Phát triển văn hoá doanh nghiệp của Tập đoàn Bảo Việt trong quá trình hội nhập kinh tế toàn cầu2

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Tôi xin cam đoan:
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Xin chân thành cảm ơn!
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&<@].3oi\G>!+@ef?2&B0!
@!+5*.n..
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a 5-?4#@!@8R 
&A.3.2;;?R 4#@!&A!B>  0q#;0< 5-
=!>#
&A.34O?R  MPD4#@!&A!B>
&A.3l,8CA!+@7=!?4#@!&A!B>5*..
&A.3/2;;?R  c!+@!+ 5-?4#
@!&A!B>
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&A.3%2;;?R  E*D8)W?2&B
&A.3pDD!@c?4#@!&A!B>5*..
&A.32;;?R  #;0<KAa 5-?4#@!&A!

B>0!C;0D4#!E>
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&A.3.'O@W#T0!C8@M?&X@+!2&B
&A.32;; *O@8#SY?&X@+!2&B "R 
&A.3l!+@87>*#F?2&B5*..
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5-*YSR=G 5-8I@4*@KAa=R3M
C89fR=G #;0< 5-B>*8I@4*@KAa=R
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>#7N> ;=!>#87V*-S)"G@!A32
@qb;=!>##A-7A5FOIG!>@<D*@)W
)"@@Y@a!G>##;0< c*+ R=?*D38)
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SR=G #;0<KAa 5-?0*D**Tk!"@N "

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;O*"\z@830!@7>B>*4#R
!M0)1CN8I [!0D4#e{e |}*B>*@5*
78I0! 5*"I;=!>#B>*@X @@-4
\);O"30! 4#E@RI >SR=G 5!;=!
>#0U@)WY0mc)"#;0<I@--07a#
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4#@!)@E)N@ !;@!+!I*#E=!MA)m?
G+8 *_F?&A!B>3
BD 4I U@8OU#8?4#@!&A!B>=0D #;
0<KAa 5-0?4#@!0!C;0D4#78!E3
4U 0q8OC0? >#;0< 5!;=!>#@N "
4#@!&A!B>>I;A@5C8@MG@/01##2$345
6176'+$8" &'9"(6*:6$8##26+;.1#2<=$9">$#%#6*

?.@*4 5N>#3
2. A+;.'#<<+$, ()#*$
2X-0DOC@8@I0!@--*N
0D@R
B5!x.pyI< '=+#> 95- 
%&- !"#$ ?+.-9-
 @  )+A<I4;8kI0)12+)
*+3
4;@X#RF7;C;  5-=!>#\)G0+
C;0DSR=GI#;0< 5-=!>#+h 4AI
^@-@;;cA)m? >SR=G #;0< 5-=!
>#@8U)W >CA7=!?;=!>#h
3
2•MR*x.oyIB- %&- -
 C< 5).D(4 5+678I
0)12+,8#N]$F'3
2O@X#RF@)WG0+ SR=G 5-
=!>#mB>*0!@!+sKMK)" !C;0D4#!
E3^@-@SU*NA#;#@<SR=G 5-=!>#B>*-
O+0"@N ";=!>#7;0! !)"0!C;0D
4#3
:+*M)x.yI< '=.EF%& 
#2 - C<I4 5+6I0)12+)*+3
2O@X#RF8N 5-A)m)8!@8 >
#;0<)>?=!>#B>*3^@-Y#@A-;D
7;C; E*C0? >SR=G #;0<8N 5-@<Y#
=!>##;0<)>K c0!@!+>3
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&`8iTx..yI B- %&- G 

HF'D#9"$A<I4 5+6I
B>2+'m3
2O@X7;C;  5-=!>#\)
G0+C;0DSR=G 5-=!>#+$0;>*c
+* @E)#;0<?W3^@-@SU*NA
#;#@<SR=G 5-=!>#!$0!17t+0
7N>>3
:L3g)Mx.IIJK%&.-If&2+
,8iN=R3
L;!0D0DK78O  5-7=!I08T7
=!I@+!@O7=!I=KA  5-=!RI *NT
8KA  5-=!>#3^@-#RF 0qI;8NA)m
G;@? 5-7=!0!*!+@?=!>#3
!0q*N;;#s*O7;)
'+iRx.%yIJKF=.-%-
 If&!@3
+#FRx.yIFEL; +5- 
%- INo;pI0/nl.3
) 4I-0U0D7!O  5-=!
>#3$;0D@XSR=G@)W7T4  5-=!
>#I#;0< 5-=!>#I@;; @0;A#;##;0<
5-=!>#m;hOI;=!>#7;3I;
0D0 H)4#0O #;0< 5-=!>#?
4#@!&A!B>0!C;0D4#!E>3$;@OI
;!0D;+#F0)"@RINKK;!I+#FK  5!;=!>#
?4#@!&A!B>*"J0*#Eb0!>NT4 #;
0< 5!;=!>#?4#@!&A!B>0!C;0D4#78
!E3
$F D 4I@?[*  >O#;0< 5!;=!
>#4#@!&A!B>0!C;0D4#78!E*"*‚I*

F1G !!70`_# "KU7t@O!0)"@-3
3. B ( +$, ()#*$
'Q@F?@@SUA#;##;0< 5!;=!>#?4#
@!&A!B>0!C;0D4#78!E32<@+@)W*Q@F
@G>>* Q)


n >N!;*NT4KA #;0< 5!;=!>#0!C;
0D4#78!E3
n :RFG0+#;0< 5!;=!>#?4#@!&A!B>0!
C;0D4#78!E3
n 2SU*NA#;##;0< 5!;=!>#?4#@!&A!B>
0!C;0D4#78!E3
4. C$#DE+F"GH4$+$,
n 2N)WO?@#;0< 5!;=!>#?4#@!&A!
B>0!C;0D4#78!E
n :+* O@
• B7@O+4#@!&A!B>-0QmFNo2+
IC4!,8*I3
• B1@OG0+#;0< 5!;=!>#?4#
@!&A!B>I4#0 !5*.n..I^@-@SU*NA#;##;
0< 5!;=!>#?4#@!&A!B>@85*./3
• B=4 5OT4IG0+ A#;##;0< 5-
=!>#?4#@!&A!B>3
5. 0DI+"1"+$,
0!C;0DG>@I;AP=Q#)#;#4#)
#;#= 4K>OI= 4MP333@<#RFG0+#;0< 5-
=!>#?4#@!&A!B> ^@-@SU*NA#;##;0<3
 Phương pháp thu thập dữ liệu:
 :)#;#4#=c>U#

• :)#;#@0
n 2N)W@0R m;#qIKIK#44#@!&A!B>
ƒN#8#;0l#83
0!@-:qRGxo)1yI#q5*-7;x)1yI
#q*07[xo)1yI#qFx)1yI#qhOG7>x%
)1yI#q7=!x/)1yI#q78!;xl)1y3
ƒN#8 #83
0!@-:qRGx/)1yI#q5*-7;x%)1yI
#q*07[x/)1yI#qFx.)1yI#qhOG7>xo
)1yI#q7=!x)1yI#q78!;x.)1y3
N#8W#>#8I8*r>%/•! "hN#8#;03
n 2N)W@0&X@+!4#@!
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.
L]*0)m#qRGI0)m#q5*-7;I0)m
#qhOG7>I0)m#q7=!I0)m#q*07[I0)m
#qFI0)m#q78!;3
ƒN#8#;0%#83x#80)m#qy
ƒN#8 o#830!@-J-0)m#q78!;7
@)W#8@0 
N#8W#>o#8I8*r>p/3%•! "hN#8#;03
• :)#;##b U
2R#)#;#@)WP=Q00X0! >OG0++
;=!>#3;A@X#b U0G8#;*@NI#-;*@N *N
;CA0M4#@!&A!B>3
 :)#;#4#=c>OU#@)W4#C;K;!;!FI
hW#78CA7=!IK;!;! !@330!@!+.n..?
4#@!&A!B>3&+@-I=c>OU#\@)W4#C;
> C;0DD#;0< !+@?4#@!I;;!0D
C@8 5-=!>#IC;0K;!*+I+#FI[0[ 

*7A!;4 5+6I867;3
 Phương pháp xử lý dữ liệu
2<#RFIN7;=c>4#@)WI;A@X=`*N
#)#;#SPT):)#;##RF U@I#)#;#!;I
#)#;#N73
 :)#;#SPT=c>U#P=Q#)#;##RFN7I
#)#;#P=Q#E**[S[I#E**#0!@<#RFIN7;=c
>U#=G0c#8@0@X#;€*@)0c@;;78CA
hW#U3
 :)#;#SPT=c>OU#
ƒ:)#;#N7I!;!;N>;5*^@!+.n
.. DD7=!IW43333
ƒ:)#;#hW#I#RF^;N>@X4#@)W^
]G8I;AG>#RF@<-<@;; DD#;0<
?4#@!I^@-U@)WG0+#;0< 5-=!>#?4#
@!3
i;OU# U#4#@)WI` ";#)#;#
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.
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@!&A!B>0!C;0D4#78!E>3
6. J+K'>6'L 4*#M #$N &'()#*$
0m!;>* Q@0I4 5@XhW#I7;C;
@)WcT4KA #;0< 5!;=!>#7;>*  5!;
=!>#I;8NU 5!;=!>#IKAU =#;
0< 5!;=!>#Ic8N;@@8 5!;=!>#3
4 57A!;ID*<G0+ 5!;=!>#?4#@!
&A!B>0!C;0D4#78!E3^@-7u@M 0q?
>#;0< 5!;=!>#@N "G#;0<?4#@!&A!B>I

@]1@SU*N@M)" A#;##;0< 5!;=!>#
?4#@!3
^cOI4 5@X-##ER!4O  U@#;
0< 5!;=!>#0!4#@!&A!B> 7u@M 0q!"?
5!;=!>#0!G#;0<K c?4#@!3
c78CAO?@-<@)W=`*>! >
Oc U@C@8#;0< 5!;=!>#0!C;
0D4#78!EIU#*N*7A!! >A=+m;
0)1@+I@_K> k G 5!;=!>#I 5!;X@+!ICA
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=!*KAa 5-?*hO3
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5-yhW#cC>**; 0!
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SC3v3
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 (> (?()?; !
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LF0McDcG 4>)W**)1-<==D
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=!>#xU)WI878>FIR> ")1P=QI "*
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=!>#‚ )m !*Q?=!>#0!1@+*"Œ
Y#!!K 0!=!>#-CaOSP>@+I8
* H*@4*KAa=RŒY#!=!>#5)1
*G N-ICQ@)WO;+!?R I7F>h \G;+!
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B>#;0< 5!;=!>#*!+@7<80!
!+@?=!>#0!17t4#78!E3X@+!
=0D Y@s#;0< 5!;=!>#C >Kc
C@M c;0M!#`W# "=!># #`W# "@!+
4#@<7KMQ`I87V*3I >#;0< 5!;=!>#
7J !X@+!*E-G*?UA;R 
\);O *5?=!>#3i;0DK!]*0U
!+@);)0D@M)"I)0D) U\) >+!
!G_#ZI8#SYHc; ?=!>#3f[*
SV 5!;=!>#[!;8#4*F4O\Y#Y
<0€JE*N?=!>#@h\78 5!;?
=!>#@-@h[!3i;0D#;0< 5!;=!>#0!1
7t4#78!EE#A @)W7mS)"^c)1@O@E
=!>#C >0<7)"#;0<#`W# "@!+>
3 4I 5!;=!>#@)WS;4#^G);c; 
0!=!># "  "SXc•G€*#;0< 5!;

=!>#\E#A@)W‚ 4OKmF; ?
=!>#O7#A*C;0D;#@_T*N?C?)1
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ƒ$;Kh!) 5>I<!„2R=M#@<; 0!
=!>#`‚I?ND@!78IaK-C;;!+@G
7 5-3$;@X0m*;0MC0@)W* 
0!=!>#4 -A)m";OG>;!+@
? 370G8#A)m@878CA7=!I
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)A)m?-@N "*!+@?=!>#\0U"3-
0#hK8@)1NIF;?I+!0G7;K>?
 "K!I+!DAN!0)"@]C@--##ESR
=G)>333
B>#;0< 5-=!>#0!17t4#!E<>
*+*zC >SR=GI=0D #;0<;I#!0!!+
@4#<?=!>#*@=+I#`W# "ER*
T? 0!=!>#  "@!+4#!E308
"-0UcII!+@0! !010U@@;!I
;+!* HS!CKAa=RI=!>#E#A4#I8#
I@;;@<^@--<SR=GI=0D!+@4#<I?=!
>#!!#`W# "=!>#* H8I>@+3$-<U

0€I#;0< 5-=!>#I*+>CA!7
=G#E !TO?!< 0!=!>#3'NTO
? 0!=!>#)"  >#;0< 5-=!
>#-0 *QIT)m?=!>#-DE#A
=0Dc!+@I#!0!IG7>4#<@<78Nc;R0!
`4#< "3
 B- *#$ (#2 - 
'•=!>#@-K<)WI)>@_0)€*+!G7;
K>3-K<@+c;0MC0*=!>#*NU*+ 
0@+@8Y32@-Y#DA=!>#0mE\IC[
IRU)W YGCR*?7;I@N;3
g!>#E#A@h ;+!)>?
0*D@<-<R!5G+00!C;0D4#!E
>3$-<-0€I)>?=!>#8NC0+!
GU)W =!>#0!TO7;3BD 4I0!C;0D#;
0< 5-=!>#I >7^#;0<)>?=!
>#@NC0 E!>!#`W# "17t4#
!E3
 W@3" (.XY$3:.Z)D
=!>#P=QcRc@_K>I7s>Is=QIa;
c„O@GcTkQ<*=!>#*N0@+@8
)1[3,s>)1;=@+@ISYFI="IRU
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)W@N ")1[I<>08T!+@I7=!?F=!
>#@-3
c;0McD*=!>#+!=G7#AH
*A*C;0DD*qIGR=?=!>#I!!;
K<>@-#A#`W# "@7>I@_@<*?=!># *KAa
0?=!>#@-3>NU;0McD@X0mO

*+G?=!>#I+!)>0?F=!>#3
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>#0UCR*IKm)>K<>!F?=!>#I-
;7;R;?=!>#32Y#=!>#0
#hK8@)1NIF;?*DI+!0G7;K>?*D "K!I
+!DAN!=!>#0)"@]C@--##ESR=GKA
a 5-0@@;!3
`_` 01##2$3 1 +$1#2b4d<
 < DK9- 
2-DAI@GI;0M!A T)mRa0!)I
=H=a* 0!=!>#@*=!>#*N@+@)W3
2@-Y#; 0!=!>#-k*"I-GNUI
); #NW# "0! >I)"@8*Q@F?
3E*D?=!>#sO=?*D0!F08T7
=!I*Q8)WIO*> #)R*!+@?=!>#3
&!]*
4[=9- \
2-T=!]+ITk]+?=!>#3O*><>0‹
c* GJ=H)""E*D@X@)WS;@MI)1@)W
K<>=)"=+KNI;! O*>?=!>#3O*>
mC0@<=!>#G@Y@a;*QI+!* 
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; SX3
4L'"#$\
2-c*NIGIOQ<*=!>#*N@+
@)W0!*7!A1U@M3g!># @0c

.
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7=!32RmSR=G@M)"!+@?=!># A
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*D#`W# "=!>#Ic\@]1A8-I*m0 
@h@<#`W# "*0)17=!*"I#`W# "17t4#!
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=!>#3
n)"!+@?=!># ! >#Q QWF?SXI
-##E#Q QWF?!SX\)KA! >*0)1SCI
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*0)1K0!=!>#x*0)1 *y *0)1K!=!
>#x*0)1 k*y3) 4=!>#z- OSP7;@N
"*0)1 cY-*NC>;@C+ "3
'0)1K!=!>#]*;8NGISXIF0MI
4#;#I@N "*0)1; OSP?=!>#E#A
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IE#A*JU##;#4@]178W#q "E
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* >m 4U764IRG G?=!>#30!@-h
*NC>c)1 ")1*0!8NC07<
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0I-A)m0G8#"E;@?*•  q0
?@N "=!>#3) 4*N- 5-=!>#NIFG
- 5-=!>#SUIGI@#Q !TF?C
?KX@+! ;OSP?; 0!=!>#3
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8)"!@X0m)=*"?;=!>#B>*>3
2_K>IG7>B>*4#hO)*+8"x|}yI@U)"

@X4#RI0 !78!EI@-*1*1
7<7)"^94v>X?)0)10!)" CN8
+0 @!A3B5!;0N78W#E " 5!;>
@++!0*KAa0?=!>#9 5-7=!B>*v0!
17t4|}I "*Q8)W@O c0!*DNm
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=!>##Aa " >#;c;0M0NN@†#
?)1B>*\)7a#Q*N)W@<*?0N 5
->#3B>!) 5-=!>#c;=!>#0! 
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