Kiến thức căn bản cho công tác quản lý đơn hàng ngành may - Basic knowledge for merchandising

Basic knowledge for Merchandising
©right
Name : MAZADUL HASAN SHESHIR
ID: 2010000400008
Batch: 13th Batch (Session 2009-2013)
Department: Wet Processing Technology
Email:
Blog: www. Textilelab.blogspot.com
Southeast University
Department of Textile Engineering
PREPARED BY
©right
MERCHANDISING DEPARTMENT OF KNIT CONCERN GROUP
Total Textile Process at a Glance






Merchandiser
↓
Negotiation with buyer & collect order
↓
Costing
↓
Sample making (according to buyer requirement)
↓
Get approval &Placement of order
↓
Getting started (In-house preparation of accessories)

↓
Line balancing
↓
Commencing production
↓
Production Monitoring
↓
Inspection
↓
Buyer’s Inspection (After Finishing)
↓
Preparation of banking & documentation
↓
Shipment/delivery
Process Flow-Chart of Merchandising
Definition of merchandiser
The main role of a garments merchandiser is to collect garments export order (export
L/C), produce the garments, export the garments and earn profit, to perform those
functions successfully needs lot of knowledge, experience & tremendous effort for a
merchandiser. The term merchandising is defined as follows:
Definition of merchandising
•
The term merchandising related with trade
•
Trade means buying & selling
•
The person who is involved with trade, he/she is a merchandiser
•
And the activities of a merchandiser is known as a merchandising
Definition of merchandiser

Responsibilities of Senior Merchandiser
1. Sample development
2. Price negotiation
3. Order confirmation
4. L/C opening
5. Opening summery
6. Sourcing
7. Material collection
8. Production planning
9. Production monitoring
10. Quality assurance
11. Arrange final inspection
12. Arrange shipment
Responsibilities of Senior Merchandiser
Qualities of a merchandiser
1. Language skill
2. Computer skill
3. Marketing skill
4. Right consumption knowledge of various goods
5. Costing knowledge of raw materials
6. Order getting ability (That is if the merchandiser is known by actual rate of raw
materials, so that he can negotiate perfectly with buyer. In this way, the possibility
of getting order is hundred percent.)
7. Sincere & responsible
8. Hard worker
Qualities of a merchandiser
Garment finishing process flow chart
Garment process flow chart

Production planning process flow chart
Garment Size
Basic Component of a pant
Basic Component of a shirt
Basic Component of a shirt
Some Factors Related to Buying Side:
Customer: Those who buy the ultimate product are called customers. Customer
of a product may be the consumer of this product or not.
Consumer: Those who use the ultimate product are called consumers. Consumer
of a product may be the consumer of this product or not.
Buyer: Those who buy the product from other in large quantity are called buyers.
Whole Seller: Those who sell the product to the retailer are called whole-sellers.
Retailer: Those who sell the product directly to the customer are called retailers.
Importers: Those who buy or import the product from foreign or overseas
country in large quantity are called importers.
Some Factors Related to Buying Side:
Some Factors Related to Selling Side:
Seller: Those who sell the product to the others are called seller.
Manufacturer: Those who manufacturer the product are called manufacturers.
Exporter: Those who sell or export the product to the buyer of foreign country
are called exporters.
Trader: Those who establish liaison between buyer and manufacturer are called
traders.
Some Factors Related to Selling Side:
Multinational:
1.Li& Fung

2. Synergies

3Linmark
4. Complex tile
5. ZXY Apparel Buying Solution
6. Asmara
7. Texbo.
Buying House:
Buying house means Buyer’s liaison office or trader office. Traders are of two
types-
1. Foreign Trader
2. Local Trader
Local:
1. Team Sourcing
2. Centro tex.
List of Traders:
Name of Some Important Buyer of Bangladesh:
Generally buyers of USA, Europe, Canada, Australia, Japan, India are the main
buyers of Garments and Textile product of Bangladesh.
Name of some important buyers of these countries are described below-
Name of Some Important Buyer of Bangladesh:
Name of Some USA Buyers:

GAP

Adidas

Walmart

Levi’s (Brand: Dockler, Denizer,
Levi’strauss)


VF Asia (Brand: Lee, Wrangler )

PVH -Phillips Von Heuson (Brand: CK)

Peri Ellis

Academy

Banana

Old Navy

US Polo

Nike

American Eagle
Name of Some Important Buyer of Bangladesh:
Name of Some European Buyers:

H & M

Hugo Boss

Zara

Mango (Turnkey)

Puma


European Eagle

C & A

M &S

Esprit

Terco

Decathlon

Sains Burry

Carretow

NKD

Tema

Lindex
Name of Some Important Buyer of Bangladesh:
Name of Australian Buyers:

K-mark
Name of Some Japanese Buyers:

Uniquelo

Huloson Bay

Name of Some Indian Buyers:

Black Berry

Mahendra ( Brand: Peter England )

ITC

Ramond
Name of Some Important Buyer of Bangladesh: