holcim canada an overview paul ostrander ceo holcim canada st louis september 15 2010

© Holcim Ltd 2010
Investor / Analyst Capital Markets Event 2010
Holcim Canada – an overview
Paul Ostrander – CEO Holcim Canada
St. Louis, September 15, 2010
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© Holcim Ltd 2010
Investor / Analyst Capital Markets Event 2010
Executive Summary Holcim Canada
• Holcim Canada is structured to meet the needs of the markets in
which it operates. Heavily urban areas normally demand a
vertically integrated structure whereas cement and construction
services move across the country
• Holcim Canada offers solutions to customers in a variety of
approaches from direct supplier to design and build partnership
relationships
• Holcim Canada is currently participating or looking forward to
participating in over $35B of projects, most are directly in the
core markets
• Holcim Canada has been moving forward in sustainable
development to improve stakeholder relationships, reduce costs
and provide innovative solutions to customers
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Agenda
1
Holcim Canada in the marketplace
2
Operationalizing the Holcim Value Chain
3

Holcim solutions
4
Market opportunities & Holcim Canada brand
4
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Holcim Canada will soon celebrate 60 years of operations in Canada
with a history dotted with strategic acquisitions and growth
Atlas Realty (later
St. Lawrence
Cement) is
incorporated by
Holderbank (later
Holcim)
Cement production
begins in Quebec
(1954) & Ontario
(1956)
St. Lawrence
Cement is listed
on Montreal &
Toronto Stock
Exchanges
Acquisition of
Dufferin assets
Acquisition of 50%
share in Quebec
Ready-Mix & De-
Mix
Acquisition of

Joliette cement
plant & Ontario
concrete operators
(Boehmers &
Peninsula)
Acquisition of cement
plants in Catskill New
York and Hagerstown
Maryland
Creation of
strategic waste
recycling
committee (AFR at
Joliette in 1994)
Acquisition of
NorthStar Cement
(Nfld) and Gormley
Aggregates
Acquisition of
TCG, Acton and
Mosport.
Launch of
shared
services
Installation of vertical
roller mill & clinker
cooler
Acquisition of Ontario
Redi-Mix & Beton Grilli
& Lunick

St. Lawrence
Cement becomes
Holcim Canada
1951 1954-56
1961
1965
1973-76
1984-85 1990 1997
2001 2007
2009
Holcim Ltd.
buyout of St.
Lawrence
Cement
minority
shareholders
Matured vertical
integration strategy to
focus on areas
surrounding cement
plants
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Fully integrated
Cement & construction
Construction only
Holcim Canada is a fully integrated player in the highly populated
Greater Toronto (GTA) and Greater Montreal (GMA) markets
GTA

GMA
GMA
GTA
Cement Plant
Aggregate (8)
Ready-Mix (20)
Cement Plant
Aggregate (5)
Ready-Mix (9)
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The Canadian economy is closely linked to that of the United States. As such
there has been an economic impact but this impact has thus far been mitigated
and there was a strong rebound in late 2009 and early 2010
GDP (% Change)
-4
-2
0
2
4
2005 2006 2007 2008 2009 2010 2011
CAD US
Total Construction (% Change)
-20
-10
0
10
20
2005 2006 2007 2008 2009 2010 2011

CAD US
Cement Consumption (% Change)
-30
-20
-10
0
10
20
2005 2006 2007 2008 2009 2010 2011
CAD US (incl. imports)
Housing Starts (% Change)
-50
-25
0
25
2005 2006 2007 2008 2009 2010 2011
CAD US
Source: PCA 2010 Summer Forecasts for the US and Canada, August 2010
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Holcim Canada has a commitment to Sustainable Development with
Corporate Objectives for OH&S, Environment and Social initiatives
3.2
2.2
2.3
0.6
4.2
1.1
7.1

5.6
3.9
2.7
< 2.0
0
2
4
6
8
2005 2006 2007 2008 2009 2010
LTIFR Target
850 652 610 607
0
100
200
300
400
500
600
700
800
900
1990A 2007A 2008A 2009A
CO2 net / t cem
Annual CO2
25% Reduction Target from 1990 Levels
OH&S - LTIFR
ENVIRONMENT – CO2
CORPORATE SOCIAL
RESPONSIBILITY

Holcim Canada maintains Community
Advisory Panels (CAPS) at all operating sites
(proportional to site size)
COMMUNITY
SPONSORSHIP
LTIFR – Lost Time Incident Frequency Rate
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Holcim Canada is well integrated into the Value Chain with a broad customer
base ranging from product supply of cement to solutions providing construction
services
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Holcim Canada optimizes vertical integration in the value chain while improving
delivery mechanisms for new product introduction & optimization of existing
products
35% of cementitious volumes and 39% of aggregate volumes
flowed through our vertically integrated channels in 2009
Transactional
Mortars
Ready-mix
Concrete
Asphalt
Concrete
Products
Direct Sales
Direct Sales
Traders

Wholesalers
Retailers
Traders
Wholesalers
Retailers
End-users
General
Contractors
Civil
Engineering
Channels
Transformational
Masons
Self -builders
Cementitious
Materials
(cement,
mineral
components)
Supply
Basic Materials
Processing
Aggregates
(sand, gravel,
stone, recycled
aggregates)
Infrastructure
Commercial /
Industrial
Building

Housing
Demand
A
p
p
l
i
c
a
t
i
o
n
s
Applications and
Construction Fields
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Cementitious products are part of Holcim Canada’s twin leg strategy
• Vertical roller mill (VRM)
Slag cement for CO
2
reduction
• Selective non-catalytic reduction (SNCR)
NO
x
emissions reduction
• Alternative fuel utilization
Energy cost savings & SD

• Programs in pricing optimization
Margin improvement through performance
• Mississauga and Joliette are not
only located within 50 km of large
urban centers but they are also
connected to a transportation
network by ship, rail and truck
• Joliette’s offering of an efficient
logistics solution was key in
securing Societe d’energie de la
Baie James (SEBJ) project
NETWORK OPTIMIZATION
INVESTMENTS
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Aggregates is critical to vertical integration and Holcim Canada not only has
the closest aggregates to the GTA market but also has an award winning
rehabilitation program
Useful Life Reserves & Resources (yrs)
Greater Toronto Area
0
50
100
150
200
GTA East GTA NW Hamilton
Useful Life Reserve & Resources (yrs)
Greater Montreal Area
0

50
100
150
200
GMA North Shore Laval
RESERVES &
RESOURCES
QUARRY
REHABILITATION
Winner of
« Innovation in
Sustainable
Development »
award from ACRGTQ
(Quebec Construction
Association) for
progressive
rehabilitation of the
Laval quarry
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Pervious concrete is a special type of high porosity concrete used where
applications require water from precipitation and other sources to pass directly
through.
It helps reduce stormwater runoff, replenishes aquifers, protects streams and
lakes and allows water and oxygen to reach tree roots.
Ready-Mix is the optimal Business Unit in the Holcim Value Chain for solutions
delivery. Innovations in products and services have made the Ready-Mix
Business Units into market leaders

PERVIOUS
CONCRETE
SPECIALTY
CONCRETE
Specialty concretes were almost 10% of Demix Beton’s volumes in 2009.
Flex concrete is a bending application used with City of Montreal as well as
Montreal airport and ports.
Self-Placing is fluid and homogeneous with minimal segregation and bleeding;
used primarily for vertical applications.
Anti-Corrosion concrete inhibits the corrosion of steel reinforcement.
ENVIROGUARD
In 2009, Dufferin Concrete won multiple awards for a system that ensures no
chute wash water is released into the environment by returning the water used
to clean the chute back into the truck’s drum.
The benefits are in cost savings and also a stronger job site environment
scorecard which aids in LEEDS points.
LEEDS: Leadership in Energy & Environmental Design
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Dufferin Construction, one of the leading highway contractors for the province
of Ontario, has been low bidder on 3 RBRs in Ottawa and Hamilton. RBRs are
the replacement of a highway bridge overpass over the course of a weekend
where the entire bridge is removed and replaced with sectionals built in a
nearby staging area. RBR is not only more economical but also offers
solutions to the Municipalities in terms of less traffic congestion, a shorter
construction cycle and benefits to the public.
Since 1975, Dufferin Construction has been responsible for ‘air-side’ snow
removal at Pearson airport – a 24hrs/day, 6months/year contract. 250 DCC
personnel have Government of Canada security clearance and are available

on 1 hour notice.
The activity not only provides cash flow and operations during traditionally
slow construction months but also ensure equipment utilization over the
period.
Material recycling has been critical in allowing waste materials deposit sales
and also in construction cost reduction.
In 2009, Demix Aggregates sold 230kt of recycled aggregates primarily to
Demix Construction’s A-25 PPP project. Additional opportunities for asphalt
recycling are being investigated to lower operating costs for construction and
provide a potential revenue stream for aggregates.
RAPID BRIDGE
REPLACEMENT
AGGREGATES
RECYCLING
SNOW
REMOVAL
Construction, in addition to Ready-Mix, is highly competitive in Greater Toronto
and Montreal markets. Providing solutions is how Dufferin and Demix
Construction distinguish themselves from other market players
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Vertical Integration has also given Holcim Canada the opportunity to move into
Solutions Provider roles in large scale projects. This allows the company the
ability to optimize its product/service offerings
COMMODITY SOLUTIONS
SUPPLIER
SUPPLIER
ALLIANCE
ALLIANCE

BUILD
BUILD
PARTNER
PARTNER
DESIGN &
DESIGN &
BUILD
BUILD
Munro Concrete
Products
Ministry of
Transportation
A-25 & SAB
407 ETR
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A key area of growth for Holcim Canada is participation in Public-
Private Partnerships in projects across Canada
• Public Private Partnerships (PPP) are an alternative method
for governments to meet the public’s infrastructure needs
• Through long-term PPP contracts that have design, build,
finance and operate components, governments can access
private sector expertise, technology and capital
407 ETR
Proposed Montreal Hospital
Government
Equity provider
Special Purpose
Vehicle (SPV)

Construction contract
Loan
agreement
Shareholders
agreement
Service agreement
Concession (30 years)
Service
agreement
Technical
advisers/
consultants
Maintenance
Operator
Debt provider
Design Build
Joint Venture
Sub-
contractors/
suppliers
Service
agreements
Engineers/
consultants
Construction/
supply contracts
Engineers/
consultants
Service
agreements

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Legend:
Fully integrated
Cement & construction
Construction only
Focusing on core strategies in Greater Toronto and Montreal markets as well
as building HCA as a solutions provider will allow the company to gain full
advantage from upcoming large scale projects
GTA
GMA
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
M

X
X
X
X
X
X
X
X
X
X
X
X
S
Completed
2012 - 20172,500Turcott
2011 - 20172,000Windsor Essex Parkway
Pending
Ongoing350MTQ Highways (A-25)
Ongoing300MTO Highways
2007 - 20125,000
James Bay
(Sarcelle & Rupert)
2005 - 20131,600Sir Adam Beck Tunnel
Current
2012 – 20218,000Churchill Falls
Future
2012 - 20151,000407 ETR East
2010 - 2015400Calgary Airport
2010 - 20209,500
MetroLinx

(York BRT, Sheppard LRT, Scar
RT, Finch LRT, Eglington LRT)
2012 – 20156,000Hebron Platform
2009 - 20152,400PanAm Games
2005 - 20254,200Vancouver Airport
1991 – 19976,000Hibernia Platform
2002 - 20072,000James Bay (Eastmain 1)
2011 - 20132,200Inco Smelter (Nfld)
1998 – 20104,500Toronto Airport (GTAA)
1995 - 19981,000Highway 407 ETR
Est. Project Value
($M CAD)
TimelineProject
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

M
X
X
X
X
X
X
X
X
X
X
X
X
S
Completed
2012 - 20172,500Turcott
2011 - 20172,000Windsor Essex Parkway
Pending
Ongoing350MTQ Highways (A-25)
Ongoing300MTO Highways
2007 - 20125,000
James Bay
(Sarcelle & Rupert)
2005 - 20131,600Sir Adam Beck Tunnel
Current
2012 – 20218,000Churchill Falls
Future
2012 - 20151,000407 ETR East
2010 - 2015400Calgary Airport
2010 - 20209,500

MetroLinx
(York BRT, Sheppard LRT, Scar
RT, Finch LRT, Eglington LRT)
2012 – 20156,000Hebron Platform
2009 - 20152,400PanAm Games
2005 - 20254,200Vancouver Airport
1991 – 19976,000Hibernia Platform
2002 - 20072,000James Bay (Eastmain 1)
2011 - 20132,200Inco Smelter (Nfld)
1998 – 20104,500Toronto Airport (GTAA)
1995 - 19981,000Highway 407 ETR
Est. Project Value
($M CAD)
TimelineProject
17
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Holcim Canada has provided a level of consistency through a very turbulent
economic period. Economic stimulus funding, a strong organizational structure
and management expertise are principal factors
NET SALES & EBITDA
• Canada has been able to weather
the economic storm more
effectively than other countries and
Holcim Canada is well positioned in
two metropolitan areas which are
the main economic drivers for the
country
• At the same time, Ontario and
Quebec are more strongly focused

on a manufacturing industry base,
and thus the importance of cement
product and construction services
throughout the country offers risk
mitigation
2007A 2008A 2009A 2010F
Sales EBITDA
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Holcim Canada maintains a clear focus on employees, particularly employee
development including the movement of employees throughout the business
segments to improve employee learning
LEADERSHIP
DEVELOPMENT
COACHING
DIALOGUE
Holcim Canada utilizes both in-house and Holcim Group Support
programs for leadership development. Executive education, English and
French language training and the introduction of key development roles
for high potential employees ensure next generation leaders
In 2010 Holcim Canada instituted an executive and senior management
company objective in the area of coaching. In addition to development,
the transference of knowledge is a key objective of this initiative
Dialogue is a tool where employees develop, along with their supervisors,
an individual development plan (IDP) to ensure the employee’s
development along a chosen career path. The tool is also used for
employee performance management
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Holcim Canada is a strong vertically integrated player. Optimizing opportunities
in customer loyalty, sustainable development and product and service solutions
will ensure full advantage of upcoming opportunities
SUSTAINABLE
DEVELOPMENT
Operating by the Triple Bottom
Line. Providing the right products
& services for a balanced
approach to growth economically,
in our communities and
respecting the environment
STAKEHOLDER LOYALTY
Responding to stakeholder
(customer, community, regulator)
needs with products & services
(ready-mix designs, rapid bridge
replacement) and changing
procurement practices (PPP)
HOLCIM SOLUTIONS
Moving forward on innovative
solutions (products / services)
that fulfill our commitment to
Sustainable Development and
enhance our Customer
Relationships
SUSTAINABLE
DEVELOPMENT
Capturing opportunities for
developing a sustainable

competitive advantage, improving
relationships with stakeholders
and capturing cost savings
through efficiency gains
VERTICAL INTEGRATION
Utilizing a city-based strategy to
optimize material flow through
channels to market, primarily in
core Toronto and Montreal
markets
EMPLOYEE
DEVELOPMENT
Continue to develop employees
for the needs of the future with
increasingly challenging
opportunities (PPPs) as well as
opportunities for development
abroad
Holcim Canada’s Commitment to it’s Community & Markets
Holcim Canada’s Strategic Positioning in Holcim Group
20
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Contact information
Bernhard A. Fuchs
Marco Knuchel
Binit Sanghvi
Investor Relations
Phone +41 58 858 87 87
Fax +41 58 858 80 09

www.holcim.com/investors
Mailing list:
www.holcim.com/subscribe
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Disclaimer
Cautionary statement regarding forward-looking statements
This presentation may contain certain forward-looking statements relating to
the Group’s future business, development and economic performance.
Such statements may be subject to a number of risks, uncertainties and
other important factors, such as but not limited to (1) competitive pressures;
(2) legislative and regulatory developments; (3) global, macroeconomic and
political trends; (4) fluctuations in currency exchange rates and general
financial market conditions; (5) delay or inability in obtaining approvals from
authorities; (6) technical developments; (7) litigation; (8) adverse publicity
and news coverage, which could cause actual development and results to
differ materially from the statements made in this presentation. Holcim
assumes no obligation to update or alter forward-looking statements whether
as a result of new information, future events or otherwise.
As part of Holcim's global commitment to compliance with competition laws,
please note that this presentation has been comprehensively reviewed by
counsel in both the United States and Switzerland.
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Strength. Performance. Passion.