Business Briefs Business Theory Made Simple

Coleman Patterson
Business Briefs
Business Theory Made Simple
Download free books at
Download free eBooks at bookboon.com
2

Coleman Patterson
Business Briefs
Business Theory Made Simple
Download free eBooks at bookboon.com
3

Business Briefs: Business Theory Made Simple
1
st
edition
© 2010 Coleman Patterson &
bookboon.com
ISBN 978-87-7681-599-8
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Business Briefs: Business Theory Made Simple
4
Contents
Contents
Preface 8
1 Change 9
1.1 Skill Development 9
1.2 Information Technology 10
1.3 Creative Destruction 11

1.4 Continuous and Discontinuous Change 12
2 Decision-Making 14
2.1 Legal and Ethical Decisions 14
2.2 Brainstorming 15
2.3 Divergent inking 16
2.4 Normative Decision Model 17
2.5 Diagnosing Performance Problems 19
2.6 Escalation of Commitment 20
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Business Briefs: Business Theory Made Simple
5
Contents
3 Electronic Commerce 22
3.1 Websites 22

3.2 Globalization 3.0 23
3.3 Location 24
3.4 Catalogs 26
4 Marketing 28
4.1 Marketing Mix 28
4.2 Consumers 29
4.3 Integrated Marketing Communication 30
4.4 Global Markets 32
4.5 Social Identity eory 33
4.6 Observation Research 35
5 Organization eory 37
5.1 Purpose and Mission 37
5.2 Workers and Owners 38
5.3 Bureaucracy 39
5.4 Maslow’s Need Hierarchy 40
5.5 Inertia 41
360°
thinking
.
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