slide tiếng anh chuyên ngành kinh tế business leader case study unit 10

Unit 10
Case study
Background
Company European campers
Products Camping and out door equipment
Based in Bordeaux, France
Profits Dramatic rise in last two years
Chief executive Charles Holden
Marketing manager Todd Foster- Amercan
with MBA
Top salesman Olivier Moyon
Olivier’s results Excellent – 24% of
company sales
Problem with Olivier Difficult to manage
Examples of unacceptale
behaviour

Dangerous driving and / or possible
drink problem.

Overspends on gifts to clients

Uncommunicative ( doesn’t reply to
messages, misses meetings)

Lack of sales reports
Origin of conflict Order from department
store chain to be
delivered by end of month
Production manager Jacques
Picard’s view and reason for

this
Couldn’t be produced on time
– order from good customer
had priority
Olivier’s reaction Anger, rudeness to Jacques
result Jacques complained to Todd
– “ Olivier is rude and cares
only about himself”
Olivier Moyon Todd Foster
Jacques Picard has let him down – no
order = no commission, no bonus
Busy time – Jacques under pressure
Jacques needs more effort,
Not happy with Todd either – too
much control

Need for discipline
Say he will resign – no other solution