TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN
VIỆN THƯƠNG MẠI VÀ KINH TẾ QUỐC TẾ
Bộ Môn Kinh Doanh Quốc Tế
BIÊN BẢN TỔNG HỢP
QUẢN TRỊ DỰ ÁN VÀ DOANH NGHIỆP
CÓ VỐN ĐẦU TƯ NƯỚC NGOÀI - FDI (PHẦN II)
Chương 9: Hoạch định chương trình kinh doanh của
doanh nghiệp có vốn FDI
!"
HÀNỘI, 2013
CÂU HỎI THẢO LUẬN CHƯƠNG 9
#$%& !
!"
# '()* $%&" !'()*+,-.
""./0+,$*-()*
./*0*1*%&.2*$*34*(
)*./*0*15%0**36*,$*-
10778971$()*%()**1*%&.2*6*-:;
7%()*0*15%0*!<
1 '()*$%&" !')*+,-.
""./0+,$()*./
*0*1*%&.2*$*34*()*
./*0*15%0**3!<
2 34!'56-78--9"5$%:;
<=>?6/;@$%&)
: -47='()*A6/5-5%
(BC"34D56--9"5BEF
6/;@)
G #$%&(BC/6>?@A !
H;"E(BC/6
I >?@AB(BC"(!JKB4
!'-7(BC=LMN
O JKB4D!'-B9/("N*/P$5
6)4<
#
NỘI DUNG
JQRSTUVLWXYJZLJ[\
JQRSTUVLJ][R^_\`YU]aL
bJJ\cRLZLJW=
Nhóm 1:
Ngân hang liên doanh Việt – Nga
(Vietnam – Russia bank, VRB)
Quá trình hình thành và phát triển của VRB
X+B9/;Bd"e-S.$6f&
C/N/CBKL@/,4@!(f$
S.$,=B"--#f$#DDG;
3d"S.g0Shij@k-8lmm#DDG-B
( !*C/;n!,BiS0;n!
->6S.$j-Si0;jo-,$k)/-'
7!B.!;lmm#DDGo;3d"
S.gK-"EC)L,LJpJLS.$!q=
(-<'3dSB"$>!,f$
UCNE !;$L@/o;!,-;
$roShiKC( !*@B.o6. !NE/6<
o.! !*o")BKBd5n:f$8
S'7!B.ShiKfsD.!\t$,B9/Bd1D.!
\tf$#DDIoG#o:.!\tf$#DDOoGOo:.!\t01
uvS.$j-n!f$#Do-,uB.)/-'!eiS-
iSi
<N*;&6$1m#m#DDd:lD.!\to
f:2wN-,xyf$#DDl!v-'B!%f+-,'8ou
B.f+!d#Dwmf$U(1m#m#DD<!v-'!8
ShiH4/Hz2OD.!\tC@"5f+C/B{od11D
.!\t-!'f$#DDof#IwN-,f$#DDlL4!-4BC"
C/xC/-,@N- !J
ShiB$8e-n!-7/6$B,'
;Bd"S.$J.Shi)GLot+"+
-x(F6$4,|J8oJ*>}oU~o
J}oS•!o/JvL@=o)Sf/}".-;DDw
!8N+e!-'Shi3d
# Chiến lược phát triển kinh doanh của VRB
1
BCDE$0F5GE*H(I
*A$1JF;K;+L@5;IMN
16M2)OP*%BQR<+H101S01K5*
BCD$TU;61N61V***
P1K<U;Be8"! !Fo6.NEB,$
-7fBE@-€!9o-B77*6fNk
Shi
B1./(@&MWK*H106
@W*0KTU;*OAK6BCD*X*,KTU;14*
Y.=#?1%.*Z[6*O*%\B
Z;Z621].^;0*A$K@_1]@
.*6$***O(1VQ`QD56`@&LD56
LLD5
VRB hiện có trên 25.000 khách hàng, trong đó có 1.400 khách hàng doanh
nghiệp, hơn 200 khách hàng là các cơ quan đại diện và doanh nghiệp nước
ngoài
DW*0;OO*O**2*5%&W*)36BCD*X
**a*O6)O***6**.^
?2*K1F.6.^;0BZHPK0
1N.%&E5WCbDcBZ.dZIe2**
Zfg*%01N0BZ;**BZ;
fa5UT.dZ**.*QZhI*31N2$5
)***;***.^?e2fa5U1F.T.^
S,.$-5B$n!'@g;o* !(e)f
-,$•-7o‚PC/($-n!e
,S.$g3d
;3d"S.g|('%ov/6
Nguồncciii<@5<*;<cZLiTQi<Tfjklm&k
Câu hỏi:
iKd!d(BC"Shii)N!ƒ-7
(BC)?o(BC")‚/@Shi
-.Bƒ-E@g;
# (!C)$8;!•F6$%*-7(BC"
ShioN„)
# Nhóm 2:
Sự thất bại của bia Foster’s tại Việt Nam.
2
iN?MNB$8e.!n!(,)H!4Hk
[!NBt!NE%4-,&[!NB-
&;!…!oTU8of$llIoN?MN@k;$9/-
&S.$ !kBd"-,$7R-
$U~.!N?†N•-,(BC$?-;!
NB|‡6!ˆ‡‡/ˆ‡in!NBK‚{
&d!"xN!&oeN?†NB*$
4)!iN?†N&S.$Bd!n
ˆd(*$4%C%Fid)o/;‚
&$N?MN-B/;‚&4/#'
Bd"F7!)N*/P$!8/;‚/<%tE9/q
e#/;‚K(N?MNB‚‚d/;/''
%/xC/-,N*/P$Ko8d$-.N*/P$N?MN
%$4;4C-,K(N?MN%C( !*
"$Cid)oN?MN}!NE !
•seK<(,tR}oJ8‰-
.!B,,K;$9/sf$llBJ???S(oN!
nDf$0llOŠ#DDIj'•‹-(%oN?†N
K4/94+&S.$t!)FK/*!6CB
8.'+S.$[>i-,dD:.!\t0[>iB
Si3oBd"$[>i•$GDw</nj-d‡N?†NŠ
/ˆ‡•($4Œ&
Nguồn|?"!?-o•ŽB,M4*$+S.$
/|mm-?•-m#D1mD:mŠBŠŠŠŠŠ$ŠŠŠ-?Š$m
Câu hỏi thảo luận:
N?MN•/e)f;$9/-&S.
$
# eNBn$$N?MN•//*Bd(BC"
S.$B
1 _! !(BC"N?MN
/*!.$E(/NE4KS.$
1 Nhóm 3:
KFC vào Việt Nam – Thành công và thách thức
LB5$s-(•?!?"L?oN*/P$9/
`!$h?N!?0JyjU;B$)f-+d%
"5-,&";7!,d(,J.`!$h?N!K),
1:DDDdn!&;!ZoB&7$fo
/4`!$h?N!i‘(BC"/xC/oN*/P$
K+d !?!8Lz@d&!_!'o.N'’
:
LKBd()N':DDD!f$ !h?N!!
_!'Bd#DD.!\to-CH'x&B3†?B?0>/jo)
$•+;7!f$t!%+!_!'o.!L
(/5o$+8/6&7!,;!Zo))S.$
i,;-S.$sf$llOo.!L&
/'JvL@=+dN%8o•o&";!!$(
L6+kN*/P$&%./o•.B,
“tEf8(BCo(L/*$+d$7!’
$,/'JvL@=o•$8N'zo)/*6
(NE.LB9/’n!d+J8o"4!NE.L(
;i•tE;$9/LS.$ENE•n!
=&Bf$f$$8&o$&Bf$f$$8.!o
"9%/*B•o•%/*B"$8.!
$!'B$ !?-'Bƒ$8&4/"”S,$8&7$
fo8B,oOD.!";oB-s9/•–o6.!
LB$d%S.$
L(BC"/xC/oNEd@HoN*/P$!@o4
BCB$d.!L+&S.$
Chiến lược phù hợp cho giai đoạn khó khăn
LK•/47!)f(/9&S.$o&d!
"x}HB-,.$—kfA-$x-))LBd
5!B˜N!'If$B76s)’n!dt'BC’
Lf+49$-N!If$z)I’tE/69$
B".'/;/'L(!C$+8% !k
!d$•‘B“o!d$k/@6$+’-!d$•‘4
d)6)d$7!’U6-C !Ce)fn!
oLKe(BC !F-7N*/P$o-.'
/;/'
e,n!d;$9/&S.$oLKN’"5
(!9C/B{6;$9/&$89FoN’"5
4/6!‚/nB,,'!</oL•
H(BC/;/'™o-;$B{!8/;o
!d./f!',“?)o'C7$
f$L•$(@B,“-;•B$5d!(BC
""Lo/xC/-,4!";N'“S.$_!N'B.!
dk!oLBN*/P$kfCN’"57!4+)$
FNoN-dLK$+8$B,o(!•$(/'
B,o!9.Bo9/!“7!!;$$o
Nd!o!-!*@‰S™(BCK).! !*f$#DDG
ENEB&yx<!˜’kfL>JL=
$&";•n!!8kf-C/P!--NE.BC)
G
!oLKF$$8(BC/xC/
)fo(s,9F6;"E.!id)o
&d} !Œ-$,$“dn/*/6$89
FL(BCK‚/L<.'o6$N4BCo !*B{
•„d
Thành công và thách thức
L. "”n!&kf-,/nBGDw !
doL-”n!-,NE'B.s'3?o
}/*!P'n!-,'7$P)6-&
S.$4kB‚o‹=B"MN)oLn/*
"E@B
-S.$oLK<P!-o@,o$”!$KN*/P$
/xC/-,H!,P$E&S.$U7! !F(
BC/6N*/P$BNE.)N-,N*/P$os)
&d!"x$,*$9CN*/P$K.!Lo3?
šBB??‰i*;N*/P$LK)NE.-7NE/8e
B-od-•.$)
Nguồn:
•?/?|/|mm›››/!"!!-
&|1mDm#D#
3| /|mm›››/!"!!-mB?N/H"œDG2GŠ•ŠIŠ$Š!ŠBŠ
-Š?ŠB!ŠŠ
Câu hỏi:
L(BC"(!L$,-S.$B
N%B/"5(BC)J.! !*(
BC"$B
# d!ek$%•//*0'o(
BCo&‰j
2 Nhóm 4:
Honda phải thay đổi kế hoạch kinh doanh do thị trường Việt Namế ẩm
=•"xN*H!4•B{7!!(
$Ko˜C/@,o9$@",7H!4%$kd!
5-”*$$
=5d!d!5*#o1.!H?•$f$E!<
$'J"S.$•–N•-1,%(.$
y+S.$&;).Ei+n;o%=N!No
I
;<$'J"S.$o((N*H!4/*7!
z")fsn!f$
fBEN*H!4J"S.$-,#$+zSƒ>‚B#
.!H?mf$-f$#DKN*H!4C#o:.!H?!doJ"S.
$-s/*<(N*H!4f$#D#H!'}ol1.!H?
?%=N!No&)fod!59$}?"F*
*f-9$N'1$J"S.$H;"E+z
J$$-”6-N„‚(8(
-N*H!4}x!8-&
!do$8N'B{J"S.$>JL=‘-.7!
zBKJ"S.$B}N-,E(F
=8B{B,J"(-."e !*$
(n/;eoBCH?v}7!$•"x%K)e@
N˜CB{
_!*9oN-,ef$,of$J"S.$KBd(/!
7!@n!&d!"xRe:o"./
K‡!d!‡•/(! !•)OOODDDv$!H?$
/!Hf.’>R=Š"J"S.$N*H!4L-s
4$"k%B;!oJ"B!d!˜C8B./@,
$!H?[iB"?(1ŠOŠ#D#
S$,;4o"./B(/5(/5•/(! !
OOODDDv$!H?•-?Dto•-?ht-#.!v
$!H?>Lpož"(9:ŠlŠ#D#=•"x-9o?$8N'B{
&-”%$4NN
=8N'KH?•Bd57!˜C&$!
L56N!•8B./@,
$!#"}H?S?N/3p?-S?N/t?se1(e2Š#D#o
>S.$(/5-,$,•2.!v$!
H?S?N/3p-1.!v$!H?Bž"((1ŠIt!Ÿ!
)˜CB./@,-,$”!H?J?#:
=•"x$˜B{•)!($Kd˜C
$o9$@B{$!'*/)BCv7!o
"N'•/*4$5H?",7H!4%LB{
()7!"}H?/*!B˜oN'@)BKzBBK1DDDDDŠ
:DDDDDv
L56$”!H?J"S.$o7!B{",
7H!4Š:.!vx$”!p?>Lp*:1o:.!v07H!4:l
.!vjo3?"*12o:Š1:o:.!v07H!41:o:Š1Go:.!vjo
[iB"?B1Go#.!v07H!41O.!vj‰L$”!H?
O
`$•*$EB{o$”!H?!-3p1:o
L!Ho=LBNN*$(1.!vmH?
&$!&;})6$•*-,B{•C˜C/@f
{C !!($KB$•*6$o$HN'-$
'f$‚+
?B{o ()f!K"”(&H?
*$$SN„}(/"q,+%&
GoIoOB&6$!n!H?$H!'$k4/4f$U;B
FN9/!-I;$BCFB%vo
7!&%$!H?B$&H?*$$
d!5)f%z)B{H?$‡(‡o$7!
•''=,;J"S.$K/*B8$z-.D
B{"Bd!5*$ovf,)`$S.$•
/*B8$z-.#!n-,B{"EU;B#H?$B,
4S.$.-,N'BCH?d!5*1.!(mf$#D
-9$••/)f}fsn!f$#D#(
o7!N*H!4B•//H?$,K/*B8$z
-.&o+:DŠIDwB
?KH?o<%N!4H?$S.$(f$#D1N„
:.!H?mf$o&,zd!5*1Š1o:.!
H?mf$!do&.)!7!z*$$)o-,
%N!4(("s.o!8K/*@(&H!4
P!
Nguồn:cc*nLn<c9L9c99A995L9*959
9999fL9;A9L9;9L9;977op78pll *ll<*
Câu hỏi:
$%&" !'()*+,
&d!5H?$+S.$))!--.
(BC"J"S.$
# L.//7!zN*H!4BKJ"S.$K
ENE/xC/-,-K/k(BC"B;!
""./(!ze6$
C)
: Nhóm 5:
Sai lầm "chết người" trong chiến lược của Nokia
l
BN*H!4e{+n!d-7N$/?!do
NBn$(BC-„88K*+%
F
Những ý tưởng chưa bao giờ ra khỏi phòng thí nghiệm
JIf$,[//B?!>?o)$B$-.Ks
"q(.)$*$k-,$8‚-9B{"!4(
)6HC-@o$?!H?o$!N•$d
$S!'9/dllDo}@$9/6$8($@
*)('%";-$*$kŠe@f'>"
[//B?.)
!doe(%&H!4.d&L‚B
;‡7-f)‡Š$8%%(7dk!
BBK/@ !7!8N$+N*/P$ENE
d&
ef$llDoKs"”n!!8$%";o !(
;$(,-u!dN$/?J.ou!dN$/?K
,B/*!6!eN*/P$)@
o</(!FN5*$-;-d$4-.
B$
f$#D#o(‚2f$BN*H!4."8B,4
(,oN!'t$N!-C$•o-@"”n!-N*
H!4.“($,/n&$,<Un!f$
#D#o/n."8*$s#IwH!'}#wo?"e
B.!JKdk!&L0!'f$#DDIo/nK
s$k42Do2wj
$4"n/n$•"x-”2Du\t8d
k!-/69/u !Šn4/2BnN-,*7[//B?Œ
-x&)=•"x4CH!,%./
N˜BEdk!•+NE!88
Nhà tiên phong bỏ lỡ cơ hội đi trước
KsB$8%)*f@k4'-,(<B,
d&L%+./sf$OG:$8$˜t!
7!f$oF")8N*H!4.-N*/P$N!S!'
ef$lODoNEN5/<3dp%-N!(;!…!(
/*")N*/P$6N'N)
Žš$–BBBŠ&*$9-@L –-f$ll#ŠK
,9/!N*H!4."8L$$FBd
*+Uk-!_!')o)6/k!n!."8
(,4kN*H!43C!9f-Fo</(!
%f?oP&z6$1D1u !
D
f$#DDD)o7!•"EC‘."
8kfN„$4"n*fNBC!9-f$#DDDS(o%
•n!d!'u\t-dk!@fN$/?
?$Bo$*$k-$%";'8
f$llGo%%'N$/?n!dolDDDo("
8n!d)6’?$Bo•H-B,›?
!doN$/?C!& !N,$o,
-$%";N~N6N’"5S>?H!4
.o%69$'?"F
–BBŠ>?BBN-!oE!$'@o(/9 !7BK
s%–BBB-f$#DDGo-KC/4$*.kf
-N$/?B$$8( !*BB"vF;$-$*
".kfŽš>N?o$8-d$8)$
$(B9/f$#DD26"-5!7%N$/?
)|—K9Bxo+B-,."8!7'A
"Gã khổng lồ" tan rã từ trong nội bộ
)#)$dk!B$-.8B9/|$8)$$;B
t$Š.7!•€dn!(N$/?=8
)$H;"E.7!=??R
e&$/6*.7!)‘*8
dk!7!-,!69C˜Cs%-!‚NE
‚{7!Š$8-47f*e8dk!-
/60h¡j
Ž[BNL!NoE!((+sf$#DDG,f$#DDl
)|—JF0€Nj$4 !7!&64!-dk!(
(L4!<k˜Bo;)f*8•!%$-F
?$B$8*.$r/$•o!-$BA
S@"5of$#DDoK!d'$8N'(-7/n$7$N„‚/
/6d"q"-(k"5N$/?
L!8F/%' !(9/!*DD€N-
!*B{N*/P$s-f/}HH%+*=NN!N?N0=€j-!_!'
$8/}d!-•N=ŸoUk
1o;-dve((H(/-
‚L".=??Rot$-
!$6!‚NE‚{'-,/nFe'
"@•4-F%B;!N![//B?•n!>?-
Gm#DDIoN*H!4/_!B$$K*$,8C/-,
R$'7!>!BšN_!B$$)|—U7!;4C-,
%•n!B$-.-,vf$#DDOB" !7!&
6H;"E(BCN-,N*H!4((!‚%
-,$8%.$,$'-,‚%N„B$88B,o
-,/B48oN„"$8&"o)6G,lz6
8S,B‚)8K!8ŒA
Windows Phone có đủ cứu vãn?
t!*$9-@<R$'-f$#DDo%t?/?
B/ !(sŒ.7!N$/?—E(A6N’"5
7*•"›N>?=N•?% B/o‘o)
6&"}.-,>?nf$o
(!kB4/n$7$d$
!do.•"›N>?%Cd!5$
B‚N;!-)fReGo% B/!8/*!d'N*
d$DDDD;-d-•*$/@oIu\t+8/9dk!-
/6L;-!no/**$.3!$=€
H!'}$8’
B/*$9-@L –-f$#DDoKd!':u !$˜
f$-8h¡Š($1Dw<N'%./."
8o?dk!i?N?,C•*$$,4o-”$
$F69/!-8h¡Ž B/K,f$/}@
.$•/(,6@;4$"k"E%/*!d
n!Ž9/!-"-5"Ed-@-*v%-”•/
7!)f-.!eN*/P$C!8
8KU.$,4Š3!$lDDC'
"N'-”%K$!N•$6C/d*
•"›N>?O=N•
ŽšJB›o&C% B/<.$--@+8/9
N$/?N!% B/+L –o)‘N„
(3!$“-,6'-,eN*
H!4;!ZJ!›?ŽJB›)‘o%—4 !;$A
,-.$&$@*ReB‚e"E-7NEN5/<
—K<BvA,no-”4!6({+'
N*/P$
e—dA€N‘>? !•Œ6N*
H!4-z8-,$%";(.kŠ#Ro59!N-,%
.1R=8}B!{‘>?%* !<!8
’87*o)$8.*s8
o:$H!'7d%s)8!!doB@
>?--f$#DDOo7!9‘6•/.7!
!o)$C[//B?B$8kEyB,
#
Tài liệu tham khảo:
/|mm›››$??B!$mw wi[wiŠBwLGwiDw wii
w[1mw wi[wiŠBwLGwiDw wiiw[1ŠwL1wi2Šm#lGŠNŠ
Bw wi[w[I$Šw wi[wiŠwLGwiDw wiiwlŠŠ
w wi[wiŠBwLGwiDw wiiw[1Šw wiiw[IŠ
Z]+>LiTcq&&QLLr&<
>LBL;L<
Câu hỏi đặt ra:
K/$NBn$-.,(BCd
&."8
# R*N’B !*N„B$t’"5(
BC
G Nhóm 6
Kế hoạch kinh doanh của Honda Việt Nam khi thị trường xe máy ế ẩm
L%J"CB9/f$l2Oo)5N+o9i*f$
llGoL%J"B9/S.$oB4dBL%J"
S.$L%J"S.$B%Bd"eL%J"
=09i*joL%[NJ"=03j-<%=
8BE-=%./S.$L%!dN*H!4-B•//H?
$-/5xH?$K.!J"oN*H!4-B•//%%",l˜v
f$#Do&S.$oJ"S.$!,G$”!H?$
0*$”!CB$$,B-$”!$,j-"N'#.!
H?ofnIwN-,f$#DD,f+)oH;"E
("f$#D#oJ"S.$K•$5d!.!5
f$*#o1.!H?•$!doN!)J"S.$K/*
<(o*$$5d!d!5H!'}ol1.!H?"
)fsn!f$#D# !do$8N'B{J"S.$
>JL=‘-.7!zBKJ"S.$B}N
-,E(F=8B{B,J"(-."
en!f$#D#*$(n/;eoBCH?v}
7!$•"x%K)e@N˜CB{-
&d!"x
L)47!!d;"”(
k4oB"(•/)f
t!#f$8$N!(n!-B$/
fo(S.$-”}•/47!)ff+(G
n!f$#D#$k4/N-,f$,0R>Gn!f$
1
f2o1OwN-,xyf$#Dj)B$/BfozN'
d!"x!Gn!f$#D#f#o#wN-,xyf$
#D,(*$$(o&d!"x)$Œ$8
BC7$•B,6$!H?$)o"N'H?$N„*$
H!'
kB"Hff-)H!,f
koB"8d!Ese-5H?$J"|6sf$
#DDo)7!-5H?$J""q(&d!"x$o
B-7-47BH?-%}+-KH?
,e
kB'•7!"}N*/P$$,o4
BC'o*x-,!K"/;‚
&'J"S.$ef$n;o!8e
J"-`$4f$#DDo"}H?[B"?J"
-,"}H?!-`$o(f$#D#BH*!8
$$„eJ"SN-`$ŸŸJ"}H?$•S.
$nx$8&6$o•n!d&d!
"x4ffBEFid)oJ"!
K$!&d!"xKH?$•B9/k
7!˜C&$!
(‚f$#D#o"N'J"S.$Bol:.!H?$o
!)*$N-,f$#D•4/%N'BC
.!kkd&H?$S.$B`$0*ODDDDD
H?j)f(J"S.$-”(/5$+8N*H!4o(/
56e(n!"|$k1J
$-<%N!;C;Bd#o:.!H?mf$%N!4s
(!8J"S.$/*P$H!4P!H?$N
&1m#D1o$•3?"#:oJ"S.$%'N„H!4
P!"}H?N&9i*-,N'BC"E(#DDDH?mf$
(/?o-Om#D1o›?J"9o$”!H?tJ="?
J"S.$N„@k96s1ml-,*1DDD
H?mf$-9;B$”!H?kCH!4P!N9i*f$
S,-.H!4P!N9oJ"S.$K+ !'k
!4/N*/P$J"n!oN!!_!'o3-TU8
Nguồn tham khảo:
0#D#j_!'Jx|—&H?$(P$"x7!!KAŠ&
(tR}B?
›?|?N$?N-
2
/|mm-$m?›Nm"?H//
/œ$¢?¡-?›œB?¡"œ#OG|ŠŠH?Š$ŠŠ$Š"!Š
!Š!ŠŠ¡"œ1|ŠŠŠŠ¡?$"œG1
# 0#D1jS.J|—f$#D#S.$d!5d!H?$A
gi.’;@
›?|"$
/|mm"$-mŠŠH?Š$m$Š#D#Š-?Š$Š?!Š!ŠŠ
?!ŠH?Š$ŠIDD:I:$
1 0#D1j=J|—S.$d&+—%H+H?
$AAŠi;tR}–B?
›?|"N-
/|mm›››"N-mB?mŠ"m!?ŠB$Š
m#D1mDlmDIG:1m-?Š$Š?Š"!ŠŠŠŠH!ŠH?Š
$m
Câu hỏi:
1. Năm 2012, Honda Việt Nam đã có sự thay đổi kế hoạch như thế nào? Tại
sao có sự thay đổi đó?
f$#D#oJ"S.$K/*<("o*$$5
d!d!5s#o1.!H?$H!'}ol1.!H?
L)NE<()B"&H?$S.$n!f$#D#(
P$oH?$J"%d!5C7!o7!H*B"*+
7!;'o)B|
- k4oB"(•/)f
t!#f$8$N!(n!-B$/
fo(S.$-”}•/47!)ff+
(Gn!f$#D#$k4/N-,f$,0R>
Gn!f$f2o1OwN-,xyf$#Dj)B$
/BfozN'd!"x!Gn!f$#D#f
#o#wN-,xyf$#D,(*$$(o
&d!"x)$Œ$8BC7$•B,6$!H?$)o
"N'H?$N„*$H!'
- kB"Hff-)H!,f
- koB"8d!Ese-5H?$J"|6sf$
#DDo)7!-5H?$J""q(&d!"x
$oB-7-47BH?-%}+-
KH?,e
- kB'•7!"}N*/P$$,o4
BC'o*x-,!K"/;
‚&'J"S.$ef$n;o!8
:
e J" - `$ 4 f$ #DDo "} H?
[B"?J"-,"}H?!-`$o(f$
#D#BH*!8$$„eJ"SN-`$
ŸŸJ"}H?$•S.$nx$8&6$o
•n!d&d!"x4ffBEF
id)oJ"!K$!
&d!"xKH?$•B9/k7!
˜C&$!
2. Honda Việt Nam đã làm gì để giải quyết tình trạng công suất thừa của
mình?
L%N!4"E(J"S.$*#o:.!H?$mf$
J"S.$zd!5&S.$*#.!H?U7!
"”(%N!4sU6* !(oJ"K7(
H!4P!H?$N&6d!5-J"S.$K+
!'k!4/N*/P$J"n!oN!!_!'o
3-TU8
I Nhóm 7
Chiến lược sản phẩm của Lotteria
3?CB9/sDf$lIlJ_!'o(C1
f$3?B.!."”n!%./f!'
J_!'o$n$-)"./_!'(
L)$•S.$sf$llOo3?8"d&
S.$!4/N*/Pkf-,•%o$?!o
//5-5$9$ž-f)P$EJ_!'
Jn!(.!•N•",n!"S.$
% ! & C !7 .! | Lo ii_ L?o
šBB??o‰U;B*//'!n!*$/@o,-
•-7 !*B{&!d-,.!o3?
BF(BCn!E(/o"x-'$6$+’
S,kn!E(/o’n!dC$+-f$llOo,
Dm#DDI3?’k1Go,lm#DDl):l’-
,f$#D#K),2G’<-'n!3?-S.$
KBd,#D.!\t
S.$B&)lD.!";o!9/ !;n!&
S.$C*.&•N•"S.$.B$8
&)$kf+0d#:wmf$j)o47!.!
B,,K)$•S.$|LošBB??o>#2o>ŸŸJ!o
>ŸŸo>/??No$MN>ŸŸo?HNL?‰L.!•N•"
G
!!6$+8/n$i!?-t!NB
.!B,d(,K$,)$•&S.$-s !
=B"MN•!d'N„H;$9/&S.$ef$N•/
,-9o-,&*lD.!K)47!.!•N
•"B,o)d!<8"&•N•"S.$N„)NE
4B,s.!6/n
3?ef$n;)'8/6o*1Dwmf$
=5d!3?(f$#DGN„;N'$BdN'
#DDU6e'8f+do$+8&3?K•n!E
.(BCC !7$'S.$
Nguồn:/|mm›››"$-
Câu hỏi đặt ra:
e(!'*+,(BC"3?e
(!'!8$%&
O Nhóm 8
LŠLB0}CF•BL?jBK.!,FCf{
f$Ol1=€L“LLBB$8"CN€-?6!
&";=€&y)L?0LLBjB$8B!'!'Sf$OOGo
Bnn!dLŠLBC,.!(%‚+[B
d(,oLŠLB8:-x|i•=€o=€3oL;!…!o
…!Z¡!U%oL;!ZoL;!>£L;!ZoLŠLB8G!
-E|
!_!'
#TU8
19i*
2>B/
:$i¡J_!'0ˆo"?NoJ_!'¡?›
0¤?B"j
G!-E/@;-U%$L;!Z0t •[j
Chiến lược kinh doanh của coca tại Việt Nam:
LLB•n!((S.$sf$lGDo!d/*1Df$
N!of$ll2$,•n!@k"* !n#Df$/6o
LLBS.$K+$8.!B,S.$o
LLBC((B%DDw-',!do,)o
%K* !$8&y"Bd"oBd(-,'S.
$
I
Omll:oBd"n!deLŠLBU%-L%
%./-E/P$S•$?HCB9/o)5N+=7i•
Lz1f$N!o-mllOod$$8Bd"eH!4.$7
!ŠLŠLB,U)B !(Bd"!'xLŠ
LBU%S.$oCE."NEC/-,L%,
R*U~
DmllOoL@>S.$K/ž/L%3d+
L%DDw-'n!,L3dLŠLB
S.$BnBC!8-7 !7N+e!LŠLBU%o
-NE<KCE.,d+L%LŠLBL
g$7$
1(OmllloBd"U~-J8•!6
NkN+e!E
Gm#DDoCNE/ž/L@/S.$oL%,
R*LŠLB$7KC/4$8-)!NE !*B{
LŠLBS.$o•5N+_!9Ukg>'JvL@=
$,•;-S.$oLLB'n!-,'NsNŒ>?/N
B9/k&d!"xS.$Ck(!8xe
'—!7(/AB>?/N-LŠB
L(eK<Bv•n!-f$llGL*!4
7!8!% !e(" !*o!($K
<N*/P$o(4!B{o•*$o• !•
f$k@"5B{( !*Be("K$(
e*B˜<Bv*K.!sf$llG(f$#DDDt'B.!
L5!(>JL=(oLŠLBB˜""6s@k
8S.$(U7!(-.Bd"‘$
%)B&N!'7!f$-d'S.$ !7B
/@,S,-.B˜7$doLŠLB"n"nBŒs'
S.$6+%DDw-',
S9BzN!Gf$•;,S.$oLLBK/—(%Av—B
%A-,7!"./S.
Câu hỏi:
L;!|e)fLŠLH;$9/&S.
$
L;!#|>;@("LŠLBS.$
Trả lời:
O
+(>?@A\5,5:5+*9+*f(;E.dB
Z;jsf(;E.dBZ;+*9+&4***/
>/B!9S.$/ž/$8%,B9/$8
%DDw-',}d•!8LŠLB/*B?"-,$8
"./S.$7)6H;$9/&
$,•;-S.$oLLB'n!-,'NsNŒ
>?/N>?/NB$8'!7(/LŠLBS!8'n!K$
(e*B˜<Bv*K.!sf$llG(f$#DDD
+('()*5%0*5+*9+&0BZ;j
H;$9/&S.$LŠBKBEFkB?"o
Bd(Omll:oBd"n!deLŠLBU%-L%
%./-E/P$S•$?HCB9/o)5N+$7i•
Lz1f$N!o-mllOod$$8Bd"eH!4.$7
!ŠLŠLB,LŠBK4%žK* !(C
-n7-76$"o-47//B{B?"-,
"./S.$KH;$9/C&oLŠB•n!
(BC-,'$$56B>?/NLŠLB
K!47!8!% !e(" !*o
!($K<N*/P$o(4!B{o•*$
o• !•f$k@"5B{
S.K$(e*B˜<Bv*K.!s
f$llG(f$#DDDt'B.!L5!(>JL=(oLLBB˜"
"6s@k8S.$(
)B$8(BC4%‘$BŒ'B?"
$6+$8"./)-'n!DDw-',i+
(-.Bd"‘$%)B&N!'7!
f$-!8d'S.$ !7B/@,
-9N!Gf$"S.$LŠLBK%žH;$
9/o˜k&•PC'B?"
-+"./)-'n!DDw-',
l Nhóm 9
Giải mã sự thành công của mỹ phẩm L'Oréal
h&f$lDIo3M–žB0>/j"”n!&$€/P$(,-7
"N'-$k8B} !{
i@ !(%3†–žB@BNE.•@s
.!L‹=?BB?CBd.-,@“!-$
$„?›`o44/NE9)BN*/P$$8%>/3†–žB
K"($B—JC/ !'-7N•r/A"e
l
@d."xv$8%n!?
)$Fd/@DTLTTqLL5Š—3†–žB|S“r/
.!n!Ao4*#OmGmlllŠ@ !(3†–žB@B*f
!6*—NE !(•7-f)!A% !7!N*/P$
.!
i-(|—L"xBFNE&Xo-“*
&?›`žB&>/ !e.!
$o3†–žB-”B!%-(-,7!&-,$k!9/-s
7!7-f)!o4y$8%$€/P$d(
,L@7!KB$3†–žB.‹-,e%.!
o‹LŠLBŠ%-,$8.!"!46d
(,A
LJ8v_!*&[Š3"N–›?Šš?No3†–žB/
6!|—L‚%K{k˜BE")!v'-f)
.!$AL‹%$!B%=?BB?-,I:O
.!%B-f$llGo3†–žBK9Fe!d/;$(=€
.!ov&!e.!/5o=?BB?=$
LBB-e !*!7+=L(BCKkŒ
.! !*)U(n!f$#DD1o$KBE=?BB?fBd4/%o
.!KB,$7!N-,&!6Cov
&"(F•K-CŒ,=€
3†–žBKkŒ‘-.H@ !'d
.!%7B$,NE% !'(‚dE(o‘
d$-@.!o(BC)e8
7!xB‚
U6**$e.!$+d.o3†–?B%
z4$(@ !'.!$}!F‚B
oFz9/!- f$BK-EN*/P$@|f$N))o
!8$)o$€/P$o,-f$N)",NE7!–›?Š
š?NoN'BC.!n!3†–žBC!r/e
L.!C/;sN*/P$‚o=?BB?o
(N*/P$•.NFoJ?B?h!N?‚
-”"!C@$$„d$+%)!83†–žB
n/*$8.!)ƒ$Fk4*$F&
!do—@d.A)B„B7(BC3†–žB=˜K
.!%-”"!C@dx-,d@
.!i‘o3†–žB)6C( !*'4*(,
"o)6e.!B!%-e$-”(/5%
-.$+8o'BNE$"˜-.)ž$4*.!-N*
/P$$86v4",F&3†–žBe$3†–žBK
kŒB|(,.-,e&%s/;Œ
#D
-.Ne.!.!o-$8.!"!
4"4*o@B’6(-,%
i@ !(%3†–žB|
- @8/e.!B,CsNE8/k
%/*s !*Š7!z(N!)
- @.3†–žBN’"57!.!!6!‚
e&!%'e.!
n!o3†–žB%7)$-F$8- !'-,
z$8*"!4
- @i+)7!.!"7!&
!o3†–žB%n&.!)@
.!$o.!B?‘-.$+
8N„*+(.!@
- L'3†–žB%!.!$,z-$!'B$
(o$Fzn!-.!K)N~•C(/
9% !&KCdk!€B¥
Nguồn:/|mm"-?H/?NN?mŠ!mŠmŠ$ŠN!ŠŠ
Š!Š$Š/$ŠB?BŠ#GlOGI2$B
Câu hỏi thảo luận:
L(BC$3M–?B?!<Be6!.k$
7!)
# eB{"(%BEF(BC
1 ?o-.?!<(BC(3M–?B/*'$•-,
ek
DNhóm 10
LEGO hồi sinh như thế nào?
S4/Kv-E"9e.$.!<((,
3 R–B$8F6"./FŒ
9/3?K+//;H+–B?LNN?
0Im2mOlgm1ml:Ojo-'B$8C$8(siBB!"oU=o•n!B$
v‘˜sf$l1#Sf$l12o%%C<d
3?o•!vs(U=B?"o)ƒB‡‡
L%K$+8NN*H!4v‘E-f$l2Isf$
l2lo3?•n!e-dC<(oFB
‡e-dBd(E8‡0[!$i"iNje-d
"E/nB,-NEN(-7‡E)‡0t?B•Š3iNj
#
""•C!&+[f$l2I3?KN’<((
""•N!dk!$8$”!"!4/$ž/E(s
[!4/in!o-dCB$sH?B!BŸH??oCN
s'˜H(/B,/!7')6)-,!‘}
dz-)˜e9L')C•-!
%•,$kn($8BEE$6
s-@.!v“?$C!84(,o
3 R–KE$4$o/*-9B86v-vvN$$„—S,
4*7$d!Ko‚%)6B$C$FkAo="N//?o>)
<R$'/5$*&-N*/P$3 R–o(
—*$FARB"-((sK
)f3 R–•n!H!4.s!'9/dllDo/
((•n!B,3‚)oiR$'$!'$+8.!
‘7!N*/P$$,}N*/P$n!dBRB"o$•f$#DD#oB
;-98&)6B•/-<8/9
;-9-9oN*/P$3 R–%$)v$7!
%N*H!4L‚%}Œ&/*)*fB•/ž/o
)+Ce$”!vH;"E!7'F
.o3 R–}B4N;N$8Bƒ-E$,$F%7)
.$|UvN*H!4$8!7"“?$dd
Hd—RB"|?•?"?N•?–!?$?NA0$"|RB"|e
&* %j8"!H !;-9
8‘$!(@“?$$!‚!dož"1D
/‚n!%6B‚4C-,8"!o"q
-z‘$$5@ !*"}N*/P$RB"vC#$xo
•o"N'"}RB"•?)(
3 R–•4*-,"}v($$iR$
'3 R–K !7E"N)$((S)$K
9"5 !74'L$%FƒN-/k
/o}ŒL%/*N*H!4d$7!B.$,0Bo’o$•
*6$-n!;-97!)*$!!B4/n$˜8/jU(f$
#DD2oN'BCB.$,x<sIDDDBd#2DD-}If$
!do$”!(($,%C“?$)9JK$”!
H?e83 R–L$H?$6!H?)-nP!!7
'C(‘*(H?Bi!vB4/%
/n!%ok(e—=”!v4Ao
//?ŒS.E"(($8sKKn3 R–
LosB"}N*/P$43 R–Lz($*1w
"!’n!9/d#DDDo—"}N*/P$<(n
'Ao//?)
##
?%)$((%)B˜$4/ !*B{/*!
.$-‘L%N„/6x<(!!4/)$((
4yB.Fn6*/)*fN!-9o$F!.
K"q?,CB/@N*H!4fBd !
t)6$N
U6•/5)fo3 R–8CBeFKB$
-6)$((E"ƒe;-9H!4‚o3 R–—)A
FB-/k$F7H!4oL%6s!d-d((
FB.$FnLzeB.CF7!4$,C
N*H!4( !*BN'B.L%n !+B&6$f$
llI-,N'IDDD
3 R–•!8)$((/*Œž$-B$-.
-,v./%!8)$N£en! !
/6N*/P$o@$'$?oe&)C
*N(-7BN*/P$“d!@oN„!.$,"”
;-dN*H!4N„@/@,&$“’.$n!
dS%})!.)$((E"<-,@+C
$e
U7!9NE4)f+((BBC('B™
3 R–ef$ !o7!%'K<Bd= R[i"N
0L"j-N0=€jJFN*H!48vH(/E
3 R–-,/@4/47!!-9o3 R–-”BNEBEF“?$
-7!9/5!JF$!3 R–%z-7$-4BC$
}-N*/P$L%B$88N!9/$%Nok%
zBe-d7!$!,;e
_!*<•n!-f$#DD2-,-.4!‚";!7N*
H!4f$#DD:o$”!H?eB3 R–LC!-)B
%'$8(H?e%&N'3 R–Lf
+BoL%(/5.$%B•//7*N-H;
"Ef$#DDOo3 R–L"4!NE+B‘-.$-7
#Dw<"!L%
U)B*•ny'-,3 R–L%(‘F)6/
6(!((,-, !6$%&‘((
/*CE"o+3 R–o((—BAe%,-s
F$8,&-9oFCeN*/P$%
L%@(&6$.
%7!%d(,N+e!$8.!$3 R–
e-d3 R–K•/,$N%%oH;"E/'o
!-•57!(.“?$e-dB9//$!Œ)
#1
e$!•K+6!C•L%+,/6
B”/6
//?4B !-7Nk$.!L%$+8’o
/ž/“?$-$r‚("x’-N*/P$3 R–—“
?$4}Œ- !($!(!N*/P$%6/
ko‚N„Ao//?(.!)-} !Fo
3 R–}FC‘((){ƒN'}—(!3 R–B$8
&%o((/*BtN?L/?B0!.+
Sjo//?‹o—3 R–N„Be$!.$4(,
$!.$A
Nguồn:/|mm›››/!"!!-
Câu hỏi:
)$•!'
# L(BC"C3 R–N’"5-!'9/d
llDL(BCK"”,( !*
1 L(BCC%N’"5sf$#DD2 !*N!
E.(BCB
#2