BÁO CÁO THỰC TẬP-QUẢN TRỊ DỰ ÁN VÀ DOANH NGHIỆP CÓ VỐN ĐẦU TƯ NƯỚC NGOÀI - FDI (PHẦN II)

TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN
VIỆN THƯƠNG MẠI VÀ KINH TẾ QUỐC TẾ
Bộ Môn Kinh Doanh Quốc Tế
 
BIÊN BẢN TỔNG HỢP
QUẢN TRỊ DỰ ÁN VÀ DOANH NGHIỆP
CÓ VỐN ĐẦU TƯ NƯỚC NGOÀI - FDI (PHẦN II)
Chương 9: Hoạch định chương trình kinh doanh của
doanh nghiệp có vốn FDI
 !"
HÀNỘI, 2013

CÂU HỎI THẢO LUẬN CHƯƠNG 9
 #$%& !
!"
# '()* $%&" !'()*+,-.
""./0+,$*-()*
./*0*1*%&.2*$*34*(
)*./*0*15%0**36*,$*-
10778971$()*%()**1*%&.2*6*-:;
7%()*0*15%0*!<
1 '()*$%&" !')*+,-.
""./0+,$()*./
*0*1*%&.2*$*34*()*
./*0*15%0**3!<
2 34!'56-78--9"5$%:;
<=>?6/;@$%&)
: -47='()*A6/5-5%
(BC"34D56--9"5BEF
6/;@)
G #$%&(BC/6>?@A !

H;"E(BC/6
I >?@AB(BC"(!JKB4
!'-7(BC=LMN
O JKB4D!'-B9/("N*/P$5
6)4<
#
NỘI DUNG
 JQRSTUVLWXYJZLJ[\
 JQRSTUVLJ][R^_\`YU]aL
bJJ\cRLZLJW=
 Nhóm 1:
Ngân hang liên doanh Việt – Nga
(Vietnam – Russia bank, VRB)
 Quá trình hình thành và phát triển của VRB
X+B9/;Bd"e-S.$6f&
C/N/CBKL@/,4@!(f$
S.$,=B"--#f$#DDG;
3d"S.g0Shij@k-8lmm#DDG-B
( !*C/;n!,BiS0;n!
->6S.$j-Si0;jo-,$k)/-'
7!B.!;lmm#DDGo;3d"
S.gK-"EC)L,LJpJLS.$!q=
(-<'3dSB"$>!,f$
UCNE !;$L@/o;!,-;
$roShiKC( !*@B.o6. !NE/6<
o.! !*o")BKBd5n:f$8
S'7!B.ShiKfsD.!\t$,B9/Bd1D.!
\tf$#DDIoG#o:.!\tf$#DDOoGOo:.!\t01
uvS.$j-n!f$#Do-,uB.)/-'!eiS-
iSi

<N*;&6$1m#m#DDd:lD.!\to
f:2wN-,xyf$#DDl!v-'B!%f+-,'8ou
B.f+!d#Dwmf$U(1m#m#DD<!v-'!8
ShiH4/Hz2OD.!\tC@"5f+C/B{od11D
.!\t-!'f$#DDof#IwN-,f$#DDlL4!-4BC"
C/xC/-,@N- !J
ShiB$8e-n!-7/6$B,'
;Bd"S.$J.Shi)GLot+"+
-x(F6$4,|J8oJ*>}oU~o
J}oS•!o/JvL@=o)Sf/}".-;DDw
!8N+e!-'Shi3d
# Chiến lược phát triển kinh doanh của VRB
1
BCDE$0F5GE*H(I
*A$1JF;K;+L@5;IMN
16M2)OP*%BQR<+H101S01K5*
BCD$TU;61N61V***
P1K<U;Be8"! !Fo6.NEB,$
-7fBE@-€!9o-B77*6fNk
Shi
B1./(@&MWK*H106
@W*0KTU;*OAK6BCD*X*,KTU;14*
Y.=#?1%.*Z[6*O*%\B
Z;Z621].^;0*A$K@_1]@
.*6$***O(1VQ`QD56`@&LD56
LLD5
VRB hiện có trên 25.000 khách hàng, trong đó có 1.400 khách hàng doanh
nghiệp, hơn 200 khách hàng là các cơ quan đại diện và doanh nghiệp nước
ngoài
DW*0;OO*O**2*5%&W*)36BCD*X

**a*O6)O***6**.^
?2*K1F.6.^;0BZHPK0
1N.%&E5WCbDcBZ.dZIe2**
Zfg*%01N0BZ;**BZ;
fa5UT.dZ**.*QZhI*31N2$5
)***;***.^?e2fa5U1F.T.^
S,.$-5B$n!'@g;o* !(e)f
-,$•-7o‚PC/($-n!e
,S.$g3d
;3d"S.g|('%ov/6
Nguồncciii<@5<*;<cZLiTQi<Tfjklm&k
Câu hỏi:
 iKd!d(BC"Shii)N!ƒ-7
(BC)?o(BC")‚/@Shi
-.Bƒ-E@g;
# (!C)$8;!•F6$%*-7(BC"
ShioN„)
# Nhóm 2:
Sự thất bại của bia Foster’s tại Việt Nam.
2
iN?MNB$8e.!n!(,)H!4Hk
[!NBt!NE%4-,&[!NB-
&;!…!oTU8of$llIoN?MN@k;$9/-
&S.$ !kBd"-,$7R-
$U~.!N?†N•-,(BC$?-;!
NB|‡6!ˆ‡‡/ˆ‡in!NBK‚{
&d!"xN!&oeN?†NB*$
4)!iN?†N&S.$Bd!n
ˆd(*$4%C%Fid)o/;‚
&$N?MN-B/;‚&4/#'

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e#/;‚K(N?MNB‚‚d/;/''
%/xC/-,N*/P$Ko8d$-.N*/P$N?MN
%$4;4C-,K(N?MN%C( !*
"$Cid)oN?MN}!NE !
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.!B,,K;$9/sf$llBJ???S(oN!
nDf$0llOŠ#DDIj'•‹-(%oN?†N
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Si3oBd"$[>i•$GDw</nj-d‡N?†NŠ
/ˆ‡•($4Œ&
Nguồn|?"!?-o•ŽB,M4*$+S.$
/|mm-?•-m#D1mD:mŠBŠŠŠŠŠ$ŠŠŠ-?Š$m
Câu hỏi thảo luận:
 N?MN•/e)f;$9/-&S.
$
# eNBn$$N?MN•//*Bd(BC"
S.$B
1 _! !(BC"N?MN
/*!.$E(/NE4KS.$
1 Nhóm 3:
KFC vào Việt Nam – Thành công và thách thức
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"5-,&";7!,d(,J.`!$h?N!K),
1:DDDdn!&;!ZoB&7$fo
/4`!$h?N!i‘(BC"/xC/oN*/P$
K+d !?!8Lz@d&!_!'o.N'’
:

LKBd()N':DDD!f$ !h?N!!
_!'Bd#DD.!\to-CH'x&B3†?B?0>/jo)
$•+;7!f$t!%+!_!'o.!L
(/5o$+8/6&7!,;!Zo))S.$
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L6+kN*/P$&%./o•.B,
“tEf8(BCo(L/*$+d$7!’
$,/'JvL@=o•$8N'zo)/*6
(NE.LB9/’n!d+J8o"4!NE.L(
;i•tE;$9/LS.$ENE•n!
=&Bf$f$$8&o$&Bf$f$$8.!o
"9%/*B•o•%/*B"$8.!
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Chiến lược phù hợp cho giai đoạn khó khăn
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Thành công và thách thức
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Nguồn:

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-Š?ŠB!ŠŠ
Câu hỏi:
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BC"$B
# d!ek$%•//*0'o(
BCo&‰j
2 Nhóm 4:
Honda phải thay đổi kế hoạch kinh doanh do thị trường Việt Namế ẩm
=•"xN*H!4•B{7!!(
$Ko˜C/@,o9$@",7H!4%$kd!
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=5d!d!5*#o1.!H?•$f$E!<
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y+S.$&;).Ei+n;o%=N!No
I
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Nguồn:cc*nLn<c9L9c99A995L9*959
9999fL9;A9L9;9L9;977op78pll *ll<*
Câu hỏi:
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(BC"J"S.$
# L.//7!zN*H!4BKJ"S.$K
ENE/xC/-,-K/k(BC"B;!

""./(!ze6$
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: Nhóm 5:
Sai lầm "chết người" trong chiến lược của Nokia
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NBn$(BC-„88K*+%
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Những ý tưởng chưa bao giờ ra khỏi phòng thí nghiệm
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[//B?.)
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Nhà tiên phong bỏ lỡ cơ hội đi trước
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"Gã khổng lồ" tan rã từ trong nội bộ
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Tài liệu tham khảo:
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Câu hỏi đặt ra:
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&."8
# R*N’B !*N„B$t’"5(
BC
G Nhóm 6
Kế hoạch kinh doanh của Honda Việt Nam khi thị trường xe máy ế ẩm
L%J"CB9/f$l2Oo)5N+o9i*f$
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8BE-=%./S.$L%!dN*H!4-B•//H?
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0*$”!CB$$,B-$”!$,j-"N'#.!
H?ofnIwN-,f$#DD,f+)oH;"E

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#D,(*$$(o&d!"x)$Œ$8
BC7$•B,6$!H?$)o"N'H?$N„*$
H!'
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koB"8d!Ese-5H?$J"|6sf$
#DDo)7!-5H?$J""q(&d!"x$o
B-7-47BH?-%}+-KH?
,e
kB'•7!"}N*/P$$,o4
BC'o*x-,!K"/;‚
&'J"S.$ef$n;o!8e
J"-`$4f$#DDo"}H?[B"?J"
-,"}H?!-`$o(f$#D#BH*!8

$$„eJ"SN-`$ŸŸJ"}H?$•S.
$nx$8&6$o•n!d&d!
"x4ffBEFid)oJ"!
K$!&d!"xKH?$•B9/k
7!˜C&$!
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!)*$N-,f$#D•4/%N'BC
.!kkd&H?$S.$B`$0*ODDDDD
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$-<%N!;C;Bd#o:.!H?mf$%N!4s
(!8J"S.$/*P$H!4P!H?$N
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J"S.$N„@k96s1ml-,*1DDD
H?mf$-9;B$”!H?kCH!4P!N9i*f$
S,-.H!4P!N9oJ"S.$K+ !'k
!4/N*/P$J"n!oN!!_!'o3-TU8
Nguồn tham khảo:
 0#D#j_!'Jx|—&H?$(P$"x7!!KAŠ&
(tR}B?
›?|?N$?N-
2
/|mm-$m?›Nm"?H//
/œ$¢?¡-?›œB?¡"œ#OG|ŠŠH?Š$ŠŠ$Š"!Š
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gi.’;@
›?|"$

/|mm"$-mŠŠH?Š$m$Š#D#Š-?Š$Š?!Š!ŠŠ
?!ŠH?Š$ŠIDD:I:$
1 0#D1j=J|—S.$d&+—%H+H?
$AAŠi;tR}–B?
›?|"N-
/|mm›››"N-mB?mŠ"m!?ŠB$Š
m#D1mDlmDIG:1m-?Š$Š?Š"!ŠŠŠŠH!ŠH?Š
$m
Câu hỏi:
1. Năm 2012, Honda Việt Nam đã có sự thay đổi kế hoạch như thế nào? Tại
sao có sự thay đổi đó?
f$#D#oJ"S.$K/*<("o*$$5
d!d!5s#o1.!H?$H!'}ol1.!H?
L)NE<()B"&H?$S.$n!f$#D#(
P$oH?$J"%d!5C7!o7!H*B"*+
7!;'o)B|
- k4oB"(•/)f
t!#f$8$N!(n!-B$/
fo(S.$-”}•/47!)ff+
(Gn!f$#D#$k4/N-,f$,0R>
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/BfozN'd!"x!Gn!f$#D#f
#o#wN-,xyf$#D,(*$$(o
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"N'H?$N„*$H!'
- kB"Hff-)H!,f
- koB"8d!Ese-5H?$J"|6sf$
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$oB-7-47BH?-%}+-
KH?,e

- kB'•7!"}N*/P$$,o4
BC'o*x-,!K"/;
‚&'J"S.$ef$n;o!8
:
    e  J"  -  `$      4 f$  #DDo  "} H?
[B"?J"-,"}H?!-`$o(f$
#D#BH*!8$$„eJ"SN-`$
ŸŸJ"}H?$•S.$nx$8&6$o
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id)oJ"!K$!
&d!"xKH?$•B9/k7!
˜C&$!
2. Honda Việt Nam đã làm gì để giải quyết tình trạng công suất thừa của
mình?
L%N!4"E(J"S.$*#o:.!H?$mf$
J"S.$zd!5&S.$*#.!H?U7!
"”(%N!4sU6* !(oJ"K7(
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 !'k!4/N*/P$J"n!oN!!_!'o
3-TU8
I Nhóm 7
Chiến lược sản phẩm của Lotteria
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BF(BCn!E(/o"x-'$6$+’
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4B,s.!6/n
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Nguồn:/|mm›››"$-
Câu hỏi đặt ra:
e(!'*+,(BC"3?e
(!'!8$%&
O Nhóm 8
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Chiến lược kinh doanh của coca tại Việt Nam:
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S.$BnBC!8-7 !7N+e!LŠLBU%o
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$,•;-S.$oLLB'n!-,'NsNŒ>?/N
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'—!7(/AB>?/N-LŠB
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f$k@"5B{( !*Be("K$(
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L5!(>JL=(oLŠLBB˜""6s@k
8S.$(U7!(-.Bd"‘$
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/@,S,-.B˜7$doLŠLB"n"nBŒs'
S.$6+%DDw-',
S9BzN!Gf$•;,S.$oLLBK/—(%Av—B
%A-,7!"./S.
Câu hỏi:
L;!|e)fLŠLH;$9/&S.
$
L;!#|>;@("LŠLBS.$
Trả lời:
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Z;jsf(;E.dBZ;+*9+&4***/
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(e*B˜<Bv*K.!sf$llG(f$#DDD
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Bd(Omll:oBd"n!deLŠLBU%-L%
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!ŠLŠLB,LŠBK4%žK* !(C
-n7-76$"o-47//B{B?"-,
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(BC-,'$$56B>?/NLŠLB
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o• !•f$k@"5B{
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"6s@k8S.$(
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(-.Bd"‘$%)B&N!'7!
f$-!8d'S.$ !7B/@,
-9N!Gf$"S.$LŠLBK%žH;$
9/o˜k&•PC'B?"
-+"./)-'n!DDw-',
l Nhóm 9
Giải mã sự thành công của mỹ phẩm L'Oréal
h&f$lDIo3M–žB0>/j"”n!&$€/P$(,-7

"N'-$k8B} !{
i@ !(%3†–žB@BNE.•@s
.!L‹=?BB?CBd.-,@“!-$
$„?›`o44/NE9)BN*/P$$8%>/3†–žB
K"($B—JC/ !'-7N•r/A"e
l
@d."xv$8%n!?
)$Fd/@DTLTTqLL5Š—3†–žB|S“r/
.!n!Ao4*#OmGmlllŠ@ !(3†–žB@B*f
!6*—NE !(•7-f)!A% !7!N*/P$
.!
i-(|—L"xBFNE&Xo-“*
&?›`žB&>/ !e.!
$o3†–žB-”B!%-(-,7!&-,$k!9/-s
7!7-f)!o4y$8%$€/P$d(
,L@7!KB$3†–žB.‹-,e%.!
o‹LŠLBŠ%-,$8.!"!46d
(,A
LJ8v_!*&[Š3"N–›?Šš?No3†–žB/
6!|—L‚%K{k˜BE")!v'-f)
.!$AL‹%$!B%=?BB?-,I:O
.!%B-f$llGo3†–žBK9Fe!d/;$(=€
.!ov&!e.!/5o=?BB?=$
LBB-e !*!7+=L(BCKkŒ
.! !*)U(n!f$#DD1o$KBE=?BB?fBd4/%o
.!KB,$7!N-,&!6Cov
&"(F•K-CŒ,=€
3†–žBKkŒ‘-.H@ !'d
.!%7B$,NE% !'(‚dE(o‘
d$-@.!o(BC)e8

7!xB‚
U6**$e.!$+d.o3†–?B%
z4$(@ !'.!$}!F‚B
oFz9/!- f$BK-EN*/P$@|f$N))o
!8$)o$€/P$o,-f$N)",NE7!–›?Š
š?NoN'BC.!n!3†–žBC!r/e
L.!C/;sN*/P$‚o=?BB?o
(N*/P$•.NFoJ?B?h!N?‚
-”"!C@$$„d$+%)!83†–žB
n/*$8.!)ƒ$Fk4*$F&
!do—@d.A)B„B7(BC3†–žB=˜K
.!%-”"!C@dx-,d@
.!i‘o3†–žB)6C( !*'4*(,
"o)6e.!B!%-e$-”(/5%
-.$+8o'BNE$"˜-.)ž$4*.!-N*
/P$$86v4",F&3†–žBe$3†–žBK
kŒB|(,.-,e&%s/;Œ
#D
-.Ne.!.!o-$8.!"!
4"4*o@B’6(-,%
i@ !(%3†–žB|
- @8/e.!B,CsNE8/k
%/*s !*Š7!z(N!)
- @.3†–žBN’"57!.!!6!‚
e&!%'e.!
n!o3†–žB%7)$-F$8- !'-,
z$8*"!4
- @i+)7!.!"7!&
!o3†–žB%n&.!)@
.!$o.!B?‘-.$+

8N„*+(.!@
- L'3†–žB%!.!$,z-$!'B$
(o$Fzn!-.!K)N~•C(/
9% !&KCdk!€B¥
Nguồn:/|mm"-?H/?NN?mŠ!mŠmŠ$ŠN!ŠŠ
Š!Š$Š/$ŠB?BŠ#GlOGI2$B
Câu hỏi thảo luận:
 L(BC$3M–?B?!<Be6!.k$
7!)
# eB{"(%BEF(BC
1 ?o-.?!<(BC(3M–?B/*'$•-,
ek
DNhóm 10
LEGO hồi sinh như thế nào?
S4/Kv-E"9e.$.!<((,
3 R–B$8F6"./FŒ
9/3?K+//;H+–B?LNN?
0Im2mOlgm1ml:Ojo-'B$8C$8(siBB!"oU=o•n!B$
v‘˜sf$l1#Sf$l12o%%C<d
3?o•!vs(U=B?"o)ƒB‡‡
L%K$+8NN*H!4v‘E-f$l2Isf$
l2lo3?•n!e-dC<(oFB
‡e-dBd(E8‡0[!$i"iNje-d
"E/nB,-NEN(-7‡E)‡0t?B•Š3iNj
#
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""•N!dk!$8$”!"!4/$ž/E(s
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s'˜H(/B,/!7')6)-,!‘}
dz-)˜e9L')C•-!

%•,$kn($8BEE$6
s-@.!v“?$C!84(,o
3 R–KE$4$o/*-9B86v-vvN$$„—S,
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((•n!B,3‚)oiR$'$!'$+8.!
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*6$-n!;-97!)*$!!B4/n$˜8/jU(f$
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!do$”!(($,%C“?$)9JK$”!
H?e83 R–L$H?$6!H?)-nP!!7
'C(‘*(H?Bi!vB4/%

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"!’n!9/d#DDDo—"}N*/P$<(n
'Ao//?)
##
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3 R–ef$ !o7!%'K<Bd= R[i"N
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3 R–-,/@4/47!!-9o3 R–-”BNEBEF“?$
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L%@(&6$.
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#1
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B”/6
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ko‚N„Ao//?(.!)-} !Fo
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Sjo//?‹o—3 R–N„Be$!.$4(,
$!.$A
Nguồn:/|mm›››/!"!!-
Câu hỏi:
 )$•!'
# L(BC"C3 R–N’"5-!'9/d

llDL(BCK"”,( !*
1 L(BCC%N’"5sf$#DD2 !*N!
E.(BCB
#2