The key ingredients for international SEO success MKTFest

The Key Ingredients for International
SEO Success in Competitive Countries

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Ahoj Brno

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Ahoj Brno

I AM

I SHARE

I DO SEO

ORAINTI.COM

I WRITE

@ALEYDA

I SPEAK

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Finding the right ingredients to Conquer

International Search Markets can be tough…

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But we have Google’s Best
Practices Recipes don’t we?
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Is it worthy to enable a ccTLD or a
geolocalized sub-directory is enough?

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Is it worthy to enable a ccTLD or a
geolocalized sub-directory is enough?
Depends
on your current
configuration &
your market search
results &
competitors

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How you do you connect with foreign

users & compete with local brands?

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How you do you connect with foreign
users & compete with local brands?

Depends
on the cultural
preferences &
characteristics of
your audience &
competitors

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How do you avoid ending up with too many
international versions you can’t maintain?

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How do you avoid ending up with too many
international versions you can’t maintain?

Depends on the
validation of each
market potential and

avoiding the nonviable ones

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How you do you rank in competitive
markets if you’re starting from scratch?

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How you do you rank in competitive
markets if you’re starting from scratch?

Depends
on your initial
SEO status, your
authority & how
optimized your
competitors are

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Yikes! They’re not necessarily that
helpful with your “personalized” needs
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Stop acting like a COOK

& become a CHEF, to
create your own
recipes… you need to
know the ingredients
well first though

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Let’s go through the main Ingredients to
solve these issues by creating your own
successful International SEO recipes

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Selecting The International
Markets w/ the Highest Potential

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Don’t rely exclusively in completely automatized tools
to validate the potential of international markets

UPS!
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Identify the top country markets in your industry that

you’re still not targeting & their search traffic share
Use
SimilarWeb

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Which countries have the highest search traffic volume?
Which are the top keywords & competitors?

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Which of these are already being leveraged by your
competitors? How are they performing for them?

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You can use SEMrush, Sistrix or SearchMetrics
alternatively to verify this too

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… and how you’re already performing for these markets
even if you’re still not targeting them?
This will
be your
starting

point

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Verify the traffic trend, used devices, 

ranked keywords, pages & conversion performance
Use
Google
Analytics &
Search
Console

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Expand the keywords with a research 

to identify search patterns & opportunities

Use
KeywordTool.io
& KWFinder along
Google’s tools to
validate volume
& trends

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