiveBank's fingerprint withdrawal service is preferable to traditional banks because it is available 24 hours a day, 7 days a week. TPbank has been using the fingerprint withdrawal point 24 hours a day, 7 days a week since October 2018. Users can simply

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13 TP banki counters.

- Livebank not only offers a 24-hour fingerprint withdrawal service, but it also provides a number of other useful features.

- LiveBank services customers 24 hours a day, 7 days a week as a manual withdrawal station. Customers can go to the livebank to do several transactions with the bank and communicate with the gadget like a bank professional without having to go to the counter during business hours. Livebank can be defined as a banking model built on a digital technology platform with the goal of bringing convenience to customers. - The TPBank fingerprint withdrawal station is open 24 hours a day, 7 day a week,

making transactions more convenient than before.

- The handwritten withdrawal station, which is open 24 hours a day, not only handles most transactions like a typical bank, but it is also not bound by office hours. Customers make transactions simple by using the latest touch screen to select functions. Not only that, but livebank also provides remote support to consumers through online video tellers that assist customers throughout the transaction process. Livebank's features are praised for delivering positive customer experiences as well as quick service. - TPBank has used optical fingerprint recognition with a pretty good level of security and

fine scanning speed to bring convenience to customers. This optical fingerprint sensor is a technology that uses the Camera to record images of the convex surface of the finger. Then save the analysis and give the appropriate encoding. When I was introduced to the market, this technology was very enthusiastically received because of its high convenience and novelty, which made a great impression on everyone, especially young people who were new to the business. card, this feature has caused interest in the eyes of customers and overwhelmed the market.

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d. Marketing Environment Analysis:

- Vietcombank - Whose goal was to become a leading financial conglomerate in Vietnam, who has been a major international bank in the region over the next decade, is multi-purpose, combined with market economy conditions, implementing the motto "Always gives a customer success" in the context of Vietnam's economy as a whole and Vietnam's banking system, particularly in the process of integration, has developed its own development strategy for 2010 and its subsequent years, with the following main themes:

+ One is: Capacity building, competitiveness building by striving. Raising the CAR index at 10-12% and other key financial indicators according to international standards, the CAR is striving to achieve "AA" rating according to international rating agencies.

+ The second is: completing the banking restructuring process so that we can have a nest model. The modern, scientific, conformity to the goals and efficiency of business, risk control, the availability of diversified, comprehensive, integrated banking service products to meet the growing demands of a market economy and the needs of customers of all sectors. In 2010, with the activity motto "Safety - Quality - Increase

- Chief - Effective, "' Top Bank for Vietnam Prosperity, ' Vietcombank will continue to improve and strengthen the organizational structure and management tools, to expand the network system in a more calculated way, to enhance the risk management and to continuously improve the quality of services and to push forward

1. Internal Environment:

- Labor:

+ The total number of workers of Vietcombank as of 31 December 2020 is 20,062. Given the size and continuing increase of labor, Vietcombank's leadership placed an emphasis on the development of human resources as a key to the bank's success and efficiency.

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15 development project up to the year 2025, seeing it as a resource to successfully implement its development strategy until 2025, with a vision to the year 2030. The total number of employees in 2020 is 20,062

- Inventory:

This indicator represents how effective inventory management capabilities are. The higher inventory turnaround index indicates that a business sells fast and that inventory is not piled high in a business. This means that the business will have fewer risks if seen in financial statements, which are in value declining inventory items over the years. This index, however, is too high because it means that there is not too much stock in stock, if the sudden rise in market demand, there is a strong likelihood that a business will lose its customers and suffer market share from its competitors. In addition, stockpiles of raw materials for insufficient production stages could cause the line to stall. So the inventory turnaround index should be large enough to ensure the level of production meets the customer demand.

- Company policies:

+ Vietcombank's support policy against the Covid-19 epidemic was to assist its clients, and Vietcombank was to undertake a restructuring of loans, keeping the debt group in place. Specifically, Vietcombank expanded its clients under the restructuring of repayment times, kept debit groups on the basis of the quality of its customer portfolios and a list of debts as well as being affected by the translation's development and local anti-translation measures. Vietcombank has supported interest reductions for retail customers including: small and medium-sized business customers and individual customers, with total interest value decreased by more than VND 1.192 billion in 2020, over VND 2,249 billion in 2021.

+ In addition, along with reducing fees from the State Bank and Vietnam National Payment Holding Company (Napas), Vietcombank implemented a range of free and reduced fee programmes to support individual customers and organize and reduce transaction fees to alleviate financial difficulties. Preferential and fee support programs are performed synchronously on trading channels at the counter, ATM, Web, and mobile applications. Vietcombank focused on reducing high rates on electronic channels, which were the main type of customer use in the time of epidemics and social gap. - The types of service charges provided for exemption or reduction are those used by customers at a high frequency in relation to the fees used in the account package, and money transfers inside and outside of the Vietcombank system besides the policies of free transfer of charity or money transfer

- Logistics:

To expand logistic service payment services. The service allows the customer to pay logistic service fees to the blue development and blue logistic center via VCB - iB@nking or via other bank's Internet Banking service directly linked to the website of the two entities.

- Budget:

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16 Vietcombank is also Vietnam's largest income tax listing enterprise according to a recent announcement by the General Department of Taxation. In 2019, the entire tax sector accounted for a total revenue of VND 1,276,400 billion, exceeding 9.3 percent of draft revenues. Of this, the total enterprise tax paid by enterprises on the 2019 V.1000 list contributed 61.5 percent of total state budget revenue on enterprise income tax, 118.1 percent of all enterprises paid in the 2018 V.1000 list.

- Capital assets:

Vietcombank is currently the leading bank in Vietnam with total assets of US $50 billion and the highest capitalization among the TCTDS listed on the Vietnamese stock market. Vietcombank has over 18,000 employees with a network operating across Vietnam, including its headquarters in Hanoi and over 550 branches and trading offices across the country.

2. External Environment 2.1 Micro Environment

- Customers: Import-export enterprises, other business enterprises and individual consumers.

- Shareholders:

No. Shareholder Total shares Number of restricted shares

Restricted period

1 State Bank of Vietnam (Representative for the Government’s shares)

2,774,353,387 2,774,353,387 According to the provisions of Clause 1, Article 56, Law on Credit Institutions No. 47/2010/ QH12: “Individuals and institutional shareholders who have representative(s) being member of the Board of Directors, Supervisory Board, CEO (General Director) of the credit institutions shall not be allowed to transfer his/ her shares during his/ her terms”. 2 Internal shareholders 75,226 75,226

Board of Directors 61,590 61,590

Supervisory Board 13,636 13,636

3 Foreign strategic shareholder: Mizuho

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agreement. FWD has also agreed to buy Vietcombank-Cardif Life Insurance ("VCLI"), a life insurance joint venture between Vietcombank and BNP Paribas Cardif, as part of the transaction. The transaction is subject to regulatory approval.

+ After the transaction is approved and completed, FWD intends to integrate VCLI into its existing business in Vietnam. Meanwhile, VCLI will continue to operate as usual through all of its existing channels. The transfer of ownership to FWD will have no effect on VCLI customers, and all existing policies will be honored by FWD following completion.

- Supplier:

+ VCB mobilizes capital from suppliers: population, shareholders, businesses, other banks, strategic alliance partners and under direct influence from these suppliers.

State Bank of Vietnam

Organizations and individual customers shall deposit money at banks

- Competitor:

+ The VCB has competition with all banking sector major and direct competitors: ACB and Eximbank. Indirect competitors: Techcombank, BIDV, Agribank, VP Bank, ABB, etc. The intensity of bank competition has increased with the emergence of a 100 percent foreign endowment group. Foreign banks usually have a niche of their own customers, mostly businesses from their own countries. They have the advantage of head making and choice, while with not much water gentleness this is impossible. There was also no banking advantage such as the more advanced service infrastructure, professional customer service, or good technology (typically Internet banking).

+ More important, it is the bank's ability to connect with a wide network across many countries. To compete with this group, domestic banks must be equipped with technology infrastructure, products for services, personnel and so on. On a massive scale. Domestic

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banking sector and the Vietnamese economy as a whole

+ As firms develop and foreign firms are assured to invest capital in

domestic businesses, the banking sector will spur growth.

+ Foreign financial corporations invest capital in the banking sector in Vietnam resulting in increased competitiveness in the banking sector,

creating conditions for the banking sector to develop.

+ The stability of politics reduces the risks of terrorism, strikes, strikes, and other businesses to avoid risks. And thereby, will attract investment in

professions, including banking - Economic:

+ Factors within the economic factors group that affect VCB's business

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19 1. A fall in the stock market 2. A fall in the stock market

- Social - culture:

+ With the growth of the economy stable, people's development highly developed, people's lives improved... people's needs in connection with payment of goods, and other products and utility services provided by the bank have increased.

+ The Vietnamese people's psychology is constantly changing in terms of the rules brought by the fluctuations in the market. When economic conditions are rampant, for example, people send cash to save gold...+ High rates of urbanization (an increase in industrial zones, new urban areas) as well as a young population structure have increased demand for utilities from the bank.

+ The dramatic increase in the number of enterprises leads to increased demand for capital and finance

- Technological:

+ Technology transfer and automation between increased banks led to joint ventures, inter-bank links to complement each other with new technologies.+ Technology change has been, and will continue to have a strong impact on bank business. The higher the technology, the more enable banks to renew and complete professional processes, delivery methods, and

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20 commerce and electronic commerce developed, the need for online services grew, so the application and development of information technology such as digital signatures, interbank electronic payments, electronic clearing systems, etc. Introducing new services such as ATM systems, Home Banking, Mobile Banking, Internet Banking... will help banks reduce costs, improve efficiency, and enhance loyalty to their customers.

development of the banking sector

Vietnamese economy as a whole - As firms develop

and foreign firms are assured to invest capital in domestic businesses, the banking sector will spur growth. - Foreign financial

corporations invest capital in the banking sector

resulting in increased competitiveness in the banking sector, creating conditions for the banking sector to develop.

- Factors within the economic factors group that affect VCB's business operation: 1. Credit and liquidity

issues of the banking system 2. Speculation and

price movements 3. Inflation and growth 4. Foreign investment 5. A fall in the stock

- With the growth of the economy stable, people's development highly developed, people's lives improved... people's needs in connection with payment of goods, and other products and utility services provided by the bank have increased. - The Vietnamese

people's psychology is constantly changing in terms of the rules brought by the fluctuations in the market. When economic conditions are rampant, for example, people send cash to save gold... - High rates of

urbanization (an increase in industrial zones, new urban areas) as well as a young population structure have increased demand for utilities from the bank.

- The dramatic increase in the number of

- Technology transfer and automation between increased banks led to joint ventures, inter-bank links to complement each other with new technologies. - Technology change

has been, and will continue to have a strong impact on bank business. The

technology, the more enable banks to renew and complete professional processes, delivery methods, and especially the development of new service products. Typically as electronic commerce and electronic commerce developed, the need for online services grew, so the application and development of information technology such as

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21 politics reduces

the risks of terrorism, strikes, strikes, and other businesses to avoid risks. And thereby, will attract investment in professions, including banking

increased demand for capital and finance

interbank electronic payments, electronic clearing systems, etc. Introducing new services such as ATM systems, Home Banking, Mobile Banking, Internet Banking... will help banks reduce costs, improve efficiency, and enhance loyalty to their customers.

e. SWOT Analysis:1. Strengths

- Strong brand, reputable and high credibility.

+ Vietcombank is the leading bank with the best brand in the financial market in Vietnam. Vietcombank is a bank with high prestige and credibility, highly appreciated by foreign financial institutions for its service quality. On February 11, 2007, Vietcombank was rated at BB/B by Standard and Poor's Ratings Services, with stable outlook and D internal capacity. Vietcombank's credit rating is equivalent to that of the credit rating of the country.

- Vietcombank's card products are very diverse, meeting all different needs of customers. + A wide network of card-accepting units always have preferential programs for customers using Vietcombank's cards such as international credit cards branded Visa, MasterCard, American Express and Vietcombank Vietnam Airlines American Express. customers benefit from using credit lines to spend at card-accepting units worldwide, making payments on the internet; international debit cards including Vietcombank connect24 card, Vietcombank SG24 card, Vietcombank MTV card, Vietcombank connect24 Visa Debit card, cardholders can make payments at millions of merchants worldwide with Visa brand, Master Card.

+ By the end of 2011, Vietcombank had nearly 6.5 million cards of all kinds, accounting for more than 15% of the total number of cards in the whole market, of which there were more than 5.6 million domestic cards and nearly 1 million international cards. From December 20, 2012, Vietcombank officially launched the banking service market on mobile phones VCB-Mobile Banking. With careful investment in technology, VCB-Mobile Banking is compatible with most phone lines, from smartphones using iOS (iPhone), Android, BlackBerry operating systems. OS to feature phones that support Java and connect to the Internet via GPRS, 3G, or Wifi.

- The nation's largest international trading network.

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