Market-Unit 1

MARKET LEADER – UPPER INTERMEDIATE
NEW EDITION
UNIT 1
COMMUNICATION
WORDS TO REMEMBER
ADJECTIVES
NOUNS
MEANINGS
1. Coherent
_________________
A. Spoken or expressed
effortlessly and correctly
2. Eloquent
_________________
B. Unable to behave or speak freely
3. Fluent
_________________
C. Thoughtful and
sympathetic
4. Hesitant
_________________
D. Able or
tending to convince people
5. Inhibited
_________________
E. Expressed
with brevity and clarity
6. Persuasive
_________________
F. Logically consistent
7.

Responsive
_________________
G. Reacting quickly, strongly to something
8. Sensitive
_________________
H. Slow to do or say something because of lack of
confidence
9. Succinct
_________________
I. Easy to understand and without
ambiguity
10. Clear
_________________
J. Speaking beautifully and forcefully
WORDS TO REMEMBER
ADJECTIVES
NOUNS
MEANINGS
1. Coherent
2. Eloquent
3. Fluent
4. Hesitant
5. Inhibited
6. Persuasive
7.
Responsive
8. Sensitive
9. Succinct
10. Clear
Coherence

Eloquence
Fluency
Hesitation/hesitancy
Inhibition
Persuasiveness
Responsiveness
Sensitivity
Succinctness
Clarity
F. Logically consistent
J. Speaking beautifully and forcefully
A. Spoken or expressed effortlessly and correctly
H. Slow to say something because of lack of confidence
B. Unable to behave or speak freely
D. Able or tending to convince people
G. Reacting quickly, strongly to something
C. Thoughtful and sympathetic
E. Expressed with brevity and clarity
I. Easy to understand and without ambiguity
• Choose the correct answers
1. Good presenters rarely ramble. They usually try to be as ______________ as possible.
A. inarticulate C. succinct
B. responsive D. hesitant
2. Her arguments were so ______________ that we all agreed to her proposal.
A. fluent C. extrovert
B. introvert D. persuasive
3. The audience were very ______________ and carried him through his difficult presentation.
A. responsive C. coherent
B. eloquent D. hesitant
4. She is a very ______________ person. She always keeps her attention fixed on what she wants to achieve.

A. sensitive C. fluent
B. focused D. introvert
5. He never says what he thinks or shows what he feels. How can anybody be ______________ ?
A. rambling C. reserved
B. coherent D. extrovert
C
D
A
B
C
• Choose the correct answers
6. The CEO made an ______________ speech, in which every single sentence had an impact on the audience.
A. inarticulate C. articulate
B. inhibited D. eloquent
7. It is very rewarding when people in a meeting are ______________ and ask lots of questions.
A. fluent C. focused
B. responsive D. persuasive
8. He was a rather ______________ speaker, who kept searching for his words.
A. articulate C. coherent
B. eloquent D. hesitant
9. If you are ______________ to other people’s needs or feelings, you care about them and try not to cause offence.
A. sensitive C. extrovert
B. reserved D. introvert
10. If you are happy and lively in social situations, you are ______________.
A. succinct C. extrovert
B. coherent D. introvert
D
B
D
A

C
READING COMPREHENSION
‘Good communicators really listen to people and take in
what is said. They maintain eye contact and have a relaxed
body language, but they seldom interrupt and stop people
talking. If they don’t understand and want to clarify
something they wait for a suitable opportunity.
When speaking, effective communicators are good at
giving information. They do not confuse their listener. They
make their points clearly. They will avoid technical terms,
abbreviations or jargon.
If they do need to use unfamiliar terminology they explain
by giving an easy to understand example. Furthermore,
although they may digress and leave the main point to give
additional information and details where appropriate, they
will not ramble and lose sight of their main message.
Really effective communicators who have the ability to
engage with colleagues, employees, customers and
suppliers are a valuable asset for any business.’
1. Which of the followings is not a
characteristic of a good communicator?
A. Keeping eye contact
B. Listening to speakers
C. Interrupting speakers when needed
D. Using body languages at all times
2. Which of the followings is not true about an
effective communicator?
A. Using jargon can confuse listeners
B. Always focusing on main messages
C. Communicating frequently with colleagues

D. Understanding what is said
3. What can be a tittle of this passage?
A. Body language in communication
B. How to communicate well
C. What makes a good communicator
D. Characteristics of a good communicator



VOCABULARY: IDIOMS
• TASK 1: Match each idiom in column A with its meaning in column B
COLUMN A
COLUMN B
1. To put
it in a nutshell
a. To
fail to understand anything
2. To get straight to the point
b. To
share similar opinions and ideas
3. To hear
it on the grapevine
c. To summarize briefly
4. To put you in the picture
d. To misunderstand
5. To get the wrong end
of the stick
e. To
delay talking about something
6. To be on the same wavelength

f. To give the latest information
7. can’t make head or tail of it
g. To talk about the most
important things
8. To talk at cross purpose
h. To hear about something passed from one person to another
9. To beat about the bush
10. To get our wires crossed
TO PUT IT IN A NUTSHELL TO SUMMARIZE BRIEFLY
TO GO STRAIGHT TO THE POINT TO TALK ABOUT THE MOST
IMPORTANT THING
TO HEAR IT ON THE GRAPEVINE
TO HEAR ABOUT SOMETHING PASSED
FROM ONE PERSON TO ANOTHER
TO PUT YOU IN THE PICTURE TO GIVE THE LATEST INFORMATION
TO GET THE WRONG END OF
THE STICK
TO MISUNDERSTAND (not understand
the situation correctly)
TO BE ON THE SAME WAVELENGTH TO SHARE SIMILAR OPINIONS & IDEAS
CAN’T MAKE HEAD OR TAIL OF IT TO FAIL TO UNDERSTAND ANYTHING
TO TALK AT CROSS PURPOSE
TO MISUNDERSTAND (diff. intentions)
TO BEAT ABOUT THE BUSH
TO DELAY TALKING ABOUT SOMETHING
TO GET OUR WIRES CROSSED TO MISUNDERSTAND (not understand
each other correctly)
• TASK 2: Complete the sentences below with idioms in column A
1. OK. I’ll _____________________________________ I’m afraid we’re going to have to let you go.
2. ‘You and your boss seem to agree on most things.’ // ‘Yes, we are _____________________________.’

3. Some important decisions were taken at yesterday’s meeting. Let me ___________________________.
4. I think we are __________________________________. I mean next month, not this month.
5. He never gave you a straight answer. He’s always _____________________________________.
6. I _______________________________ that he’s been fired. Is it true?
7. It’s a very complicated system, but to ___________________________ it works exactly like a big kettle.
8. If you think our biggest problem is market share then you have _________________________________.
9. This report makes no sense at all. I ___________________________________________.
10.Everyone arrived for the meeting at different times. We must have _____________________________.
get straight to the point
on the same wavelength
put you in the picture
talking at cross purpose
beating about the bush
heard it on the grapevine
put it in a nutshell
gotten the wrong end of the stick
can’t make head or tail of it
gotten our wires crossed
• TASK 3: Choose the correct answers
1. Email me everyday to ______________ with the latest developments, will you?
A. keep me up to date C. drop a hint
B. give me the low-down D. be on the same wavelength
2. When she was told she’d been nominated Businesswoman of the Year, she ______________
A. aired her views C. was at a loss for words
B. came straight to the point D. got our wires crossed
3. Could you briefly ______________ on their financial situation before our meeting this afternoon?
A. put me in the picture C. drop a hint
B. give me the low-down D. put it in a nutshell
4. Every week there’s a meeting where the administrative staff can ______________ and discuss problems.
A. put it in a nutshell C. come straight to the point

B. drop a hint D. air their views
5. We can’t be sure, but management ______________ that there might be redundancies.
A. talked at cross purpose C. dropped a hint
B. got straight to the point D. beat about the bush
A
C
B
D
C
• TASK 4: Which word in each group does not form a word partnership with the word in bold?
X
WASTE
time
resources
information
FACE
trouble
problems
difficulties
DUPLICATE
information
time
work
INSTALL
systems
factories
equipment
SAVE
money
time

experience
DEVELOP
truth
loyalty
motivation
SHARE
support
information
ideas
ALLOCATE
time
ideas
resources
INTERRUPT
e
-mails
conversations
meetings
TELL
the time
hello/goodbye
lies
X
X
X
X
X
X
X
X

X
READING COMPREHENSION (PAGE 8)
1. The word “repercussion” in line 8 means ……
A. consequence
B. effectiveness
C. reappearance
D. outcome
2. Which of the followings is not mentioned in
the text?
A. Problems caused by poor communication
B. Bad sides of communication tools
C. Using hi-tech effectively for better
communication
D. Communication courses
3. Which of the followings is a consultancy?
A. Lane4
B. Gearbulk
C. Matt Rogan
D. Haslam



4. Which of the followings is not a cause of
communication problems?
A. Information overload
B. Common loyalties
C. Poor communication courses
D. High Tech
5. Why do messages fail to get through?
A. Failing to listen carefully among staffs

B. Overusing hi-tech
C. Ineffective group dynamics
D. Inactive managers
6. The word “bombarding” in line 67 means ……
A. attacking someone with missiles
B. hitting someone repeatedly
C. talking all the time on phone
D. overwhelming someone



END OF UNIT 1