presentationx

Group 1: Le Thu Ha
Pham Nguyen Phuong Linh
Nguyen Hong Linh
Phan Quynh Anh
Tran Dang Khoa
Nguyen Thi Hong Hoa
Cross-Cultural conflicts in the
Corning–Vitro Joint venture
Case summary

Vitro company
Mexican company
Concentrated product
line: drinkware
Long successful
history in joining
venture

Case Summary
Corning Inc.
Oven-ready
glassware
provider
American
company
Fiber optics,
environmental
products,
laboratory services
Long successful
history in joining

venture
Joint 50 ventures
and failed only 9
Ex: succesdfully
allied with Pyrex,
Samsung,
Mistubishi
Case summary
Vitro company Corning Inc.
-
Corporate cultures
-
Customer-oriented philosophies.
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Problems
•
The language bias and diverse ways of
communication.

Two languages are used (Mexico &
American)

Mexicans prefer to communicate in an

implicit way; Corning would like to express
in an explicit way
•
Different sale approach between Vitro and
Corning
Problems
Solutions
•
Corning should be more humble in order to adopt with
a new environment & culture
•
Immediately conduct an appraisal or hold up a
meeting including CEO or managers from two
companies to discuss frankly their friction
•
Organizing a special training course about the
foreign culture
•
Try working in their partner's style in a short
time

1. cross-cultural conflict is the main reason for the joint venture’s
failure between Mexico's Vitro and America's Corning

2. We might have a successful co-operation in business if
both companies could stay together and discuss smoothly
their clashes

3. it is crucial for any multinational companies to have
a thorough knowledge of its partner’s culture before

entering into a joint venture
Thank you for listening !
Thank you for listening !