Case Study - Generating Insurance Leads Online By Jason Hornung pdf

Case Study - Generating Insurance Leads Online
By: Jason Hornung – President
Jason Hornung Agency, Inc.
A really interesting question came into one of my surveys that I am sure is on the mind of most
of you that read my emails and website. So I decided to write up a post about it to help clarify
this issue.
Here's what I got:
"Do you have some sort of case study for generating insurance leads to help agents see how the
whole process is put together?"
This question sort of cut me to the core, because I had to ask myself if I had ever showed
examples of my lead generation sites before
And I realized that I hadn't! It made me pretty self conscious because I must appear to be a
windbag full of hot air and no substance. So in this post, I'm going to do everything I can to
prove to you that I actually do the strategies that I talk about and teach
that these strategies for generating insurance leads do indeed work
that you can leverage these tactics to bring exclusive, qualified and affordable leads into your
office
and that I am the most qualified person to help you achieve that goal!
To accomplish all of that, I'm going to give you an in depth analysis of one of my personal sites.
What I want you to do is hold down your control key on your keyboard. Then while holding
down the control key, click this link: />You should have opened up that page in a separate tab on your browser. Now if for some reason
that didn't work, copy and paste the link into a separate tab so that you can toggle back and forth
between here and there to see what I'm discussing on the site.
There's three key components that I am going to discuss with you on this site, all of which are
absolutely crucial if you want to be successful with generating insurance leads online,
particularly if you are going after cash value life or annuities.
Online Insurance Lead Generation Key Component #1:
Conceptualizing your product or service in a way that solves their deepest problem and tying it
into current events so it's relevant now.
©2012 Jason Hornung Agency, Inc. – All Rights Reserved
o

What you'll discover on this site is that I put it together right when the occupy Wall Street
movement started to get notoriety. I did this for a couple of reasons.
First, it was fresh on people's minds. Wall Street's greed was putting off many people so I
played up on that in my video to increase the conversion.
Second, because nobody had been publishing sites around this, it got picked up by the search
engines right away, which gave me top rankings in Google and tons of free traffic.
You'll see on the site that the concept is very popular with people that visit this site as evidenced
by the over 1000 likes and 100 comments on the page.
Think of the concept that you develop as an idea. It needs to be a fresh idea with an interesting
twist. Something that nobody else is talking about.
I actually stumbled upon playing with ideas from a conversation I had with a veteran agent in my
first company, Larry Noble. He was always in the top 10 of the entire company for all-lines and
life sales - and this guy had been at it for almost thirty years!
He told me once that "people buy ideas" and that really stuck with me. The funny thing was that
he'd call up his clients he wanted to sell life to and just say: "Hey Jim, it's Larry Noble. I have
an interesting idea that I'd like to discuss with you. When can you come down and meet with
me?"
Larry would set appointments left and right using this method! And 9 out of 10 times, the clients
would leave his office with at least one life policy.
In all my testing of marketing both offline and online, I've proven this to be true. If you talk
about a product, your sales will suck. But if you are generating insurance leads using unique
ideas, people will respond to you and end up buying. It's really that simple.
Online Insurance Lead Generation Key Component #2:
Providing a preponderance of proof to back up your claims.
This is actually why I felt so stupid about what I've been doing in my business of training
insurance agents how to market online
I apparently wasn't providing an overwhelming amount of proof to back up the claims that I
make about generating insurance leads over the internet. And hopefully this post is helping to
bolster my claims.
What you'll see in the video on ditchwallstreet.com is third party evidence from credible sources

to back up everything that I say - especially the things that are controversial.
©2012 Jason Hornung Agency, Inc. – All Rights Reserved
o
When you are creating a new idea or concept and presenting it to people, this is crucial to
conversion. You will never generate insurance leads online without doing that
Online Insurance Lead Generation Key Component #3:
Having a strong call to action.
With all marketing, you must have a strong call to action at the end of your presentation in order
to get people to do what you want them to do.
There should be no shred of doubt in the person's mind as to what step they need to take to move
closer to you once they've been persuaded by your marketing message.
In fact, they really should only have one decision to make: take action or leave the page.
Too many people marketing online miss this crucial component entirely. A strong call to action
needs to have the following elements:
1) A valid reason why the person needs to take action.
2) Some type of scarcity - whether that's a time constraint to the offer or a summary of the pains
the person will continue to experience if they don't take action.
3) Clear, detailed instructions of exactly what the person needs to do and what will happen after
they take action.
Alright, so there is a detailed case study and thorough explanation of three core components
going on with this site of mine.
You should really take time to study the site as there are many other components to what I'm
doing on the site that all make it a successful page.
In my Agent's Lead Machine Internet Marketing Mastery program, I take you step by step
through putting every element of a successful insurance marketing website like this one together.
In fact, I give you 7 templates of my best sites that you can use for yourself
The thing is that putting your site together is only one of the three pieces to the internet
marketing puzzle that my ALM program helps you with. Because a website is totally worthless
if you don't have people visiting it.
And when you are developing concepts like I showed you on this page, there's no guarantee it

will work at it's best (or work at all) right away, so you have to be able to test and optimize on
your site.
Again, this is something that you get with my complete ALM program.
©2012 Jason Hornung Agency, Inc. – All Rights Reserved
o
If you're ready to start putting together online systems like the one I just showed you, I highly
suggest that you get started with my Agent's Lead Machine Internet Marketing Mastery training
program today.
You can get the details of this program and enroll by simply clicking here.
©2012 Jason Hornung Agency, Inc. – All Rights Reserved
o