Big data evolution march of progress

Big Data Evolution: March of Progress
Data waster

Data collector

Aspiring data manager

Strategic data manager

Collects data but severely
underuse them

Collects data but do not
consistently maximize their value

Understands value of data and
marshals resources to take
better advantage

Has well-defined data-management
strategies that focus on collecting and
analyzing the most valuable data

Tracking true progress
2011 to 2015

15 %

Strategic data
manager
Aspiring data

manager

-4 %
-8 %

Data collector

-3 %
-9

How are big data currently being used?
60%
61%

Substantiate business decisions
43%

Improve business processes
Improve products or services
Improve customer service and experience
Identify new business opportunities

Data wasters & collectors

57%

18%

59%

18%
20%

Aspiring data managers

56%
49%

-6

Data wasters

-3

0

9

12

15

Opportunities of Increased Amounts of Data

Passing 50% Tipping Point

From Service to Experience
48%

88%

2011

3% 6% 10%

33%

39%

Better customer service

58%
2015

3% 7% 7%

25%

44%

14%

89%
It has had no impact
on our organisation

2011

2015

27 %

26 %

20 %

22 %

9%

88%

85%

6

Impact of Data over Past Five Years

50 %

88%

3

Enhanced customer service

It has completely
changed the way
we do business

Strategic data managers

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