Social Media for Business And The Way We Consume Media

GROW YOUR BRAND’S
ECOSYSTEM
Social
Media
for Business
brought to

you by
and the way
we consume
media
Letter eMail
Phone Smartphone
Brochure Website
Seminar Webinar
Books eBooks
Newsletters eNewsletters
eNews
Newspaper Online News
Socialising
Social
Networking
TOOWOOMBA
IPSWICH
BRISBANE
MACKAY
CAIRNS
TOWNSVILLE
Brisbane
Auchenower (Wesley Hospital), Capalaba,
City, Everton Park, South Bank , Springeld Lake s

T 1800 111 IVF [483]
Cairns
T [07] 4041 2400
Ipswich
T [07] 4638 5243
Mackay
T [07] 4965 6500
Toowoomba
T [07] 4638 5243
Townsville
T [07] 4772 8900
For more information on clinic and specialist locations or
Queensland Fertility Group’s regular public information events visit
www.qfg.com.au
QFG-COMM-PI-001 10-03-2011
Queensland Fertility Group’s
Network of Care
1800 111 IVF [483]
www.qfg.com.au
Welcome to
Queensland
Fertility Group
Public Information 1800 111 IVF [483]
www.qfg.com.au
They communicate, socialise, access news, shop, research and
engage with businesses through multiple digital platforms, and
many of these are on the go (iPads and Smartphones).
eNews

socialsphere
For many companies,
social media is an important
part of their marketing plan.
of businesses have set
aside a portion of their
marketing budget to
social networking
activities
26%
[Source: Community Engine]
In Australia
Some companies are even shifting budget
from traditional to new media to better
connect and engage with their audience.
broadcast
print
radio
outdoor
social media
digital
blogs
$
$
$
$
$
$
More than a quarter of

Australian businesses now
have a Facebook page,
17% have a Twitter page and
10% have a YouTube channel.
[Source: Community Engine]
Australian businesses are becoming
more connected
17%25% 10%
And seeing results:

40%
of Australian businesses gain
new customers through social networks.
[Source: Regus Survey]
Over
How will
social media
benefit your business?
Your business can:
Have
control
of your social
ecosystem
build
your brand
and increase
brand awareness
Get valuable
customer
feedback

and engagement
Your business can:
Benefit from
word of mouth
communication amongst
your customers
Best of all, it’s
FREE

and completely
measureable!
Never before have you been able to
upon real time activity about your brand.
You can deliver
better customer service
turn customers into
powerful brand advocates
and super boost your
brand awareness
to existing and new audiences.
Let’s share the statistics:
110 billion
minutes on social networks and blog sites.
That equates to 22% of all time online!
[Source: Nielsen]
The world spends over
And Australians are
spending more time
on social media sites

than any other country!
now represents
more than
30% of the
entire userbase
As of 2011, Facebook has
500 million
The
35+
active users – that’s about
demographic
The 18-24
demographic
grew the fastest:
in 2010-11
50%
of users log in
every day
74%
1 13
in every
people on Earth
55 million
tweets are published every day
There are
106 million
Every day
300,000
accounts on Twitter users join Twitter
Twitter’s search engine gets

600 million
queries
every day
55%
45%
Every day YouTube exceeds
2 billion views
The average person spends
15 minutes a day
on the site
There are
100 million
The average age is
25-45
active LinkedIn users