3 steps to establish a successful international digital marketing process

How to Effectively Establish & Run a Successful
International Digital Marketing Strategy

#internationalstrategy for #mnsummit by @aleyda from @orainti


HELLO #MNSUMMIT

#internationalstrategy for #mnsummit by @aleyda from @orainti


I’M ALEYDA SOLIS

SEO

BLOGGER

SPEAKER

SHARER
@aleyda

+aleydasolis

#internationalstrategy for #mnsummit by @aleyda from @orainti


GOING INTERNATIONAL MIGHT BE KEY TO EXPAND
YOUR ONLINE BUSINESSES BUT CAN BE COMPLEX

#internationalstrategy for #mnsummit by @aleyda from @orainti

WHICH COUNTRY OR LANGUAGE SHOULD YOU TARGET?

#internationalstrategy for #mnsummit by @aleyda from @orainti


HOW DO YOU CONNECT WITH YOUR NEW AUDIENCE?

#internationalstrategy for #mnsummit by @aleyda from @orainti


HOW DO YOU DO IF YOU DON’T SPEAK THE LANGUAGE?

#internationalstrategy for #mnsummit by @aleyda from @orainti


HOW DO YOU IDENTIFY YOUR LOCAL COMPETITORS?

#internationalstrategy for #mnsummit by @aleyda from @orainti


WHICH WEB PLATFORMS ARE POPULAR TO TARGET?

#internationalstrategy for #mnsummit by @aleyda from @orainti


3

STEPS TO ESTABLISH A SUCCESSFUL

INTERNATIONAL DIGITAL STRATEGY

#internationalstrategy for #mnsummit by @aleyda from @orainti


START BY VALIDATING THE POTENTIAL TRAFFIC &
PROFITABILITY OF YOUR VIABLE INTERNATIONAL MARKETS

1

#internationalstrategy for #mnsummit by @aleyda from @orainti


THE GOAL IS TO MAKE YOUR INTERNATIONAL WEB
PRESENCE PROFITABLE

#internationalstrategy for #mnsummit by @aleyda from @orainti


VALIDATE YOUR COMPANY’S INTERNATIONAL WEB
OPERATIONS VIABILITY FROM A BUSINESS PERSPECTIVE

Web 

Goal

Web Content &
Development

Company 

Operations


Business
Model

Geography,
cultural
& Language

Factors

Pricing & 

Currency 

Factors


#internationalstrategy for #mnsummit by @aleyda from @orainti


IDENTIFY YOUR CURRENT SITE BEST 

PERFORMING COUNTRIES AND LANGUAGES

which are the top countries &
languages from a traffic &
conversions perspective?

#internationalstrategy for #mnsummit by @aleyda from @orainti


ANALYZE YOUR CURRENT INTERNATIONAL TRAFFIC
BEHAVIOR PER CHANNEL

which are the top countries &

languages from a traffic &
conversions perspective?

#internationalstrategy for #mnsummit by @aleyda from @orainti


AS WELL AS YOUR YOUR ORGANIC SEARCH VISIBILITY 

PER COUNTRY

#internationalstrategy for #mnsummit by @aleyda from @orainti


CHECK WHICH ARE THE TOP CURRENT INTERNATIONAL
MARKETS FOR YOUR COMPETITORS

#internationalstrategy for #mnsummit by @aleyda from @orainti


AND THE OVERALL TOP COUNTRY MARKETS 

FOR YOUR INDUSTRY

#internationalstrategy for #mnsummit by @aleyda from @orainti


YOU CAN NOW CHOOSE THOSE TOP INTERNATIONAL 

COUNTRY & LANGUAGE MARKETS TO ASSESS

Search
Engines


Referrers

Social
Networks

Keywords

Competitors

Devices

Traffic 

volume per
Channel

Seasonality
& Trend

#internationalstrategy for #mnsummit by @aleyda from @orainti


IDENTIFY THE POTENTIAL TRAFFIC PER CHANNEL FOR 

EACH COUNTRY

#internationalstrategy for #mnsummit by @aleyda from @orainti


YOUR MOBILE TRAFFIC, SEASONALITY & TREND

#internationalstrategy for #mnsummit by @aleyda from @orainti

… THE MORE SOURCES YOU USE TO VALIDATE, THE BEST!

#internationalstrategy for #mnsummit by @aleyda from @orainti


VERIFY IF THERE’S ENOUGH TRAFFIC TO ESTABLISH
PROFITABLE WEB OPERATIONS
Number of
Conversions for

a break-even
Number of 

visits for a 

break-even

=
=

Cost of international Web project
Average conversion value
No. of Conversions for Break-even
Average Conversion Rate

#internationalstrategy for #mnsummit by @aleyda from @orainti


USE THE INTERNATIONAL ROI CALCULATOR TO MAKE IT
EVEN EASIER

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#internationalstrategy for #mnsummit by @aleyda from @orainti


IT’S TIME TO MAKE A DECISION REGARDING THE
INTERNATIONAL MARKETS TO TARGET
Your International traffic potential

>

Visits & Conversions for a break-even

Yes

Continue with the international
Web & SEO project

No

Might be too early
Buy & secure
your ccTLDs
for future
activity

Create
custom 

alerts
in GA

Create a
pilot project
prioritizing
main pages

For most important countries
#internationalstrategy for #mnsummit by @aleyda from @orainti