tóm tắt luận án tiến sĩ tiếng anh lời nói trong báo phát thanh việt nam hiện nay” (khảo sát các chương trình trên hệ vov1, vov2, vovgt

INTRODUCTION
1. Urgency of the subject
1.1.The public can take many forms, many different objects. Learn the general
public and target groups in particular to meet the specific needs improve the
impact of the press is essential for modern journalism. This is the scientific
basis and practice to improve the quality of programs and newspaper
publications, research capacity, forecasting, monitoring social media.
1.2.Public rural groups is important to understand your needs and reception
conditions in general press and radio in particular.These people live in rural
areas can listen to the radio or not? they wish to receive information on what
the media broadcasts? their radio conditions like? need to renew radio how
to attract your radio? With the demand for public reception of rural material
conditions of our country's current response is not?
1.3. Understanding the needs and conditions for receiving information of the
public radio rural part of the research public in general press and the public
broadcasting in particular.Through research that may eventually form needs,
establishment of new conditions in receiving information, in order to improve
the quality of radio programming.
1.4. Derived from public radio characteristics and from current practice
research groups in rural areas, this dissertation contributes to clarify the
public face of rural groups to demand characteristics and Conditions for
receiving information; level and how to receive information via radio waves,
the ability to meet current needs.
This shows that understanding the needs and conditions for receiving
information broadcast by the Red River Delta farmers are now of paramount
importance in meeting the increasing requirements of the rural audience and
end promote the development of radio systems in our country.
2. History of research problems
2.1. Overview of our research in the world media
There are many authors, the study of the effects of mass media, directly
related to the public as research Toffer Avin (1996), Philip Serge Breton and

Proulx (1996), Prokhorop (2001), Schuson M .(2003), Claudia Mast (2003)
The authors have considered them and study the work is a part, an
indispensable stage in the media studies and works are highly active role, the
public initiative - recipients. Media research has become a major concern by
many in the world.
2.2. In Vietnam, there are some main approaches in the field of public
communication:
-Reviews the school media: a study of the public of the authors Ta Ngoc Tan
(2001), Nguyen Van Dung (2002, 2006), Tran Ba Dung (2008), D Chi Nghia
(2009 ) The work of organizations like the Voice of Vietnam (2003),
Vietnam Television (2001)
- The social learning: Research the theory of public sociology and empirical
research. These include a number of authors: Mai Quynh Nam (1996, 2001),
Tran Huu Quang (2006) These case studies, research, experimentation, such
as Mai Van Hai (1992), Tran Huu Quang (1998), Truong Xuan Truong (2001),
Department of Sociology - Institute of Journalism and Propaganda
(2004.2009 ), Institute of Social Sciences in Vietnam
Overall, the study mentioned above, researchers in the world and in Vietnam
are highly active as except hair back to the public media; see this as a
division, a process can not lack of research in the media Questioned, shrimp
understand the needs and conditions for receiving information of the public
radio to reach rural baggy items for their needs and provide sufficient
insights to help them convince more and more information monitoring
information needs to improve the quality of life.This promotes the need for
adequate research-based and specialized practices specific to the time and
location specified. This work will contribute little to do that.
3.Purpose and research tasks
Purpose: To study the problems of theoretical and practical needs and
conditions for receiving information of the public radio in rural areas,
propose solutions primarily to create conditions for development and meet

the needs information of the public radio rural Red River Delta today.
Duties: System theory on the needs and conditions for receiving information
of the public radio in rural areas. Field observations and describe, analyze the
situation and demand conditions for receiving information of the public radio
and rural Red River Delta. Detect and resolve conflicts, provide key solutions
to create the conditions for development and meet the information needs of
the public radio and rural Red River Red today.
4. Objects and scope of the research
Audience research is the need and conditions for receiving information of the
public radio and rural Red River Delta today. Through our investigation of
some provinces is divided according to geographical conditions are: Hai
Phong, Ninh Binh, Bac Ninh, Ha Nam in 2010 and 2011.
The scope of research topics is a stage, a link in the communication model:
research stage receiver (receiver), needs and conditions for receiving
information from the recipient, public rural groups when receiving
information Information on vehicle radio.
5. Research Hypothesis
Conflicts about the urgent, rapid changes in demand and the lack of updates,
periodic payment plan proposing phosphates.
The requirements for the content and quality of radio broadcasts by farmers
not meet the radio.
Inadequacy of the thigh high asking conditions in receiving investment
information and the complete lack of media in rural areas.
Conflicts between living conditions and capable of receiving media of limited
chyng dog with phosphate fast, strong cup of mass media
6. Background theory and research methods
The thesis approaches the target and research content is based on the
theoretical basis shall:
Approach from communication theory: History of communication studies
from the early twentieth century, despite the model would always mention

the stage of the receiver, the receiver is considered a stage, one link in the
transmission of message.
The receiver has an active role, actively involved in the communication
process in the construction of meaning to the message, the impact of the
subject back to communication, dialogue, and to find the truth, to be able to
push Quick communication process or create a new effective communication
channels. The public is one of the rural public media group, is one of the
important factors contributing to the success or failure of a media product.
Approach from sociological theories of the press. Thesis learn sociological
approach to the process of communication, sociology of journalism and
public media content as well as social impact of the press. Access to these
views and methods of sociological analysis of public media and media
content.
Theoretical approach from media psychology. With the approach of
psychology, the study of psychology and the psychological process, not only
occur at the stage of the receiver or transmit that information at all stages of
the communication process. Within the scope of the thesis research, we
limited the survey the most important factor: people receiving psychological -
namely rural public, through form, form, manner, conditions to which they
receiving broadcast information. Through it, partly evokes the creative
psychology of the subject media - radio journalist, how to get more public
reception.
Research Methodology: research literature; sociology survey corner; method
of viewing…
7.New contribution of the thesis
- The thesis first surveys and systematic studies both theoretical and practical
needs and conditions for receiving information from the public in rural areas.
With the object of our survey of rural Red River, focusing on the type of
phosphate honh boo bar, the material of choice, collection, offers a completely
new research.

- For the first time, the public media groups in rural areas are highly valued,
needs and conditions for receiving information on their radio in the current
period surveyed and studied systematically and in detail. Thesis to clarify the
role of rural public for newspaper journalism in general and radio in
particular the reform of the current to the positive practices of broadcasters
reported for rural areas.
8. The meaning of the thesis
The meaning of science: The thesis defines the roles of rural public after
receiving radio information; is subject to additional data sources missing dog
before; a source of useful reference material for the lecture taught in
journalism school; as reference for journalism students; suggest directions for
further research to develop and improve the quality of journalism in service
to the public.
Practical significance: to provide the broadcasting organization of our
country the scientific basis to reliably improve the quality of public research,
from which quality adjustment programs. Gradually improve the impact of
the public broadcasting newspaper rural improve their material and their
spirit.
9. Structure of the thesis
Besides the introduction and conclusion, index, reference, theses divided into
four chapters and 9 more.
Chapter 1
THEORETICAL BASIS REQUIREMENTS AND CONDITIONS FOR RECEIVING
INFORMATION OF PUBLIC RADIO OF RURAL
1.1. Demand and needs to receive information phosphate baggy public rural
radio
1.1.1. Demand
1.1.1.1. The concept of demand
The thesis refers to the concept of the needs of researchers such as Marxism-
Leninism, AV Macsgulixo, Maslow, Andecphere A popular belief in the words

of the Soviet Union, Vietnam
In this thesis, the concept needs to be considered as interdisciplinary object of
study areas do not boo, corner sociology, shrimp Psychology. Needs from
concept to receive comments on the use in understanding the needs of the
press, corner meeting demand, demand for shrimp management. Discussion
focused on the need for glasses disease and purpose of the demand and use in
research, proposing nghion. Diseases of the cup needs: needs that are met,
unmet needs, the need to develop the information received.
1.1.1.2. Conditions appear human needs
Raises human needs in the corner assembly of single objective conditions and
subjective conditions. Objective conditions are outside the impacts such as
habitat, shall, political institutions, corner of Assembly and the people around
Subjective conditions of phosphate from people like yourself proposing
education, income, living standards, time, individual psychological and
socialand All these conditions are decisive in shaping the human needs.
1.1.2. Needs to receive information from the public radio rural
1.1.2.1. Newspaper and radio broadcast information
Alert radio (point traditional) is the type of press used the technique of
electromagnetic waves and radio system for transmission to the object
language audio direct impact on hearing
Radio and modern development are diverse and abundant as radio
broadcast, radio, Internet, radio and seen on mobile. Thus, in addition to
traditional radio listening information, the public can now listen, watch
broadcasts on television, listen to Internet radio, listening, reading news on
mobile phones with how to build content suitable vehicle. A modern radio
programs should have a new content, of the moment, harmony between the
elements of information and entertainment, and opinion-oriented and
oriented aesthetic.
Modern Radio is the type of press using media such as radio, television,
Internet, mobile phones to convey to the object language audio, images,

scripts directly impact on the senses.
1.1.2.3. Information Radio. As the news, events, notices in all aspects of life
at the corner of Assembly and local scope is international communication
media on the radio.
1.1.2.2. Public and rural public radio in rural areas
Vietnam's rural public is people living in the rural areas and live mainly in the
heating industry.
Public radio in rural areas, also known as the audience or radio, you listen to
the radio in rural areas.The concept of public journalism in general can be
understood as recipients of media products oriented to impact or effect.
1.1.2.3. Information needs of the public radio and the rural
Based on professional criteria, Rural public needs to hear a radio program:
rural agriculture, environment and development, financial investment,
science and technology, breaking national security , People's Army
Based on your interests, rural public needs to hear a radio program,
proposing phosphates such as late night reading, music on demand,
congressional constituents, in accordance with current affairs, health and life,
you told us, sporting perspective, cultural entertainment
Based on the criteria for age, gender, rural public needs to take in proposing
programs such as radio programs for children, youth radio program,
broadcast women, the elderly club, young rhythm
1.2. Conditions for receiving information of the public radio rural
1.2.1. The group objective conditions
1.2.1.1. Media system and media broadcast
Media system in our country is diversified, full range and ongoing
development.
Media broadcasting is a special form of communication because it is the
method and route individual impactas a means of transmission of meaning
and feeling provinces associated with music and sound shows.
1.2.1.2. The economic conditions, political, cultural, social domestic and

international
Economic conditions, political, cultural, corner Assembly factors strongly
influence the movement of the press. The development of economic, political
and cultura, social development needs of each country sets its own needs,
demands for information, communication between members of society
1.2.2.Groups subjective conditions: Occupation, living, education, age,
gender
Occupational factors, living, education, age, gender are affecting the way,
the extent and purpose of receiving information broadcast by the rural
people. In which professional education are the two factors most important
to the behaviors of rural areas for public radio reported. To change the
receiving pattern (habits, level, purpose, method of receipt) of public radio for
information, to impact first and most crucial to the above two factors. This is
a significant problem methodology and practical significance deeply.
Chapter 2
INFORMATION REQUIREMENTS FOR RECEIPT OF PUBLIC RADIO AND
RURAL PLAIN RED RIVER CURRENT
2.1. The natural features and Social affect information needs of the public
radio and the Red River Delta Rural present
2.1.1. Geographic features self nhion
Red River Delta in northern Vietnam, the administration shall, including
traditional single 11 provinces, including Vinh Phuc , Hanoi , Bac Ninh , Ha
Nam , Hung Yen , Hai Duong , Quảng Ninh, Hai Phong , Thai Binh , Nam Dinh ,
Ninh Binh .
Population and labor.Red River is the largest concentration of population
nationwide. Through education, training and retraining, health protection,
proposing the educational background of the region's labor force is
increasingly improving. However, the labor force is proposing are not
educated. The number of illiterate workers, proposing low concentrated
mainly in rural areas.

2.1.2. Economic characteristics, culture - influence the information needs of
the public radio and the rural
Infrastructure - economic development of the corner of Red River Delta than
other areas in the country was assessed on the type pretty one, but with
requirements to provide information to all people living in rural areas,,
exciting general condition remained in the lower provinces.
Economic conditions, development of the area frame corner equally true. Cun
exist between coch resilience distance between big big cities such as Hanoi,
Hai Phung against the glass of the local dogs. Living standards between
urban and heating T are large differences. The link between information on a
baggy provincial cup loosely together dog, chili adds support each other,
mainly on activities in each area of sand, broken frames that create a huge
market information.
2.1.3. Radio Systems Red River Delta
Radio Systems Red River Delta, is the Voice of Vietnam and parts of 10 radio
stations broadcasting provincial stations phosphate glass back bar and the
glass seal program, proposing the station's FM radio market district, not
radio corner of the cord level, ward. Some transmission technologies, new
broadcast digital terrestrial broadcasting is also applied in our country
Besides single dog system of phosphate glass bar foreign stations broadcast in
Vietnamese as BBC radio (British radio), radio RFI (Radio France), Voice of
China (China ) overlay in this field.
2.2. Current status information needs of the public radio and the Red River
Delta Rural present
2.2.1. Broadcast information needs of the public mainly rural Red River Delta
now
Within the scope of the thesis research, we have made social surveys to learn
of the needs and conditions for receiving information of the same chyng
baked elastic, in the province 4 provinces in the Red River Delta. Number of
ballots issued was 550 votes, the votes are collected on 512 votes. The initial

results achieved as follows:
2.2.1.1.The demand for content
This is the region's relatively high position other rural regions, people are
always interested in provinces shall, treatment. Rupture of this, listen to the
radio for the policy guidelines and policies, state laws that concern them most
of the 46.2% rate. Listen to radio stations for the purpose of timely
information and foreign political interests won second with 44.7%. Then
attention is directed to methods of manufacturing experience, business and
economic development accounted for 41.5%. Finally, demand accounts for
34.3% of entertainment. According to the survey, the public radio rural Red
River with a number of purposes such as academic enrichment to professional
knowledge; shot multiple baggy useful information; Knowing the activities of
local Learn of interest
2.2.1.2. The demand form:
Demand for program expressions: direct, interactive, reading the text.
The demand for types of programs: Through investigation, the form of radio
programs for public rural Red River where they want to hear it: The program
for rural public, specialized programs
2.2.2. Evaluation needs to receive information from the public broadcasting
Red River Delta Rural present
Capability to receive: Access to public information the Red River Delta Rural
depends on the situation of radio equipped vehicles in the family. 56% of
respondents have a radio in the house. However the number of televisions in
rural families in Red River Delta accounted for 79% rate not less. As such they
would receive information through television with higher rates
corresponding to the radio-equipped vehicles in the house.
Public class rural people are industrious, hard, hard work, sensitivity in life,
thinking real. Public groups and the State would continue to be concerned,
caring for improving their material and spiritual, education and training to
become good and productive labor, be useful to those who serve their country.

They have needs and value orientation development richness, diversity,
represents a force for social progress and rising demand are confirmed his
place in modern society. Therefore, the rural public who have the ability to
receive and process information.
Reception level: 30.8% of respondents listened to radio daily, 28.8% heard
several times a week, 16.5% heard a few times per month, almost unheard of
20.9%, 3.0% have not heard before. Number of respondents listen to radio
daily highest proportion is 30.8%. Thus, the Red River Delta people still use
this type of priority in receiving broadcast information and entertainment.
However, people spend time listening to the radio every day is not high, in
particular: 57.0% of radio listening from 1 hour to 2 hours / day 20.6% who
listen to the radio from 2 hours to 3 hours / day 22.4% radio listeners from
over 3 hours / day.
In the mass media today, public rural Red River Delta to receive information
mainly through television. The reason radio is not so compelling content with
television is the highest percentage of 47.7%.
The choice and method of reception: mainly chosen people listening at home,
this is logical with the information they have heard of focus. And hear it work
out in the same low percentage, usually associated with radio for other lower
concentrations. However, due to farm work they can take initiative, and radio
that can be taken anytime, anywhere, so people can listen to radio anytime
and anywhere. Therefore, the receiving radio information can help them
receive the information is updated regularly and continuously.
Compared to the local radio station, Voice of Vietnam has proved to be a
reliable transmission channel, attracting large audiences as citizens of the
Red River Delta. The rate of rural public choice to listen to local stations is
low, the quality of local radio programs in the provinces in the region should
enhance improvements in content and form to meet the needs of rural people
areas.
Use this time to receive: radio time is often of rural people the evening before

bedtime proportion is 45.5%, 18.8% both working and listening to the radio;
19.7% at that time gathered to hear stations; 7.2% at implementing
individual activities; 5.7% at a power failure; 11.3% at the train car waiting
in traffic. Time to listen to the radio of the rural population is equal to the
time 49.8% listened to the evening before bedtime; 19.1% to both working
and listening to the radio; 21.2% want to hear at that time concentrated 3.2
% want to hear at implementing individual activities; 3.4% want to hear
when a power failure; 1.9% want to listen at train waiting in traffic.
About the time of day, the proportion of people listening to the radio at night
in her free time at the highest rate accounted for 58.5%. Second time
listening to the radio option in the morning 25.1% occupancy rate. At noon
the lowest percentage of 16.5%. Selecting this time listening to the radio at
home is very suitable to the characteristics of people in rural Red River Delta,
they have little ways outside of entertainment in the evening.
2.3.New trends in receiving information needs of the public radio and the Red
River Delta Rural
2.3.1. Rural public often actively select information and wish to participate in
the program
2.3.2. Rural public wishing to receive a new model that is to listen to each
channel for each group of separate objects
2.3.3. Trends and entertainment programs heard on the radio
Chapter 3
CONDITIONS FOR RECEIVING INFORMATION OF PUBLIC RADIO AND RURAL
PLAIN RED RIVER CURRENT
3.1 Status of the conditions for receiving information of the public radio
rural Red River Delta
3.1.1. Objective conditions for meeting environmental corner
3.1.1.1. Globalization of information: the radio that gives the public the Red
River Delta Rural lot of information and dense, covering all matters of
provincial economic honh phosphate - corner of Assembly and people's lives

throughout all regions of the country. Too proposing globalization is creating
new creative vitality in all areas, but also put the public rural difficulties and
challenges, the dark side except that the role of phosphorus bucket tool bar
is not responsive information, suspension shall, in time, Lion to all classes of
individuals, organizations, aims to solve that problem.
3.1.1.2.Investment in infrastructure
Large percentage of respondents rated the facilities investment to receive the
local broadcast is moderate and good. The conditions necessary for them to
receive broadcast information not in facilities such as electricity or radio that
they need free time and plan proposing more attractive.
3.1.1.3. Market mechanisms and competition of the type of press
In the market mechanism, the type of press are competing to attract the
public. Newspapers must constantly renew itself and ensure medium-oriented
mechanisms to adapt to market trends without falling into the
"commercialization", more and improve the quality and efficiency
information.
Currently, the world, the system of media powerful development. By the same
Internet access point can connect to many parts of the world to chat. Many
families have received radio programs, television of the countries in the world
thanks to the receiver via satellite signal. So each person, each family can
receive information quickly and timely in many ways, through many different
means. Therefore place the competition between different types of media in
the process of impact information to the public.
3.1.2. Conditions on the radio system
3.1.2.1.Many radio waves with multiple channels for receiving and selecting
information
With a rich network of information and diverse, several sources are available
through the Internet, helping to kind of do not boo phosphate honh old
conditions of access, exploitation and transfer information to the public
rural . In proposing the hair shirt calcined coke industry in the new events,

new topic always appears, the more help radio journalists expand operations
to meet the increasing requirements of the public.
3.1.2.2. Programs proposing various phosphates and rich sound
The market mechanism is now in our country that changed the mentality and
listening needs. The modern chapter proposing to seal bar diverse, rich, bold
breath of life, close to all objects in radio transmission was broadcast on the
foundation of modern radio technology, quality assurance high definition
audio. This is also a requirement for radio on the way in modernizing the
coch monh dominate tion technology advances as well.
3.1.3.The conditions of the individual to receive information
Occupation: Comparison of regular and occasional access to the radio show
the highest rates often fall into stable occupational groups as state
employees. Pupils and students are highly intellectual group and they can
have access to many other facilities, so the occasional break to hear the
highest rate. Besides the occupational factors also affect the living standards
often listen to the radio, or in other words, people with different economic
status is not the same level of access to radio.
Living: The wealthier households, may they have many other means to receive
information such as television, newspapers, online newspapers and many
other entertainment events, they are not listening to the radio
regularly.However, because information needs at different times in the
shrimp to the radio so they stick with phosphate levels sometimes high
percentage.
The relationship between the three levels of living, people living rough
average, single rate "sometimes heard" at the highest level.Do they not
qualify as the better off can access other options honh thoch and they cry like
the poor frame only a few types honh to reach.
For the poor, not in a position to access other media, as well as playing
conditions. So, if any information needs entertainment, they explain reflux to
the type of shrimp cheap, available as single radio reported. Among the

respondents, the percentage of frequent radio listening at the highest level.
Education: the relationship between the three education groups are
proposing secondary education or less, high school and higher secondary
level, the intermediate or higher rates of regular and occasional radio
listening highest .Rarely, and not listening to the radio at the lowest level.
Handful of high school baggy rate lowest regular radio.These people are
proposing at the average, they call it a foundation of knowledge in order to
receive certain information. So they have cognitive conditions for access to
new forms of rich media and engaging and attractions such as television,
newspapers online, movies.
People with low levels of education from proposing high school or less, even
those who are illiterate they do not have access to information needs,
whether in any mass media does. If the shrimp to the mass media primarily
aimed at entertainment.
Age: older people on a regular 46-year-old public radio more than their
younger low. These people tend to receive information on individual,
personal. Like the quiet, so quiet down very suitable phosphate boo with
them. Middle age group from 36 to 45 years old and rarely listen to the radio,
rarely rate, radio is not the highest compared to other ages. This is the main
working age in the country plan to, implement and maintain social
relationships, they have less free time for access to various types of mass
media including radio.Persons aged 25 to 35 or younger (under 24) rates
often listen to the radio because they can lower many concerns such as
learning and exchange, to the playing venue. Do young, passionate love,
communication, they often have access to many other mediums such as
television, movies to entertain rather than radio.
Gender: men with conditions for receiving information the mass media in
general and radio in particular. Through surveys, the proportion of regular
radio broadcasts of men more than women.
3.2 These conditions to satisfy the information needs to receive both public

radio and the rural plains of the Red River today
3.2.1. Favorable conditions for the agreement item baggy needs of the public
radio news phosphate rural
The attention of the Party and State facilities conditions; conditions of public
radio and in rural areas
3.2.2. Unfavorable conditions for the agreement item baggy needs of the
public radio news phosphate rural
Economic conditions of society, the competition of the type of press; General
conditions of our country's system of phosphates bar; For the local radio
stations phosphate; characteristics of the rural population.
Chapter 4
PROBLEMS AND SOLUTIONS TO ORDER SETTING CONDITIONS TO CREATE
DEVELOPMENT AND SATISFACTION RADIO INFORMATION SYSTEM NEEDS
OF RURAL PUBLIC PLAIN RED RIVER CURRENT
4.1. The question about the needs and conditions for receiving information of
the public radio and the rural plains quinsy present
4.1.1. Conflicts between the high demand conditions in receiving investment
information with complete lack of media in rural
The trend of integrating multiple technologies on the same system being the
maximum exploitation, along with supporting multiple services (eg combined
broadcast on the internet, radio, phone, radio and TV), on more satisfying
customer needs and also increasingly stimulate and create demand for
services on the basis of equipment and technology versatile use.
However, the last few years, due to organizational management in radio
broadcasting system of our country still lacks many of the unique direction,
scattered industrial organization, many clues, some localities have been full
of interest complete radio system should balance development, equipment
and lack of uniformity and backward, there is no consistency from central to
local level, many facilities were seriously degraded areas. We still do not have
mechanisms and policies appropriate, provide the basis for the base station

and development activities.
4.1.2. The conflict between the restrictions on living conditions and access to
media of public rural development fast, powerful means of mass
communication
For developing countries like our country, farmers throughout the country in
general and in particular Red River farmers living conditions remain low. So
the media equipment in the same family as the public is limited.
In this era of globalization of information, mass media rapidly developing,
intense competition and powerful, but not the rural people and conditional
access information conveniently.
4.1.3. Conflicts between the needs of high quality information content with
the ability to meet the limitations of the radio
Receiving information in a continuous, fully updated system, which is also in
high demand by the public. When people open the radio do not want to just
see all the news conferences, news articles or reports reflecting the type of
achievement, all far away from their lives. What farmers need is information
on how to get rich, the rice plant to be effective, beneficial economically. More
specifically the information that is common knowledge the farmers. These
households do business well, not really the excessive eulogy for business
purpose is the advertising. This information broadcast system from central to
local levels are short and weak, if there is only a very small percentage
duration.
4.1.4. The conflict between the urgency, rapid changes in demand with the
lack of updates to radio programs
Information needs of the public broadcasters are urgent and rapid change, in
reality, the radio program is limited to the update. Especially the local radio
system was still walking the steps slowly. Apart from a few radio stations
have made efforts in the propaganda, many local radio stations now operate
inefficiently, a weak link. Local radio was clearly "inferior" compared to local
television. The fact that radio is not currently meet the needs of the public,

especially the rural public. Many local radio stations not interested in the
quality of information content. Putting information cold, lack of updates. The
local stations lack the interactive program, the program directly, or lack of
creative expression to explore the program.
4.1.5. The conflict between flexibility in the use of conditions with the passive
reception of the rural population
Due to economic conditions under developed rural life in our country has not
improved, so the rural public, especially away from urban areas, rare access
to the Internet, mobile phones, or media fans mainly rural areas of the
public to listen to the radio broadcasts are in the family or the public
broadcasting system of communes and districts. In addition to moral hazard,
the passive in receiving information of the rural population. If there are good
conditions, is available, they will listen to the radio, there is no reception
conditions, radio no house to house, they will not hear or choose other means.
General psychology is no public rural investment, exploration, efforts to seek
information to improve the quality of life. Although they always have the
demands on the conditions for receiving information.
4.2. The main solutions to create the conditions for development and meet the
information needs of the public radio and the Red River Delta Rural present
4.2.1.Development of production, raise living standards for people
Development of production, raise living standards for people's objective
conditions to grow and meet the information needs of the public radio in
rural areas. When people are agreed on the need baggy news item this time
will stimulate new demand arises higher, they continue to receive the
information to mutual needs and this dish is a condition to return to growth
more production lines to diversify to help people's lives better.
Our country has 70% of the population living in rural and agricultural
background is basically economic development for rural people play a very
important role. This contribution to the overall development of the country's
huge. It will help the state return conditions for investment in the media

industry including newspaper radio type. Radio alarm system with the
opportunity to develop a comprehensive, quality programs to be enhanced.
People will have to satisfy conditions of high quality information content.
4.2.2. Improve the cultural life and education for rural people
Development of cultural and spiritual life is the condition for development
needs, the information needs of the public are satisfied the new needs arising
higher. Improving the information needs of the public broadcasters and meet
rural needs of the mission report was broadcast.
When people have a rich cultural life, the new cultural institutions to promote
the work and functions, they often engage in cultural activities, libraries,
traditional rooms will receive different information, from which arise new
demands more information.
Educational level is fundamental and important spiritual and cultural life of
the people. If people have a good knowledge base, trained, educated people is
improving, they will begin to demand knowledge of all different areas of
social life. These are good conditions to stimulate the information needs of
the people. When information needs to raise its charges higher than those
who do not always notice the radio edited quality information to meet the
high demand of people.
42.3 .Strengthen the established clients to challenge the leadership of Party
committees, management attention and investment authorities
Democratization more information needs to be promoted in rural Vietnam in
general and the Red River Delta region in particular. Information is
increasingly expanding in all areas of life Xo Assembly, baggy message frame
only to urban residents that need to reach the rural people. Need to further
expand the forum on the press so that people can speak English mountain.
Increasingly baggy message to many rural people, the more excited knowing
their needs and stimulate people have expressed needs, proposing shrimp,
monh aspirations in public.
4. 2.4.Innovation and quality in radio

For operation of the broadcasting organization. During the implementation
of public information for rural areas, need to strengthen the leadership of the
leader. This will help propagate the contents do not go wrong lines and
policies of the Party and State. The relationship between the leader and
editor with editors and reporters is extremely important. When a work, the
radio program was broadcast, it will surely have feedback from listeners,
listeners may be ordinary people, the managers and even the head of the
radio report. The assessment, audience feedback is extremely important. In
particular, the accurate assessment, objective report of the leadership will be
needed more. Because the errors are detected in time to help editors,