Start-Up Project Virtual Assistants To Assist In Doing Yoga And Gym (Copos.pdf

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<b>FPT CAN THO UNIVERSITY</b>

<b>CAN THO - 2023</b>

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<b>1.4. The idea of the project...8</b>

<b>1.4.1. Challenges and difficulties...8</b>

<b>1.4.2. Solution from the project...8</b>

<b>CHAPTER II: MARKET...9</b>

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<b>1.1. General introduction 1.1.1. Project information</b>

- Provide the best workout experience: committed to giving customers the best workoutexperience through the website platform. Using virtual assistants (AI), provide customizedworkouts, and detailed instructions, and track workout progress for clients to achieve theirpersonal goals.

- Diversifying exercise services: providing Yoga and Gym exercises through the Websiteplatform, giving people many options to satisfy their training needs and suit their personalpreferences.

and advancements in the field of virtual assistants and workouts to enhance the user experience.

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Use data and user feedback to improve the virtual assistant system and deliver continuousimprovements.

- Convenience and reliability guarantee: committed to providing convenient and reliableservice to customers. The project's website platform will be developed to ensure stability andeasy accessibility for everyone.

<b>1.2. Personnel structure</b>

Majoring in International Business has theability to lead a team, can collect and

analyze information, data, and strengths andweaknesses of each member, therebyoffering a reasonable working method for allmembers be able to use their full potential tosuccessfully complete the assigned tasks.Besides, the CEO also has the task of actingas a bridge for departments to make jointdecisions when problems arise during theworking process.

Majoring in International Business, strengthin activities related to project finance.Manage expenses during projectimplementation, calculate, manage, andoptimize capital from investors, as well asrevenue from project activities.

Majoring in English Language but havingpassion and experience in the field ofmarketing. Use language competence tosupport translation-related activities such aswords used in projects and communicationwith clients. Able to come up with effectivemarketing strategies to help promote thegroup's products. Planning and assigningcommunication projects to promote productawareness.

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Majoring in Information Technology is thekey factor to develop the project.Responsible for the main management of IT-related works. The study also explores newtechnologies that provide business value andoffer solutions to digital informationproblems.

Major in Graphic Design, responsible forcreative work and product design such aslogo or website interface design. At the sametime, support the design side to serve themarketing work of the project.

<b>1.3. Product</b>

<b>1.3.1. Product Description</b>

The group's project will focus on two main areas: artificial intelligence technology and health.The product of the project will be a Website integrated with artificial intelligence (AI). Thefollowing is a simulation image of the Website that the project aims to and will implement:Note: The simulation will be different from the Demo version.

Homepage image

● Log In: to collect fees for users, but will be done after the project has had enough opportunities, capabilities, and regular customers.

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About: will provide information about the project

Trials: customers will get to try the product first

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Let's get started: simulate the screen when the customer uses the product.● Choose the pose: this will let customers choose the pose they want.

● Description: will show the exercise posture.● Start pose: click to start practicing.

● Rectangle on the left: through the camera, customers will see themselves on the screen and look at the set with the adjustment of the virtual assistant (AI).

Contract: contact information for the group

<b>1.3.2. Implementation process</b>

The project will develop in 2 phases:

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This is a time for team formation, ideation, market analysis, and product simulation. At the end of the phase will be the project analysis results and the product Demo.

• Time: Many people do not have time for exercise, specifically yoga. Most of thecustomer groups that the group targets are busy with work and they do not have too much time togo to the gym. It is quite difficult for a student to spend at least 2 hours a day going to the gymwhen the school schedule is something that cannot be changed and not to mention theunexpected activities carried out by the school. Hiring a personal trainer to practice can't alwaysbe flexible enough to fit the school's schedule. The common situation is that many students havehired a personal trainer or bought a membership card from the gym but can't arrange the time andjust like that, the new month comes and has to pay money while not using all the benefits fromthe money spent.

• Cost: The cost of going to a yoga studio or hiring a personal trainer is often quiteexpensive. However, not everyone can afford to pay large sums for this. The current average tohire a personal trainer for practice will fall and number 4,000,000 to 5,000,000/1 month, and forbuying membership cards from gyms, it will be divided into 2: Yoga studios (400,000-600,000vnd/1 month) and Gym room (250,000-330,000vnd/1 month). These are the closingcosts for the affordable membership packages and do not include other upgrade packages orpremium gyms. Thereby it can be seen that for not only students but also many other people,spending money to pay for the above amount is something that needs to be considered verycarefully.

<b>1.4.2. Solution from the project</b>

Based on the 2 challenges and difficulties that the team perceives from customers, the team alsooffers 2 solutions to this problem:

• Time: The product supports and helps users flexibly spend most of their time practicingYoga or Gym, even if they face many disadvantages in balancing time for health and work. Thegroup's website will be a useful tool for students when today it can be said that most students

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always have their own laptop or smartphone to support their studies and it will also be a bridgebetween customers. with group products. Just through the screen, it is possible to use the productat any time that the customer feels fits their schedule without having to depend on the scheduleof a personal trainer or gym.

• Cost: Because the product is about technology and there are no costs for hiring people(such as hiring staff for the gym or hiring a personal trainer), the cost of the product will besuitable for the needs of customers that the group targets and customers can sign up forweekly/monthly/yearly usage packages to suit each customer's spending. Through this, thegroup's products will help customers save their costs, people will not have to pay too muchmoney every month to go to the gym or hire a personal trainer.

<b>CHAPTER II: MARKET2.1. PEST Model</b>

Overview of the market with the group's project in a macro-level way. The team will use thePEST model to analyze and evaluate the external factors leading to the risks, challenges, anddevelopment potential when implementing the project:

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- The politicalsituation of thecountry is stable.

government has

"Supportingyouth start-ups"to create manyconditions for

developentrepreneurialideas. It is anopportunity forstudents' ideas tobe supported anddeveloped.

- The Yoga andGym market hasbeen trending forthe past few years.However, the costof traditional Yogaand Gym practice

increasinglyexpensive, andhiring a personaltrainer is evenmore expensive.- The rate ofinflation increased,resulting in thecost of trainingalso being affected.- Instead ofchoosingaccording to thetraditional market,the form oftraining throughinformationtechnology has

popular,culminating in thetime of the Covid-19 pandemic, and

trend is stilldeveloping.develop.

- Millennials (1981-1996)are the main users today,paying a lot of money forfile rooms. However,there is still a large part ofcustomers from thisgeneration who are veryinterested in informationtechnology products thatsupport practice tooptimize their timetable.- Gen-Z (1997-2012) is ageneration that booms ingoing to Yoga and Gymstudios, besides always

information technologyproducts to supplementthe exercise market toreduce costs and increasecosts. constant day.- The trend of shiftingfrom traditional trainingto home training with theapplication of informationtechnology.

- Information technologyproducts are always themost attractive and talkedabout in society.

- The trend oftechnology withintegrated AI hasbecome verypopular today.Invested,researched, and

largecorporations.Easy to growevery day to

difference in themarket.However, thetechnology boomwill lead to aturnaround whenmany technologytrends are short-lived.

- The monopolyof technologyproducts in themarket.

traditional waysof promotingproducts, socialmedia platformssuch as Facebookor Twitter willactively supportcustomer access.

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After an overview of the market, the group's project is worked on. This project needs tounderstand the evaluation angles more deeply, the SWOT model will evaluate both internal andexternal factors to provide strengths, weaknesses, opportunities, and challenges when the teamimplements the project. judgment:

- As a student, I do not have muchexperience in project implementation- Limited budget

- Demand is increasing day by day- Exercise habits change, and online formbecomes popular

- The development of informationtechnology

- Optimization of time and cost- a new product, rarely seen on the market

<b>2.3. Business Model – Canvas</b>

From the analysis of the two models above, the team will use the Canvas model, consisting ofnine elements, to come up with a business model for the project:

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1. Customer Segments:Who is your target audience?

Who will be willing to pay to use your service?

In order to do the first factor, it is necessary to answer the above two questions. With the group'sproject being an Information Technology product with integrated artificial intelligence, a trendthat is very popular today, students from universities, more specifically, will first introducerecommend to students of FPT Can Tho to test first, because students are young, veryunderstanding and interested in information technology-oriented products, so the team wants tolet you experience this product and give feedback. so that the team can develop products suitablefor many different audiences.

2. Value Propositions:Purpose of using the product:

• Currently practicing is a trend for young people and many of you have been spending alarge amount of money every month to go to Yoga and Gym instruction centers. However, not allyoung people can meet the amount of money for the monthly payment of traditional exercise.• Thus, the team wants to bring a useful and easy-to-use product anywhere, anytimewithout having to go to a traditional gym, which is a Copos - Website that can help users practiceYoga or Gym through the camera of a laptop or phone.

<b><small>and support</small></b>

<b><small>feedbackGraphic </small></b>

<b><small>designersMarketingCustom advice and</small></b>

<b><small>supportCreate personalizedexperiencesMulti-channelcommunication andinteractionCreate communityand social interaction</small></b>

<b><small>Directly: </small></b> <small>forcustomers to usethe test product</small>

<b><small>Physical resourcesKnowledge resourcesHuman resources</small></b>

<small>(mainly fromFPT Can Tho) </small>

<b><small>-Subscription fee</small></b>

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automatically answering frequently asked questions and sending notifications tocustomers.

 Create community and social interaction: An important part of this model is creatingcommunity and encouraging social interaction between customers. You can create yourown online forum, discussion group, or social media channel where customers can shareexperiences, exchange ideas and interact with each other. AI can assist in monitoring andmanaging this community.

 Reviews and feedback: Customer relations also involves reviews and feedback fromcustomers. Collect feedback from customers about their experience using the platformand course, and use AI tools to analyze this feedback data and improve its services.5. Revenue Streams:

Currently, this is a project with a business model based on AI technology and implemented on aWeb platform, so revenue will be based on traffic to the AI Virtual assistants to assist in doingYoga and Gym.

• Usage fee: charge for the right to use the product or service. Customers pay a fee to gainexclusive access to the product for a binding period of time.

• Subscription fee: charges for regular and consistent use of a product or service.• Advertising fee: the project is on a Website platform, so the team can allow some partiesto run ads on websites and collect fees from running ads.

However, in the immediate future, the team is aiming to put the project into free trial use beforeaiming for a fee-based model.

6. Key Activities:

The group's project is carried out by six members from the following majors: economics,information technology, graphic design, and languages. Therefore, the main activities of theproject are also assigned to all members.

• About creating the first steps of the project, research about IT related activitiesundertaken by you from the information technology industry

• You are in the group of graphic designers in charge of designing Logo and Web forproducts

• The remaining members support marketing activities and create surveys about customerneeds (specifically, students of FPT University Can Tho).

• Regarding communication for the project, the team is working on creating a page for theproduct to advertise as well as attract a larger number of customers (besides students of FPTUniversity Can Tho).

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8. Key Partnerships:

To make our business model work and reduce risks, we build partnerships with high-qualitysuppliers like Rudra Yoga Can Tho. There are professional instructors and trainers who provideexercises with simplified and extremely effective movements.

+ The cost of paying for water for each group work is 180,000 VND, because the project is agroup of students, so there is no office. The total amount for the process of making the product is3,000,000 VND

+ No cost of hiring human resources.

+ Hire experts in teaching Yoga and Gym to use the product, to increase accuracy and efficiencyfrom the product to the user. Will be about 1,000,000 to 2,000,000 VND.

+ Hire information technology experts to support website programming: don't know the specificnumber but it can range from 1,000,000 to 3,000,000 VND.

+ Website maintenance fee: 1,000,000 - 3,000,000 VND

+ Advertising fee on social platform Facebook: estimated 500,000 - 1,000,000 VND/month. Willinclude: Facebook post advertising costs, Facebook to Web advertising costs, and Displayadvertising costs.

The total contingency cost for the entire project implementation will be VND 12,000,000

Fees for using products that the project will target:+ Weekly membership fee: 10,000 VND/week

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