Nghiên cứu nhu cầu sử dụng rau an toàn


Nghiên cứu về rau an toàn
I. Lý do chọn đề tài:
 !" #$%&'%()*+!
,-./$012314!56+17898:0"
5&;<= 5-
>?%@"'<0A*B** 5 38C1'%D***B)****
E:1)**BA**F1;08C!%GH/50$0;
<=I%%J.<%&K1L 5 38C
%@M%N@O1PH7%4!'Q%N;0RG5SG8%N
HE%!1'%<T41H%NH7M898
U/<JV;"W%2818!%XWWY>(%J
L!;EVI%.:8/'<0A**BA*G?%!<%5
8/O'%Z78RS1)6[78;0RG!1'%;0H7
<0\]6G^_14K%J<%.!5S80%P
-`aE:%abc0<% -`%<[H7
!G88/1dO<0)*+(e*+I%%J.f
,HE%1d580%@HE%!g;Eh
iG5N 5 !<W50$012;%38C1d.%!
j%.f!<W;k:J$2G8l1Sl0"
!3%&8'%;<=I%%J.f$2HSR%<'8
_51G5N!I%%J.f%2!"1G5NlG8
$!!P12;%38CVRS %(M/
%
l`J($%&5m5N%1Ngh
II. Mục tiêu nghiên cứu :
Bn5o;3(%&V!! ;/
B:lKH7%lV!HE%<
!)

Bj8;3<1N4Vm%5/%7<1N!

$%&57?%5/%7<4&1N!!
/<W!!Jo!I8f7815V58m
<Wc
BP%XK/%M:V&V<1N!$%&<
M:1NH7%l!HE%m<WmM:1NH7%lG
H7%NmM:1N%0c
BXH!p1%;QV<1N!$%&57<
I!"5:KHE%!;/H7%0cV5/%7q"5:
;kHI% %!7r
III. Thiết kế nghiên cứu
3.1 Tổng quan về thị trường nghiên cứu :
!$/%0.%2l5GW%28?%@%009Y>
1dR5o!f1'%<%X0HK14W%1:!-s%
mVNW%285WoiP5:HHE%:<W(.%2lH'1dE!%
!o1%2;0RG1%JL!q$-0!@H1!@M0r5&
1d,HQ1G5N80%$
aJY-YB8%5/"W%2818!%XWW
Y>B$%&8Y>)*!%2I%.:(;F.L!M0E%
Y> (5&)Z**GY>%2A*6Z5G!-b1t
W%5SW4)D)A/,HE%5C5o&5E%JCM%5o;k
W4&Y>O'%5857(;F.LbVI%.:
<0A*B\*+,D*Bu*+80%48`Oa:-%Nv%ab
-8W> 1!E%48%JtW%5145 
I%.:X5[%5G!-Ht@;GG8;!-bU<&E
@A*)*!%Jb3%2<0D**
f%YE[v%5/a%J%28Y78RSE%Y>
q%8r$%&I%!-!"Y>l!-KHE%!Q
%!o!=!/!-%$($l<[McKHE%%
!A


sX!-57!<%5KHE%!&EGH71.%
 tVE%Y>.($o$%&G54W1U0%-%
5S$wHE%:GH75XEUHE%:X!-;/H7%N
.!-%!oG8p!"5:;3!%7%KI%!-q HE%
P-%1/;'r!<%(o!I(HE%$[.xO1'%AYn
"aE%85S57A*G!W5'%HE%!<%"51o
80%V)*G8;08C5MljWOHVHE%!
!-E&@H3E5 VYnsE&
>y.f%!;EG8\]6H(!"7WI%N
gF!hHE%$K;08C!<W%!p-/
1%N<%<W;EiP&1'%%0%&1%%J.f78Hz<W%$w%N
G865X <W$%&Q80%P(P{> 2/%J
CGH75%2.%2!Jo!I1H3mV$ %!71d.3
1 &/!N/%N%57R:.3!J/%M2;|15S`
H:1'%KI%$!H=%7
 l1P14UM5oV #5&/%@A*)*WP
i%Uvb;k8.LG078RS.%28<%.!H}13!
M0>WP80%:VM!P<Q<U1'%5(~50$0G
H7;08C!RG57-/&!;E57;0RGUWP
i%UvbP;kHI%.:%"1NHE%!
o!I%&!(!m-!H %H'5X;0RG<%.
HE%;08Ci5:sHN57'<&<l8!%X
;kH H7%&H'JE %51d!G%N80%5/%y1
%0%M&5XX&8L<H3m;08C
3.2 Thiết kế nghiên cứu định lượng

_31[M1No!I%J5!888%J
5oH7;
3.2.1Xác định thị trường nghiên cứu:
!\


B%JGK5%X(P%X%5 %MU!
;EE%o!IY>q5X4%21%2%J3%2V&H
E%;%Jor5/%7HKI% %!7
3.2.2 Xác định khung chọn mẫu
B%&8$0:w%`I%E%;%Jo%v,5I
\^AY>
3.2.3 Kích thước mẫu: 40 người nội trợ:
- ;k8:68w1G1%JE%;%Jo8$0:w%
581%J1Im5%NKW%1N(!1K5%NmM
:1N-!
3.2.4 Phương pháp chọn mẫu theo phi xác suất:w1G1%J8w1GK
I% %!755%;%JoE%Y><%m91!UJ(
5%JV
3.2.5 Bảng câu hỏi định lượng mà nhóm soạn thảo:
Bảng câu hỏi.
0:w%;/ 81%J
w1GHt oO
 .%8w1G %2E%
w1G1%J •B%H
Xin chào các anh/chị,chúng tôi đang tiến hành khảo sát nghiên cứu về nguồn
rau an toàn tại TPHCM. Mục đích nghiên cứu là tìm hiểu quan điểm, nhận thức và
hành vi của người tiêu dùng về rau an toàn. Kết quả nghiên cứu sẽ giúp chúng tôi
hiểu rõ hơn về nhu cầu của rau sạch tại TPHCM. Rất mong nhận được sự hợp tác
của anh/ chị
I . Quan điểm chung về rau an toàn.
1. Bạn có biết về rau an toàn?
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•$E$‚
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O0;F.L ;/HE%!
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Zo1%H,$%&oI!"5:€
%Jo
7
F<
_'%5:H ;/8$%X1N!„5:<W:!0HI%5t;%
M!mHz<%&!%JV^o1N8$%Xn%S5.G:!0
H'%$~<!, ;/.G!J?%.,`)5&fUM5%X
V^o1N8$%X5

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5-z 805/%
DHE%H7%lI%%J.f ) A \ 6
u%0 ) A \ 6 

e%t8I%%J.f%X57%!o ) A \ 6
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)*HE%H7%lRS % ) A \ 6 
))Y(&!57G8`aE ) A \ 6 
)A<8:$%21'%!I ) A \ 6 
)\Y%2E%I%%J.f%X&1N! ) A \ 6
)6%t8I% %!7J: ) A \ 6
)'J<&<lI%%J.f ) A \ 6 
;F.L!
II. Thái độ và nhận thức của người tiêu dùng về rau an toàn
!
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A. Thái độ của người tiêu dùng về rau an toàn.
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;%
)Z%2, ;/5V%JC) A \ 6 
)DI%%J.f,5Q5<%;F.L!) A \ 6 
)uGM:5&5 V-!) A \ 6 
)el!E%;%Jo) A \ 6 
A*j<@<%H3m!E%7) A \ 6 
A):1:J!E%;%Jo7F) A \ 6 
AA•:'%G.%.x-!
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B. Nhận thức của người tiêu dùng về rau an toàn. 
G5t Y

;%
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;<=I%%J.f ) A \ 6 
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C. Xếp hạng yếu tố mua hang
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BS%2 …………………………
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III. Thông tin cá nhân :
\P!EW:
 :
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IV. Ý nghĩa nghiên cứu
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
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V. Kết Quả Nghiên Cứu
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Biểu đồ 1 : Tình trạng rau xanh ở TP,HCM hiện nay
!u
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( Trích Bảng biểu 1.1 – Phần phụ lục )
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Biểu đồ 2 : Nhận thức của người tiêu dùng hiện nay về rau an toàn
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BIỂU ĐỒ TÌNH TRẠNG RAU XANH Ở TPHCM HIỆN NAY
Không an toàn Không xác định
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Bảng 3 : Bảng tổng kết xếp hạng mức độ quan trọng đến quyết định mua
rau an toàn
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Biếu đồ 4: Mức độ quan tâm về các yếu tố chất lượng rau, giá cả và nhà cung
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Tuổi từ 35-49
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