Internship Report Kpim Joint Stock Company.pdf

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<b>HANOI UNIVERSITY</b>

<b>FACULTY OF MANAGEMENT & TOURISM</b>

<b>Major: Business AdministrationInternship Position: Business AnalystCompany: KPIM</b>

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1.1. Brief history, vision and mission...3

1.2. Business sector/industry, business size...3

1.3. Product lines, market segment...4

1.4. Competitors...5

1.5. Organizational chart...5

<b>II. Plan of your internship program...6</b>

2.1. Introduction of the branch/department where I performed my internship...6

2.2. The starting and ending dates of your internship...7

2.3. Orientation for internship...7

2.4. Training/coaching you are provided...7

2.5. Generalized description of Internship responsibilities...8

<b>III. Major Assignments...8</b>

<b>IV. Organizational Analysis...11</b>

4.1. SWOT Analysis...11

4.2. Company problem Analysis...14

<b>V.Reflection on the internship...17</b>

5.1. Knowledge acquired...17

5.2. Skills learned...17

5.3. Observed attitudes and gained values...17

5.4. The most challenging task performed...18

<b>VI. Internship Summary...18</b>

6.1. Experience...18

6.2. Lesson learned...19

6.3. Future orientation...19

<b>APPENDIX 1: WORK EXAMPLES...21</b>

<b>APPENDIX 2:EVALUATION FORMS...23</b>

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<b>1.1. Brief history, vision, and mission</b>

KPIM Joint Stock Company (KPIM) is a startup in technology industry established in 2020 by adata expert Mr. Nguyen Quang Duc. The company enables digital transformation fororganizations, businesses, and individuals with the mission to "lead in the field of businessdigitization, bring competition and help businesses break through in the 4.0 era". To achieve thatfuture, KPIM's vision is to “build digital solutions to provide administrators with information ondemand quickly and efficiently”.

After more than two years of establishment, the company currently has more than 20 employeesoperating in both Hanoi and Ho Chi Minh City both onboard and remotely. In Hanoi, KPIM hasits head office at 39, Chau Long, Truc Bach, Ba Dinh, Hanoi and a branch office at 15A Yen Phu,Tay Ho, Hanoi.

KPIM stands for four words Key Performance Indicator and Monitoring, which is an indicator tomeasure work performance or efficiency. In other words, KPIM will measure the success of anorganization or a particular activity in which an individual or business is engaged. This is alsothe area that KPIM expertise and pursues.

<b>1.2. Business sector/industry, business size </b>

<i><b>Business sector </b></i>

Data Technology & Digitalization and Technology Education

<i><b>Business size </b></i>

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In 2022, after 2 years of operation, the total number of employees working at KPIM is 21employees working both offline and online. The company has 14 official employees and the restare part-time positions. As a young start-up company, KPIM is flexible for its employees to workanywhere from Hanoi, Ho Chi Minh and even abroad.

<b>1.3. Organizational chart</b>

The human resource organization of KPIM is controlled by the General Meeting of Shareholders.The General Director is responsible to Shareholders for the management and operation of thecompany. Under the General Director are three directors: Chief Executive Officer (CEO), ChiefTechnology Officer (CTO) and Chief Operations Officer (COO). The CEO is specifically incharge of providing services such as digital transformation consulting, data information systemsin enterprises and the KPIM Academy segment, which are courses related to data scienceknowledge. The production or deployment of software and technology tools for customers isresponsible by the CTO. Finally, the COO supervise the remaining departments including theAccounting Department, Marketing Department and Human Resources Department.

As a startup in the technology field, KPIM has a very flexible operating system. Mr. NguyenQuang Duc holds the role of General Director and also the position of CEO. Besides, there aretwo other directors in the company, COO and CTO. The rest are full-time and part-timeemployees in different departments. KPIM works largely on projects implemented for customers.

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Each time a new project is required, a project manager will be chosen, then he/she will form theproject team with flexible personnel in terms of number and ability.

Number of workers in each department1, KPIM Academy: 3 teachers2, Service:

 Business Analyst Team: 3 official employees and 4 part-time ambassadors in severaluniversities in Hanoi.

3, Production

 Development Team: 3 official employees and 2 part-time ambassadors in severaluniversities in Hanoi.

4, Accounting & Human Resource: 1 employee

5, Marketing: 1 official employee and 1 part - time ambassador

<b>1.4. Product lines, market segment</b>

<i><b>Product lines</b></i>

KPIM provides three main products & services includes: Consulting Services, DeploymentServices, and Data Science Courses. These services of KPIM focus on the fields of Data. Thecompany specializes in consulting businesses on data mining in business and management bydeploying mobile apps & websites and reporting systems. Regarding the Academy segment,KPIM currently offers two types of courses. The key course that made the reputation for KPIM isPower BI Hero (basic knowledge of Microsoft Power BI analytical report building tool) and theother is Data Analytic Hero (basic knowledge & methods in using data visualization and analysistools). Currently, most of KPIM's courses are implemented in an online form lasting from 1 to 2months, which is a convenient point for students to register to participate wherever they are. Thecompany opens the Power BI Community for students to exchange and offers a wide range ofebooks and updated technology in this field.

<i><b>Market segment</b></i>

The Consulting Services and Deployment Services are focused on the target group of mid-sizedenterprises that are in need of effective data analysis and exploitation.

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In terms of Technology Education, the company targets a group of young people who areuniversity or college students with career orientation related to the Data Science field.

<b>1.5. Competitors</b>

The 21st century witnessed the rapid development of information technology so demand for dataanalysis to manage, monitor and exploit customers in enterprises has increased quickly, leadingto a sharp increase in the recruitment demand for positions such as Data Analyst and BusinessAnalyst. As a result, recruitment demand leads to a sharp increase in the need to learn knowledgerelated to Data Analyst among young people, especially among students.

KPIM has 2 types of competitors based on 3 types of services the company provides. The firstcompetitors in the Technology Education segment are Datapot Analytics Training, GNV.ACADEMY,... Among the competitors, Datapot Analytics Training is the name that needs themost attention. They are a company specializing in providing courses related to Data Analyticsand have been around for more than 5 years and have strong links with large corporations. Interms of consulting and deploying analysis and information management tools in enterprises,Base and Misa are identified as the main competitors in developing managed tools for customers.These companies have been established for a long time with a team of highly experienced andspecialized personnel. The competitors also own technology products that can be applied tomany types of businesses and a very well-organized marketing system

<b>II. Plan of your internship program </b>

<b>2.1. Introduction of the branch/department where I performed my internship</b>

KPIM’s organizational structure has three directors. CEO is responsible for KPIM AcademyDepartment and Services Department while CTO leads the Production Department and the COOsupervises Accounting, Marketing and Human Resources Department. The Services Departmentincludes Business Analyst staff and this is where I do my internship. However, KPIM often hasto form teams to implement projects by taking personnel from other departments in the company.For example, when there is a customer project that requires the design of an enterprise

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management system, the project manager will be selected, then the project manager will starttaking employees from the Services Department, Production Department to form a team runningprojects. For that reason, during my internship at the company, I was twice selected to do twodifferent projects as a Business Analyst.

<b>2.2. The starting and ending dates of your internship</b>

My internship at KPIM lasted 2 months from September 5 , 2022 to November 5 , 2022. <small>thth</small>

<b>2.3. Orientation for internship</b>

My career goal is to become a consultant specializing in strategic consulting. To progress to thatjob, I have determined that I would start at a Business Analysts position. To prepare for this path,during my first years of university I had joined student clubs to increase my soft skills, I also hadparticipated in business case competitions to accumulate knowledge about the company. Beforethe internship, I had expected to apply those skills to achieve two goals. Firstly, in terms ofknowledge, I had desired to have the knowledge of analyzing businesses in many fields andknowledge of the data science field when working at KPIM. In terms of skills, I had wanted toimprove my teamwork, communication, problem-solving and presentation skills. After 2 monthsof internship, I myself reached those goals and become more fluent in my work. I got to workdirectly with customers who are business owners to understand their business’ digitaltransformation needs and understand how these businesses do business and operate. In addition,as a Business Analyst, I developed the ability to communicate and convey information when Ihad to act as a bridge between the client and the Development Product Team. However, 2 monthswere not enough for me to hone these skills as a professional. So I decided to pursue this job forat least another 6 months. In addition, the internship helped me visualize a more specific pictureof the job that was a summary of the prospects, obstacles, and potential career direction if Icontinued work as a Business Analyst. I felt I was on the right track and gradually improvingmyself after this internship.

<b>2.4. Training/coaching you are provided</b>

In the first working week, the Human resources department and my supervisor Mr. NguyenQuang Duc showed me the company culture, working channels, company apparatus, regulationsand tasks that need to be completed in the internship. In terms of professional knowledge, KPIMoffers 2 courses for professional improvement: Power BI Training and Data Analyst Training

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(optional). In addition, the company also arranged for me a mentor, Mr. Cao Nhut Minh to helpme answer questions and help me get things done if I got stuck.

<b>2.5. Generalized description of Internship responsibilities</b>

My internship consisted of 4 main tasks: Support Client Project with team as a Business Analyst,Renew 02 Client Projects by data analysis tools, Research Microsoft 365 and Complete PowerBI training course.)

<b>III. Major Assignments </b>

<b>Training: Complete Microsoft Power BI Cource & Support PowerBI Vietnam FB Group </b>

The strength of KPIM is the ability to create data reports using Microsoft Power BI, so staff ofthe Business Analyst department are required to understand this tool. The course lasted 2sessions a week and was completed by me within 1 month. In addition to attending the course'sclassroom sessions, interns needed to do homework and practice functions, code, and make lotsof models and tables to be able to use this tool fluently. Similar to other Microsoft Office tools,Power BI is convenient and easy to use. However, it required a lot of effort and ability to reachthe level of visualization data effectively and successfully. At the end of the course, I was askedto do a Capstone project, applying the knowledge learned to create a report template. I had tospend 2 weeks researching and editing under my supervisor's assessment to be able to pass the

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standards of this project. After understanding the basics of Power BI, I helped answer questionson the page of Power BI Vietnam FB Group where the company's former students as well as thecompany's potential customers come in.

<b>Microsoft 365: Research and Update KPIM Training Material </b>

Microsoft 365 tasks required me to complete Microsoft 365 training. During that time, I had totake all notes from training and then update the Learning Roadmap on the information system.Not only studying the special features of Microsoft Teams, OneNotes, OneDrive, Outlook,PowerPoint, and Excel,... the task required me to demonstrate the application of these features tothe work of a business and then answer the question “How to combine these tools to achieve thebest work efficiency”. After that, I updated the knowledge I collected to KPIM Training Materialto help the company discover new Microsoft utilities because KPIM’s working channels aremostly on Microsoft Office tools.

<b>KPIM DEMO: Renew Client Project</b>

After completing training and accumulating knowledge during the first months, I progressed topractice and apply my learned knowledge in real projects by Review and Renew Power BICapstone. The company has assigned me 03 Client Projects which have been completed byKPIM. This work was carried out in 5 steps.

Step 1: Review Client Project

I had to review the products which were the reports with Power BI tool that KPIM has createdfor the customer, analyzed logic, codes and functions used. Then I answered questions: Was thepresentation beautiful and has it met the standards of the customer?

Step 2: Propose Changes

In this step, I would propose changes to the presentation of the report to optimize the customer'sviewing experience. For example, to visualize the data instead of using a table, a new reportshould contain a bar chart, a pie chart or not. In addition, I used to acquire knowledge to changesome commands to make them easier to understand.

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Step 3: Create Project Information

In this step I needed to create a word document for the project. This document summarized allthe information needed for the project from customer objects and demand analysis. Then I wouldrecommend technology solutions for customers, specifically here was a digital reporting solutionthat could help businesses receive a report on the current situation of the business in real-time. Inaddition, this document was also required to present the logic of the solution as well asinstructions for using the features in the reporting tool.

Step 4: Create Sample Data

Client Project projects are almost all visual reports. To have these visual reports requires clientsto provide actual business figures and to enter data in a certain form. So I had to create sampledata or mock data in Excel.

Step 5: Renew Power BI Dashboard based on Requirement

After having the data sample imported from step 4, I would use my knowledge of power BI toimport transform data, drawed the appropriate graph types, and then published to the system.Finally, I summarized all the information I had done to report back to my supervisor.

KPIM DEMO is not an easy task because it is the actual work that needs to be achieved to satisfythe demanding needs of customers. In fact, it took me 2 weeks to understand and fix eachproject. I made a lot of mistakes and discovered my lack of knowledge when I was involved inthe report development. It was an opportunity for me to go back to learn the missing knowledgeand ask my mentor for support. I feel very grateful to my mentor Mr. Cao Nhut Minh and mysupervisor Mr. Nguyen Quang Duc because they were very enthusiastic to support and explainall my questions.

<b>Support Client Project: SATURN Project with team</b>

In the 2nd week of work, I immediately joined as a support for the Business Analyst Team for aproject that KPIM carried out. The project's client is a B2B company specializing in stationery

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products. The company’s requirement was to build a website app and mobile app system thatwere convenient for both administrators and employees to monitor and manage products.This project lasted 2 months with three main phases. In the first phase, we conducted marketresearch and analyzed customers’ requirements. Moving to secondary phases, every week, theproject's team had to prepare to come up with product ideas that could satisfy customerrequirements. Then presented and discussed these ideas with the client to close. After receivingthe customer's consent, we worked with the Development Team including to code and design theapp and website to ask them to build such features. Next, we ran the app, and tested it’s featuresto see if any errors need to be fixed. Finally, hand over the documents and products to thecustomer.

This project was my first time to join in a real job, and it help me know more about professionalknowledge of customer analysis, market research, and product analysis. I have also been trainedin the ability to cope with pressure in front of customers and must be very responsible tocomplete the assigned work to avoid affecting others.

<b>IV. Organizational Analysis 4.1. SWOT Analysis</b>

Power BI Hero Course

The reputation of KPIM among universitystudents

Competitive market in technology fieldRisk: Power BI is no longer the bestvisualization tool in the future

<i><b>Power BI Hero Course</b></i>

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Power BI Hero Course is a training course for beginners so that they can understand how tovisualize data with Microsoft Power BI tool - The Best Data Visualization Tools Of 2022(Forbes). It is a key product of KPIM Academy that is structured with clear goals and specificsteps. Especially, the convenient online library system with instructional materials and videolectures is very complete for students to study more. The course implementation form is a pluswhen the course has both online and offline classes. In addition, during and after the course ends,learners will be supported by joining the student community and Power BI Vietnam FBCommunity (more than 27,000 members). Power BI Hero Course has met all the needs oflearners.

<i><b>The reputation among university students </b></i>

During 2021 and 2022, KPIM has continuously been the supervisory board and sponsor of manycompetitions among students. This has increased the company's reputation and prestige in theminds of young people. It also is the company's way to attract youth employees and potentialfuture customers. Most of the company's interns are students who have reached the top of thosecompetitions that KPIM is a sponsor.

<i><b>High turnover rate</b></i>

The rate of leaving after a period of attachment and internship period is an alarming situation atKPIM. Many employees have complained because the heavy workload prevents them fromrelaxing at the end of the day and the whole weekend. Because KPIM has not completed theoperating system, employees have to take charge of many positions. For example, a businessanalyst must simultaneously work as a designer and as a tester. Furthermore, employees admitedthat the company's salary and welfare regime are considered to be less attractive compared toother competitors.

<i><b>Weak marketing capacity</b></i>

KPIM's marketing channels are generally not invested in the image. Although the company ownsPower BI Vietnam and Data Analyst Vietnam on Facebook, KPIM has not been able toeffectively exploit this group of potential customers. In addition, both it’s official website andfacebook page are considered to be rather sketchy and unimpressive. Especially in the era when

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customers search for information on the internet to make decisions, that is a big gap inmarketing.

<i><b>Trend in learning Data Analytics </b></i>

This is a good trend for the KPIM’ courses. The Indeed report shows that the demand for datascience human resources has grown by 344% since 2013 and maintained an annual growth rateat 29%. The increasing demand for data science professionals makes young people moreinterested in taking more courses to strengthen their knowledge. The proof is that competitionsabout data analysis for students are increasingly appearing with a dense frequency with a largenumber of applications such as NielsenIQ Case Competition or Business Intelligence (BI)contest. Besides, young people who want to change their major data analysis field will likelychoose short-term courses instead of taking a long term course.

<i><b>Intensive wave of Digital Transformation in Vietnam </b></i>

Vietnamese business is witnessing a strong demand in transformation from traditional to modernways. Specifically, in the area of management transfer, business monitoring with online reports ispopular. These businesses need to build reports with visual charts and these types of reports mustbe easily accessible on both website and phone. However, these types of reports require uniqueanalysis for each business model, data model of each company and each administrator. This isthe consulting service and implementation service that KPIM provides.

<i><b>Competitive market</b></i>

Both education and digital transformation consulting for businesses are markets with fiercecompetition from many parties. In the education sector, KPIM faces the likes of DatapotAnalytics Training, which specializes in education. In terms of Data Technology &Digitalization, leading names in the industry such as FPT Software, CMC and Base alwaysreceive a lot of attention. To compete in the tough business environment, KPIM mustconsistently maintain a team of highly qualified staff as well as improve the quality of coursesand services.

<i><b>Risk: Power BI is no longer the best visualization tool</b></i>

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Over the past decades, the technology world has always had a change in favor of using DataVisualization tools. The fact that KPIM depends on a tool like Microsoft Power BI as a keyproduct will make the business very sensitive to market changes. This requires the company tograsp the fluctuation in market demand in order to research and launch new products, newcourses, new services to meet the rapid changes in technology in the world.

<b>4.2. Company problem analysis</b>

<b>Problem Identify</b>

As KPIM is a small startup company, during my internship period, I was able to interact and talkwith all employees at the company from C-level positions to trainees. That has made me realizemany outstanding problems in the company in different aspects. But there are mainly three mainissues: unclear working process, high turnover rate and unoptimized marketing strategy. First ofall about the very chaotic working process of the company. The reason KPIM is that a fledglingstart-up company has a lean organizational structure that demands an employee can take upflexible positions. For instance, a marketer may have to do the job of an accountant or a BusinessAnalyst may have to work on Design and Tester. In terms of the second problem, the highturnover rate is attributed to the effect of employees feeling too overwhelmed to complete somany tasks at the same time. More importantly, almost all employees agree that KPIM payslower salaries and benefits compared to other companies.

<b>Salary statistics of Business Analyst position in Vietnam (source: Vietnam Salary)</b>

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A typical example is the salary of a Business Analyst under 1 year at KPIM is 8 million vnd andfrom 2 to 3 years is 12 million vnd. This is low wage when compared to 13.5 million and 17.4million of the industry average, respectively.

One more trouble is about marketing, specifically marketing for KPIM Academy, KPIM has notreally done well in this regard. KPIM Academy's main customers are young students interestedin the data science field. Currently, the new company is marketing on Facebook, FacebookCommunity, and through sponsoring student competitions. However, KPIM has not reallyinvested in brand image and has not spread its values to customers. It can be seen that themarketing capacity of the marketing staff is still weak and the company has not invested much inmarketing.

From the problem of the disordered working system, employees have to take on many jobs atonce. They have to work late into the night and work overtime on weekends, which causesmental stress and bad health. This affects the company's labor productivity. Unattractiveremuneration and low salary, working facilities are not good enough result in high turnover rate.In addition, according to my direct conversations with other interns, not many of them intend tostay with the company for a long time because they feel that the company's salary system is quitelow. It is understandable that the salary situation is not attractive due to the limited budget of thecompany. However, the inability to maintain a stable staff is more damaging to the company.Firstly, KPIM takes time to recruit and train new personnel. Secondly, the attachment of theemployees at the company is not good, making the working atmosphere uncomfortable foremployees.

Thirdly, regarding marketing issues, a bad marketing strategy will naturally lead to low revenueand loss of market share to competitors. The ineffectiveness of marketing activities is reflected inthe number of learners in each course, usually less than 10 people, even 5 learners.

<b>Suggested solution</b>

These main problems are rooted in the lack of funding and high-quality human resources.Solving this problem requires the company's board of directors to rethink the priority betweenthe two balances of personnel quality and number of employees. It is now clear that the companyis prioritizing the number of interns to offset the workload. There are two solutions that can solvethese problems.

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