The Real Estate Internet Marketing Crash Course ppt

The Real Estate Internet Marketing Crash Course
You could build the most fabulous web site the world has ever seen, but without real estate
internet marketing and search engine optimization (SEO) your website won’t be seen by
potential customers. Real Estate Internet Marketing Formula will help your website get to the top
of search engine results so you’re more likely to be viewed by searchers looking for relevant
terms. With the right real estate internet marketing and SEO tools, your website can end up in
front of millions of potential customers and generate lots of business for you. To help you
achieve this, we have designed the “Real Estate Internet Marketing Formula” blueprint. It is very
simple:
Let's break it down a little:
1. Integrated Web Presence
First of all, you have to be present online: with your website, your videos, your social media
sites. The more, the merrier. But, the most important is a lead capture website. The others are
elements you can build out later, once your lead capture website is performing well.
2. Qualified Traffic
Right Keywords + On-page Optimization + Off-page Optimization = Top Search Engine
Rankings = Lots of Qualified Traffic
Let’s look at it in more detail:
Step #1: Choose the Right Keywords
Part of the optimization process is to choose keywords you can sprinkle strategically through
your content that are likely to appear in the searches of your potential visitors. Start by putting
yourself in the mind of someone who would be looking for your site. What phrases or words
might they enter to do a search? Brainstorm a list of every phrase you can think of. Once you
have a list, you want to go through the possibilities and make them as specific as possible. For
example, you might want to include the city or state where you handle real estate so your traffic
will be more targeted and so you’ll have less competition for the top spot. You want to pick
words and phrases people are really looking for. To do that, you can use Google’s Keyword
Tool. You type in the word or phrase, and it shows how many people have been looking for that
word or phrase. It also generates similar words and phrases as well as their results in case you
need some additional ideas. The best part is – this tool is free. You can access it at
.

Step #2: Optimize On-Page Factors
Google and other search engines look at more than your keywords when determining your
ranking, however. Many of these other elements are known as on-page factors. For example, if
you include your keyword or phrase in your URL or domain name then that’s a big plus for your
ranking. Other on-page factors you can optimize include your headings, your page description,
metatags, alt tags and many others. Also, if you are frequently updating your site and adding new
content this will help you score higher as well. For a complete check list of On-Page
optimization, please contact us. Here are a few that will help you get started:
Step 3: Off-Page Optimization: Build Quality One-Way Links
Another important factor for your search engine results is the number of links to your site. The
idea here is that other sites wouldn’t be linking to your site if you didn’t have something valuable
to offer. For your website to rank high in the search engines, you will need a lot of links
(hundreds and hundreds or even thousands of one-way quality backlinks) with anchor texts
including your main keywords. The quality of those links is also an important factor so you need
to choose the right company to outsource this task to. This is where we come into the playing
field. LinkSmart SEO offers quality link building for real estate and local business websites
including directory submissions, article and press release distribution, social bookmarking, and
many other innovative ways to build quality backlinks to your website. Contact us to find out
more. If you want to do it yourself, here are a few ideas to get you started:
3. Lead Capture
Lots of Qualified Traffic + Lead Capture = Lots of leads
If you have lost of people visit your website, but your visitors do not give you any contact
information, you might as well not have spent any money and effort on generating traffic. It is
money down the drain.
In fact, this one little step is what most agents miss while developing their websites.
You will need to capture visitors info through an “MLS Search Page” (for buyers) and a “Free
Home Evaluation Page” (for sellers).
3. Lead Conversion
Lots of Leads + Effective Lead Conversion = High commission $$$

Now that you are generating all those leads, what do you do next? What do you do with the
leads you have generated using the techniques of online lead generation? You must have a
system in place to capitalize on this newly found source of real estate leads; otherwise, they will
quickly vanish in thin air (or the worldwide web?) as if they have never existed.
Here are some basic steps to follow to convert leads into appointments:
1. Create a relationship using email, and if possible, by telephone;
2. Build trust by sending your prospects what they want (properties for sale, information);
3. Always go the extra mile - send them more listings, info etc.
3. Ask for the appointment.
Do not assume your prospects know you want to work with them. Let them know you would
like to meet with them in person to discuss details and/or to show them listings.
For your follow up, you can use a combination of manual and auto follow up through an auto-
responder system – With the combination of these two techniques, you can prepare your clients
for the face-to-face meeting. Exchanging emails with your clients prepare both of you for your
eventual meeting. You will feel like you have known each other for quite some time – they may
have shared with you their goals, concerns, needs or desires. You may have addressed a few
issues, provided them value, and both of you are now ready to make it happen. In my
experience, when you meet with your prospects face to face, after you carried on an email
conversation for a while – they will be more than likely to choose you as their real estate agent.
You have just earned a new and loyal client.
Please contact us with any questions about how set up your Lead Generation System. We can get
all done for you! Or for a complete Do It Yourself System, you can purchase "Real Estate
Internet Marketing Formula" from Amazon.com.
Happy Lead Generation and Happy Selling!
Katalin Cseke
Owner/ President
Internet Real Estate Consulting, LLC and LinkSmart SEO
703-981-3298