tóm tắt luận án tiến sĩ tiếng anh xây dựng tập đoàn truyền thông ở việt nam”.

INTRODUCTION
1. The imperative need of the subject
In terms of scientific comprehension: Media group remains a new issue in our
country. The awareness of this model of the public and those operating in
communication, journalism and journalism management is still limited,
especially the internal contents of the model.
In terms of practice: Although the building of communication groups in our
country is a practical need and a strategic development trend of the country’s
communication sector, we face a wide range of difficulties due to the lack of
precedents and experience. Proceeding from that need, the thesis selects the
subject: “Building media groups in Vietnam”.
2. The objectives, tasks and scope of the thesis research
The objectives of the thesis research are to build a theoretical framework on
the path of formation and to outline a number of suitable organization and
management models for media groups in our country on the basis of
systematizing a number of theories and practical experience in the world;
and make scientific foundations and recommendations in order to build and
effectively operate media groups in Vietnam. To reach these targets, within
the scope of the thesis, the author defines research tasks as follows:
- Setting up basic systems concepts related to research problems; history and
development of media groups. Clear up theoretical and practical foundations
for the necessity to build media groups in our country in the present stage;
- Generalize a number of models of basic media groups in the world and
forecast advantages and disadvantages while applying them in Vietnam;
-Analyze the basis of opinion, the policy; legal basis; economic conditions;
basis of the actual potential of the media in Vietnam (surveying some media
agencies in Vietnam manh activist group model), which clarifies the issues
raised for the establishment and operation of the media conglomerate in
Vietnam;
- Initially outline a number of models of suitable media groups in our country;
make recommendations to create a scientific environment for the media

group is established and operating in Vietnam.
3. The objects and scope of the thesis
The survey object of the thesis is the model of media groups in general. The
research object of the thesis is the building of models of media groups in
Vietnam, a more narrow attribute included in the survey object.
The limit of time and space: Research the construction media groups in
Vietnam in the current period, based on the reference form the whole history
and development of media group in the world, survey research and
communications agencies information primarily in Vietnam since 2005, when
the policy on construction media group in Vietnam was first mentioned.
Space research: Media group is interpreted to mean that the role of
journalism core, according to choice of three survey models typify the world
and 5 press agencies in the country with strong forces, according activists
group model or formal route into the group.
4. The theoretical foundation and research methods
Methodology: based on historical materialism; the principle of development
of materialistic dialectics; Marx’s theoretical points on capitalist
accumulation. The research also takes the Party’s viewpoints and policies on
encouraging and permitting the establishment of communication groups as a
foundation. In addition, the thesis also uses a number of theories on
communication, media groups on the world and in domestic as a basis for
research.
The general research method: based on the principled foundation of
dialectical logics, the thesis uses a number of general research methods such
as: analysis – generalization; logic – history, induction – deduction,
modelization – generalization.
The specific research method: The specific method used in the thesis is
analyzing documents, experimental research, intensive interviews and group
discussions.
5. New scientific contributions of the thesis

The thesis studies a very new phenomenon, in terms of both theory and
practice, of Vietnam, therefore it has a lot of new interpretations and
scientific findings.
- Thesis a proof of concept media group, based on analysis of the inner
contents of important concepts in direct service to the research question.
Make scientific foundations for the necessity to set up media groups in our
country.
- The thesis generalizes a number of media group models in the world, makes
objective assessments on Vietnam’s leading communication agencies from a
new angle – the angle of media groups. Analysis and raised the issues raised
need to remove media conglomerates can form and operate, in terms of
Vietnam.
- The thesis criteria draw media group, is a scientific basis for the designs and
initially outlines two models of media groups that are suitable to Vietnam’s
reality. The thesis recommends the addition of defects on the basis of lack of
perspective, the Party's policies, legal basis, the basis of the potential of the
media, economic conditions, especially the reform mechanisms proposed
financial and economic activities of the communication agencies.
6. The theoretical and practical significance of the thesis
In terms of theory: Consensus awareness and additional part in the blanks
media studies theory of media group and the side close to the problem.
Summarizations this reasoning can serve useful for the development of major
press agencies, for leadership - management, policy journalism, scientific
organization - managersthe media and related scientific research… In terms
of practice: Contributing to the realization of media group model in practice
in Vietnam.
7. A number of scientific suppositions
- The building of groups is indispensable in the development process of the
communication industry of our country.
- Media groups have both advantages and disadvantages. It is necessary to

recognize this fact in order to adopt suitable solutions in the building process.
- It is essential to learn about experience, but there is no common model of
media group for all nations as they have different features in terms of politics,
economy, culture and law. The building of media groups in Vietnam must be
based on our country’s specific conditions, with not only one development
model but also different models.
- It is impossible to build media groups in reality if there is no a suitable
environment in terms of economics and society, especially mechanisms,
policies and legal systems for groups to operate.
8. The structure of the thesis
Apart from the introduction, overview of research projects and conclusion,
the content of the thesis includes four chapters and 15 sub-sections.
OVERVIEW OF RESEARCH PROJECTS
1. Domestic research projects
The intensive research on media group density appears not many in the
country, by the media group is a new issue, not precedent in Vietnam, so the
lack of factual basis for the model. On the other hand, it is also difficult
research problems, with diverse internal functions, which requires
generalization, contact, draw quite sophisticated.
2. Foreign research projects
Resources as a foreign language studies of media group quite rich in content,
perspective, angle of approach. However, inside the rich, the problem is
mentioned a lot, but there are other important issues (reviewed in the scope
of the author's research) mentioned limitations, due to model on the birth
and development of hundreds of years in Western countries should have
stabilized, the recent research on the organization and management model
not occupy the leading position. Instead, the study was to analyze individual
aspects involved. Study of foreign authors translated into English related to
media group much new supply stop at the statistics, indirectly mentioned,
that from the beginning there is no purpose in-depth analysis of the contents

of the model.
In summary, the study of media group in Vietnam is still a very new problem.
Restrictions on the difficulties caused to the author. On the other hand, also
create opportunities for the writer to avoid the path before and set the stage
for new discoveries. After the continuous upgrade and update, supplement
and complete their studies before it can be said for now, this is still a face to
face and study the first comprehensive media groups information of Vietnam.
Chapter 1
THEORETICAL AND PRACTICAL FOUNDATION ABOUT MEDIA GROUPS
1.1. System of concepts
1.1.1. Business group
The growth of media group is not beyond the development of business groups,
a model for the organization - management process is the product of
concentration and capital accumulation, an economic entity exists based on a
set of companies operating in the same or not the field, there are bound to
each other on legal, economic benefits, finance and administration.
1.1.2. The media
The media is a system of channels and tools to store, transmit information
and data. In the media, then press the center of the mass media.
1.1.3. Media group
Media group is a consortium including companies operating in one or more
sectors of the communications sector, which typically has a core journalism.
The group consists of a parent company is the kernel, is the focal role of
internal links and corporate leaders in power, govern its subsidiaries on a
common ideological orientation, operational strategy, finance. The operating
subsidiary is quite independent of the parent company and complementary
relations with each other on many levels through the links, the course force
on principles and objectives, economic benefits, technical infrastructure,
mining and resource sharing, market with the aim to strengthen, effective
information and political status - social and economic efficiency of the entire

corporation.
1.2. History of the formation and development of media groups
The model media group has a rich history of more than a century, with the
advantages of their Vietnamese, this is a model for the organization -
management agencies - the modern corporate media, have played important
contribution to the development of the world media
1.3. Reasons of the formation, development and forms of media groups
1.3.1. Reasons of the formation, development
Group communication indispensable born from the economic development of
productive forces; competition in communication; the appearance of popular
press and development of news agencies; globalization.
1.3.2. Forms of media groups
Based on the ownership: group of private ownership and group owned by the
state. Based on the specialization: group single property owned by an
individual and the group has owning two or more owners. Based on the
nature of specialization: group in a narrow specialization in journalism and
nuclear conglomerate operating in various fields of communication, non-
communication. Based on the scope of operation: group operates mainly
within a national and multinational corporations. Based on the type of link:
vertical Integration, horizontal integration corporations, group links-style
mixed vertical and horizontal, group links-style conglomerate.
1.3.3. Referring to the link level and form of expression
According to this classification, media conglomerates can be arranged
relative order, the level of development: league, syndicate, cartel, consortium,
trust, concern, conglomerate.
1.4. The necessity to build communication groups in our country at the
present stage
1.4.1. Media group launched the internal needs of objective media’ Vietnam
and development trend of the Vietnam media agency
For the Vietnam's media: Despite these big progress, but compared to the

region and the world, so traditional Vietnam now has the size, strength,
competitiveness limited. The Vietnam’s media need the large media
conglomerates, was leading but glue should stimulate all developed
communication, and have the ability to compete with the outside. Media
group came into being as a contributing factor finishes but still Easily
Accessible missing and the love of our tradition as institutional, conditions,
environmental journalism, organizational models, press agencies,strategic
planning
For the Vietnam media agency: Productive forces of the press agencies of
Vietnam, including leading media agencies, is limited in comparison with the
region and the world. Besides, in terms of organizational models, most of the
agency's press Vietnam did not reach modern organizational model,
retaining the old organizational model with efficient management method is
not high. When developed to a certain level, the organizational model will
conflict with the new productive forces, hampers the development. History
should include more manhood verify, the group remains the optimal model, is
the inevitable development and the highest in the media corporate
organizational science. Take advantage of modern organizational model
(and avoid all the disadvantages of the model above) was the opportunity for
the press agencies of Viet Nam, with the advantages of going back, can learn
to develop.
1.4.2. Media group - efficient pattern matching between political interests -
social and economic benefits
Media groups potential will be taking effective political tasks, as well as
implement public tasks in the field of communication than the press agencies
limited potential. Media group with essentially economic groups is also
appropriate model to exploit the media economic activities of each press
agencies the cumulative expenditures create resources development and
broader our country's media industry which many potential but exploitation
inadequate.

Media group model also ensure harmonized implementation of the tasks of
socio-political and economic media activities of the press agencies, from
within its organizational model with organizational structure separation and
professionalization of two parts content and media economics, with relative
independence in relation to complement each other, in which socio-political
tasks, plays a key role, economic activity created media platforms and
material resources to serve the socio-political tasks done better. Socio-
political interests and economic interests are two sides agreed within this
model. Regulatory harmony between the two on the benefits guaranteed by
the constraints from outside of the law, the management mechanism of the
governing body, the principle of Party leadership for press agencies…
1.4.3. Media group - Models should support Vietnamese media should adapt
to modern media of the world and the new development trend of the age
The establishment media group is not universal keys can change the whole of
the Vietnam's media, in an early, one-way. However development model
above, would certainly be an important factor promoting the Vietnam's
media start in, adapt to mainstream development trend of the world's media,
online lag, as: Media convergence trend, integrated media - information
technology - telecommunications, media technology On the other hand, this
media group will also be proactive and realize the opportunities, as well as
insufficient resistance to the risk due to other new development trend of the
age bring, such as: Timeglobalization - the information age; era of science
and technology; era of class struggle and national struggle took place intense,
complex, a new form of expression, emerged as the ideological
strugglepolitics
Chapter 2
REFERENCE MODEL SOME MEDIA GROUP IN THE WORLD AND FORECAST
WHEN APPLYING IN VIETNAM
2.1. Theoretical foundations for the division viewpoint
The thesis does not reference the media group the world in how each group

or listed by geographical region, country, based on surveys that many
corporations in particular, generalized into the tissues typical group, with the
structure and function of its constituent. The generalized model based on
sectors and types of activities, linked to the level identifier. However, with
each model, to bring the overview, overarching thesis and analysis are many
other inner characteristics. Through the reference, indicating the similarities
and differences in background characteristics of the media world together
with Vietnam and, in association with specific economic conditions - political
- of the different social each country, then the favorable prognosis, difficulties,
problems are posed settlement requires the application of the model media
group in conditions of Vietnam
2.2. Generalization a model of media conglomerates in the world
2.2.1. Multisectoral, multidisciplinary, large-scale, mixed link media groups
The path of formation: The growth process itself through long-term
accumulation and trading, mergers - major mode.
The ownership and way of association, business strategies: Multi-ownership
structure and internationalization in the ownership structure, in addition to
the family-owned and state ownership. Large-scale cross-links form another
very diverse. Expansion strategy, acquisitions, market access, flexibility,
associated with diversified businesses, started fast with the technology
import.
The organizational structures: The organizational structure - management in
different forms is very diverse, but more internal management structure in a
floor board and a dual board structure.
2.2.2. Monophyletic journalism media group, vertical Integration is
mainstream position
The path of formation: Formed by the path of self-accumulation and merger,
which typically extend vertically acquired unit participating in the different
stages in the production chain - a distribution of the broadcast industry
through the core of the group.

The ownership and the type of link, business strategies: Multiple ownership,
private ownership and state ownership. Links in the production chain -
product distribution - media services, combined with horizontal integration.
Focus on inputs and outputs of the production process - communication
services.
Scale and the organizational structures: Striking features of the media group
vertical scale is smaller than the group of media conglomerate, business
expansion activities in the domestic market, some expanding international
market. Vertical management structure and board structure is a common
story.
2.2.3. Media groups have field level activities associated with specific
characteristics of China
New viewpoints on press businesses: China identified: the press as units, but
the operation and management of the enterprise model.
The path of formation: The media group in China became largely due to the
growing group itself, in addition, was established from the merger nature of
administrative orders.
The ownership and the type of link, business strategies: The media group in
China are owned and the direct leadership of the Chinese Communist Party.
Forms of the most common is to take a major newspaper as core, center,
surrounded by newspapers and the economic units, forming a linked system
in the form of concentric circles. Strategy: a multi-sectoral, diversified content
and softening, expanding markets and competition, financial autonomy,
integration technologies and gadgets to media products, listed on the stock
market to raise capital efficiency.
The organizational structures: Demonstrate focus and ownership of the
Party, Government’s China, quite distinct separation between the political
department - content and business units.
2.3. Forecasts when applied to the conditions of Vietnam
2.3.1 Multisectoral, multidisciplinary, large-scale, mixed link media groups

The Advantages is scale, massive potential, which gives the ability to grow
very large. Multi-ownership structure and internationalization in the
ownership structure dominant so favorable in mobilizing capital;
multidisciplinary activities to minimize and reduce risks The downside is
that investment spread and melting of resources; apparatus large
organizations, different levels of authority, distribution of resources,
management should not focus, large cost management; latency, delay by the
intermediary,lack of information throughout the
Applying the multi-sector, multi-disciplinary, large-scale, mixed links model of
media group with all its inner meaning, in Vietnam, was not feasible. This
applies if done, is to apply the strengths of the model - which is the kind of
development model at the highest level of media corporations in the world. In
this model, applying appropriate more than all the public media group, by
media group in Vietnam if it is established, by request perform political tasks
- their social, as wellbe a form of media group, the unit owner.
2.3.2. Monophyletic journalism media group, vertical Integration is
mainstream position
The advantage is that the machine administrator a level structure, it
intermediaries, uniform, high focus; Average scale, compact cluster, clearly
demarcated functions, appropriate to the Group's efforts toand with modern
business management model flexible, easily managed in marine conditions.
The closed production process, closely linked in sequence to create media
products, so can take full advantage of available resources, cost reduction
and active in the production line The downside is that the scale and limited
potential, especially with the group of young, cause many difficulties in
development investment; Pooh-Bah and assumes all stages of the process at a
high level so difficult to do well. Group model link should read closed
operations are less traditional products, fairly conservative, slow innovation,
exclusive information about Monophyletic journalism media group, vertical
Integration appropriate when applied to the conditions of Vietnam, but the

application of machinery, but there should be selective, as the top model has
many disadvantages.
2.3.3. Media groups have field level activities associated with specific
characteristics of China
The advantage are have mechanism of operation of the business in the heart
of the business units, resolve the problem of ensuring harmony between the
quality of political orientation - from the wall with traditional economic
development, associated with a financial mechanism that open and
ventilation. Model ensure the leadership of the Communist Party of China, on
the other hand, flexible and flexibility, such as the relative autonomy for the
leaders of the group, expanding the traditional economic activities The
downside is that the scale and international competitiveness is limited; closed
the leadership, with many titles is specified, it does not promote the wisdom
and resources of external experts; many group excessive expansion of media
products and business industries not related to media Because there are
many similarities, the experience in developing China's media group are
useful reference to Vietnam, especially the change of thinking in the direction
considered press units, but managementthe model of the enterprise;
developed in parallel both political activity - the content and the traditional
economic, organizational structures to ensure the leadership of the Party
Chapter 3
BASIS FOR ESTABLISHING OF
MEDIA GROUP IN VIETNAM
3.1. Basis of opinion, the guidelines of the Party
Although no official documents mentioned concentration, but guidelines to
set up the media conglomerates have strong, influential information large,
highly competitive, thereby creating resilience, contributing the development
of our country's media, which is encouraging, are single in the various
documents.
3.2. Legal basis

The legal framework for new media group created a very basic, to the above
model can be established, but still lacking for the above model can work. The
addition of the provisions of law to create a solid legal basis for media group
is now demanding urgent.
3.3. Economic conditions
Environmental and economic conditions for the introduction and operation
of the media group in Vietnam today despite initially "caught on", but still
lacks many shortcomings, both macro and micro.
3.4. Basis of the actual potential of the media agencies Vietnam
3.4.1. Vietnam Television (VTV)
Based on the available resources and the status of VTV, the media is already
eligible for the establishment of media conglomerates vertical format.
3.4.2. Vietnam News Agency
With the resources available, the evolution of strong near future and
especially with the position of a news agency only country, Vietnam News
Agency that the media initially meet conditions for the establishment of
media group.
3.4.3. Corporate Viet Nam Multimedia (VTC)
Corporation VTC is a unit in a position to establish what form of associated
media groups, with three main branches have the same role as television -
information technology - telecommunications. But to achieve that, VTC
should take steps to develop more innovative than at present, array
particularly television, newspapers.
3.4.4. Sai Gon giai phong newspaper
Despite these developments stand out from the other Party's newspaper,
especially the strategy associated with the array of three main activities:
information content - the "foot" of economic journalism, social work
Assembly - creating material resources to support the implementation of
political tasks, Sai Gon giai phong newspaper is still at the stage of egg in the
form of media groups.

3.4.5. Tuoi tre newspaper
As the largest newspaper in the country, Tuoi tre newspaper have the best
conditions compared to other news agencies in the country, to become a
media group in Vietnam, associated with the accumulation, improve amount
of communication products and restructuring the organizational structure.
3.5. The problems posed to the established media group in Vietnam
3.5.1. The consensus is systemic social and cognitive legitimacy in perspective,
the policy of the Party
Due to the complete scientific basis is lacking on the issue, so the consensus
model of society for media groups in Vietnam, new parts, not the nature of the
system. The views and policies of the Party has encouraged the establishment
of media groups, but lacks both a direct reference documents, in-depth,
formal
3.5.2. The defect lack of legal basis
Basic legal framework for the establishment and operation of the media
group, as mentioned already, but generally, the system of legal documents,
media groups still just at the "outer ring", there related and addressed in
isolation, there is no direct provision, thematic.
3.5.3. The problems related to economic conditions
At the macro economy of our country's market characteristics compared with
other countries, which requires separate media groups, but the current
market mechanism, the macro-management tool of the water, the type of
market is still not fully formed, indirectly create difficulties for group
activities. At the micro level, many problems related to economic conditions
also arise when the group was born, is the financial mechanism of a self-
owner.
3.5.4. Potential limitations of the media agencies Vietnam
The powerful mass media in Vietnam despite the remarkable progress in
recent years, but if compared to other media conglomerates in the region,
size, strength and influence is still very limited information institutions.

Therefore, the group became closely associated with requiring the continuous
accumulation.
Chapter 4
MODEL OUTLINES THE ORGANIZATION AND OPERATION OF
COMMUNICATION GROUP
IN OUR COUNTRY
4.1. Some criteria of media group Vietnam
Revenues and assets: revenue from news agencies in reaching 1000 billion /
year, career development funds have accumulated over 1,000 billion VNĐ. TV
revenue agencies meet 5000-10000 billion VNĐ/ year. Communication
products: structured communication products for diverse snow but not the
same as running under pure quantity, not scientific calculations and not
based on market demand. Capacity of distribution, distribution of
communication products: the self-distribution and the distribution network is
established widely and efficiently. Activity and dominate the market: can
choose from multi-disciplinary activities. But with the current level of the
media in Vietnam is to choose a media industry (or industry) as the core to
concentrate on the development, accumulation potential. There are
structural diversity of markets by geographical area, readers; capture a
significant market share to domestic and export products, communication
services abroad. Production capacity - technical infrastructure - human
resources: a modern infrastructure, formed part of the technology research
and technological applications. Qualified human resources department not
only in content, but also in the technical department and sales, particularly
high demand for human resources leaders, senior managers, heads of
corporations, not only firmly professional, but also has expertise in media
economics, has extensive strategic thinking.
4.2. Outlines model media group in accordance with Vietnam's practical
4.2.1. Theoretical foundations for the division viewpoint
Outline model appropriate media group of Vietnam not only the

organizational structure, but also covers basic component main desire of
expressing the relationship, the group's activities within. The model is
outlined general model, based on this model, each traditional agencies will
choose to build your own model. The models will have outlined associated
with but vindicate, analysis of the model. A media group model may include
various forms of media group. The model was built with the goal feasible,
close to reality, to be able to realize, but because there is no precedent in the
practice model is a theoretical model, the feasibility and effectivenessresults
depending on the applied each time the history and use of each media agency.
Media group model suitable to Vietnam will take the form of links and the
kind of activity as the main criteria and how to choose the division of the
thesis, to facilitate the research, but insidemodel will be the sum of the
elements of the group.
4.2.2. Monophyletic journalism media group, mixed Integration vertical,
horizontal
Reason for selection: Examine political factors: Organizational structure of a
single-storey and concentration of power, in accordance with the demands of
media group Vietnam by a single specific title and requirements to ensure the
leadership of the Party. Examine economic factors: Appropriate for the power
of the press agencies of Vietnam, with the size and economic potential of
moderate medium, small, activities revolve around a core journalism. Science
organized press agencies: organizational model is quite compact consistent
with the level of leadership, management, administration limited the group of
the leadership of the traditional agencies of Vietnam in the present.
Purpose and methods of formation: mostly from the self-accumulation and
development of the media. The thesis proposal should form a group of media
from press agencies initially available resources, key activities in the
newspaper industry, first of all how in industry, has expanded into theother
newspapers selectively, under the branches, localities, organizations and
socio-political-professional organizations, such as: Tuoi tre, Sai Gon giai

phong The merger, associated vertical, horizontal support form.
Organizational structure: Organizational structure of the group on the
compact model, focused, structured combination of corporate
communications link along with a story board structure, the structure
characteristics of the China’ media group, independent separation between
content and parts of the economic department of communication, in
accordance with the specific conditions of our country. Links of the media
group popular formats on integration vertical, integration horizontal and
mixed Integration vertical, horizontal.
Business strategy: Industry, the scope of activities: Focus on the biggest
investment of resources for a core journalism. Other sectors if they have the
same nature of the backend, the role and proportion of children. Market
activity was mainly Vietnamese domestic market and international market
expansion at a certain level, depending on specific conditions.
Media product distribution: Parts distribution media products are
professional organizations, in addition to distribution also undertake many
professional, such as: Market Research, the research needs of the general
public, to develop and market expansion, customer care, product promotion,
fostering the brand.
Expansion, strategic investments, fostering brand: Expand the product and
business lines, traditional market is a necessity, but selectively, on the basis of
market study, prepare enough resources. Foreign investment in Journalism
must by a motor professional experience, under the Group's business recovery
take. Accretion trademark is required and often with modern media group,
especially for a single industry group brand faint.
Management principles through the methods of a mixture of financial
management and administration (strategic, general orientation content,
principles and objectives of the Group, the resolutions of the Board of Editors,
the organization of the staff - the Party).
4.2.3. The multi-disciplinary media group, national key

Reason for selection: Examine political factors: As well as many development
countries in the world, Vietnam needs owning major media group of the
country, serving more and better public tasks and the effective
implementation of the Party's political tasks. Examine economic factors: In
the medium term, with its position and orientation of development, the
support of the Government, especially the prospects internal resources of
these agencies, the media group model multi-sector, national key entirely
appropriate for Vietnam. Examine position and organization science press
agencies: Big pulic media group in the world are therefore but vital organ
countries, in the field of communication, is also consistent with the position of
some of the central press agencies in Viet Nam: Vietnam Television, the
Vietnam News Agency. A model of the pulic media group on the platform is
modern organizational model and the world's most efficient operation, when
applied in the central press agencies in Vietnam will contribute to bring
optimalin operation from the optimization of organizational science modern
press agency in the world.
Purpose and methods of formation: Formed based on a combination of
existing and potential investment strategy of the Party and the Government.
This investment is necessary, by the media agencies in Vietnam compared to
the requirements to become major media group, this potential is still quite
limited. However, the investment does not have to do instead that the catalyst
with final destination vitalizing main sectors for agencies on growing. Can be
formed by the merger through administrative orders, but absolutely avoid
mechanical constraints, which must be based on research, analysis and
practical basis of science.
Organizational structure: Organizational structure of the national key large-
scale group, many industries, so many stages. However, the current trend is
also trying to simplify the structure and reduce intermediaries, in the one-
story structure is the focus or leadership structure as a particular state-
owned enterprises.

Business strategy: Diversifying the business sector: Whether group activities
focus centers around a key journalism or activities multi-sector have equal
role in the media industry, the implementation of diversified development
(selective and calculated ky) in journalism, media and even non-traditional
rates are an important strategy. Special attention to developing multi-
journalism - information technology - telecommunications, adapt to trends in
the integration of modern communication.
Market expansion activities: Occupy stable domestic market, while expanding
the world market is a political task required for multi-disciplinary media
group, national key have been formed.
Association, the merger: Strengthening the association in the competitive
relationship between the media in the country and with external forces
media. Utilized to link the internal investment. Merging the Vietnamese press
agency, whether a transaction requires, but only works when no other
specific provisions of this problem are quite complex in our country. In the
current conditions, the proposed thesis should only be established from one to
two the multi-disciplinary media group, national key, pilot learn from
experience and focus the direction, as well as resources firstfrom the Party
and the Government.
4.3. A number of recommendations
4.3.1. Opinion, the guidelines of the Party
Party Central Committee must provide an official point of view, by the
issuance of official documents, directly address the issue of media group,
rather than indirectly as mentioned before, most notably confirm the need to
build the model in conditions in our country, are in the policy of building the
media, the press in Vietnam in the new period.
4.3.2. Legal Environment
Official Government should allow the pilot to establish a two media group to
draw on experience, on that basis, initially to build the legal basis of
corporate communications, first and foremost a decree separate media

group.
4.3.3. Economic conditions
There are rules to allow implementation of the financial mechanism of the
media group such as the financial mechanism of state enterprises to
strengthen self-reliance, autonomy and responsibility, to help boost the
economic activities communication, accumulation potential, as the basis for
the development of the group.
4.3.4. Raising potential of the agencies media
Constantly accumulating internal resources, by improving the content
quality, diversified structure, quantity of products - communications services;
restructuring governance structure internal financial resources,
infrastructure - technology, human resources , on the basis of the support to
take advantage of the Party, the government effectively.
CONCLUSION
1. Media group are formed from the process of long-term development of
mankind’s communication industry and have to date proved to be a model of
advanced and effective communication business.
From loose association forms at the beginning, through the development
process, the cooperation and linkage mechanism of the groups is improved
and united in a smooth internal assignment system and gradually turned into
advanced organization forms of groups. With the expansion trend,
diversification of sectors, markets, communication products and under the
impacts of science – technology, competition and globalization process…
media groups improve their organization models to develop, playing an
important role in social life in each country and the world as well. Amid the
requirements from reality, the formation of media groups in our country is
indispensable and a strategic development step in the roadmap to build the
modern communication industry in Vietnam.