Role Of a Merchandiser in an Export House
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Export House
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Importance of Global Economy
Globalization of business due to an increase in digital
technology fuelled by the Internet has made export
merchandising a necessity for companies looking to
expand and keep up with competitors.
Foreign countries can provide an untapped source of
revenue for companies based in the domestic country for
existing products and also as an avenue to launch new
products targeted specifically for foreign markets.
For example, automakers in the US have utilized export
merchandising strategies for years by marketing smaller,
more fuel-efficient vehicles to the European market while
marketing larger sport utility vehicles to domestic
consumers.
Export Merchandising
"$"offering retail goods
foreign consumer market/
$""entire divisions
8$'.$"$
"$to increase profit and sustain growth.
6-;small businesses can get in on the act'without
the need of establishing an international supply chain$
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"$applies all the principlesof product merchandising.
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$""how the company's proposed product
export can find a niche within a foreign market'$"
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6."retail locations to display and sell the
merchandise to be exported8
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Cost of Export Merchandising
Establishing a physical retail presence'$
"$is expensive.
-<business to go through multiple legal
requirements.$8$
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6internet provides a cheap alternative"
"$'keeping all company
operations located in the domestic country.
.$retail website can allow a small domestic
business the ability to process orders and ship abroad without the
need of building a costly shipping and supply infrastructure.
Company Profile
SPL Industries Ltd
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0"".Mr. H.R. GuptaMr. Vijay Jindal
Incorporated as Shivalik Prints Private Limited in 1991, name changed to SPL
Industries (SPL) in 1994.
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$6,62,63,537.1907"42,07,17,285 pieces.
$ Apparel Export House -
2 largest vertically integrated Knitwear plants -
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SPL designs, manufactures and sells a wide range of outer wear3T shirts, sweat shirts,
polo shirts;/""/
“Thevision of the Company is to become a leading manufacturer and exporter of apparel
by continuously excelling in quality, service, and customer satisfaction using the best
technology, processes and people.”
Department functions and
operations of an SPL industries
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Role of merchandisers in apparel export house
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Role of Merchandisers in ensuring Quality
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Role of merchandisers in Customer Satisfaction
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Role of merchandisers in Buyer contact and
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Role of merchandisers in Product Development
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Role of merchandisers in Costing and Pricing
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Role of merchandisers in Selling and Booking of
orders
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Role of merchandisers in Production Follow - up
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Export Procedure
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Export Documents and Terms
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Requirements of a successful
Export Merchandiser
Key interface.
Examining customer’s objectives.
Translating the customers requirements to the designers.
Confirm the capability to meet cost, product and delivery schedule.
Knowledge of latest trend, fabric research and familiarity with the
market.
Monitor approval sampling, fitting and production right till delivery.
Keep track of follow up and status of production.
Should be able to work and communicate well with people.
Should be open to all kind of feedback and improvements.
Thank You
