Một số giải pháp tài chính nhằm nâng cao khả năng cạnh tranh của Công ty cổ phần may Sông Hồng (2)

MỤC LỤC
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

 !
"# $% "&'()*
+, !
-
/ !"+, !%
0 12)103
+4 56
"( +'57
DANH MỤC BẢNG BIỂU
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89:--N89:O<P9HQE<HRS=THUV9<=W9HXY9BCD9<H<=.K
89:--589:O<P9HQE<HRS@UV9<=W9HXY9HZ9:H[S89J!'M.
89:-.89:HZ9:<VOE\EE<]HY=O<P9HQE<N-
LỜI MỞ ĐẦU
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CHƯƠNG1:
CƠ SỞ LÝ LUẬN VỀ CẠNH TRANH
VÀ MỐI TƯƠNG QUAN CỦA TÀI CHÍNH DOANH NGHIỆP VỚI
KHẢ NĂNG CẠNH TRANH
1.1. LÝ THUYẾT CẠNH TRANH

1.1.1. Khái niệm cạnh tranh.
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<dUC[9:kbsEC99:kbU=G9`H;_`d9:UvEO<\HHX{9HXC9:E\E<;9<H<\A9<Hej†
<d†EmH<bAcsH<uHXkb9:sEh9<HXD9<?[UV9<=W9`kVEEC9<kU[_‚HHX\:‡9
Ug9?fE<F9:<•DHkl89?[lu:hHXDA<~EG9:E=dEjPIBv9:H<{E<eA9<HeH<bAc
Ae<ChE<<mDHWOHX=9:yE`msE\E<[9kfEj†<dE<F9:<•DEC?^E9‡_:oSqE
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H<yE`ƒISvO<\HHX{9A9<Hej†<dsH<vE<^9EG9:l€9:sBP9E<F?[?p9_9<f
`‚EHXk9:EFD9g9A9<HeE<=I{9`Zs^HD_H<vESvH<vEH<9<o9:9:=IY9UŒEFD
EiE<eH<uHXkb9:E<kDH„9:`kVEleH`e9HXC9:9g9A9<HeAe<ChE<<C\HWOHX=9:
<y9:HD`†Bw9•=‰9?f?^E?W9B“9:_dH`d9:UvE_fEFDSvO<\HHX{9U[Eh9<
HXD9<
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9[C?gEh9<HXD9<aU”?fHkE\E<U[_dH<^9HkV9:j†<dXY9:EmEFD9g9A9<He
H<uHXkb9:sEh9<HXD9<j=TH<^9a_•U•9<?vEs_•EG9:`Ch9EFD•=\HX;9<A9<
BCD9<?[:‡9Ug9?flTHEqE<FH<{9[C`D9:<ChH`d9:HXY9H<uHXkb9:C`msEh9<
HXD9<`kVE9<;99<W9a9<g=:mE`dA<\E9<D=H’IH<=dE?[CŒ`u9<?[<kf9:HeO
EW9EFDE\E9<[A<CD<•E
fHkE\E<U[`d9:UvE9dHhHXC9:_|_dHE<FH<{A9<BCD9<sEh9<HXD9<`kVE
E=@9UDEA•D–EHC9DXIBt9H8U[ŠSv9|UvE<C‚E<[9<?EFD<D<DI9<g=
H<ki9:9<P99<€_HXD9<:[9<9<o9:UVQE<:@9:9<D=H„E<FH<{H<qlD‹
fHkE\E<U[<^9HkV9:j†<dsH<‰CE=@9 „`{9+9<BCD9<EFD9<j=THl89
9p_——-sEh9<HXD9<`kVE`u9<9:<•DU[ŠSv:D9<`=DsSvA;9<`uE<:oDE\E9<[A9<
BCD9<9<€_HXD9<:[9<E’9:_dHUChH[9:=IY9<C‚EE’9:_dHUChA<\E<<[9:?g
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A9<HesEh9<HXD9<U[S89O<ƒ_XY9:EmEFD9g9A9<HeH<uHXkb9:sU[U9<<>9?[U[

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HXk9:Ep9l89SD=`PI
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fHkE\E<U[_dH<^9HkV9:j†<dsEh9<HXD9<E<]j=TH<^9A<H>9Hh9<o9:
Hg9`g9<TH`u9<SD=`PI
LmSvH>9HhEFD9<g=BCD9<9:<^OH<=dEE\EH<[9<O<w9A9<He?[E\E<;9<
H<qESa<o=A<\E9<D=+9<He<•E`†E<]XˆEh9<HXD9<U[<ChH`d9:EFDE\EE<FH<{
A9<BCD9<9<€_HXD9<:[9<<C‚E_aXd9:H<uHXkb9:s`…<~O<8EmSvH>9HhEFD
9<g=BCD9<9:<^OHXY9H<uHXkb9:dHA<HXC9:_dHH<uHXkb9:9<TH`u9<9[C`mE<]
Em_dHBCD9<9:<^OH>9HhH<
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S9<?[O<\HHX{9‚HA<\EsA<EmSvH>9HhEFD9<g=BCD9<9:<^OsSC9:E<y9:E<]
H<=dE?g_dHH<[9<O<w9A9<HeB=I9<THH<;SvEh9<HXD9<E<}9:E…9Œ9:<•D:;h9<
HXD9<E<]H<vESvHXaH<[9<`d9:UvEH<yE`ƒIE\EBCD9<9:<^OA9<BCD9<H@H<i99e=
E\EBCD9<9:<^OH<=dE?gE\EH<[9<O<w9A9<HeA<\E9<D=?f9<o9:UVQE<?[
HQ9<HC\9A<\E9<D=
Lh9<HXD9<E<]EmH<{H>9Hh9e=9<kE\EE<FH<{Em•=Ig9HvBC<[9<jrHXY9H<u
HXkb9: vBCA<ekfEsHvBCUWO<d?[HvE<u=HX\E<9<^_`8_l8CE<CE\EBCD9<
9:<^OEmH<{E<F`d9:He9<[9<E\EE=dEHXD9<:[9`{H;_Ei<dO<8HX{9HXY9
H<ki9:HXkb9:•Ae<ChE<`{S‡O`‚HE\E<[9<?q9:jrsE<CB’U[`kVEH<vE<^9
?f_“E`QE<9<kH<e9[C`9oDH<;`g=<h9E<eA<89p9:S\9:HhCHXC9:A9<BCD9<
DU[s?g_‚H<;9<H<qEsEh9<HXD9<U[Sv:D9<`=DsSvA;9<`uE<:oDE\EBCD9<
9:<^O
mE\E<A<\EsEh9<HXD9<S=IE<CE’9:U[O<ki9:H<qE:8•=IeH_P=H<=•9?gUV
QE<Hg_9p9::oDE\E9<[A9<BCD9<?f?DHX…•=IeH`u9<EFD9:kbHY=B’9:
XC9:A9<BCD9<sUV9<=W9U[`d9:UvEE<CSv:D9<WOH<uHXkb9:sU[H<kfE`C
SvH<[9<`hH?[U[_“E`QE<<kf9:`e9EFDE\EBCD9<9:<^O+9<HeE<Q9<HXuDEjQH
`†E<]XD9:=>9:@EEFDUV9<=W9U[:\HXuH<‚9:Bk_[9<[Hkl89H;_Ae_`kVE
HXC9:E\EE<=HX;9<EFD•=\HX;9<S89j=THsE<=I{9<C\:oDHg9?[<[9:

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XC9:E<=HX;9<`msA<\E<<[9:?[9:kbHY=B’9:Em?DHX…U[`hB^9E<CH<u
HXkb9:s•=IeH`u9<:\HXuH<‚9:BkEFDj†<dS”H<=dE?gD`m_qEH<“<ka9:
?gUV9<=W9EFD_|9<[A9<BCD9<S”HRU^H<=W9?f9p9:UvEEFDl89H<P9<•HXC9:
?^E`\Oq9:9<=Ew=EFDA<\E<<[9:s9:kbHY=B’9:HXC9:j†<d;9<89<EFDEh9<
HXD9<S”`kVE_9<<•Dl€9:•=D9<^HDIlD:oDE\EBCD9<9:<^O?f9<D=?[?f
A<\E<<[9:\EBCD9<9:<^O`=D9<D=UTIU…9:A<\E<<[9:+<\E<<[9:U[9:kbEm
•=Ig9UvDE<•99:kbS”E=9:q9:S89O<ƒ_E<C_;9<$=D9<^9[IEn9:`kVE_GH8
Hki9:HvA<E\EBCD9<9:<^OE’9:9<D=HXD9<:[9<_dH9:=>99:=IY9U^=^9
HkV9:HXD9<`=D9<k?WI`kVEA9<He<•E:•U[Eh9<HXD9<HXC9:H<uHXkb9: „9:H<F
`Ch9`kVESrB“9:`{:D9<`=D`kVE:•U[<[9<?Eh9<HXD9<EFDBCD9<9:<^O+eH
•=8EFDE=dEEh9<HXD9<HXY9H<uHXkb9:U[_E<C9:kbE<e9H<‡9:_aXd9:`kVEH<u
O<w9?[Hp9:UV9<=W9sU[_E<CA™H<=DE=dEE<u=_THA<\E<<[9:?[O<8XbA<~H<u
HXkb9:
DU[s_“E`QE<EFDE\EBCD9<9:<^OH<D_:DEh9<HXD9<U[E’9:HXD9<:[9<H<u
HXkb9:_=D<C‚El\9S89O<ƒ_
fSv:“E:†EFDUV9<=W9s9<[A9<BCD9<A<H<D_:D?[CH<uHXkb9:U=G9
:D9<`=D`{EmH<{HXD9<:[9<E\EEi<dH@H9<TH9<€__aXd9:H<uHXkb9:fSv
:yO`šEFD9:kbHY=B’9:sH<uHXkb9:S”E<•9XD9:kbH<‡9:E=dE?[HXDCE<C<•UV
QE<_[<•_C9:_=@9 XY9H<uHXkb9:sEh9<HXD9<E<]j8IXD:oDE\EBCD9<9:<^OEm
E<=9:UVQE<Hg_9p9:?g9:=>99:=IY9U^=`w=?[CJEh9<HXD9<_=DM›<C‚E?gH<u
HXkb9:`w=XDEFDS89O<ƒ_JEh9<HXD9<l\9MEFD•=\HX;9<S89j=TH^EEmE’9:
E<=9:UVQE<`{HXD9<:[9<U[_E<CE\EBCD9<9:<^OHXaH<[9<U[`@H<FEFD9<D=
ŒH<=IeHEh9<HXD9<j\E`u9<SvH>9HhEFDEh9<HXD9<:oDE\EBCD9<9:<^O
H<‰C<kf9:j\E`u9<SvH>9HhEFDH<uHXkb9:UY9•=D9`@?fE\EBCD9<9:<^O^E
<•EmE’9:_dHH<uHXkb9:UY9•=D9U[_E<C<•EmE’9:_“E`QE<?[HXaH<[9<`@H<F
Eh9<HXD9<EFD9<D= <‰CA9<9:<^_O<\OUŒEFDE\E9kfE?[H<‰C=WHh9<HXD9<
^HD_sH<uHXkb9:UY9•=D9lDC:>_H<uHXkb9:S89O<ƒ_?[H<uHXkb9:`uDUŒ^E
j\E`u9<H<uHXkb9:UY9•=D9S=IE<CE’9:U[j\E`u9<A<89p9:H<DIH<eE<C9<D=
:oDS89O<ƒ_EFDE\EBCD9<9:<^OHXY9_dHA<=?vEA<G9::D99<TH`u9< XC9:

`msA<89p9:H<DIH<eEFDE\ES89O<ƒ_H<kb9:`kVE_GH8l€9:HQ9<9p9:SrB“9:s
HQ9<E<THUŒ<C\?[:\E8Hki9:Hv9<D=•SvA<\El^HEFD_dHHXC9:lDBT=<^=
.
?gHQ9<9p9:SrB“9:sHQ9<E<THUŒ<mD?[:\E8S”U[_O<P9<C\9<m_A<\E<<[9:HY=
H<“?[U[_E<CE\ES89O<ƒ_A<G9:H<{H<DIH<eE<C9<D=QB“sXkV=‰9‰SSI9:Ch
9<WO?[XkV=`e:…`‰9E<CB’E’9:`kVEHY=H<“HXY9H<uHXkb9:^HD_sE’9:Em
_“E`QE<SrB“9::@9:9<D=9<k9:A<G9:H<{E’9:H<uHXkb9:UY9•=D9BC:\E8?[
`‚EHQ9<UŒ<mDEFDE<y9:A<\E9<D=•=\jD\ES89O<ƒ_Hki9:Hv9<D=EFDE\E
BCD9<9:<^OA<\E9<D=A<G9:H<{H<DIH<eE<C9<D=9e=E<y9:a9<o9:?’9:H<u
HXkb9:`uDUŒA<\E9<D=?;SvA<\E9<D=`mA<G9:`FU[_E<C9:kbHY=B’9:H<DI`Z
H<m•=‰9SrB“9:S89O<ƒ_EFDBCD9<9:<^O9[Il€9:S89O<ƒ_Hki9:HvEFDBCD9<
9:<^OA<\EA<G9:E’9:_dHA<=?vE?f9msE<CB’EmSvH<DI`Z?g:\E8?[E\E
`g=A^9_=Dl\9Em:PIlTHUVE<C9:kbHY=B’9:mHm_UhsE<]A<9[Cj\E
`u9<`kVEE\EBCD9<9:<^OE’9:HXY9_dHH<uHXkb9:UY9•=D9_fEmH<{AeHU=W9
`kVEX€9:E\EBCD9<9:<^O`mU[`@H<FEh9<HXD9<EFD9<D=+<<•EmE<=9:A<\E<
<[9:<C‚E`@H\E`{HXD9<:[9<sEmE<=9:_dH9:=>9UVQE<`{<kf9:`e9_f
EmEp99:=IY998IS9<XDSv:D9<`=D:oD<•?f9<D=T=<^=_“E`QE<?;UV
9<=W9?[?;H<uHXkb9:O<89\9<l89E<THA9<HeEFD<^9HkV9:Eh9<HXD9< „`mEm
H<{O<P9l^HEh9<HXD9<?fE\E<^9HkV9:j†<dA<\EEmE’9:l{=<^9EFDSv:D9<
`=D9<kH<`T=H<{H<DC<DIE\EE=dEH<`=D`{HXD9<B[9<BD9<<^=A<\EHXC9:`b
S@9:A9<HeLj†<dJ?QB“E\EE=dEH<`{B[9<BD9<<^=DC?[9:`TH^HœMv
:D9<`=DHXC9:H<`T=H<{H<DC<DIHXC9:E\EE=dEH<HXD9<B[9<BD9<<^=EmH<{`‰_
Uh?9<•=D9:E<CA™H<‡9:?[9|l=>9E<C9:kbH<THlh9<k9:UhA<G9:`ƒI9:kb
H<=DE=dE`?gO<QDE’9:`kb9:HXC9:A9<BCD9<<DIHXC9:`bS@9:j†<d>9:
H<bsE\ElY9HXC9:E=dEH<`=D<DIH<`T=HXD9<B[9<9<o9:O<w9H<ka9:sBD9<<^=
_[D9HZE<qEE=dEH<HXDCH‚9:s9:kbH<‡9:E=dE`kVEO<w9H<ka9:?[9<o9:
BCD9<9:<^OH<=DE=dEXD?gHDIA<G9:JA<G9:_TH:;E<C9:kbH<‡9:Mh9<HXD9<
`‰_?gH<uHXkb9:sA<\E<<[9:?[E\EIe=H@A9<HeEFDH<uHXkb9:EFD9:kbH<=D
E=dEE<CBCD9<9:<^OH<‡9:E=dE@•=D9<^:oDE\EBCD9<9:<^OEh9<HXD9<
9<D=HXY9H<ki9:HXkb9:U=G9`kD`e9AeH•=8l[9HDI?G<;9<EFDH<uHXkb9:S”UTIUh

O<w9H<uHXkb9:sUTIUhE\EIe=H@H<uHXkb9:9<k?@9s9:=IY9?WHU^=sUDC`d9:œEFD
9:kbIe=H<e?[A9<BCD9<Az_<^=•=8<i9`{HXDCE<C9<o9:BCD9<9:<^OEm
A<89p9:SrB“9:<^=•=8<i9<kH<esS”EmA™_TH?[9:kb`kVEHXC9:E=dEEh9<
HXD9<:kb`kVES”HeOH“EA9<BCD9<?f9<o9::;`†:‚H<\sE…9BCD9<9:<^O
N
H<=DE=dEO<8H<=<xO<ChH`d9:A9<BCD9<sH<W_E<QO<8Xbl~H<uHXkb9:mH<{
9ms?f`‚EHXk9:9[IsEh9<HXD9<`kVE_GH89<k•=IU=WH`[CH<8XTHHv9<Y9Bt9
XDHXY9H<ki9:HXkb9:
1.1.2. Vai trò và tầm quan trọng của cạnh tranh.
-- @?f9g9A9<He•=@EBP9
h9<HXD9<E…9`‰_Uh9<o9:UVQE<A<G9:9<~E<C9g9A9<He`TH9kfE{H>9
Hh?[O<\HHX{9HXC9:Eh9<HXD9<E\EBCD9<9:<^O`†A<G9:9:„9:9:<Y9Eq=sH;_
<{=?[\OB“9:9<o9:H<[9<Hv=A<CD<•E?[CS89j=THA9<BCD9<9<b`m_[H;9<
<;9<S89j=THEFD`TH9kfE`kVEO<\HHX{9s9p9:S=THUDC`d9:`kVE9P9:EDCq9:
a:mE`dUVQE<j†<dsEh9<HXD9<U[_dH<;9<H<qE_[<[9kfESrB“9:`{E<@9:
`dE•=Ig9sHhCEi<d`{9:kbHY=B’9:EmH<{UvDE<•9`kVE9<o9:S89O<ƒ_Em
E<THUkV9:H@Hs:\X™
h9<HXD9<lDC:bEn9:_D9:HQ9<S@9:E…9s:DI:‡H?[9mE…9:DI:‡H<i9A<
Eh9<HXD9<HXY9H<uHXkb9:•=@EHe^99DIH<uHXkb9:•=@EHeEm9<g=BCD9<9:<^O
EFD9<g=•=@E:DA<\E9<D=?f9<o9:`‚E`{_?[UVH<eXY9:`†HhCXD_dHSqEzO
Eh9<HXD9<_h9<_”sA<G9:E<CO<zOE\EBCD9<9:<^O<[9<`d9:H<‰CŒ_=@9EFD
_;9<_[l=dEBCD9<9:<^OO<8•=D9HP_`e9?^EH<yE`ƒIA<89p9:Eh9<HXD9<EFD
_;9<H<‰C<Dj=<kf9: p9:E<THUkV9:EFDS89O<ƒ_?[<hE<O<QS89j=TH{`hH
`kVE`g=9[IE\EBCD9<9:<^OO<8leHA<DH<\EHX^H`{UVH<eSCS\9<EFD`TH
9kfE_;9<`{HhCXDSvA<\El^HE<CS89O<ƒ_Y9Eh9<`msBCD9<9:<^OO<8E<y
HX•9:`w=HkE\EHXD9:H<eHlu<^9`hsA<G9:9:„9:`kDE\EHe9ldA<CD<•EEG9:
9:<^A•H<=WH?[CS89j=TH9<€_Hp9:9p9:S=THUDC`d9:s9P9:EDCE<THUkV9:S89
O<ƒ_<o9:`g=9[IS”`‰_Uh<^=•=8A9<HeE<C•=@E:DsE\E9:=>9UvES”
`kVEHW9B“9:HX^H`{E<CS89j=THsHX;9<`dA<CD<•EA•H<=WHEFD`TH9kfES”A<G9:
9:„9:`kVEE8H<^9

-. @?fBCD9<9:<^O
<kE<y9:HD`†leHsEh9<HXD9<U[_dHl{=<^9`‚EHXk9:EFD9g9A9<He<[9:
<C\s`8_l8CHvBCHXC9:S89j=THA9<BCD9<?[`DBh9:<C\<;9<H<qESa<o=sHXC9:
Eh9<HXD9<9mE<=9:?[Eh9<HXD9<HXY9H<uHXkb9:•=@EHe9mXY9:sE\EBCD9<
9:<^OU=G9`kDXDE\El^9O<\OHQE<EvE?[S\9:HhC9<€_`q9:?o9:HXY9H<u
5
HXkb9:?[SD=`mHp9:A<89p9:Eh9<HXD9<EFD_;9<{`hH`kVE_“EHY=`msE\E
BCD9<9:<^OO<8E@:‡9:HhCXD9<g=k=H<eE<CS89O<ƒ_EFD_;9<?[H„`mEmH<{
`hH`kVE_“E`QE<E=@E’9:U[UV9<=W9
+<S89j=THA9<BCD9<_dHUV9<=W9<[9:<C\9[C`msUV9<=W9_[BCD9<
9:<^OH<=`kVE`kVEj\E`u9<9<kSD=
)Xž)$L$
XC9:`m Ÿ)XV9<=W9EFDBCD9<9:<^O
Ÿ)\l\9<[9:<C\
Ÿ$kV9:<[9:<C\l\9`kVE
Ÿ<O<Q_dH`i9?u<[9:<C\
<k?WI`{`hH`kVEUV9<=W9H@`DBCD9<9:<^OEmE\EE\E<9<kHp9::\l\9
)sHp9:UkV9:l\9$s:8_E<O<Q?[`{U[_`kVE9<o9:?^E9[IBCD9<9:<^O
O<8U[_Hp9:?uH<eEFDS89O<ƒ_HXY9H<uHXkb9:l€9:E\E<\OB“9:E\EH<[9<Hv=
A<CD<•EEG9:9:<^sE\EO<ki9:H<qES89j=THHY9He9s<^9`h9<€_HhCXDS89
O<ƒ_EmE<THUkV9:H@Hs_•=_†`xO?[H@9QHE<O<Q9<THY9Eh9<`msE\EBCD9<
9:<^OO<8Em9<o9:E<e9UkVEDXA‰H9:H<QE<<VO9<€_•=89:l\S89O<ƒ_s<[9:
<C\EFD_;9<HfA<\E<<[9::yO<•EmH<{9‡_l‡H`kVESvEm_‚HEFD9<o9:<[9:
<C\`m?[9<o9:`‚EHQ9<sHQ9<E<THs:\HXu?[9<o9:BuE<?“A _H<‰CEFDE<y9:
<]A<9g9A9<HeEmSvEh9<HXD9<H<vESvH<;E\EBCD9<9:<^O_fEmSv`w=Hk
9<€_9P9:EDCSvEh9<HXD9<?[9<b`mS89O<ƒ_<[9:<C\9:[IE[9:`kVE`DBh9:s
O<C9:O<y?[E<THUkV9:`kVEH@H<i9mE<Q9<U[Hw_•=D9HX•9:EFDEh9<HXD9<`@
?fBCD9<9:<^OS89j=THA9<BCD9<
-N @?fS89O<ƒ_
mEh9<HXD9<s<[9:<C\S”EmE<THUkV9:9:[IE[9:H@H<i9s_•=_†9:[IE[9:

`xO<i9sO<C9:O<y<i9s`DBh9:<i9?[`\Oq9:H@H<i99<o9:IY=Ew=EFD9:kb
HY=B’9:HXC9:j†<d:kbHY=B’9:EmH<{H<C8_\sBtB[9:HXC9:?^EUvDE<•9
E\ES89O<ƒ_O<’<VO?fHyHg9?[SaH<QE<EFD_;9<<o9:UVQE<_[<•H<=
`kVEH„<[9:<C\9:[IE[9:`kVE9P9:EDCsH<C8_†99:[IE[9:H@H<i9E\E9<=Ew=
EFD<•9<bEmE\EBuE<?“HXkfEsHXC9:?[SD=A<l\9<[9:s`kVE•=D9HP_9<g=
<i9PIU[9<o9:UVQE<U[_9:kbHY=B’9:Em`kVEH„Eh9<HXD9<
6
1.1.3. Các hình thức cạnh tranh.
. p9Eq?[CE\EE<FH<{H<D_:DEh9<HXD9<
:kbHDE<DEh9<HXD9<U[_lDUCh
• h9<HXD9<:oD9:kbl\9?[9:kb_=D
[E=dEEh9<HXD9<Bt9XDH<‰C¡U=WH¡_=DX™l\9`‡H:kb_=DU=G9_=@9_=D
`kVEX™s9:kVEUh9:kbl\9UhU=G9_=@9`kVEl\9`‡HvEh9<HXD9<9[I`kVEH<vE
<^9HXC9:•=\HX;9<_‚EE8?[E=@E’9::\E8`kVE<;9<H<[9<?[<[9<`d9:_=D
`kVEH<vE<^9
• h9<HXD9<:oD9:kb_=D?f9:kbl\9
[E=dEEh9<HXD9<HXY9EiSa•=IU=WHE=9:Ew=+<_dHUCh<[9:<C\sBuE<?“
9[C`m_[_qEE=9:ETO9<~<i99<=Ew=HY=B’9:H<;E=dEEh9<HXD9<S”HXa9Y9
•=IeHU^H?[:\BuE<?“<[9:<C\`mS”Hp9:+eH•=8E=@E’9:U[9:kbl\9S”H<=
`kVEUV9<=W9EDCsE…99:kb_=DH<;_THH<Y__dHS@Hg9PIU[_dHE=dEEh9<
HXD9<_[9<o9:9:kb_=DHvU[_<hE<Q9<_;9<
• h9<HXD9<:oD9<o9:9:kbl\9?f9<D=
PIU[E=dEEh9<HXD9<:DI:C?[•=IeHU^H9<THs9mEmŒ9:<•DS@9:E…9`@?f
lTHA;_dHBCD9<9:<^O9[C+<S89j=TH<[9:<C\O<\HHX{9sS@9:kbl\9E[9:Hp9:
UY9H<;Eh9<HXD9<E[9:•=IeHU^Hla?;BCD9<9:<^O9[CEn9:_=@9:[9<UTIUVH<e
Eh9<HXD9<sE<e_U•9<H<uO<w9EFD`@H<F?[AeH•=8`\9<:\BCD9<9:<^O9[C
E<e9H<‡9:HXC9:E=dEEh9<HXD9<9[IU[?^EHp9:BCD9<S@HY=H<“sHp9:H<uO<w9?[
E’9:?f`mS”U[Hp9:UV9<=W9sHp9:`w=HkE<g=SP=?[_aXd9:S89j=TH XC9:
E=dEE<hI`=D9[I9<o9:BCD9<9:<^O9[CA<G9:EmE<e9UkVEEh9<HXD9<H<QE<<VO
H<;S”Uw9UkVHlu:hHXDA<~H<uHXkb9:9<k9:`>9:H<b9mUh_aXd9:`kb9:E<C

9<o9:BCD9<9:<^O9[C9‡_E<‡E`kVE¡?nA<Q¡Eh9<HXD9<?[B\_E<TO9<W9U=WH
E<iO<\HHX{9
.- p9EqH<‰CHQ9<E<TH?[_qE`dEh9<HXD9<
:kbHDE<DEh9<HXD9<H<[9<.UCh
• h9<HXD9<<C[9<8C
[<;9<H<qEEh9<HXD9<_[HXY9H<uHXkb9:EmXTH9<g=9:kbl\9s9:kb_=D9<~s
A<G9:DHXC9:S@<•`FUf9`{l€9:<[9<`d9:EFD_;9<89<<ka9:`e9:\E8BuE<
7
?“g=`mEm9:<•DU[A<G9:Ew9leHS89j=TH`kVElDC9<Y=s<•`g=EmH<{l\9
`kVEHTHE8S89O<ƒ_EFD_;9<Hh_qE:\H<uHXkb9:<^9<[9<;?WI_dH<†9:
HXC9:H<uHXkb9:Eh9<HXD9<<C[9<8CA<G9:EmUŒBC:;`{l\9X™<i9_qE:\H<u
HXkb9:i99oD9mS”A<G9:Hp9::\EFD_;9<UY9EDC<i9:\H<uHXkb9:?;9e=H<e
H<;<†9:S”E<}9:l\9`kVE:;<m_9:kbH<D_:D?[CH<uHXkb9:9[IE<]EmE\E<U[
H<QE<q9:?f_qE:\la?;E=9:Ew=HXY9H<uHXkb9:`kVEHvBC<;9<H<[9<s:\E8
H<‰CH<uHXkb9:•=IeH`u9<sHqEU[a_qES@Ew=H<=<yH`kVEHTHE8S@E=9:EmH<{E=9:
ETO@?fH<uHXkb9:Eh9<HXD9<<C[9<8CS”A<G9:Em<^9HkV9:E=9:Ew=:8HhCs
A<G9:lu<h9E<elal^9O<\O<[9<E<Q9<9<[9kfE;?WIHXC9:H<uHXkb9:9[I:\
E8H<uHXkb9:S”Bw9Hf_qEE<O<QS89j=TH
<;9E<=9:s9<o9:`g=A^9`{EmEh9<HXD9<<C[9<8CU[9<o9:HY=E<Q9<€_:hH
l~_•9:=IEi<;9<H<[9<E\EH<e_h9<HXY9H<uHXkb9:s`8_l8CA<G9:_dHDJE8
9:kbl\9U•99:kb_=DMEmH<{E<O<@H<uHXkb9:f_G<;9<H<uHXkb9:Eh9<
HXD9<<C[9<8CsE\E9<[A9<He<•Ej‰_A<89p9:EFDEh9<HXD9<H\E`d9:`e9Sv?W9
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• h9<HXD9<`dE•=Ig9
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9:kbE=9:q9:E[9:`G9:H<;Eh9<HXD9<E[9::DI:‡HC`ms`{H<‡9:HXC9:E=dE
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E<e9UkVEEh9<HXD9<`y9:`‡9
1.1.4. Các công cụ cạnh tranh.

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H<‡9:H<eHXC9:Eh9<HXD9<EFDBCD9<9:<^O XC9:`g=A^9<^99DIs_qES@9:EFD
9:kbBP99:[IE[9:`viE9P9:EDCsHqEU[9<=Ew=EmA<89p9:H<D9<HC\9EFD9:kb
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`u9<HXC9:?^EH@H<{=<mDE<O<QB[9<E<CHY=H<“S89O<ƒ_
L ;_`kVE9<o9:9:kb`g=A<{9`F_h9<@?fE\EBCD9<9:<^OSrB“9:
E\E`hUŒ`dE•=Ig9H<;O<8j‰_jzH`e9SqE_h9<EFDE\EBCD9<9:<^OH<ki9:_h
U[_`hUŒE<C_;9<g=9[IEmŒ9:<•DEvEAc•=D9HX•9:s`hUŒO<8Em?@9Uf9?[
`FSqEE<O<@`kVEUvEUkV9:l\9<[9:HXC9:AY9<HXY9H<uHXkb9:
L m<^H<@9:l\9<[9:O<C9:O<y‚El^HU[<^H<@9:E\EA<CsE\EHX=9:HP_
l\9<[9:\EHX=9:HP_9[IO<8Em`kVEEiSa?WHE<TH<^9`h
L m9<g=l^9O<\O`{AeHBQ9<E\EAY9<Uh?f9<D=‚El^HU[9<o9:l^9
O<\O•=89UŒ?[`g=A<{99:kbl\9
L mA<89p9:<VOH\E:oD9:kbl\9HXY9H<uHXkb9:9<THU[HXY9E\EH<uHXkb9:
Uf9
.
L mE\EBuE<?“l\9<[9:?[SD=l\9<[9:<VOUŒ+eH<VO<VOUŒ:oDO<ki9:
H<qEl\9<[9:?[O<ki9:H<qEH<D9<HC\9\EBuE<?“l\9?[SD=A<l\9E<FIe=U[
HhCXDE\E`g=A^9H<=W9UV9<THHXC9:A<H<D9<HC\9
L mE<Q9<S\E<H[E<Q9<?[Hg9H^<VOUŒsHhC`g=A^9H<=W9UVE<C?^E_=D
l\9?fA<\E<<[9:
L m<^H<@9:H<D9<HC\99<D9<s<VOUŒ?„DHhC`g=A^9H<D9<HC\99<D9<?„D
`8_l8CEG9:H\E•=89UŒEFDBCD9<9:<^O
L mO<ki9:H^9l\9?p9_9<sE\EO<ki9:H^9HhCk=H<eE<CA<\E<<[9:sHhC
`g=A^9`{EmEG9:9:<^l\9<[9:`i9:89<VOUŒ‡_`kVEO<89<>EFDA<\E<
<[9:9<D9<9<TH?[<VOUŒ9<TH
L 8C`8_UVQE<EFD9:kbl\9?[9:kb_=Ds9:kbHY=B’9:H@H9<TH?[EG9:
l€9:9<TH <kb9:j=IY9E=9:ETO9<o9:BuE<?“SD=A<l\9E<C9:kbSrB“9:s`‚E

l^HU[9<o9:S89O<ƒ_Eml8C<[9<<C‚E<eHH<b:D9l8C<[9<;9<H<[9<_h9:
UkfBuE<?“Xd9:A<‡Oa9<o9:`uDl[9BP9Ek
NN h9<HXD9<l€9:E<Q9<S\E<DXA‰H9:
+<\E<<[9:<DI9:kb_=D<[9:U[_dHldO<W9A<G9:H<{H\E<XbHXC9:_G
HXkb9:Eh9<HXD9< XC9:•=\HX;9<A9<BCD9<E\EBCD9<9:<^OSrB“9:9<g=l^9
O<\O9<€_:[9<:WHA<\E<<[9:?gO<QD_;9<DXA‰H9:<DI<ChH`d9:•=89:E\C
H<ki9:<^=U[?^EE=9:ETO`e99:kbHY=B’9:9<o9:H<G9:H9?gS89O<ƒ_sH<G9:
`^OEFD9<[S89j=TH$=D`mH\E`d9:Hf<[9<?sH<m•=‰9_=D<[9:EFD9:kbHY=
B’9:sH<=IeHO<“E<•SvB“9:S89O<ƒ_<DIBuE<?“EFD_;9< XC9:<ChH`d9:A9<
BCD9<s<ChH`d9:9[I_D9:Uh_dH<^=•=8HCUf9sH\E`d9:HQE<EvE`e9BCD9<H<=
EFDHC[9BCD9<9:<^OH<qE`kVE?T9`g9[IsE\EBCD9<9:<^O<^99DI`g=`D9:
O<\HHX{9XTH_h9<<ChH`d9:_DXA‰H9:9<€_H<=<yHH<Y_A<\E<<[9:?[_aXd9:
H<uHXkb9:C?WI`{EmH<{H<=<yH`kVEA<\E<<[9:`…<~BCD9<9:<^OO<8Em
_dHE<e9UkVE_DXA‰H9:XˆX[9:s<ChH`d9:•=89:E\CT9HkV9:`{A<G9:lu_b9<hH
HXkfE<ChH`d9:_DXA‰H9:EFD`@H<FEh9<HXD9<
1.1.5. Sự cần thiết phải nâng cao khả năng cạnh tranh.
h9<HXD9<U[_dH`‚EHXk9:Eil89EFD9g9A9<HeH<uHXkb9:a`P=Em9g9A9<
HeH<uHXkb9:H<;a`mEm9g9A9<HeEh9<HXD9<THAc_dHBCD9<9:<^O9[CEn9:
?WIsA<H<D_:D?[CA9<BCD9<HXY9H<uHXkb9:_=@9BCD9<9:<^O_;9<H>9Hh
N
?[`q9:?o9:H<;O<8E<TO9<W9Eh9<HXD9< XC9::D`Ch9<^99DIBCH\E`d9:
EFDA<CD<•EA•H<=WH?[EG9:9:<^s9g9A9<He9kfEHD`D9:9:[IE[9:O<\HHX{9s
9<=Ew=E=dES@9:EFDEC99:kb`kVE9P9:UY9a_qEEDC<i9XTH9<g=C99:kb
A<G9:E<]Ew9Em9<=Ew=Šp9E<‡E_‚Elg9‹9<kHXkfEAD_[E…9Ew9Šp99:C9
_‚E`xO‹{`\Oq9:AuOH<b9<=Ew=`msBCD9<9:<^OO<8A<G9:9:„9:`g=HXD
9:<Y9Eq=H<uHXkb9:sH;_<{=9<=Ew=EFDA<\E<<[9:sBCD9<9:<^O9[Cl‡HAuO
?[`\Oq9:`wI`F9<=Ew=`mH<;S”E<e9H<‡9:HXC9:Eh9<HXD9<<Q9<?;?WI
Eh9<HXD9<U[XTHEw9H<eHs9m:yOE<CBCD9<9:<^OH>9Hh?[`q9:?o9:HXY9H<u
HXkb9:h9<HXD9<S”HhCXD_GHXkb9:A9<BCD9<?[9<o9:`g=A^9H<=W9UV`{
`\Oq9:9<=Ew=A<\E<<[9:sU[_E<CA<\E<<[9:H9X€9:S89O<ƒ_EFDBCD9<

9:<^O_;9<U[H@H9<THsO<’<VO?fH<u<e=9<=Ew=EFD9:kbHY=B’9:9<TH
CD9<9:<^O9[CE[9:`\Oq9:H@H9<=Ew=EFDA<\E<<[9:H<;BCD9<9:<^O`m
_fEmA<89p9:H>9HhHXC9:9g9A9<HeH<uHXkb9:<^99DI
L CD9<9:<^OEw9O<8Eh9<HXD9<`{O<\HHX{9
:[I9DIHXC9:9g9A9<HeH<uHXkb9:sEh9<HXD9<U[_dH`g=A^9?[U[_dHIe=
H@AQE<H<QE<A9<BCD9<$=IU=WHEh9<HXD9<U[`d9:UvEH<yE`ƒIO<\HHX{9S89
j=THC?WIs_=@9H>9Hh?[O<\HHX{9H<;BCD9<9:<^OEw9O<8Eh9<HXD9<sH;_
_•E\E<9P9:EDCA<89p9:Eh9<HXD9<EFD_;9<9<€_`\Oq9:H@H<i99<=Ew=EFD
A<\E<<[9:w9O<8O<\H<=I<eHk=H<eEFD_;9<`{H„`mHhCXD9<o9:`{_A<\E
l^HSC?fE\E`@H<FEh9<HXD9<sH„`TIBCD9<9:<^O_fEmH<{H>9HhsO<\HHX{9
?[H<=`kVEUV9<=W9EDC
L CD9<9:<^OO<8Eh9<HXD9<`{H<vE<^9E\E_“EHY=
THAc_dHBCD9<9:<^O9[CB’Uf9<DI9<~A<H<vE<^9<ChH`d9:A9<BCD9<
`g=Em9<o9:_“EHY=9<TH`u9< =cH<=dE?[CH„9::D`Ch9O<\HHX{9EFD
BCD9<9:<^O_[BCD9<9:<^O`‚HXDE<C_;9<9<o9:_“EHY=A<\E9<D= XC9:
:D`Ch9`w=A<_fH<vE<^9<ChH`d9:A9<BCD9<H<;_“EHY=EFDBCD9<
9:<^OU[_=@9A<DH<\EH<uHXkb9:9<€_Hp9:UkV9:A<\E<<[9:HX=Ig9H<@9:?[
Hg_9p9:s:D`Ch99[IBCD9<9:<^OH<=<yH`kVEE[9:9<g=A<\E<<[9:E[9:
H@H…9a:D`Ch9HXka9:H<[9<?[O<\HHX{9H<;_“EHY=EFDBCD9<9:<^OU[
Hp9:BCD9<H<=sHp9:UV9<=W9?[:8_E<O<Qs:8_lfH9<o9:E<O<Q`kVEECU[
A<G9:Ew9H<eHs`{UV9<=W9H<=`kVEU[H@`Ds=IHQ9EFDBCD9<9:<^O?[9g_H9
5
EFDA<\E<<[9:`@?fBCD9<9:<^OU[EDC9<THe9:D`Ch9:w99<kl†C<C[
H<;_“EHY=E<FIe=EFDBCD9<9:<^OU[:PIBv9:Uh<;9<89<`@?fA<\E<<[9:
l€9:E\E<H<vE<^9HX\E<9<^_`@?f<[9kfEs`@?fEd9:`>9:sEF9:E@Uh
H<Y_9g_H9E<CEFDA<\E<<[9:`@?fBCD9<9:<^O{`hH`kVEE\E_“EHY=
BCD9<9:<^OEw9O<8Eh9<HXD9<sE<]EmEh9<HXD9<H<;BCD9<9:<^O_fl€9:_•
:\H;_XDO<ki9:E\E<sl^9O<\OH@k=`{S\9:HhCsHhCXD9<o9:S89O<ƒ_`hH
E<THUkV9:EDC<i9sE=9:q9:9<o9:BuE<?“H@H<i9`@H<FEh9<HXD9<sH<~D_†9
9<=Ew=A<\E<<[9:9:[IE[9:Hp9:<]EmEh9<HXD9<H<;BCD9<9:<^O_fEmH<{

H>9Hh?[O<\HHX{9
1.2. KHẢ NĂNG CẠNH TRANH CỦA DOANH NGHIỆP.
1.2.1. Khái niệm về khả năng cạnh tranh.
^99DIs_dHBCD9<9:<^O_=@9Em_dH?uHXQ?o9:E<‡EHXY9H<uHXk…9:?[9:[I
E[9:`kVE_aXd9:H<;Ew9O<8Em_dHHg_UvE`F_h9<`{EmH<{Eh9<HXD9<HXY9H<u
HXkb9:\`mE<Q9<U[A<89p9:Eh9<HXD9<EFD_dHBCD9<9:<^O+<89p9:Eh9<
HXD9<EFD_dHBCD9<9:<^OU[A<89p9:s9p9:UvE_[BCD9<9:<^OEmH<{HvB=IHX;?u
HXQEFD9m_dHE\E<UP=B[HXY9H<uHXkb9:Eh9<HXD9<s`8_l8CH<vE<^9_dH_qEUV
9<=W9QH9<THU[l€9:H]U^`…<~E<C?^EH<vE<^9E\E_“EHY=EFDBCD9<9:<^O
1.2.2. Các chỉ tiêu đánh giá năng lực cạnh tranh.
-- <uO<w9
CD9<H<=U[S@Hg9_[BCD9<9:<^OH<=`kVEA<l\9<[9:<C\<C‚EBuE<?“a
?WI_[BCD9<H<=EmH<{`kVEECU[_dHE<]HY=`\9<:\9p9:UvEEh9<HXD9<i9
A<89p9:Eh9<HXD9<EFDBCD9<9:<^OU[A<89p9:B=IHX;?[Hp9:H<Y_UV9<=W9p9
Eq?[CE<]HY=BCD9<H<=•=DH„9:H<bAc<C‚E•=DE\E9p_HDEmH<{`\9<:\`kVE
AeH•=8<ChH`d9:A9<BCD9<U[Hp9:<DI:8_sH<‰CE<g=<kf9:H@H<DIjT=<k9:
`{`\9<:\`kVE<ChH`d9:A9<BCD9<`mEm_D9:Uh`kVE<^=•=8<DIA<G9:HD
O<8jzH`e99<o9:E<O<Q`†<;9<H<[9<9Y9BCD9<H<=`me=BCD9<H<=?[E<O<Q
EFDBCD9<9:<^O`g=Hp9:UY9•=DE\E9p_9<k9:H@E`dHp9:EFDBCD9<H<=Uf9<i9
H@E`dHp9:EFDE<O<QH<;<ChH`d9:A9<BCD9<EFDBCD9<9:<^O`kVE`\9<:\U[
H@HsBCD9<9:<^O`†leHO<P9lZ?[SrB“9:<VOUŒIe=H@E<O<Qsla_dHO<w9E<
O<QHp9:H<Y_`m`kVEBCD9<9:<^O_aXd9:•=I_GA9<BCD9<s`w=Hk_=DS‡_
HXD9:H<eHlu?[jPIBv9:EiSa<hHw9:??
6
 XY9H<vEHeEmXTH9<g=O<ki9:O<\OA<\E9<D=`{`\9<:\9p9:UvEEh9<HXD9<
EFDBCD9<9:<^OSC?fE\EBCD9<9:<^OA<\EsHXC9:`mH<uO<w9U[_dHE<]HY=
H<kb9:<DI`kVESrB“9: <uO<w9`kVE<{=U[O<w9H<uHXkb9:_[BCD9<9:<^O
E<e_:oHXC9:HZ9:B=9:UkV9:H<uHXkb9:C`mH<uO<w9EFDBCD9<9:<^O`kVE
j\E`u9<
<uO<w9EFDBCD9<9:<^Ož

<]HY=9[IE[9:Uf99mUY9SvE<e_U•9<H<uHXkb9:EFDBCD9<9:<^OE[9:Xd9:
<G9:•=DSvle9`d9:EFDE<]HY=9[IHDEmH<{`\9<:\_qE`d9:<ChH`d9:EFD
BCD9<9:<^OEm<^=•=8<DIA<G9:la9e=BCD9<9:<^OEm_dH_89:H<uHXkb9:
Uf9H<;E<]S@HXY9`hH_qEEDC9<TH?[T9`u9<E<CBCD9<9:<^O_dH?uHXQk=H<eHXY9
H<uHXkb9:e=BCD9<9:<^OEm_dHO<h_?H<uHXkb9:9<~<xOH<;E<]S@HXY9a_qE
H<TOsO<89\9<H;9<HXh9:BCD9<9:<^O`D9:luE< 9zOlaE\E`@H<FEh9<HXD9<
€9:E<]HY=H<uO<w9sBCD9<9:<^OEmH<{`\9<:\SildA<89p9:E<e_U•9<H<u
HXkb9:SC?fHC[99:[9<
{`\9<:\`kVEA<89p9:Eh9<HXD9<EFDBCD9<9:<^OSC?fE\E`@H<FHDB’9:
E<]HY=H<uO<w9Hki9:`@`mU[HRU^SCS\9<?gBCD9<H<=EFDEG9:HISC?f`@H<F
Eh9<HXD9<_h9<9<TH`{H„`mEmH<{leH`kVE9<o9:_‚H_h9<<DI9<o9:`{_E…9
<h9E<eSC?f`@H<F=`{_EFDE<]HY=9[IU[`i9:89sBt<{=9<k9:9<kVE
`{_EFD9mU[A<m9‡_l‡H`kVEE<Q9<j\ES@U^=E“H<{?[S\HH<vEEFD`GQH<F
--- p9:S=THUDC`d9:
p9:S=THUDC`d9:U[9<P9H@Em89<<ka9:XTHUf9`e9<^=•=8S89j=THA9<?[
A<89p9:Eh9<HXD9<EFDBCD9<9:<^OaH<G9:•=D9p9:S=THUDC`d9:HDEmH<{
`\9<:\`kVEHX;9<`d•=89UŒsHX;9<`dUDC`d9:?[HX;9<`dEG9:9:<^EFDBCD9<
9:<^O
--. V9<=W9?[HRS=THUV9<=W9
V9<=W9U[_dHO<w9BGXDEFDBCD9<H<=SD=A<`†HX„`E\EE<O<QB’9:?[C
<ChH`d9:S89j=THA9<BCD9<V9<=W9`kVEECU[_dHE<]HY=HZ9:<VO`\9<:\
9p9:UvEEh9<HXD9<EFDBCD9<9:<^Oa?;9e=BCD9<9:<^OH<=`kVEUV9<=W9
EDCE<‡EE<‡9BCD9<9:<^OEmBCD9<H<=EDC?[E<O<QH<TOp9Eq?[CE<]HY=UV
7
CD9<H<=EFDBCD9<9:<^O
Z9:BCD9<H<=HC[99:[9<
9<=W9E\EBCD9<9:<^OEmH<{`\9<:\`kVEA<89p9:Eh9<HXD9<EFD_;9<SC?f`@
H<Fe=UV9<=W9EDCH<;A<89p9:Eh9<HXD9<EFDBCD9<9:<^OEDC?[`kVE`\9<:\
<ChH`d9:A9<BCD9<EFDBCD9<9:<^OXTHA<8•=D9
e=jzH?gHRS=THUV9<=W9

RS=THUV9<=W9ž
<]HY=9[IE<CH<TI9e=EmKK`>9:BCD9<H<=H<;S”H<=`kVElDC9<Y=`>9:
UV9<=W9e=E<]HY=9[IH<TOHqEU[H@E`dHp9:EFDUV9<=W99<~<i9H@E`dHp9:
EFDBCD9<H<=sE<q9:H~SqEEh9<HXD9<EFDBCD9<9:<^OH<TO^=•=8A9<BCD9<
EFDBCD9<9:<^OE<kD`hH<^=•=8EDC†Em•=\9<g=`@H<FH<P_9<WO?[CH<u
HXkb9:EFDBCD9<9:<^OC`mBCD9<9:<^OO<8A<G9:9:„9:_aXd9:H<uHXkb9:
`{9P9:EDCA<89p9:Eh9<HXD9<<€__“E`QE<9P9:EDCUV9<=W9e=E<]HY=
9[IEDCHqEU[H@E`dHp9:UV9<=W9Uf9<i9H@E`dHp9:EFDBCD9<H<=ChH`d9:
A9<BCD9<EFDBCD9<9:<^O`kVE`\9<:\U[Em<^=•=8g=9[IE<q9:H~A<8
9p9:Eh9<HXD9<EFDBCD9<9:<^OEDCCD9<9:<^OEw9O<\H<=IUVH<eE8=_;9<
_dHE\E<H@`D?[A<G9:9:„9:`gO<…9:`@H<FEh9<HXD9<Hg_ƒ9H<P_9<WO?[C
H<uHXkb9:EFDBCD9<9:<^OlTHEqUyE9[CBCSqE<yHUV9<=W9EDC
:ChHX„E\EE<]HY=EmH<{`CUkb9:`kVEsA<89p9:Eh9<HXD9<EFDBCD9<9:<^O
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9[IU[_HZ9H<ki9:9<g=BCD9<9:<^O
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HXuE<Q9<U[9:kbEw_U\EC9Hw=BCD9<9:<^Os<•U[9<q9:9:kb`q9:_nE<u=S[C
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1.2.3. Vai trò của tài chính doanh nghiệp đối với khả năng cạnh tranh.
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E<=9:EFDBCD9<9:<^O`m
DHX…EFDH[E<Q9<BCD9<9:<^O`@?fA<89p9:Eh9<HXD9<`kVEl{=<^9•=D
E\E_‚HSD=
L [E<Q9<BCD9<9:<^OHZE<qE<=I`d9:E\E9:=>9UvEH[E<Q9<@?f_dH
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S‡_HXD9:H<eHlu<DIO<P9O<@•=89:E\Cœ`g=O<8`kVEHQ9<HC\9BvDHXY9H<vE
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