Top 15 digital marketing stats from 2015

Our Top 15 Most Interesting and
Useful Digital Marketing Stats from
2015


72% of today’s shoppers are researching a
product they plan to purchase through
digital resources.


82% of smartphone users will shop on their
mobile device this year.


Video attracts 3x as many monthly visitors,
doubles their time on site, and increases
organic traffic from search engines by 157%.


Online shoppers who view a video on a web
page are 1.6 times more likely to purchase
on average than shoppers who did not see a
video.


Using positive emoticons in a response
increases engagement rate by 67%.


LinkedIn has a higher percentage of users
with a college degree (38%) and more US

adults as users than other popular
platforms.


53% of connected Millennials are on
Instagram.


75% of Instagram’s users are outside the
United States, including 14 million in the
United Kingdom and 5 million in Australia.


Over 65% of Facebook video views occur on
mobile.


88% of all time spent with smartphones is
spent in apps rather than in mobile web.


Native ads drive more views and in turn a
greater influence on your brand; viewers
report looking at native ads 52% more
frequently than banner ads.


Nearly 70% of Millennials and close to 50%
of Gen X have second-screened (i.e. looked
at) on their phone while watching TV.

Users who were exposed to Twitter
Promoted Videos have 28% higher purchase
intent.


Two-thirds of consumers use Facebook to
find good deals and promotions (including
80% of Baby Boomers).


Advertisers that highlight specific discounts as a
percent in promoted Tweet copy or creative saw 67%
lower cost-per-installs (CPIs) and a 40% higher app
click rate to the App Store or Play Store. Additionally,
promoted Tweets having one or more words in caps
had a 58% higher CPI and a 36% lower conversion
rate.


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