Marketing nghiên cứu thị trường phần 8 pps

Sampling Techniques
Sampling Techniques
The Marketing Research Process
The Marketing Research Process
Probability Sample
Probability Sample
Simple Random
Simple Random
Sample
Sample
Stratified Sample
Stratified Sample
Cluster Sample
Cluster Sample
Q
Q
Probability sample
Probability sample
where researchers
where researchers
randomly choose
randomly choose
areas of geographic
areas of geographic
clusters before
clusters before
random cluster
random cluster
selection
selection
Sampling Techniques

Sampling Techniques
The Marketing Research Process
The Marketing Research Process
Q
Q
Arbitrary sampling
Arbitrary sampling
technique where
technique where
respondents have an
respondents have an
unknown or zero chance
unknown or zero chance
of being chosen for the
of being chosen for the
sample
sample
Nonprobability
Nonprobability
Sample
Sample
Sampling Techniques
Sampling Techniques
The Marketing Research Process
The Marketing Research Process
Q
Q
Nonprobability sample
Nonprobability sample
where researches choose

where researches choose
respondents based on
respondents based on
ease of availability of
ease of availability of
respondents
respondents
Nonprobability Sample
Nonprobability Sample
Convenience Sample
Convenience Sample
Sampling Techniques
Sampling Techniques
The Marketing Research Process
The Marketing Research Process
Q
Q
Nonprobability sample
Nonprobability sample
where researchers
where researchers
conveniently match
conveniently match
characteristics in the
characteristics in the
population with quotas
population with quotas
Nonprobability Sample
Nonprobability Sample
Quota Sample

Quota Sample
Convenience Sample
Convenience Sample
Sampling Techniques
Sampling Techniques
The Marketing Research Process
The Marketing Research Process
Q
Q
Nonprobability
Nonprobability
sample based on
sample based on
arbitrary judgments
arbitrary judgments
by the researcher
by the researcher
Nonprobability Sample
Nonprobability Sample
Convenience Sample
Convenience Sample
Quota Sample
Quota Sample
Judgement Sample
Judgement Sample
The Marketing Research Process
The Marketing Research Process
Feedback
Feedback
Q

Q
Define the problem
Define the problem
Q
Q
Research design
Research design
Q
Q
Data collection
Data collection
Q
Q
Analysis, interpretation
Analysis, interpretation
and presentation
and presentation
Analysis, Interpretation, and Presentation
Analysis, Interpretation, and Presentation
The Marketing Research Process
The Marketing Research Process
Q
Q
Must present findings in clear,
Must present findings in clear,
understandable manner
understandable manner
Q
Q
Communicate properly with

Communicate properly with
audience
audience