phuong heo2

PRODUCT REPOSITIONING
WATER BOTTLE
KRISTAL
PRESENTOR: GROUP 1
OUT LINE
1. INTRODUCE ABOUT KRISTAL
2. THE ANALYSIS SWOT
3. STRATEGY
INTRODUCE KRISTAL

KRISTAL IS A BOTTLE WATER PRODUCT

KRISTAL IS MANUFACTURED BY HAMILTON
FOOD AND DRINK PRODUCT

KRISTAL IS GOOD FOR HEALTH

“THERE IS NO PURER DRINK IN THE
WORLD”
THE ANALYSIS SWOT
THE ANALYSIS SWOT - STRENGTH

KRISTAL IS PRODUCT THAT GOOD
FOR HEALTH

THE BOTTLE DESIGN IS IMPRESSIVE
THE ANALYSIS SWOT - WEAKNESS

THE PRICE IS HIGH

LACK OF DIVERSITY PRODUCTS


UNSUCESSFUL IN DISTRIBUTIONS

LOT OF COMPETITORS IN WATER
SEGMENT
THE ANALYSIS SWOT -
OPPORTUNITIES

CONSUMERS INTERESTED IN PRODUCT
WHICH IS GOOD FOR HEALTH

COULD EXTEND THE PRODUCT TO
OVERSEA

THERE IS OFTEN COMPETITOR HAVE
THE SAME PRODUCT IN THE MARKET

NATURAL WATER IS ENDLESS
THE ANALYSIS SWOT - THREAT

EXISTING A STRONG COMPETITOR IN THE
SAME MARKET

DOWNTURN IN ECONOMY MAY MEAN
PEOPLE ARE SPENDING LESS

CLIMATE CHANGE

THE DEMAND OF CONSUMERS ABOUT THE
QUALITY PRODUCT IS INCREASING

THE ANALYSIS SWOT
S
TO
W
- KRISTAL IS PRODUCT THAT
GOOD FOR HEALTH
-THE BOTTLE DESIGN IS
IMPRESSIVE
- THE PRICE IS HIGHT
- LACK OF DIVERSITY
PRODUCTS
- UNSUCESSFUL IN
DISTRIBUTIONS
- LOT OF COMPETITORS IN
WATER SEGMENT
- EXISTING A STRONG
COMPETITOR IN THE SAME
MARKET
- DOWNTURN IN ECONOMY MAY
MEAN PEOPLE ARE SPENDING
LESS
- CLIMATE CHANGE
- THE DEMAND OF CONSUMERS
ABOUT THE QUALITY PRODUCT IS
INCREASING
- NOWADAY, CONSUMERS
INTERESTED IN PRODUCT
WHICH IS GOOD FOR HEALTH
- COULD EXTEND THE PRODUCT
TO OVERSEA

- THERE IS OFTEN COMPETITOR
HAVE THE SAME PRODUCT IN
THE MARKET
-NATURAL WATER IS ENDLESS
-PRODUCTION TECHNOLOGY IS
MODERN
STRATEGY
1. PRODUCTS
2. PRICE
3. PLACE
4. PROMOTION
PRODUCT

BOTTLES OF 2L, 1.5L, 1L, 0.5L EASY TO CARRY IT.

BOTTLES OF 5L, 10L, 20L FOR BIG CONSUMERS,
SCHOOLS, OFFICES, SPORTS CLUBS,…

TO BE USED COLD OR HOT IN WATER REFILL
MACHINE

PACKAGING IN RECYCLABLE AND LIGHT PLASTIC
PRICE

REDUCTION BY:

10% => 2.7$ FOR 2L AND LESS

20% => 2.4$ FOR MORE THAN 2L
“YOUR HEALTH CAN’T BE PRICED”

PLACE

MORE WIDELY DISTRIBUTED

CATERING AND CONFERENCE CENTERS

SUPERMARKET

CONVENIENCE STORES AND GAS STATIONS

DELICATESSENS

ON THE NET FOR COMPANY WITH REFILL MACHINE
PROMOTION

TO PROVE IT AS HEALTHY WATER AND IT STIMULATES BODY
AND MIND

TO BE PROVEN BY AN INSTITUTE OF NUTRITION AS 100%
PURE SPRING WATER. NO ARTIFICIAL ADDITIVES AND NO
WATER TREATMENT

ADVERTISE PRODUCTS ON THE MASS MEDIA

PROMOTION AND ANIMATION IN THE PLACE OF SELLING
PRODUCTS (GIVING FREE GIFT…)

SPONSORING SPORT EVENTS.