thuyet trinh ĐỀ TÀI PHÂN TÍCH HOẠT ĐỘNG BÁN HÀNG TRONG NGÀNH DƯỢC VÀ ĐỀ RA GIẢI PHÁP

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BÀI TẬP NHÓM
MÔN: QUẢN TRỊ BÁN HÀNG
ĐỀ TÀI
PHÂN TÍCH HOẠT ĐỘNG BÁN HÀNG TRONG NGÀNH
DƯỢC VÀ ĐỀ RA GIẢI PHÁP


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 
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!"#!$%
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!&'()!"*%
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*+,$!%
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.$(/
BỐ CỤC ĐỀ TÀI:

0123!$45(67
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0897:;$45(67
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0<+=>!?7@(A(BB
CHƯƠNG 1: TỔNG QUAN VỀ THỊ TRƯỜNG
DƯỢC VIỆT NAM
 $457/(C(
 $45(67

 0"/!7DAEF/$
Cuối thế kỷ 19 đầu
thế kỷ 20
Những năm 1960
Từ thập niên 70 Năm 1997
Bắt đầu từ những
năm 90
Giữa thập niên 80 Hiện nay
I. $457/(C(
$45(67
1
GH7$I$B77:(J
.
KL1MNOP1MNQR7D$7!DFSTU7FV!A>!?77!D
TWBBB7X
.
'(/DB@FSH7$>E453! 4 
7K(67YUF/'!P@'!I$YR
.
'(/DZ[@>EA>!?745F57(\]B\;(
7;((=:!@(=+@(= "YRI$7(/B7^,;7FR
,F//7(/7:_1M`Qa
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Giai đoạn phát triển:

1M`QP1MMO0X"/!\$4,(6B$C@7(*!!b?7\5
F5c7:d
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1MM1P8OOQ07"A>!?77!DB77:(J:?7@2BV
(=!4,(6B453!D4,

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8OOeP8OO`$457(/B7^B77:(JIC(7DFR,@f,A1ghi
8OhjL
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8OOgP8OOM$45(67XFRR(]BIC(C7:,
f!I9I$7:*7/(C(
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8HH$45(6"
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(677!R1`C$(6B45FB7
7:(J
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7:-45Bb(67k7L7:E,?7+
l@f,A1eh$L

'*B BD(m\$T6I(6
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0?!77:-7!DX"/!\$7!Dnn:((/Q1@8h@T(67
45\$88@<h

(*!7^\,;(7!D7;((67\(*3!F/!"JI$4(
4o(/7p7:d(=!?7_8Oha
<+qF(J$45(67
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$0(6B45Bb%7;((67X"/!B^I^7
7:-R(F
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

G4^7!DR(7?BI$f(D!
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$>!?7fb!45Bb%7;((67IrsFX;@
 7;( 
N7/$457:,=f(7/(67

,7!$fK7L@7DFR7L7:E4,7!
7:!TH((F,;8OOMi8O1<F;71gghjL

t\6FBX$,XAC7L3!L
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$45(67IrEk7:!THi7?B@BA(!!b
u,

0(7(*!,"7/C((/1@eh_8OOMa
0"/!7DAEF/$
1 0"/!7DIv
110m7:iBB\!]7
.
03!7(3!A\w77:-45Bb(67
.
0mBXFST$(=!ILTABB\wFJF(=!tI$
3!A\w77:-45
18'(7/

5\$R77:,x$m7!AEX!R
fX,Af(7/?7

(67(]Byz@7;,(=!R(7!c7$FV!7
7:7(/7T

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,(6BA>!?77!D7:,CT4,(6BC
,$(;7:
1<LP>SR(

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E:R77:-

-(7(*!4|(67$"$kD,@kf}n$"
$F53!7 IHI]"!V!7!D,FJFATA,k
f}n
1N 06

9k4^67(*7(/FJA>!?77!D@!"*\(6!
\$7!D@IU>(@(Bb"7/F5E!FS(FV!7
7n,3!"FXBB\!]7
1Q D

 D7:{(67~7:E7$@7!2(7d~F5 \*I$
YZ49F,:W4 D(67~7L7Kgeg7:(6!7:,L
8OOg\*1OO7:(6!7:,L8O1M
8EX"/!7DI(7C($
81$!k!"*\(6!

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