Game on: How gaming can be used to make my product more engaging

GAME ON:
everything you needed to know about games are saving changing the world
GAME ON
ACHIEVEMENT UNLOCKED!
100G - Attended Big Design Game Track
#GAMEON
JEREMY JOHNSON
jeremyjohnson
@
GAMER
DESIGNER
How can I use
gaming to make my
product more
engaging?
I can’t wait for the
next great gaming
experience!
GAMER
I can’t wait for the
next great gaming
experience!
MOBILE
ARe YOU
CASUAL
ARe YOU
AVID
ARe YOU
DESIGNER
How can I use
gaming to make my

product more
engaging?
(or anyone improving a product)
“There’s(a(lot(to(learn(from(games.(There(are(30(years(of(
design(lessons(and(thousands(of(products(on(the(market.(
Games(have(more(concrete(lessons(to (teach(applica=on(
designers(about(learnin g,(feedback,(user(mo=va=on(and(social(
systems(than(almost(other(field (of(study.”
/>ficelabs.com/projects/ribbonhero2/Pages/default.aspx
- Danc

/> />SXSW
Seth Priebatsch said at the start of his keynote "Building a
Game Layer on Top of the World,"
Jane McGonigal
Felicia Day
/>Josh Williams
/>gameful
gamification
game layer
game mechanics
gamestorming
gameplay
game theory
TERMS? TOOLS? FOR UX
gamify