Giải pháp nhằm thu hút khách du lịch nước ngoài đến thành phố Hồ Chí Minh thông qua loại hình du lịch Mice


TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP. HCM


NGUYỄN HOÀNG PHƯƠNG CHI


GIẢI PHÁP NHẰM THU HÚT KHÁCH
DU LỊCH NƯỚC NGÒAI ĐẾN
THÀNH PHỐ HỒ CHÍ MINH THÔNG QUA
LOẠI HÌNH DU LỊCH MICE


LUẬN VĂN THẠC SĨ
Chuyên ngành : Quản trị kinh doanh
60340102


 

TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP. HCM


NGUYỄN HOÀNG PHƯƠNG CHI

GIẢI PHÁP NHẰM THU HÚT KHÁCH
DU LỊCH NƯỚC NGÒAI ĐẾN
THÀNH PHỐ HỒ CHÍ MINH THÔNG QUA
LOẠI HÌNH DU LỊCH MICE

LUẬN VĂN THẠC SĨ

Chuyên ngành: Quản trị kinh doanh
60340102

CÁN BỘ HƯỚNG DẪN KHOA HỌC: PGS-TS HÀ THỊ NGOC OANH


 


TRƯỜNG ĐẠI HỌC CÔNG NGHỆ TP. HCM



-





           
ngày 24 tháng 4 




TT
Họ và tên
Chức danh Hội đồng
1



2


3


4


5












PHÒNG QLKH – ĐTSĐH
CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM
Độc lập – Tự do – Hạnh phúc
TP. HCM, ngày 24 tháng 12 năm 2013
NHIỆM VỤ LUẬN VĂN THẠC SĨ




 MSHV: 1241820010
I- Tên đề tài:
 


II- Nhiệm vụ và nội dung:
Nhiệm vụ: 

.
Nội dung luận văn:

Ch


III- Ngày giao nhiệm vụ: 30/06/2013
IV- Ngày hoàn thành nhiệm vụ: 31/3/2014
V- Cán bộ hướng dẫn: PGS-

CÁN BỘ HƯỚNG DẪN KHOA QUẢN LÝ CHUYÊN NGÀNH

PGS-
i

LỜI CAM ĐOAN



công trình nào khác.
               

n

Học viên thực hiện Luận văn













ii

LỜI CÁM ƠN



 

-

 








chân th












iii

TÓM TẮT
Giải pháp nhằm thu hút khách Du lịch nước ngòai đến TP.HCM
thông qua loại hình Du Lịch MICE
Chương 1: TỔNG QUAN VỀ DU LỊCH MICE
              


               


Chương 2: TIỀM NĂNG VÀ THỰC TRẠNG PHÁT TRIỂN DL MICE TẠI

THÀNH PHỐ HỒ CHÍ MINH
 


TTDL 
.
Chương 3: CÁC GIẢI PHÁP NHẰM THU HÚT KHÁCH DU LỊCH NƯỚC
NGOÀI ĐẾN TP.HCM THÔNG QUA LOẠI HÌNH DU LỊCH MICE
 
tro

               

                

 

phát t 
iv

ABSTRACT
         mes to
          
comprises three chapters:
Chapter 1: Overall about Mice TOURISM
In chapter 1, the writer has been showing the general knowledge of Mice
tourism including: concept, characteristic and structure of this kind of tourism as
well as analyzing some kinds of tourist come into Vietnam by this type of traveling,
which is able to show character of each of them. Additionally, it studies the
development of Mice tourism in the world as well as in the country and also makes

comparison between Mice and the other kinds of tourism from which clearly shows
the general view of Mice tourism.
Chapter 2: potential and current developing Mice tourism in Hochiminh City
This chapter has presented the potential and actual situation of Mice tourism
in Hochiminh City, achieved results, positives and negatives of Mice tourism in the
past years and promoted activities for tourism of the Department of Culture, Sports
and Tourism. Chapter 2 will be the foundation suggesting solutions, petitions for
development of Mice tourism in Hochiminh City in years ahead.
Chapter 3: Solutions with the aim of attracting foreigner comes to Hochiminh
city via MICE tourism.
Chapter 3 has shown the developing trend of Mice Tourism in Hochiminh
City in the future, estimating the quantity of foreigner coming to Hochiminh City in
the year of 2020. The composer has presented the solutions to attracted foreigner
traveling to Vietnam via Mice tourism by constant development in the future years.
          
authority, Government participated directly. Especially, the thesis has emphasized
the coordination between Local authority, Government, union and organization in
the country with Department of Tourism through suggestions as factor to success in
constant developing activities of Mice Tourism in the near future.
v

MỤC LỤC
 i
 ii
 iii
ABSTRACT iv
 v
 x
 xi
 1

 1
 4
 4
 5
 5
 6
1.1 Lý  6
 6
 6
1.1.2.1 Meeting (gp g, hi hp, hp mt) 6
1.1.2.2 Incentive 7
1.1.2.3 Conference/Convention 8
1.1.2.4 Event/Exhibition 10
 11
1.1.3.1 Ma du khách MICE 11
1.1.3.2 MICE là du lch cao cp 11
ng tham gia MICE 11
1.1.3.4 Ngun li t MICE 13
1.1.3.5 Sn phm du lch MICE 13
 17
vi

 19
 20
 22
 22
 22
1.2.2.1 Khách Nht 23
1.2.2.2 Khách Pháp 23
1.2.2.3 Khách Nga 24

1.2.2.4 Khách Trung Quc 25
 26
 26
 27
1.3.2.1 Singapore 27
1.3.2.2 Trung Quc 29
1.3.2.3 Hng Kông 30
 30
 32
1.3.4.1 Du lch tham quan 32
1.3.4.2 Du l 32
1.3.4.3 Du lch xanh 33
1.3.4.4 Du lch team building 33

 35
-   35
 35
 37
 37
 38
 38
vii

2.2.1.1 Tài nguyên du lch t nhiên 38
2.2.1.2 Tài nguyên du l 39
 41
2.2.2.1 Hong kích cu du lch 41
2.2.2.2 Hong xúc tin du lch 42
 giá tr c ngoài mua
hàng hóa ti Vit Nam khi xut cnh qua ca kht: 44

2.2.2.4 Xây dng sn phm du lch mi 45
 47
 . 48
2.3.1. Tình hình du khách 48
 54
 59
2.3.3.1 Các yu t v chính tr - pháp lut 60
 h tng 60
 vt cht  k thut phc v du lch MICE 63
2.3.3.4 Ngun nhân lc phc v du lch 68
 thut phc v du khách: 69
 70
 70
 70
 74
 74
 74
 74
 75

 79
 79
viii

 79
 80
 80
 81
3.2.1.1 Các gii pháp v th ch quc 81
3.2.1.2 Các gin lý cn du

lch MICE 82

 93
3.2.2.1 Gii pháp dành cho các doanh nghip 93
3.2.2.2 Gii pháp dành cho các công ty l hành 95
3.2.2.3 Gii vi cá  96
 97
 97
 97
 99
3. 99
 102
ix

DANH MỤC CÁC TỪ VIẾT TẮT

MICE     ), Incentive (khen th),
Convention/Conference(Event
.
TP.HCM 
Sở VHTT-DL 
TCDL VN 
WTO ization)
INBOUND 
OUTBOUND 
ĐHKHXH-NV 
Th.S 
DLVN 
GDP 
WTO 

DN 
GTGT 
DLQT Du lch quc t
UBND.TP 
DT Doanh thu
SPDL 
DVDL 
TG 
ĐVT 
CT.TNHH 
HN 
x

DANH MỤC CÁC BẢNG

 26
 48
 49
 50
- 2012 51
 55
 59
 63
 66
 77
-2020 79
xi

DANH MỤC CÁC HÌNH

 20
Hình 1.2:  21
 52


1

PHẦN MỞ ĐẦU
1. Tính cấp thiết của đề tài





     







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


u Á -





    


2





tài nguyên 



Minh 

 

   nh Bangkok (Thái Lan), Singapore,
Kuala Lumpur (Malaysia), Hong 




 




 

“Giải pháp
nhằm thu hút khách du lịch nước ngòai đến Thành phố Hồ Chí Minh thông qua
loại hình du lịch MICE”.
3

 Tình hình nghiên cứu đề tài
 

- Department of Investment Services - Ministry of Economic Affairs (2008),
Meeting, Incentive, Convention, and Exhibition (MICE) Industry: Analysis &
investment opportunities.
- Xinli Xie & Quanchao Lu (2006), the economic and social effects analysis of
MICE tourism, International Journal of Business and Management.
- Aurélie Girod (2009). An Analysis of the Development of MICE industry.




-               2008),
Cơ sở khoa học và giải pháp phát triển loại hình du lịch MICE tại Việt Nam”.
-     Xây dựng chiến lược xúc tiến du lịch MICE cho
điểm đến Hà Nội”
- 
- Nghiên cứu phát triển lọai hình du lịch MICE tại
tỉnh Bà Rịa – Vũng Tàu”,
- “Nghiên cứu cung đối với loại hình du lịch MICE tại
Hải Phòng”-
“Chiến lược phát triển du
lịch Việt Nam 2020, tầm nhìn 2030”, “Chương trình kích cầu du lịch 2013”, “ Chương
trình hành động quốc gia về du lịch 2013-2020” 



4

- 2009). Phân biệt du lịch MICE và dịch vụ tổ chức sự kiện, Tạp
chí Du lịch Việt Nam, Số 11, tr.50-51.
- Du lịch MICE: Loại hình du lịch đầy triển vọng, Tạp
chí Du lịch Việt Nam, Số 9, tr.51-52; Số 10, tr.26-27
- Phát triển du lịch MICE - Bắt đầu từ nâng cấp chất lượng
hạ tầng, Báo Hải Phòng cuối tuần, Số 29, tr.30-31.
     
 
 






       

2. Mục tiêu nghiên cứu của đề tài

 



3. Phương pháp nghiên cứu
Phương pháp tổng hợp và phân tích thống kê: 



5




p


Phương pháp so sánh - đối chiếu:     d  



Phương pháp chuyên gia: 

4. Đối tượng và phạm vi nghiên cứu

.HCM.
 

5. Bố cục luận văn:

Chương 1: Tổng quan về du lịch MICE
Chương 2: Tiềm năng và thực trạng phát triển DL MICE tại TPHCM.
Chương 3: Các giải pháp nhằm thu hút khách du lịch nước ngòai đến
Thành phố Hồ Chí Minh thông qua loại hình du lịch MICE.


6

CHƯƠNG 1: TỔNG QUAN VỀ DU LỊCH MICE
1.1 Lý luận chung về du lịch MICE.
1.1.1 Khái niệm về du lịch MICE
MICE 
- M
- I
- Convention/C
- Exhibition/ E


             



             
Convention tour và Exhibiton tour. 


 
1.1.2 Các loại hình du lịch MICE
1.1.2.1 Meeting (gặp gỡ, hội họp, họp mặt)






7

- Association Meeting (Cuộc hội họp giữa các công ty với nhau)


             

              


- Corporate Meeting (Các cuộc họp giữa các thành viên trong một công ty):


 






1.1.2.2 Incentive
Theo SITE - The Society of Incentive Travel Executive - (Business travel and
Tourism, trang 6), thì DL khen 

            các


 nh


8

 
ng kinh doanh Các tour DL 


          
              ách
     -     -    -  

               

hãng.


- 

- 

- 


  




1.1.2.3 Conference/Convention

 
9

  
 
 

 
 
      
 
    
 
 
 






-


-Convention organized by members (Hội nghị được tổ chức bởi các thành
viên luân phiên)
              
            Campuchia, Lào,
Myanmar, Thái Lan và VN - 


10

-Bid to host a convention (Hội nghị do nước chủ nhà được lựa chọn xin
đăng cai tổ chức)   



 
tháng 
VN   

 
1.1.2.4 Event/Exhibition
            MICE vì chúng




-Coporate event/ exhibition: 
 
-Special event/ exhibition: 


 



nhân 
- .
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