marketing strategy of Trung Nguyen Copration

GROUP’S MEMBERS
•
NGUYEN HUU KHANH
•
NGUYEN HUU QUYEN
•
TRUONG CONG LINH
Marketing Strategy of Trung Nguyen
corporation
•
LUONG DINH CHIEN
•
VI VAN TRUONG

I. Introduce about Trung Nguyen
corporation
•
Trung Nguyen Coffee
Company was
established
•
Trung Nguyen is
Vietnamese No 1 Brand
coffee with 1,000 cafes
world-wide, and coffee
exports to over 40
countries.
General Director of Trung Nguyen copporation

II. Product development strategy

All og Trung Nguyen
Product are accepted by the
customers. Trung Nguyen
has quickly captured the
tastes of customers,
investment and development
in depth to creat coffee
product lines consists and
classified according to
marterials and “gu” enjoy
coffee.
Trung Nguyen ‘s products
Trung Nguyen’s products

G7
•
With European advanced
technology and Trung
Nguyen’s unique know-how
acclaimed by the world’s
coffee lovers, G7 instant
coffee brings customers an
exotically flavorful and tasty
coffee extracted from
Vietnamese best coffee
beans in the legendary
basaltic soils of Buon Me
Thuot.
G7 cappuccino

G7
With the motto: “to defeat the
foreign brand in Viet Nam
before go to the world”. Trung
Nguyen has changed the face of
the market share of soluble
coffee in short time: Nestcafe
reduce market share of 45%,
accounting for 21% G7, the rest
belong to others. This brand is
product innovation strategy of
Trung Nguyen at the strongest
time.

Passiona Instant Coffee
•
Passiona is specially formulated to
deliver an exceptionally enchanting
flavor experience. Its lighter caffeine
content makes it perfect for women’s
tastes. Thanks to the breakthroughs
of our top coffee specialists, Passiona,
is the first coffee in Vietnam to use
dietary sugar. It is also the only coffee
enriched with Collagen, Vitamin PP
and rare oriental herbs, to help the
skin become more beautiful and
healthy.
•
Passiona brings about alertness,

concentration, and a beauty benefit to
women “who want to live fully with
passion and success in life.

Legendee
• Legendee brings
customers an
extremely flavorful
and rich coffee from
the best Arabica and
Robusta beans in the
legendary basaltic
soils of Buon Ma
Thuot

•
Economic solution to
their coffee and delicious
charming promote
creative spirit every day.
•
Natural coffee aroma, the
smooth dark brown mixed
with water.
•
Suitable for people with
bold taste of coffee
enjoy.
777

Creative coffee 1-2-3-4-5
Creative 1: Experience the distinctive features of
Vietnamese coffee in its perfect combination of
elegant aroma, smooth flavor and bitter-sweet
taste.
Creative 2: A subtle mix of Arabica's delightful
aroma and distinct flavor of Robusta bean
brightens your whole day.
Creative 3: Buon Ma Thuot Sparrow Arabica
coffee's strong aroma, round smoothness and
refined acidity make it unique.
Creative 4: With Trung Nguyen’s widely-
acclaimed unique know-how, Creative 4 brings
you an exotic coffee in great depth of flavor and
lasting aroma.
Creative 5: The finest Arabica beans from
Vietnamese Highland giving you a special taste of
bright and extremely flavorful coffee.

Trung Nguyen's weasel coffee:
To widely introduce this rare coffee to
the world's coffee-lovers, Trung
Nguyen has been raising up weasels in
our coffee plantations, giving them a
safe environment to enjoy their favorite
fruits and continuously produce the
most wonderful coffee in the planet.
WEASEL

•

Coffee filter bags will offer customers convenience while
ensuring good taste so you have more time for
themselves.
Coffee filter bags

There are many kinds of products
and interesting slogans

After 13 years of development, Trung Nguyen
has become a corporation specializing in
coffee products with high quality coffee
roasters, modern and traditional Trung
Nguyen brands, instant coffee and the G7, and
other products, system franchise offers more
depth because of the special culture of specific
products.
Trung Nguyen corporation

THANK YOU