Become The Expert in Your Field Get Clear and On Track Today pptx

Become The Expert in Your Field
Get Clear and On Track Today
By Roger Wyer
Published by Spirit-Works Enterprises at Smashwords
Copyright 2011 Roger Wyer
Learn more about Roger Wyer at
Roger's Related Blogs and Websites:
www.BizWorksStudio.com
www.RogerWyer.com
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Contents
Part One: What Is An Expert?
Greetings!
How Do You Know You’re The Expert In Your Field?
“Expert” Means
Perception Rules
What Characteristics Appear to Correspond to “Expert?”
Part Two: Let's Get Started
It's Today
What Exactly Am I The Expert In?
Where Do I Stand?
In What Ways Do I Feel Most Expert?
What Important Areas Require My Attention?
Prioritizing Next Steps
Stay The Course
End Stuff
Thank-you To Readers

About The Author
Contact The Author
Readers Group Study Guide
Part One: What Is An Expert?
Greetings!
First of all, it is from a spirit of love that I write to you today. I want you to feel this
Second, I assure you that you ARE the expert in your field. Once you understand what it
means to be the expert, we’ll turn our attention to figuring out what field you’re the expert
in. Refining how you define your field of expertise is critical to your success.
When you can clearly and cleanly state your field, we’ll work on evaluating where you
stand as an expert. You’ll be able to pinpoint your strengths as well as missing pieces in
the way your project your expertise to those around you.
Then you’ll know where to devote your attention as you grow into being The Expert in
your field.
Along the way, I’ll continually remind you that being the expert is as much a matter of
perception as quantifiable credentials. I want you to feel deeply what it means to be The
Expert so that you act the part. And I want you to continually take leveraged action to put
you in position to back up your claim.
It’s my hope that this little book will help you align your actions with who you really are,
and have you showing up confidently as The Expert in Your Field.
How Do You Know You’re “The Expert” In Your Field?
You can say you’re The Expert, but how do you know it’s really true? It’s really pretty
simple: people turn to you for information and advice before other sources.
Think about that for a moment. Who do you consider an expert? Just labeling someone
an expert doesn’t mean much unless it results in movement towards them. The core of
this action is that you would turn to the expert for information and advice before other
sources.
That could mean turning to the expert directly, or turning to their information or material.
You might, for example, view them in a video clip, follow their blog, or read their book
just as well as attending their workshop or calling them on the phone.

You’re the expert when people identify you with your field and your field with you. That
is, you and your field of expertise are the same – you own it.
When you’re the expert, you are trusted. Your brand is trusted. Your products and
services carry higher value than others. You have my permission to spend a few
moments contemplating what this might mean to you.
Expertise, like beauty, is in the eye of the beholder. Now you’re beginning to get a feel
for what happens when the beholder sees you as The Expert in your field.
“Expert” Means
Specialist. You are dedicated. You are focused. You project an image of high quality.
You are an individual.
Authority. You are confident. You speak and act with conviction. You project an air of
certainty.
Professional. You are trained. You are certified. You are licensed.
Connoisseur. Your judgment can be trusted. You display a sense of knowing that
transcends knowledge.
Skilled. You are accomplished. You are capable. You are able. You are competent. Your
skill level is consummate.
Practiced. You are adept in your field.
Proficient. You are talented. You are gifted.
Knowledgeable. You are well-informed – on the ball. You are familiar with all aspects of
your field. You are educated.
Don’t be concerned if you’re not feeling like The Expert yet. We’re just getting our arms
around what it means to be The Expert. It can be instructional to apply these definitions
to those you consider experts in their field and see how they match up.
Perception Rules – Appearing To Be The Expert Is Key
Let’s be real. We’ve all encountered people who appear to be the expert but who, upon
closer examination, don’t walk the talk. On the other hand, we’ve all judged someone
based on their appearance, only to find later that they truly are the expert. It’s my
assumption that you want to both be The Expert and show up in ways that convince
others that you are The Expert.

Really, how can we know, from afar, who is an expert and who is not?
By helping others perceive you as The Expert, you hope to gain opportunities to prove it.
I don’t think this is a game of faking people into believing something that is not true. For
me, it’s a game of aligning what is already true about you with an appearance that
convinces others you’re the expert in your field. The rules of this game have to do with
refining how you define your field, and then developing yourself to look like, and be, the
expert.
Let’s get on with breaking this down into smaller bits.
What Characteristics Appear To Correspond To “Expert?”
You are published in:
• Books
• Journal articles
• Magazine articles
• Newspaper articles
You are quoted by other authorities:
• In their books
• Journal articles
• Magazines articles
• Newspaper articles
• Online
You are recognized as a:
• Speaker at trade association events
• Presenter at seminars
• Participant in panel discussions
• Leader of corporate and industry-wide workshops
• Teacher of classes
• Contributor to the development of your field
You are seen and recognized. You:
• Are visible in the industry
• Are networked and known by leaders and by the masses

• Show up in the right places, personally, online, and in print
• Show up frequently in search engines and in referrals
You are credentialed:
• Degrees
• Certifications
• Licenses
• Memberships
• Endorsements and testimonials, both for your book and your work
• Project list
• Client list
• Track record of results, longevity, consistency, and quality.
You present yourself as:
• Confident
• Knowledgeable
• Well-informed
• State-of-the-art
• Well-spoken
• Attractive
• Likeable
• Trustable
You don’t need to check the box next to every characteristic in order to be considered
The Expert. But it is a helpful checklist – both in giving you a boost about who you are
today and helping you prioritize actions for tomorrow.
Part Two: Let's Get Started
It's Today
It's today and you’re not feeling like The Expert in Your Field. Now what?
So far, I’ve created a structure for you to understand and think about what it means to be
an expert. Now let’s begin matching that structure to you and your field. When we
complete this section, I think you’ll have a pretty good idea about who you are, where
you stand, how that feels, and what to do about it – which, after all, is probably why

you’re reading this book!
What Exactly Am I The Expert In?
You’ll want to get this statement right, so plan to spend some time working on it.
Developing a clear, concise definition of your field. This not about fitting into somebody
else’s idea of the field – this is you. You get to define it.
Another way of thinking about your field is as your niche. When you think about your
niche, you focus on customers and clients you target and the particular product or
service you provide. In considering your field, I’d like you to focus on you.
Go back to the section “Expert Means ” and begin looking at the words again, asking
questions in this format: What am I dedicated about? What am I focused about?
Continue substituting the terms from the section and pay attention to answering each
question. Look inside. Reflect. Chances are, your field is really something at least a little
different than what you thought it was.
Don’t go with your first answer – you’re too conditioned to thinking about yourself in
ways that are either unrealistically inflating or deflating. We’re going for accuracy. If you
meditate, try putting yourself in a quiet state before taking on these questions.
You’ll know when you’re getting somewhere when a consistent vision of your field begins
to appear. It will appear somewhat new – it will appear fresh. There will be an element of
surprise about it – and an excitement.
As you close in on your defining statement, the issue of scope will appear. How large or
narrow is this field? Don’t worry about it. Say it in a way that feels right and true. Once
you become the expert in this field, you can apply your expertise in as wide or narrow a
niche as you choose.
Before you go on, write the statement that defines your field. Don’t hold youself to it.
Think of it as a working draft. As you learn more about yourself – and your field – you’ll
probably find yourself refining your field statement – making it stronger and stronger,
clearer and clearer - until it comes rolling out of you with great confidence. You know,
like The Expert would say it.
Where Do I Stand?
Now go back to the list of characteristics and begin another round of questioning. What

do I have going in each area? What do I wish I had going in each area? What do I plan
to do about it?
Make a little spreadsheet or chart to help your analyze each characteristic against each
question. Be honest with yourself. Remember, you don’t have to have something great
going in every box on the chart. The point is to see where you stand, and in a way that
allows you to get into action.
In What Ways Do I Feel Most Expert?
Because your definition of your field comes from considering our definition of an expert,
you will already have something going in at least some of the boxes. These strengths
show up for you when you’re feeling really good about yourself. These are the ones you
lead with when you’re marketing or selling what you do.
Still, this can be a challenging task. Our humility suddenly comes rushing in. But is it
humility or just that little voice in your head saying you’re not good enough?
This is a great place to practice being honest with yourself. When I look at the list of
characteristics of an expert, it feels like it will take me a lifetime to earn them all. Which is
why we place such high value on becoming the expert.
It’s ok to note in your chart that you have an outline for your first book, even if you
haven’t published it yet. Or to recognize that you’ve been thinking about how to get an
interview with the reporter you met at a party last week.
We can always pay attention to strengthening our strengths. It’s important to note that
we will also want to lead with our strengths in a way that is full and accurate – neither
scrawny nor overblown.
What Important Areas Require My Attention?
Some boxes in the what-do-I-wish-I-had-going column bring pain. Missed opportunities
come screaming back to us at this moment. It’s ok. Getting them on the chart will help
you look at them. Looking at them in the context of the chart will put them in their place
today.
Some of these boxes will appear as low-hanging fruit – things you can do something
about quickly – things you enjoy doing.
Some will require more effort over a longer time. You’ll get a feeling for what is possible

and what is doable. And, you can begin imagining yourself growing into being The
Expert as you target and tackle each box.
Prioritizing Next Steps
It’s my belief and my experience that next steps fall out of the kind of deep homework
you’ve just done. Besides both knowing and feeling where you stand, you know which of
these to-do’s is singing to you – calling you to attend to it. I trust your judgment.
I want to make you aware that, through all of this, you’ve been thinking about your field –
the customers and clients that live there – the suppliers and contractors – the adjacent
fields – the competitors. You have a sense of how they perceive being the expert in your
field – what criteria they use. This awareness of the field helps you prioritize next steps.
For example, if you’ve found yourself bumping into problems because you’re missing a
credential, or been slightly embarrassed about answering a particular question that
seems to keep popping up, perhaps it’s time to pay attention to these barriers to your
success. Maybe this little book is what you need to push forward in an area where
you’ve been holding yourself back.
Stay The Course
Becoming The Expert in your field isn’t something you’ll ever finish. It’s a process of
growing into who you really are and expressing that in all that you do. I encourage you to
pull out your personal chart periodically and see how you’re doing. This work can serve
as a core for your personal and professional growth, and is filled with benefits beyond
your imagining.
###
End Stuff
Thank You To Readers
Thank you for this opportunity to be of service to you. I acknowledge your work and
recognize you as The Expert in Your Field.
Thank you for reading this e-book! And more importantly, thank you for your commitment
to being your best. Your intentions and actions along the road to awakening make vital
contributions to the world. These contributions cannot be measured and may never be
fully understood by you or me.

Thank you for being you!
Roger
About the author
Roger Wyer discovered his personal mission inscribed by his Sunday school teacher on
the inside of the Bible he received in fourth grade: “Let your light so shine before men
that they will see your good works and give glory to your Father in Heaven.” He’s been
learning about and practicing this mission ever since.
Rog is a writer, consultant, and speaker. In learning to market his first book, “Choosing
Joy at Work,” Rog began exploring what it means to be The Expert in Your Field. At a
writers workshop, he sheepishly admitted that he wasn’t really an expert in his field.
Fortunately, his teacher reminded him that he is The Expert in his book.
As co-founder and partner in BizWorks Studio, Rog works with individuals, couples,
authors, and organizations to help them make desired changes quickly and effectively.
Rog has continuously served as internal and external consultant to businesses and non-
profit organizations for over twenty-five years. Much of that time was spent in the
construction industry, with experience in operations, systems, human resources, and
continuous improvement. Rog also served as a community planner, neighborhood
organizer, and volunteer leader.
Contact the Author
Connect with Rog Online
Email:
On Linkedin at:
Rog’s business blog at:
Rog's personal blog at: https:// ww.rogerwyer.com
Rog's healing blog at: />Rog's gardening blog at: />Other Books by Rog
Peaceful Awakening:
Learning Lessons: Gardening With Nature:

Choosing Joy at Work: available from most online book sellers
Working On This Together

Even though your road is yours alone, you are never really alone. As you move down
the road, you will experience moments of doubt, fear, and frustration. Being part of a
small group who commit to share their experiences with each can be a blessing.
We encourage you to form a group and meet regularly - and to call upon each other
individually between meetings. Remember to lighten up and have fun when you are
together.
We recommend a process we call "meaningful conversation." Rather than provide
detailed, step-by-step instructions, we offer simple guidelines to follow in generating
meaningful conversations for your group:
Remember the purpose of your group. We suggest this one: We collectively create an
environment which fosters thoughtful conversation, encouraging personal and
professional growth.
Collectively means we do this together – we rely on each other – we trust each other.
Create means we bring something new into existence – each and every conversation.
Environment means everything in the room – from the physical room itself to the mood
and energy alive in the room.
Foster means we set it up so conversation and people thrive.
Thoughtful means new thinking that opens new doors.
Conversation means talking and listening, honoring each other, sharing and caring.
Encouraging means holding a space for others to succeed.
Personal and professional means our road to success as we define it.
Growth means change – positive change.
Traditions to include:
• Introductions
• Meaningful questions
• What I need today is…
• Announcements
Benefits of meaningful conversation:
• Speaking and being heard
• Listening and uncovering answers

• Bonding and building relationships
• Gaining respect and trust
• Having fun
• Improving quality of life
• Laying a foundation for personal change
• Taking responsibility
• Learning to ask for and receive help
People are hungry for meaningful conversation. In today’s world, meaningful
conversation doesn’t show up often enough to fulfill our need to connect, learn, and
grow. Conversation is a basic building block of life and hence a powerful lever for
change. Changing the conversation changes the way we see the world around us as
well as the way we interact with each other. The quality of our lives is measured by the
quality of our conversations. Meaningful conversation uplifts us and raises our energy.
And do let us know how it's going for you and your group!