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Alfresco 3 Web Content
Management
Enterprise Web Content Management made easy and
affordable
Munwar Shariff
Amita Bhandari
Pallika Majmudar
Vinita Choudhary
BIRMINGHAM - MUMBAI
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Alfresco 3 Web Content Management
Copyright © 2010 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, without the prior written
permission of the publisher, except in the case of brief quotations embedded in
critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy
of the information presented. However, the information contained in this book is
sold without warranty, either express or implied. Neither the authors, nor Packt
Publishing, and its dealers and distributors will be held liable for any damages
caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the
companies and products mentioned in this book by the appropriate use of capitals.
However, Packt Publishing cannot guarantee the accuracy of this information.
First published: September 2010
Production Reference: 1150910
Published by Packt Publishing Ltd.
32 Lincoln Road
Olton
Birmingham, B27 6PA, UK


ISBN 978-1-847198-00-6
www.packtpub.com
Cover Image by Vinayak Chittar ()
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Credits
Authors
Munwar Shariff
Amita Bhandari
Pallika Majmudar
Vinita Choudhary
Reviewers
Johnny Gee
Sivasundaram Umapathy
Acquisition Editor
Steven Wilding
Development Editor
Dhiraj Chandiramani
Technical Editors
Chris Rodrigues
Hithesh Uchil
Copy Editor
Lakshmi Menon
Editorial Team Leader
Akshara Aware
Project Team Leader
Ashwin Shetty
Project Coordinator
Zainab Bagasrawala
Indexer
Hemangini Bari

Proofreader
Lynda Sliwoski
Graphics
Geetanjali Sawant
Production Coordinator
Arvindkumar Gupta
Cover Work
Arvindkumar Gupta
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About the Authors
Munwar Shariff is the CTO and EVP of EMEA at CIGNEX. CIGNEX is the leading
provider of open source Enterprise Content Management (ECM) solutions for
businesses and government agencies.
He has served as the chief architect and manager of engineering teams for 19
years in the areas of business application software, Internet applications, social
media, and mobile applications for customers worldwide. He is an expert in
Content Management Systems (CMS). Since co-founding CIGNEX in late 2000, he
has successfully delivered more than 130 CMS applications using various open
source technologies. He has written a number of articles on open source CMS, is an
experienced trainer, and a frequent speaker at conferences related to this topic.
Munwar earned his M.S. in Digital Electronics and Advanced Communications from
National Institute of Technology, Surathkal, India. He has authored three technical
books on open source CMS: Alfresco 3 Enterprise Content Management, Implementing
Alfresco, and Plonelive.
Amita Bhandari is a Senior Consultant at CIGNEX. She has extensive experience
in implementing Enterprise Web Applications using J2EE technologies. For the
past four years, at CIGNEX, she has rolled out numerous Alfresco deployments
worldwide in the areas of Document and Web Content Management. She has
worked on performance tuning projects where Alfresco was deployed in clustered
and load balanced environments. She has also implemented Single Sign On for easy

communication between two systems.
She has worked with clients in media, gaming, healthcare, and e-governance. She has
trained many students in advanced Java technologies.
She holds a Masters in Computer Applications from Rajasthan University, India. She
has co-authored a book titled Alfresco 3 Enterprise Content Management and has also
worked as a Technical Reviewer for the book titled Alfresco 3 Web Services.
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Pallika Majmudar is a Senior Consultant at CIGNEX Technologies. She has
strong hands-on experience in Java-based technologies, such as J2EE, Object-oriented
Architecture and Design Patterns, Frameworks, web services, and web scripts.
She has architected and led many content management projects for customers
in the USA, Hong Kong, Singapore, and India. She has implemented Alfresco-
based solutions for clients across verticals like media, healthcare, hi-tech, and
communications.
Pallika has earned a Masters degree in Computer Applications from Gujarat
University, India. She has co-authored a book titled Alfresco 3 Enterprise
Content Management.
Vinita Choudhary is a senior consultant at CIGNEX. She has extensive experience
working in a variety of environments with cross-functional, multicultural teams.
She has reorganized existing repositories of documentation; written guidelines for
document creation, ling, and change control; and written reference material for
software developers and published it. She is involved in providing pre-sales support
to the sales team and has worked on process streamlining for the company and
various documentation aspects.
Vinita holds a Masters degree in Computer Applications from Gujarat University,
India. She has co-authored a book titled Alfresco 3 Enterprise Content Management.
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Acknowledgement
We thank our CEO Jeff Colvin, President Paul Anthony, President Americas Amit
Babaria, and all the employees of CIGNEX for making this book a reality. We would

like to thank Manish, head of India operations and Ram, head of delivery, for their
encouragement and continuous support.
Our consulting team at CIGNEX helped us with real-life examples from various
Alfresco implementations that we would not have imagined possible. We are
thankful to them. We thank our sales, pre-sales, inside sales, and marketing teams for
giving us an opportunity to provide Alfresco-based solutions to many customers.
We sincerely thank and appreciate David Barnes of Packt Publishing for giving
us the opportunity. We thank Steven Wilding, Dhiraj Chandiramani, Zainab
Bagasrawala, and the entire team at Packt Publishing. It is a pleasure working
with them.
Our special thanks to our families and friends.
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About the Reviewers
Johnny Gee is the Chief Technology Ofcer at Beach Street Consulting, Inc. In
that role, he is responsible for architecting solutions for multiple clients across
various industries and building Content Enabled Vertical Applications (CEVAs)
on the Documentum platform. He has over 12 years of experience in ECM system
design and implementation, with a proven record of successful ECM project
implementations.
In addition to earning his undergraduate degree in Aerospace Engineering from the
University of Maryland, Johnny achieved two graduate degrees: one in Aerospace
Engineering from Georgia Institute of Technology and another in Information
Systems Technology from George Washington University.
Johnny is an EMC Proven Professional Specialist in Application Development
in Content Management and helped co-author the EMC Documentum Server
Programming certication exam. He holds the position of top contributor to the EMC
Support Forums and is one of the twenty EMC Community Experts worldwide.
He has been invited on multiple occasions to the EMC Software Developer
Conference and has spoken at EMC World. He also has a blog dedicated to designing
Documentum solutions.

Johnny was the technical reviewer for Pawan Kumar's revision to Documentum
Content Management Foundations: EMC Proven Professional Certication Exam E20-120
Study Guide that will be published later this year. He is also currently reviewing
Alfresco 3 Business Solutions.
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Sivasundaram Umapathy is currently working as a technical architect with Sella
Servizi Bancari, the IT division of Gruppo Banca Sella, Italy, where he is leading the
organization's transition to Alfresco and Liferay technologies. He has a Postgraduate
Program in Software Enterprise Management (PGSEM) from IIM, Bangalore and
an M.S. in Software Systems from BITS, Pilani. He has an array of certications
ranging from CGEIT, TOGAF 8, PMP, SCEA, OCA, SCBCD, SCWCD, also SCMAD
to SCJP. He has co-authored SCMAD Exam Guide (ISBN 9780070077881) and
been a technical reviewer of Head First EJB (ISBN 9780596005719). His current
interests are Enterprise Architecture, IT Governance, IT-Business mismatch, and
Entrepreneurship. He can be reached at or via his
LinkedIn prole at http:// bit.ly/sivasundaram.
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Table of Contents
Preface 1
Chapter 1: A Publishing Style Web CMS 7
Good web content management pays big dividends 7
High labor costs and the shortage of qualied personnel 8
How long it currently takes to implement site changes 8
Potential problems caused by erroneous or out-of-date postings 8
Revenue losses attributable to an inability to respond 9
Competitive issues related to a lack of planning 9
Various WCM systems in the market 9
The Alfresco WCM model 11
Web projects 11
Sandboxes 11

Virtualization and In-context Preview 12
Transparent layers 12
Web forms 13
Rendition templates 13
Web scripts 14
Workows 14
Content delivery concepts 14
Static delivery model 15
Dynamic delivery model 15
Overview of delivery models 16
The best of both worlds 16
Signicant enhancements in Alfresco WCM with Version 3.3 17
Alfresco Web Editor 18
Summary 19
Chapter 2: Installation and Conguration 21
Installing a JDK 22
Verifying the JAVA_HOME environment variable location 23
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