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MANAGING AND PRICING
DEPOSIT SERVICES
Chapter 3
Key topics

1. Types of deposit accounts offered

2. The changing mix of deposits and deposit
costs

3. Pricing deposit services and deposit interest
rates

4. Conditional deposit pricing

5. Rules for deposit insurance coverage

6. Disclosure of deposit terms

7. Lifeline banking
12-2
Key issues depository institutions are faced
with
1. Where can funds be raised at lowest possible
cost?
2. How can management ensure that there are
enough deposits to support lending and other
services the public demands?
12-3
Types of deposit accounts



Transaction (payment or demand) deposits

Making payment on behalf of customers

One of the oldest services

Provider is required to honor any withdrawals
immediately

Non-transaction (savings or thrift) deposits

Longer-term

Higher interest rates than transaction deposits

Generally less costly to process and manage
12-4
Transaction accounts

Although the interest cost of transaction
accounts is very low, the non-interest costs can
be quite high

Generally, low balance checking accounts are
not profitable for banks due to the high cost of
processing checks
Transaction accounts

Most banks offer three different transaction

accounts

Demand deposits

DDAs (Demand Deposit Accounts)

Negotiable Order of Withdrawal

NOWs

Automatic Transfers from Savings

ATS
Types of transaction deposits

Noninterest-bearing demand deposits

Interest was prohibited by Glass-Steagall Act

One of the most volatile and unpredictable
sources of funds

Most deposits are held by business firms since
Regulation Q prohibits banks from paying explicit
interest on for-profit corporate checking accounts
12-7
Regulation Q: />Transaction accounts
Interest-bearing demand deposits with limited or no
check-writing privileges


Negotiable Orders of Withdrawal (NOW)- hybrid
savings instrument – pay interest

ATS (Automatic Transfers) Accounts

Customer has both a DDA and savings account

The bank transfers enough from savings to DDA
each day to force a zero balance in the DDA
account

For-profit corporations are prohibited from owning
NOW and ATS accounts
Transaction accounts

Money market deposit accounts

Short-maturity deposit (a few days, weeks, months)

Pay interest but holders are limited to 6 transactions
per month, of which only three can be checks

Attractive to banks because they are not required to
hold reserves against MMDAs

Held by both individuals and businesses
Non-transaction (savings or thrift) deposit
An account whose primary purpose is to
encourage the bank customer to save rather
than make payments.

12-10
Non-transaction accounts

Savings accounts: Have no fixed maturity

Denomination from $5

Withdrawal privileges are limited, but without prior notice

Stable fund to banks with little interest rate sensitivity

Low interest rate

For individuals, non-profit organization, businesses,
governments (firms cannot put > $150,000 in saving
deposits)

In form of

Passbook savings account

Statement savings account
Non-transaction accounts

Time deposits (CD is most popular type): Have a
specified maturity ranging from 7 days on up

Large time deposits (Jumbo CDs):

for corporation & wealthy individuals


in negotiable form CDs of $100,000-plus

Typically can be traded in the secondary market
many times before reaching maturity

Small time deposits (Jumbo CDs):

Usually acquired by individuals

nonnegotiable form CDs with smaller denomination

Cannot be traded before reaching maturity
Popular types of CDs

Bump-up CD – allows a depositor to switch to a
higher interest rate if market rates rise

Step-up CD – permits periodic upward
adjustments in the promised interest rate

Liquid CD – permits the depositor to withdraw
some or all of their funds without a withdrawal
penalty
12-13
Non-transaction accounts

Retirement savings deposits

Individual Retirement Account (IRA) - the

Economic Recovery Tax Act of1981

Keogh Deposit – have tax benefits

Roth IRA – The Tax Relief Act of 1997 allows
non-tax-deductible contributions

Default Option Retirement Plans – The Pension
Protection Act of 2006
12-14
Non-transaction accounts

Individual Retirement Accounts

Each year, a wage earner can make a tax-
deferred investment up to $3,000 of earned
income

Funds withdrawn before age 59 ½ are subject to
a 10% IRS penalty

This makes IRAs an attractive source of long-
term funding for banks
Interest rates on deposits depend on:

The maturity of the deposit

The size of the offering institution

The risk of the offering institution


Marketing philosophy and goals of the offering
institution
12-16
The changing composition of deposits in the US
12-17
* Saving deposits include MMDAs
Core deposits
A stable base of funds that is not highly
sensitive to movements in market interest rates
(low interest-rate elasticity) and which tend to
remain with the bank.
12-18
Core deposits

A large proportion includes transaction deposits and
low-yielding time & savings deposits.

Small time and savings deposits can be withdrawn
immediately, their effective maturity spans over years

Increase bank’s liability duration and reduce interest
rate vulnerability

Share in total deposits in small banks (80%) higher
than in large banks (63%) (FDIC: 2007)

Declining trend due to inflation, deregulation, stiff
competition and better educated-customers.
12-19

Holders of deposits

Private sector: individuals, partnership and
corporation (75%)

State and local government (4%)

Foreign governments, businesses, individuals,
mostly in off-shore offices

Other financial institutions (correspondent deposits)
Cost of deposits

Checkable deposits (checking accounts, special
checkbook deposits and interest-bearing checking
accounts)

Thrift deposits (money market accounts, time
deposits and savings accounts)

Business transaction accounts are more
profitable than personal checking accounts

Deposits are determined by public preferences
and competition
Cost and revenue accounting data for
deposit accounts at FirstBank
Check 21 and substitute checks

Effective October 28,2004 – permits depository

institutions to electronically transfer check images

The images are called substitute checks and is a
legal copy of the check

Protects depositors against loss

Benefits institutions by reducing the cost of check
clearing

Substitute checks can be sent electronically instead
of sending bundles of checks

More information:
12-23
Substitute check authorized by Check 21
FDIC insurance coverage

Banks insured through Bank Insurance Fund (BIF)

Savings and loans insured through Savings
Association Insurance Fund (SAIF)

Covers only those deposits payable in the U.S.

Many types of accounts are covered up to $100,000
(increased to $250,000 until year-end 2009 by the
Emergency Economic Stabilization Act of 2008) for
each account holder within the same bank (even if
different branches)


Deposits placed in separate institutions are insured
separately
12-25

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