Getting creative solving the top 3 challenges of in house creative teams

Getting Creative
Solving The Top 3 Challenges of In-House Creative Teams


Creative Teams May Vary in Composition…


 
  e
 
 

 
  ers

 
 
%
l
s
0
a
n
m
n s
 
am esig
o
n
 5 ull-­‐6
e

6
p
t
a
i

 
 d
o
f
h
f
d

 
t
h
o
d
 s

  -­‐10
a
ss
  rise es

 
%
e
d

L mp ye
e a6ve
54 ve
 2
s

 u cre
co plo
ha
%
0
l
 
em
~4 rna
e
int


But Work is Similar Across Many Teams
k
 
 
r

 

 
m
 wo

r
rfo sign
e

 p
 de
%
98 phic
gra


 
  k
 
 
m
or
 wor
f
r
p e sign

 
%
70 b
 de
we


And the Challenges are Identical

1

65%
 of
 crea6ve
 team
 managers
 
surveyed
 claim
 they
 do
 not
 have
 
 
adequate
 6me
 to
 develop
 staff.
 
An
 addi'onal
 11%
 cite
 they
 have

 NO
 
'me
 at
 all.
 


2

51%
 cited
 career
 path
 for
 self
 and
 staff
 
as
 their
 top
 challenge.
 


3

53%
 say

 their
 primary
 scope
 of
 work
 is
 
 
execu6on
 and
 produc6on.
 
Strategy
 and
 development
 goes
 to
 outside
 
 
agencies
 or
 other
 teams
 


So
 how
 do

 you
 develop
 your
 crea6ve
 team’s
 talent
 
 
and

turn
 them
 into
 the
 strategic
 partner
 that
 your
 
company
 deserves?


Know the
Work
Before
 you
 can
 make
 6me

 for
 
development,
 you’ll
 need
 a
 
thorough
 understanding
 of
 all
 
produc*on
 work
 in
 the
 
pipeline.
 
Crea6ve
 management
 
soQware
 solu6ons
 are
 
invaluable
 for
 this
 as

 they
 
help
 visualize
 your
 team’s
 
workload
 and
 efforts.
 


Mix It
Up
All
 produc6on
 work
 and
 no
 
development
 work
 makes
 Jane
 
an
 unhappy
 crea6ve.
 

 
Great
 managers
 address
 staff
 
fa6gue
 by
 moving
 people
 across
 
teams
 as
 necessary
 to
 ensure
 
they
 are
 exposed
 to
 the
 right
 
mix
 of
 development
 and
 

produc6on
 work.
 

 


Use
Work
Clusters
Iden6fy
 large
 clusters
 of
 work.
 For
 
example,
 if
 the
 majority
 of
 your
 team's
 
work
 consists
 of
 event
 marke6ng,

 and
 
web
 development,
 you've
 just
 
iden6fied
 2
 main
 clusters.
 
 
This
 means
 you've
 now
 created
 a
 
career
 path
 where
 your
 top
 performers
 
can
 be
 elevated

 into
 team
 leads.
 


There are more tips and strategies in our
free ebook: The Definitive Guide to
Building a World-Class Internal Creative
Agency.
The ebook gives a detailed plan for
growing & enhancing your company with an
internal creative team, including what
support you’ll need to get there. 

Get the ebook!
d!
a
o
l
n
w
o
d
Click to


Brought
 to
 you

 by

www.wrike.com


////////
SOURCES
\\\\\\\\
2014 In-House Creative Services Industry Report. The BOSS Group.
2015 The Definitive Guide to Building a World-Class Internal Creative
Agency. Wrike.

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