fashion fatima zahra essaid

Fashion
Fatima Zahra Essaid




What is fashion ?

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It’s not easy to answer this question because it means different things to different people.
Fashion is an art, a job , a peek into personality , an escape or disguise… But ultimately, Fashion
is the total outlook of an individual of today and only today .
« never has and never will »
French Fashion designer COCO(Gabrielle )Chanel once said: « Fashion is not something that
exists in dresses only ,Fashion is in the sky , in the street Fashion has to do with ideas the way
live what is hapenning.

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“Fashion is made to become
unfashionabLe.”
coco
Personality begins where
comparison ends ( K.Lagerfeld)

“


Over the years i have learned

that what is important in a
dress is the woman who is
wearing it

Giorgio Armani

Yves Saint Laurent

The difference between STYLE & FASHION is :
QUALITY


“Zest is the secret of all beauty. There is no
beauty that is attractive without zest.”
-Christian Dior

Hubert De Givenchy

The dress must follow the body of a woman ,
not the body following the shape of the dress.


Why we wear this?
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Fashion is something we deal with it every day,we are constantly being bombarded with new
Fashion ideas from music,videos,books,and TV.movies also have a big impact on what people
wear for instance :

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RAY-BAN sold more sunglasses after the movie MEN IN BLACK


Fashion
design
Fashion design
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Fashion design is the designing and creating of new fashion trends.
The more unique your creations, the more successful you’ll be.
It’s a glamorous career with a lot of money to be made.
Fashion designer can be described as the person who got knowledge and skills in
designing clothes using all the materials such as fabrics and designing it in any kind of
styles and fashion.



WHY DOES FASHION CHANGE?

 Fashion change because people change.
 We always want something new. Clothing

change for

practicable reasons, for appropriateness for the season,
and for adaptation to environment situation. In some

cases the popularity of fashion endure for many seasons
because of the combinations of these reasons.




Where fashion began?
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France – considered the center of fashion for almost 400 years from 1600s into the 1900s.
Especially in Paris.

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In the 1600s, French royalty and wealthy landowners employed their own dressmakers and
tailors.


KINDS OF FASHION

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Haute Couture - French word meaning high fashion. It means one-of-a-kind. These include
designers' original designs.

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Ready to wear (Prêt-à-Porter) - Term used to describe mass produced garments. These include
designers' originals manufactured to a certain number for department stores and offered at
lower prices.

fashion year
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Two main seasons

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Spring/Summer

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Fall/Winter

Both require a different fashion look and a new range of colors and fabric designs for the time of
year.

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Light weight fabrics in summer

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Heavier fabrics in winter
Color guidelines according to seasons

Summer-

Think clear, contrast and bold colors.

Fall -

Think soft, cool, slightly grayed colors.

Spring -

Think bright, fresh and lively colors.

Winter-

Think deep, dark and muted colors.



The plan...
 Designers work a year in advance

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In the spring, the studio works for the spring/summer of the following year
Once a collection is finished, on to the next!



Each collection is researched so that all the items in it complement each other, will be in style, and
have the particular look for which the company is known for.

 Research

 Predicting Trends


A designers most difficult task is forecasting what will be in style for the coming years. To do this,
they know the past trends and look at repeats. They also purchase HIGH priced trend magazines.
Additionally they observe what succeeded with customers in the past.


The Collection
 Theme


A designers select a theme that represents their collections. It can be a period in history, a foreign
place, a range of colors, a type of fabric…

 Designing
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After the groundwork is completed for the nature of the collection, the designer must decide how
many and what types of garments should be included in the collection.
Usually, they have a three month period to design, produce and publicize the collection in time for
their fashion show.
Press and buyers get their first look at the collection at the show

Terms that keep designers in business

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Fashion
Fad : is a fashion that stays indefinitely.
Classic :. - is a fashion that die quickly and whose greatest appeal is as novelty.
Style : A characteristic of dress that exists independent of fashion .
Design : Refers to a specific version of a style .
Trends : The movement of a fashion into and through the marketplace, How long a fashion
remains popular.


Where is the easiest place to
find work in these careers?


Milan


Italian Designers
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Giorgio Armani

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Elicolaj

Alma Couture

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Gherardini Istante

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Ematite

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Juditte

Maria Grazia Amoretti

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Erreuno

Roberta Badio

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Fendi

Bill Kaiserman

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Salvatore Ferragamo

Krizia

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Gianfranco Ferre

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Andre Laug

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Alberta Ferretti

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Paola Marzotto

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Fiore

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Max Mara

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Floranna

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Anna Mucci

Capucine

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Gianluca Gabrielli

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Gioia Nordi

Gianna Cassoli

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M. Galante per Circolare

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Tita Rossi

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Raniero Gattinoni

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Tivioli

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Genny

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Mario Valentin

Daniela Gerini

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Gianni Versace

Filippo Alpi Femme

Baila
Maurizio Baldassari
Renato Balestra
Federico Bano
Basile
Bensussan
Laura Biagiotti
Blumarine
Chiara Boni
Mariella Burano
Byblos

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Cailand
Callaghan
Armando Calo

Emilio Cavallini
Ernestina Cerini
Complice
Anna e Cristina Costi
Raffaella Curiel

Dadoscorza by Edward De Carlis
Roberta De Castello
Dolce & Gabbana