Apple iphone 100 need to know time savers phần 2 doc

36

Cingular iPhone Ads No More

In January 2007, Steve Jobs from Apple announced the
soon-to-be-released iPhone which will have iPod and mobile phone
capabilities. In February 2007, Cingular was rumored to be one of
the exclusive distributors of the Apple iPhone. That same month,
Buy Cingular iPhone ads were shown all over the Internet even
though there was no confirmation on the exclusivity rights. The Buy
Cingular iPhone ads also showed the rates and the plans available
for the customers.

In January 2007, a major rebranding was announced by
AT&T which included the transition of Cingular to the new AT&T
and having all services under one brand which is AT&T. The Buy
Cingular iPhone ads never came into realization. Because of this
merger, AT&T became the biggest telecoms provider in the United
States with over 65 million subscribers in their list.

Now that the iPhone was introduced last January 2007, with
AT&T as their exclusive distributor, Cingular clients can still take
this advantage. They will receive advanced technology devices and
quality products and services with affordable rate plans when they
buy or subscribe for iPhone via the AT&T. They will no longer be
able to buy Cingular iPhone but rather buy AT&T iPhone.

If subscribers want to get the hottest phones in town, Cingu-
lar/ AT&T have the revolutionary iPhone technology that can
change how mobile phones are perceived. iPhone has several
features that includes the multi touch screen with virtual buttons

and keypads, full multimedia capabilities which is remarkably
similar to the iPod, full Internet access including e-mail and Web
browsing via WiFi technology and many more features which are
truly advanced and feature-rich.
37

iPhone Cell Phone: The Batteries

Apple Inc.'s iPhone is a brand new and revolutionary gadget
made to suit the user's individual wants and likes into one portable
and user-friendly unit. Aside from its many features, it has a built-
in and rechargeable battery, which is obviously not intended to be
replaceable.

In view of this, it is quite a similar aspect to the existing
iPods. In the event wherein the battery reaches the end of its life
time prematurely, the iPhone can and must be given back to Apple,
and this will be replaced for free by another unit. This will only be
entertained while the iPhone in question is still in warranty, which
is about a year upon the user's purchase.

This one year may also be extended to at least two years
more by coordinating with AppleCare. Meanwhile, people with
iPhones that have no warranty are to carry the cost all throughout
their use of the units in questions. And the cost of new batteries for
iPhones without or out of warranties are pegged at about US$79
and US$6.95 which is for shipping.

These batteries are only commercially available at Apple so
having one's iPhone warranted is a complete must to avoid going

through the whole difficult process of paying for the unit's replace-
ment parts.

This must give the user the impression that the iPhone's bat-
tery is next to complete worthless, rather all of these are necessary
precautions that are meant to ensure the achievement of the ulti-
mate goal of customer satisfaction. In fact, these batteries are
designed to provide up to 7 hours of video, 6 hours of web brows-
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ing, and 8 hours of cellular phone talk time, though all of these
depend in the cellular phone's configuration.



39

Cingular iPhone: Exclusivity Rights
with Apple Inc. over iPhone

Many people were crying foul and anguish over Apple Inc.'s
decision to have Cingular as having exclusive rights with the new
and revolutionary cellular phone called iPhone. And the thing is,
the exclusivity rights granted and entered by Apple Inc. with the
company Cingular are not just for only a few months time.

In fact, Cingular has the one and only exclusivity rights that
give it the power and authority to sell the iPhones to the interested
public, and this exclusivity rights was secured under an agreement
that would be set into place for years to come in the U.S

This was laid clear by Cingular's president of National Dis-
tribution during a scheduled conference, and while the agreement
makes the iPhones under the exclusivity rights of the Company, the
agreement also encompasses future cellular phone models, which
are known and likely to come after the evident success of the first of
the iPhones.

And there will surely be those that will try to procure an
iPhone through the company, Cingular, and would try then to
transfer it to another network, but this will be quite impossible
unless the owner gets to have the unit itself unlocked.

All iPhones going through, and out of Cingular are surely
iPhones that must be considered as locked to other networks, even
if it uses GSM.

And although many are angry with the matter, the demands
of the iPhone requires the support of the wireless carrier and this
support is kept from being complicated by having it only based
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under one wireless carrier. And in saying so, having multiple
carriers are already a burden to carry in terms of difficulties and
can only be addressed through the use and pumping of resources to
significant areas that need improvement, in other words, other
investments.

41

The Cisco iPhone Trademark In-
fringement

The iPhone trademark was actually filed in 1993 by Infogear
under "I Phone" and was later registered as IPhone in 1999.
But the Infogear iPhone never really took off and Infogear was later
acquired by Cisco Systems including the Infogear iPhone trade-
mark.

In 2006, Cisco released a voice over IP under the name Cisco
iPhone. While the iPhone trademark was applied by Apple since as
early as 2002, it is only applied in the United Kingdom, Australia,
Singapore, the European Union, Canada and New Zealand.

In January 2007 Steve Jobs announced that Apple will be
selling a product called iPhone starting mid 2007. This announce-
ment took Cisco by surprise because they have been in negotiations
with Apple over the Cisco iPhone trademark.

A day after the Apple announcement, Cisco announced that a
lawsuit had been filed against Apple because of the Cisco iPhone
trademark infringement. The Cisco iPhone lawsuit wanted Apple to
stop using the trademark iPhone.

According to Cisco, the Cisco iPhone lawsuit was not about
or against Apple's innovation of the iPhone design, technology, and
interface, nor is it about money or royalties. The lawsuit is about
Cisco iPhone trademark infringement.

The Cisco iPhone was a trademark owned by Cisco since they
acquired Infogear technology in the year 2000. The iPhone trade-
mark was registered as early as 1996 even before the iMac or the
iPod came into the public's attention. According to Cisco, they have
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been approached by Apple as early as 2001 over how they can share
the iPhone trademark and mutually benefit from the iPhone. The
Cisco iPhone is still being shipped and supported by Cisco.

One month after the announcement of Steve Jobs regarding
the iPhone, Cisco and Apple announced that they have reached an
agreement and both companies will be using the iPhone trademark
and will explore interoperability in the Cisco iPhone and Apple
iPhone.




43

Did Apple make the right choice to
Combine Three Features Into One
Unit?

The three main features of the iPhone are music file storage,
Internet access, and mobile telecommunications which may explain
why it took so much effort on the part of Apple Inc. to produce the
iPhone and even more effort to keep its development on track to

meet its marketing release schedule.

Apple Inc. had been struggling under a class-action lawsuit
filed against it since the earlier generations of its iPod music stor-
age device had exhibited shorter-than-guaranteed battery life for
many users.

At the same time, the company was pushing for the devel-
opment of the iPhone, so perhaps Apple Inc. needed much time to
tweak with the iPhone prototypes to weed out any bugs and defects
that could result in future lawsuits.

Historically, other Apple products have also shown critical
design flaws that disappointed customers (such as the MacBook
laptop and the PowerBook laptop which both tended to overheat
over use.) The iPhone already showed signs of problems with its
software that coordinated music play and phone usage functions, as
well as the battery life too.

The worst thing that could happen to Apple Inc. after having
sold so many iPhones is if it needs to conduct a product recall and
refund all the customers who bought the products. And after doing
a recall the company would need to investigate what problems the
iPhone units have and make sure no other ones crop up. But a
44

product recall will have a tremendous negative backlash on Apple
Inc. because it staked its reputation on the appeal of the iPhone 
much of that appeal will be lost if defects crop up now.

45

Dates of iPhone Price Release: The
Rumors on the would-be Prices of the
iPhones

The expectations of the many would-be buyers and the en-
thusiastic members of the community, who have wholeheartedly
debated on when the iPhone would be released to be sold commer-
cially to the public has abated after the official statement from
Apple Inc. that the iPhone release date would be on June 29, 2007.

But this is old news and the world revolves around these
facts as if it was essential to their well-being. And one thing is clear
to everyone else at the moment the official release dates were ticked
off, the next rumors and speculation about to be spread is the price
of the units available for commercial sale to the public.

It has been expected to cost somewhat more expensive than
the usual cost of ordinary cell phones.

There has also been rumors asserting that the iPhone’s price
would be slightly at par with the prices of the new and top-of-the-
line cell phone releases from other known cell phone manufactur-
ers.

These rumors were made by people, who have greatly
awaited the release of the iPhones. In fact, their long-suffering
waiting was so apparent with the large number of blogs and Web-

sites catering only to their rumors.

And upon the release of the official dates, these rumors con-
tinued to persist in the Internet, which is rather odd to begin with.
From speculations to announcements, even the stores who would
46

release the iPhones were bewildered as to when. The MEDIA also
greatly helped in spreading these rumors as well as creating a
massive influx of information that caused many people to not only
speculate on their release dates and prices, but also speculate on
the iPhones' capabilities. All in all, these rumors helped create the
thirst for owning a iPhone.



47

Date iPhone Release: Rumors Her-
alding it up to its Release Date

The obvious nature of the device, aptly named as iPhone,
comes in great lengths as to provide the people with what to expect
from it. Even before its release, more and more rumors have ar-
rived and preceded it like angels heralding news from Heaven itself.

And following the success of iPod, Apple Inc. has announced
the commercial release of the iPhone by January 2007, which is
now long past from the distinct memories of the man, and yet, it
must be remembered that this announcement made great ripples of

excitement on the would-be buyers as they awaited the release of
the widely exclaimed and heralded revolutionary device.

Upon the much awaited-announcement of the gadget and its
release dates, more and more rumors were spread, which is highly
likely to be the cause of the long-lines of waiting during its first day
opening sale to the public.

And these rumors were no ordinary ones, as they were able
to last for months time. It was also aided and helped by the MEDIA
and its frenzy to provide all details available to the listening, watch-
ing and reading public.

So heightened were the affairs that the release day was
highly marked by festive celebrations.

And when the iPhone was first introduced in the United
States on June 29, 2007, the MEDIA was there to thoroughly
immerse the public into everything that must be known about it.
Such was the affair that it caused great fits of frenzy on both the
buyers and of course the people inside Apple Inc., who marks the
48

iPhone in numerous cases as the breakthrough project of the
Company. In the November of 2007, this gadget was released to the
countries of United Kingdom, Germany and France and was named
as the Time magazine's Invention of the Year (2007).

49

iPhone: "A Gadget that will Do the
Work of other Gadgets"

The influx of cellular phones in today's world have brought
about many achievements in today's technological gadgets. In
terms of connectivity, cellular phones are now very much equipped
with the latest assets technology has to offer.

Connectivity in respect to tie-ups in which one gadget is ca-
pable of doing the work of other gadgets.

In this, today's cellular phones are not being left out, in fact,
it is the them that are in the forefront of the whole bandwagon of
putting having invent and sell commercially, a gadget that will do
the work of other gadgets. People have seen changes cellular
phones with cameras and videos, or MMS-capabilities, from Inter-
net Connectivity to Ipods.

The iPhone is a quad-band cellular phone that uses the GSM
standard and with this in mind, they must now experience iPhone,
which is in itself is a revolutionary idea of putting all these into one
single unit, but also making this unit, touch screen capable.

In this unit, people may expect the iPhone to be a MMS,
Internet-enabled cellular phone that was designed and commer-
cially introduced by Apple Incorporated.

Aside from being a multi-touch screen, the unit also has the

capability to be a camera phone and a portable media player or
more stylishly known as iPod.

Also these is in complete addition to the usual capabilities
other new cellular phone models have like text messaging and
50

visual voicemail. The iPhone is also Internet-ready with users being
able to browse the Web and e-mail. It can also be in connection
with the local Wi-Fi in the area. Aside from these, it is made into a
more powerful and important unit to have because of its interna-
tional capability.



51

A Quick Look at iPhone Accessories

What is good about the Apple iPhone? Actually, the question
should actually be: what about it is not good? With its 114mm
height, 61mm width, 11.6mm depth and weight of 135 grams, this
goodie in such a small package contains a whole lot more features
than you might give it credit for.

The iPhone has the capability to provide everything that a
person on the go thinks he would need in a cell phone. It has an
mp3 player, video player, a 2.0 Megapixel camera, runs on OS X,
acts a mobile phone (let us not forget about that), is wi-fi and
Bluetooth capable, and uses battery power with 250 hours of

standby time.

It also has 8 hours of talk time that will not let you down,
you will definitely throw out your old mp3 player, your PDA, your
mobile phone and your camera, because the iPhone is all this in one
package.

Since the iPhone is loaded with all these capabilities, it is
then up to you on how to maximize its use. There is the iPhone
Bluetooth headset that you can buy for $129.00 that can enable you
to answer your calls wirelessly. The iPhone Bluetooth headset is
also rechargeable so you will not waste batteries.

Though the package only contains a USB charger (for PC to
iPhone charging), an Apple USB Power adapter is offered for
$29.00 to allow to you charge your iPhone anywhere. It can be used
as a wall charger, or even on your car.

The iPhone Stereo Headset is also available for $29.00. This
accessory was designed to resemble the iPod headphones but it has
52

a built in microphone so that you can quickly answer your calls and
control your music at the same time with a touch of a button.

These are only some highlights of the iPhone accessories, so
expect more iPhone products in the market.