ndividual writing assignment spring 2023 major introduction to management topic company culture

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<b>Major: Introduction to Management</b>

<i><b>Topic: Company Culture</b></i>

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<b> Lecture : Hoang Thanh Tung</b>

<b> Hoa Lac, 21 February 2023</b>

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<b>Table of Contents : </b>

<b>Introduction... 3</b>

<b>I.The background of the TH True Milk Company ...4</b>

<b>1.The history of TH True Milk</b>...4

<b>2.The development period of TH True Milk...5</b>

<b>3.The vison and mission of TH True Milk...</b>

<i><b>3.1: Vison</b></i>... 6

<i><b>3.2: Mission</b></i>... 6

<b>II.Company culture of TH True Milk...6</b>

<b>III.The organizational culture affects how the organization is managed and how decisions are made...7</b>

<b>IV.Organizational culture example in business...9</b>

<b>V.A company's culture's strengths and weaknesses...10</b>

<b>1.The strengths of TH True Milk company culture...10</b>

<b>2.Weaknesses of TH True Milk company culture</b>...10

<b>References... 12</b>

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<b>Introduction : </b>

Today, a company's success is influenced by a variety of internal and external elements, as we are all aware. Internal elements will increase the company's competitiveness and strength while also providing it with a stronger strategic vision that it can use to plan, organize, control, and test its ability to be adaptable. Risky actions caused by difficult-to-controlexternal conditions are taken with the intention of attaining the desired results. Moreover, a crucial internal environmental aspect that supports management performance and aids in the company's accomplishments at home and abroad power sources. Corporate culture is a key factor in firms' resilience. This essay will inform you about the company's strengths and shortcomings, as well as how the company culture will

<b>impact the business.</b>

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2010: TH Dairy Food Joint Stock Company brought the first cow to VietNam on 20/02/2010. On 14/05/2010, the groundbreaking ceremony ofTH dairy factory took place in Nghe An with a total investment of 1.2 billion USD. 26/12/2010, TH True Milk product was officially launched and

<b>reached consumers. </b>

Products/services offered: TH Group’s products currently include:- Pure pasteurized fresh milk made from 100% fresh cow-milk - Pasteurized fresh milk low in sugar

- Pasteurized fresh milk flavored with strawberry/ chocolate flavor- Yogurt, tea, juice, water….

<b>2.The development period of TH True Milk.</b>

2011: TH True Milk Group opened its first main TH True mart store in Hanoi on 26/05/2011, and on 30/08/2011, the first TH True mart store was opened in HCM City.

04/09/2011 implemented the project Vi tam voc Viet “ Chung suc chunglong – Nuoi duong tai nang”. TH Dairy Joint Stock Company was honored to be awarded the certificate “Golden Trust Supplier 2011” certified by VietNam Enterprise Institute on 15/10/2011.

2012: TH True Milk participated in the International Conference on Milk and the Launching Ceremony of a new set of clean fresh milk with nutrients.

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2013: Inauguration of TH Fresh Milk Factory with the most modern dairy farm, the largest industrial scale in Southeast Asia.

2018: TH True Milk Group inaugurates TH’s first dairy farm in Moscow, Russia

2019: The first batch of Vietnamese dairy products is allowed to be exported to the Chinese market, becoming the first Vietnamese enterprise to be granted a 6 transaction code by the General Administration of Customs of China allowing the export of fresh dairy products to China.

<b>3. The vison and mission of TH True Milk3.1: Vison</b>

TH Group wishes to become the leading corporation in Vietnam in the clean food industry derived from nature. With serious and long-term investment in collaboration with the world’s most advanced science, determined to become a worldclass food brand that is loved by all consumers, people, and proud countries.

<b>3.2: Mission</b>

TH Group always tries its best to nurture Vietnamese body and soul by providing food products derived from nature – clean, safe, fresh, and nutritious.

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<b>II.COMPANY CULTURE OF TH TRUE MILK.</b>

TH True Milk has a very environmentally and socially friendly organizational culture. This point contributes to improving the

development within the company as well as the brand image in front of the public. TH True Milk is always aware that employees are the most valuable asset and the key to the company's long-term success. Since then, the company has always considered investing in people as the most core investment. Enterprises constantly aspire to build a large teamof international and domestic experts in a professional working

environment. Therefore, here you can have the opportunity to learn and be guided. Lead development from experienced colleagues.

The company's primary goals are to create a group of competent successors, increase work productivity by routinely holding rigorous training sessions, and timely update knowledge and contemporary technologies online helping workers keep up with economic advancementaround the globe. The management staff at TH True Milk is zealous, diligent, and forward-thinking. For employees who are sincerely committed, wish to stay with the firm for a long time, and have made great achievements, the company always creates ideal conditions to support capacity development, increase work efficiency, and open up promotion prospects.

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<b>III.The organizational culture affects how the organization is managed and how decisions are made.</b>

TH True Milk's corporate culture – a contributing factor to the success of TH True Milk brand. TH True Milk is known as a brand that brings true happiness. With the slogan “True Happiness”, TH True Milk’s corporate culture always sticks to 5 core elements:

- For True Happiness - For Public Health - Completely from Nature - Environmental friendliness

- Superior thinking and harmonization of interests

TH is considered a pioneer, a foundation group for the clean fresh milk production and processing industry in VietNam. TH True Milk always pays special attention to product quality and takes this as the main

competitive factor in its business strategy. The statement of 5 core values of TH True Milk since its establishment has remained the same until now.

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Moreover, it is also considered as a recruitment criterion, looking for candidates with a common vision, purpose, and enthusiasm for the business. Thanks to the core values, TH True Milk has created a brand that is humane and highly reliable to users.

At TH, the human factor is always identified as the most important in determining the success and sustainable development of the business. Currently, TH Group has more than 10000 employees working in stores, farms, and factories. The responsibility of the enterprise to the employee is to ensure the creation of jobs for employees with wages commensuratewith the qualifications of the workers. The average salary of sale staff, and employees working at TH’s factories, processing areas and

warehouses is from 5 to 7 million VND/month. For employees working in departments such as advertising, marketing, and order processing is from6 to 10 million/month. For positions such as supervisor, project manager, and department, employees will have a salary from 15 to 20

million/month. The culture in the business includes uniformity in terms of uniform and employee attitudes. TH’s uniform consists of 2 colors blue and white, particularly for the salesman will be the same outfit as the girls on the farm to help bring a sense of closeness and friendliness, make customers feel like they are buying milk directly on the farm. The core value of the product is to bring customers healthy natural products. In the company, everyone must help each other, and be sociable, cheerful, and friendly. - TH’s business ethics are reflected in its responsibility to society. TH True Milk has participated in and built volunteer projects to contribute to the community such as awarding scholarships to students, setting up farms and factories that help create more jobs for locals, and donating milk annually to poor areas. TH is aimed at all consumers, employees, partners, and suppliers, ready to train to improve skills for poorly qualified workers. Profits from TH’s business activities increase year by year, bringing businesses large profits and contributing to the state budget annually. - Occupying up to 40% of the market share of VietNam’s fresh milk market, TH has built its brand image for customers. Although with a higher price than similar products, it is still suitable for the financial ability of families in VietNam.

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<b>IV.Organizational culture example in business.</b>

As an industrial-scale dairy farm system, the farm has improved the process of caring for and managing dairy cows according to modern technology, dairy cows can listen to music every day, drink clean water, and take cool baths. TH True Milk’s corporate culture story begins with the name: For public health. TH True Milk has made three revolutions through three main product groups: the clean milk revolution, the herbal revolution, and the unsweetened nut milk revolution. TH hopes that everyone can drink and enjoy whole milk: fresh, clean, and pure. Experience true happiness.

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<b>V. A Company's culture's strengths and weaknesses.1.The strengths of TH True Milk company culture.</b>

- Professional and highly qualified personnel - Funding is provided stably

- The largest and most advanced factory and farm in Southeast Asia - High band awareness coverage

- The production process is smoothly coordinated from mass farming to wide distribution

- High brand recognition, according to a report by an international company that studies the market in the dairy industry, TH True Milk brandawareness index in the minds of customers is 27% overall brand

awareness is 85% and loyalty index is 29%.

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<b>2.Weaknesses of TH True Milk company culture</b>

- Operating costs in dairy farming can be a major weakness of TH True Milk. They have spent a lot of money to use modern technology and machinery on the farm along with taking care imported purebred cows. - TH True Milk’s product cost is much higher than other milk producing brands. This will create weaknesses for TH in competing with the domestic dairy market. At the same time, it also reduces the ability to reach middle and low-income customers in Vietnam.

Over 11 years of establishment, TH has always operated in accordance with its original mission and goals. The establishment and management of the reputation culture have a great influence on the development of the company, not only within the company but also external factors such as society, partners, and competitors. Companies must be responsible fortheir employees and must ensure the rights of employees. Along with that is the responsibility of the company to society, and respect for competitors and partners. Companies must create for themselves core values, which are the foundation for company development, thereby following and maintaining the original values of the company. Also, the corporate culture is crucial for starting a business. Corporate culture policies and procedures developed by TH True Milk are applicable to both workplaces and enterprises. We can infer from this that a company with astrong corporate culture will expand and endure for a very long period. On the other hand, if you disregard these elements, your company is more likely to collapse, and your output and productivity will suffer

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