Destination marketing the journey before the destination
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THE JOURNEY BEFORE
THE DESTINATION
The Traveling Decision Making and "
the Connected Consumer.
Stefanos Karagos, Information Scientist
XPLAIN.co
March 2015
LET’S GET TO KNOW EACH OTHER
XPLAIN.co -2015
XPLAIN.co -2015
I BELIEVE IN GOD OF
DATA AND MARKETING
:-)
XPLAIN.co -2015
hello!
XPLAIN.co
WE LOVE TO INTEGRATE BRANDS
INTO CONSUMERS’ LIFE
Digital Strategy & Advisory
XPLAIN.co -2015
Consumer Behavior Analysis
XPLAIN.co -2015
Content Marketing
XPLAIN.co -2015
Reputation Management
XPLAIN.co -2015
27
Countries
XPLAIN.co -2015
132
Beloved Brands
XPLAIN.co -2015
Our Expertise After 10 Years
Transportation
Destinations
Technology
FMCG
Retail
NO MORE SPAM :-)
WHAT ABOUT YOU?
let’s be interactive
XPLAIN.co -2015
HOW MANY OF YOU HAVE A FB PAGE?
XPLAIN.co -2015
A BUSINESS FB PAGE?
XPLAIN.co -2015
A BUSINESS LINKEDIN PAGE?
XPLAIN.co -2015
AN INSTAGRAM ACCOUNT?
XPLAIN.co -2015
?
SO WHAT
XPLAIN.co -2015
>7.000
Brand Pages in Portugal
XPLAIN.co -2015
>17 MILLIONS
Worldwide!
XPLAIN.co -2015
WTF
#
Welcome To Facts!
The Game
has Changed
r
o
i
v
a
h
e
B
’
s
r
Consume
has Changed
