Step Up Brochure A compact brochure of loose cards s easy to customize

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®

i U X

Design a

step-up
brochure

A compact brochure of loose cards
is easy to customize. Continued

Continued 

Design a step-up brochure

0626


Before&After

BAmagazine.com

®

i U X

Design a step-up brochure
A compact brochure of loose cards is easy to customize for different
clients. Here’s how to design one from a template.

The pattern
Step-Up Brochure™ template
from Paper Direct has a blank
jacket (cover) with inner pocket,
three insert cards and a business
card. It comes flat on two, 38-lb.
letter-size sheets perforated and
scored, ready for desktop printing.
Packaged 50 sets to a box. Ask for
model #BJP104 (white) or #BJP107
(cream). www.paperdirect.com

The step-up brochure is a jacket with three (or more) information
cards stacked inside and a business card on the pocket. It fits a
standard, #10 envelope. Its popularity is in its versatility; you can mix
and match cards without reprinting the cover. If you need only a few,
you can work from a blank, pre-cut template, as we have here.
 2 of 10 

Jacket with
pocket

Inserts and
business card

Design a step-up brochure

0626


Before&After

®

Design a step-up brochure

BAmagazine.com

3 of 10

i U X

Unite the parts

Beauty starts with continuity. To design a beautiful brochure, you must visually connect
its many parts. Do this by repeating the image, layout, type and colors throughout.

BLOSSOM
of Sacramento

Diane Richards
Body Wellness Center
Information | Appointments
916 . 555. 1286

. . . and on the business card

Careful cropping isolates a single
blossom and sustains the theme.

Back

Front
Place the photo across panels . . .
The photo crosses outside panels, which ties
front to back. It’s sized so the blossoms are on
the front. Note how the back-panel text aligns
neatly to the right beneath the leaf tips.

. . . on the inside . . .
Inside, the photo is flipped so the blossoms
remain visible when the cards are in place.
Because it’s here for continuity and is not the
focal point, lighter opacity makes it recede
and not steal attention from the cards.

(Note that the photo has been scaled,
flipped and cropped to make the best
use of each space, yet the result is a
unified whole. This isn’t possible with
photos on which transformations
will be apparent [mirrored type, inexplicable jumps in size, etc.]. It works
best with organic images like this one,
which in nature vary a lot anyway.)

 3 of 10 

Design a step-up brochure

0626


Before&After

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Design a step-up brochure

BAmagazine.com

4 of 10

i U X

Layout

Lay out each card alike. Work down from the top—head, then photo, then text—
then carry the sizes and dimensions to the other cards.

Layout and alignment are the same on every card.

BLOSSOM

BLOSSOM

BLOSSOM

Glow with Radiance

Skin Therapy

Massage Therapy

Rest, relax and rejuvenate your
mind, body and soul with our oneof-a-kind Spa treatments. World
renowned, our Skin and Massage
therapies target a wide range of
needs. Specially trained therapists
and only the highest quality products produce unparalleled results.
Relaxed and rejuvenated, you will
glow with radiance.

Start at the top
Be kind to your reader; put section heads on
top! The photo on only the front card is visible and makes the first impression. The front
card is the obvious place for an introduction,
which is set here in oversize text type.

For more information and a complete list of therapies,
visit us online at BlossomWell.com

Note the photographic continuity: Three close-ups, similar
color palettes, same size, proportions and position.

Recline and relax in a soft blanket, and
experience the clean, fresh aromas, warm
mists, gentle exfoliates and cool sensations

of our unique skin therapies.

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let use melt
away your stress and tension.

Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm, balance
and lighten sensitive, irritated skin; smoothes, protects
and diminishes redness.

Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Skin Renewal 60 min | $75
Treat maturing skin with a hydrating botanical massage;
restore clarity, radiance and suppleness.

Deep Muscle 60 min | $65
A therapeutic technique of body work that releases
chronic pain. Using slow strokes that run across the
muscles and deep finger pressure, this technique works
best on targeted areas and not full body.

Anti-Aging 60 min | $75
Strengthen mature skin with a deep hydrating treatment, enhancing your natural moisture barrier for
smooth, cool and supple skin.
Multi-Vitamin Anti-Oxidant 60 min | $75

Minimize fine lines with vitamins and anti-oxidants.
Detox skin for a supple, normal radiance.

Athletes 40 min | $75
For pre- or post-activity, this massage is designed to
prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.
Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
Native American treatment. Warm stone therapy is
combined with traditional Swedish massage to dissolve
muscle tension and induce deep relaxation.

 4 of 10 

Design a step-up brochure

0626


Before&After

Design a step-up brochure

®

BAmagazine.com

5 of 10

i U X

Type

Use only one or two typestyles—typically, one for heads and another for text.
Alter style or size only when the message changes, not arbitrarily.

A

BLOSSOM

Massage Therapy

Massage Therapy

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let us melt
away your stress and tension.
Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

B

Practically, type must be readable, and it must
fit the space. Aesthetically, it must convey a
mood or impression. A Berkeley Oldstyle
is an easy-to-read serif style with flower-like

detailing. B Avenir Light is a complementary
san-serif; its clean lines are especially readable at small sizes and convey a somewhat
clinical look appropriate for a health spa.

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let us melt
away your stress and tension.
Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

 5 of 10 

Big, medium, small
When two typestyles have similar
weight, as they have here, it’s a good
idea to use size to differentiate kinds
of information. Select big, medium
and small. Above, big and medium
sizes convey headline and narrative;
small handles the data.

Design a step-up brochure

0626


Before&After

Design a step-up brochure

®

BAmagazine.com

6 of 10

i U X

Color

Color expresses emotion, mood, feel. Identify your key feel words —in this case calm and
refreshing—then sample a color from the image and build your color palette from that.

BLOSSOM

Massage Therapy

Blossom color
BLOSSOM

Skin Therapy
wellRestore an all-over sense of calm and
certified
being with the soothing touch of a
melt
massage therapist. Relax and let use
away your stress and tension.

BLOSSOM

Neighboring (analogous) colors have a
color in common, in
this case yellow.

It’s a refreshing image
Sampling the image shows
that it’s mainly spring greens,
which are cool and refreshing.
For versatility, we also need
other colors . . .

Add calm
You create calm with lightness, softness, an absence of contrast and
edge, which is what we see in very
light colors, which are mostly white.
Neighboring colors on the wheel provide a bit of difference, yet because
they share a common color are similarly compatible. Note below the
absence of edge —that’s peaceful!

 6 of 10 

Glow with Radiance

Swedish 40 min | $65
body
and soothe nerves through total
Relieve tension Recline
and relax in a soft to

therapeutic treatment is designedblanket, and
relaxation. This experie
nce the clean,
stress.
fresh
tension and
aromas, warm
improve circulation, relieve muscle

mists, gentle exfoliates and cool sensati
ons
of our unique

skin therapies.
Deep Muscle 60 min | $65
work that releases
A therapeutic technique of body
run across the
chronic pain. Using slow strokes that
this technique works
finger
Lightenuppressure
Facial ,40
muscles and deep
min | $65
body.
not fullfacial
areas and
A gentle,
40 minute

best on targeted
designed to calm, balance
and lighten sensitive irritated skin;
smoothes, protects
min diminishe
s redness.
| $75
Athletes 40and
is designed to preFor pre or post activity, this massage
more
recover
them
help
or
exercise
for
Skin
pare the muscles Renewal 60 min | $75
Sports massage
activity.
round ofskin
Treat
nextmaturing
quickly for the
with a hydrating botanical massage
,
g and friction.
stretchin
strokes,
clarity,

radiance
uses vigorousrestore
and suppleness.

Rest, relax and rejuvenate your
mind, body and soul with our oneof-a-kind Spa treatments. World
renowned, our Skin and Massage
therapies target a wide range of
$55 60 min
40 min | ng
Stone Anti-Agi
| $75
needs.Hot
Specially
trained
therapists
n with this ancient
relaxatio
state of pure
en mature
Escape to a Strength
skin with a deep hydrating treattherapy is
stone
t.gWarm
and only
the
highest
quality
prodment.treatmen
Enhancin

American
Native
your natural
moisture barrier for
massage to dissolve
Swedish
smooth,
tradition
coolaland
combined with
supple
skin.
ucts produce
unparalleled
results.
relaxation.
muscle tensionand induce deep
you
will
Relaxed and rejuvenated,
Multi-Vitamin Anti-Oxidant 60
min | $75
Minimize fine lines with vitamins
and anti-oxidants.
glow with radiance.
Detox
skin for a supple normal radiance

.

For more information and a complete list of therapies,
visit us online at BlossomWell.com

Note above that the warm card
separates the two cool ones.

Design a step-up brochure

0626


Before&After

®

Design a step-up brochure

BAmagazine.com

7 of 10

i U X

Template A: Brochure jacket
Letter-size page (81⁄ 2” x 11”)

81⁄ 2”
Start with the inside up

1

4”

4”

Add
double-sided
tape to tab.

2

81⁄ 2”

11”

3

4

Add card slits when printing commercially.

 7 of 10 

Design a step-up brochure

0626


Before&After

®

Design a step-up brochure

BAmagazine.com

8 of 10

i U X

Template B: Inserts and business card
Letter-size page (11” x 81⁄ 2”)

11”
Remove the excess paper
then separate the cards

2”

81⁄ 2”

6”

3 2⁄ 3”

7”

3 2⁄ 3”

8”

3 2⁄ 3”

 8 of 10 

Design a step-up brochure

0626


Before&After

®

Design a step-up brochure

BAmagazine.com

9 of 10

i U X

Article resources

Typefaces
1
7

2a

BLOSSOM

6a

1

of Sacramento

Diane Richards
Body Wellness Center
Information | Appointments

8

916 . 555. 1286

9

2a
BLOSSOM

Massage Therapy

3
Skin Therapy

4a

6c

6b

4b

10
11
2b

6d

BLOSSOM

Glow with Radiance

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let use melt
away your stress and tension.

Recline and relax in a soft blanket, and
Swedish 40 min | $65
experience the clean, fresh aromas,
warm
Relieve tension and soothe nerves through total body
mists, gentle exfoliates and cool sensations
relaxation. This therapeutic treatment is designed to
of our unique skin therapies.
improve circulation, relieve muscle tension and stress.

Rest, relax and rejuvenate your
mind, body and soul with our oneof-a-kind Spa treatments. World
renowned, our Skin and Massage

therapies target a wide range of
needs. Specially trained therapists
and only the highest quality products produce unparalleled results.
Relaxed and rejuvenated, you will
glow with radiance.
For more information and a complete list of therapies,
visit us online at BlossomWell.com

5a
2b

Deep Muscle 60 min | $65
A therapeutic technique of body work that releases
Lighten-up Facial 40 min | $65
chronic
pain. Using slow strokes that run across the
A gentle, 40 minute facial designed to calm,
balance
muscles
and deep finger pressure, this technique works
and lighten sensitive, irritated skin; smoothes,
protects
best on targeted areas and not full body.
and diminishes redness.

1 ITC Berkeley Oldstyle Book | 26 pt,
–10 letterspacing

8

C40 M10 Y90 K0

2 (a–b) Avenir 35 Light | a) 9/12 pt,
+25 letterspacing, b) 8/11 pt

9

C40 M15 Y15 K15

3 ITC Berkeley Oldstyle Bold | 10 pt,
+25 letterspacing
4 (a–c) ITC Berkeley Oldstyle Medium
a) 24 pt, –25 letterspacing,
b) 14/16.5 pt, c) 11/12.5 pt
5 (a–b) Avenir 85 Heavy | a) 8/11 pt,
b) 6.5/11 pt

10 C30 M29 Y35 K55
11 C14 M2 Y7 K0
12 C0 M8 Y16 K5
13 C10 M0 Y30 K0

12
13

BLOSSOM

Colors

Images

6 (a–d) iStockphoto.com
a

b

c

d

4c

Template
5b

7 paperdirect.com

Athletes 40 min | $75
Skin Renewal 60 min | $75
For massage;
pre- or post-activity, this massage is designed to
Treat maturing skin with a hydrating botanical
restore clarity, radiance and suppleness. prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.
Anti-Aging 60 min $75

|

Strengthen mature skin with a deep hydrating treatHot for
Stone 40 min | $55

ment, enhancing your natural moisture barrier
Escape to a state of pure relaxation with this ancient
smooth, cool and supple skin.
Native American treatment. Warm stone therapy is
Multi-Vitamin Anti-Oxidant 60 min | $75 combined with traditional Swedish massage to dissolve
muscle tension and induce deep relaxation.
Minimize fine lines with vitamins and anti-oxidants.

5a

Detox skin for a supple, normal radiance.

 9 of 10 

Design a step-up brochure

0626


Before&After

®

Design a step-up brochure

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10 of 10

Subscribe to Before & After

i U X

Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understandable, useful and even fun for everyone.

Did you learn from this article? Subscribe, and
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Design a step-up brochure

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®

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Before & After is made to fit your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.

For presentation format
Print: (Specify pages 1–10)

For paper-saver format
Print: (Specify pages 12–16)

Print
Format: Landscape
Page Size: Fit to Page

Save
Presentation format or
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 Back

|

Paper-saver format 

Design a

step-up
brochure

Inserts and
business card

0626

The pattern
Step-Up Brochure™ template
from Paper Direct has a blank
jacket (cover) with inner pocket,
three insert cards and a business
card. It comes flat on two, 38-lb.
letter-size sheets perforated and
scored, ready for desktop printing.
Packaged 50 sets to a box. Ask for
model #BJP104 (white) or #BJP107
(cream). www.paperdirect.com

Jacket with
pocket

Design a step-up brochure



A compact brochure of loose cards
is easy to customize.

1 of 5

Before&After | www.bamagazine.com

The step-up brochure is a jacket with three (or more) information
cards stacked inside and a business card on the pocket. It fits a
standard, #10 envelope. Its popularity is in its versatility; you can mix
and match cards without reprinting the cover. If you need only a few,
you can work from a blank, pre-cut template, as we have here.

0626 Design a step-up brochure




Back

Unite the parts

of Sacramento

BLOSSOM
Diane Richards
Body Wellness Center
Information | Appointments
9 16 . 5 5 5. 1 2 8 6

. . . and on the business card
Careful cropping isolates a single
blossom and sustains the theme.
(Note that the photo has been scaled,
flipped and cropped to make the best
use of each space, yet the result is a
unified whole. This isn’t possible with
photos on which transformations
will be apparent [mirrored type, inexplicable jumps in size, etc.]. It works
best with organic images like this one,
which in nature vary a lot anyway.)

BLOSSOM

Recline and relax in a soft blanket, and
experience the clean, fresh aromas, warm
mists, gentle exfoliates and cool sensations
of our unique skin therapies.

Skin Therapy

BLOSSOM

Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified

massage therapist. Relax and let use melt
away your stress and tension.

Massage Therapy

BLOSSOM

0626



. . . on the inside . . .
Inside, the photo is flipped so the blossoms
remain visible when the cards are in place.
Because it’s here for continuity and is not the
focal point, lighter opacity makes it recede
and not steal attention from the cards.

Beauty starts with continuity. To design a beautiful brochure, you must visually connect
its many parts. Do this by repeating the image, layout, type and colors throughout.

Front

Place the photo across panels . . .
The photo crosses outside panels, which ties
front to back. It’s sized so the blossoms are on
the front. Note how the back-panel text aligns
neatly to the right beneath the leaf tips.

Layout

Glow with Radiance

Lighten-up Facial 40 min | $65
A gentle, 40 minute facial designed to calm, balance
and lighten sensitive, irritated skin; smoothes, protects
and diminishes redness.

Multi-Vitamin Anti-Oxidant 60 min | $75
Minimize fine lines with vitamins and anti-oxidants.
Detox skin for a supple, normal radiance.

Design a step-up brochure

Hot Stone 40 min | $55
Escape to a state of pure relaxation with this ancient
Native American treatment. Warm stone therapy is
combined with traditional Swedish massage to dissolve
muscle tension and induce deep relaxation.

Athletes 40 min | $75
For pre- or post-activity, this massage is designed to
prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports
massage uses vigorous strokes, stretching and friction.

Deep Muscle 60 min | $65
A therapeutic technique of body work that releases
chronic pain. Using slow strokes that run across the
muscles and deep finger pressure, this technique works

best on targeted areas and not full body.

Rest, relax and rejuvenate your
mind, body and soul with our oneof-a-kind Spa treatments. World
renowned, our Skin and Massage
therapies target a wide range of
needs. Specially trained therapists
and only the highest quality products produce unparalleled results.
Relaxed and rejuvenated, you will
glow with radiance.
For more information and a complete list of therapies,
visit us online at BlossomWell.com

2 of 5

Before&After | www.bamagazine.com

Note the photographic continuity: Three close-ups, similar
color palettes, same size, proportions and position.

Anti-Aging 60 min | $75
Strengthen mature skin with a deep hydrating treatment, enhancing your natural moisture barrier for
smooth, cool and supple skin.

Skin Renewal 60 min | $75
Treat maturing skin with a hydrating botanical massage;
restore clarity, radiance and suppleness.

Layout and alignment are the same on every card.

Lay out each card alike. Work down from the top—head, then photo, then text—
then carry the sizes and dimensions to the other cards.

Start at the top
Be kind to your reader; put section heads on
top! The photo on only the front card is visible and makes the first impression. The front
card is the obvious place for an introduction,
which is set here in oversize text type.

0626 Design a step-up brochure




B

Type

Big, medium, small
When two typestyles have similar
weight, as they have here, it’s a good
idea to use size to differentiate kinds
of information. Select big, medium
and small. Above, big and medium
sizes convey headline and narrative;
small handles the data.

Massage Therapy

BLOSSOM

BLOSSOM

Skin Therapy
wellRestore an all-over sense of calm and
certified
being with the soothing touch of a
BLOSSOM

therapist. Relax and let use melt
massage
Glow
with
Radiance
away your stress and tension.

mists, gentle exfoliates and cool sensation
s
of our unique

Swedish 40 min | $65
body
and soothe nerves through total
Relieve tension Recline
and relax in a soft to
therapeutic treatment is designedblanket, and
relaxation. This experienc
e the clean,
stress.
fresh

tension and
aromas, warm
improve circulation, relieve muscle

skin therapies.
Deep Muscle 60 min | $65
work that releases
A therapeutic technique of body
run across the
chronic pain. Using slow strokes that
this technique works
finger pressure,
Lighten-up
Facial 40
muscles and deep
min | $65
body.
not fullfacial
areas and
A gentle,
40 minute
best on targeted
designed to calm, balance

skin for a supple normal radiance.

lighten sensitive
your
rejuvenate
Rest, relax andand

irritated skin; smoothes, protects
min diminishes
40and
| $75
redness.
with
soul
body and
mind,Athletes
ouris designed
one- to preFor pre or post activity, this massage
help them recover more
orWorld
exercise60
Skin for
of-a-kind
treatments.
Spa
Renewal
muscles
pare the
min | $75
Sports massage
activity.
round ofskin
nextmaturing
quickly for the
with a hydrating botanical massage,
ourTreat
renowned,

Massage
andradiance
Skin
and friction.
stretching
strokes,
clarity,
uses vigorousrestore
and
suppleness.
therapies target a wide range of
40 min | $55 60 min | $75
Stone Anti-Aging
therapists
trainedrelaxation
Specially
needs.Hot
with this ancient
state of pure
mature skin with
Escape to a Strengthen
a deep hydrating
treattherapy is
stone
Warm
the
and only
highest
prodquality
ment.treatment.

Enhancing
American
Native
your natural
moisture barrier for
massage to dissolve
Swedish
smooth,
traditional
cool and
combined with
supple
skin.
results.
unparalleled
ucts produce
relaxation.
muscle tensionand induce deep
you will
Relaxed and rejuvenated,
Multi-Vitamin Anti-Oxidan
t 60 min | $75
Minimize fine lines with vitamins
and anti-oxidants.
glow with radiance.
Detox

For more information and a complete list of therapies,
visit us online at BlossomWell.com

Note above that the warm card
separates the two cool ones.

Design a step-up brochure

0626

Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let us melt
away your stress and tension.



BLOSSOM

Massage Therapy

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let us melt
away your stress and tension.
Swedish 40 min | $65
Relieve tension and soothe nerves through total body
relaxation. This therapeutic treatment is designed to
improve circulation, relieve muscle tension and stress.

Massage Therapy

Use only one or two typestyles—typically, one for heads and another for text.
Alter style or size only when the message changes, not arbitrarily.

A

Practically, type must be readable, and it must
fit the space. Aesthetically, it must convey a
mood or impression. A Berkeley Oldstyle
is an easy-to-read serif style with flower-like
detailing. B Avenir Light is a complementary
san-serif; its clean lines are especially readable at small sizes and convey a somewhat
clinical look appropriate for a health spa.

Color

Neighboring (analogous) colors have a
color in common, in
this case yellow.

Add calm
You create calm with lightness, softness, an absence of contrast and
edge, which is what we see in very
light colors, which are mostly white.
Neighboring colors on the wheel provide a bit of difference, yet because
they share a common color are similarly compatible. Note below the
absence of edge —that’s peaceful!

3 of 5

Before&After | www.bamagazine.com

It’s a refreshing image
Sampling the image shows
that it’s mainly spring greens,
which are cool and refreshing.
For versatility, we also need
other colors . . .

Color expresses emotion, mood, feel. Identify your key feel words —in this case calm and
refreshing—then sample a color from the image and build your color palette from that.

Blossom color

0626 Design a step-up brochure




11”

Letter-size page (81⁄ 2”x 11”)

81⁄ 2”

4”

Template A: Brochure jacket

4”

Add card slits when printing commercially.

11”

3 2⁄ 3”

7”

Template B: Inserts and business card

6”

2”

Letter-size page (11” x 81⁄ 2”)

3 2⁄ 3”

81⁄ 2”

3 2⁄ 3”

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Add
double-sided
tape to tab.

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Remove the excess paper
then separate the cards

Start with the inside up

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0626 Design a step-up brochure

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BLOSSOM

5a

2b

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of Sacramento

9 16 . 555. 12 86

3a

BLOSSOM

Massage Therapy

Restore an all-over sense of calm and wellbeing with the soothing touch of a certified
massage therapist. Relax and let use melt
away your stress and tension.

60 min | $65

Multi-Vitamin Anti-Oxidant 60 min | $75 combined with traditional Swedish massage to dissolve
muscle tension and induce deep relaxation.
Minimize fine lines with vitamins and anti-oxidants.
Detox skin for a supple, normal radiance.

massage uses vigorous strokes, stretching and friction.
Anti-Aging 60 min | $75
Strengthen mature skin with a deep hydrating treatHot for
Stone 40 min | $55
ment, enhancing your natural moisture barrier
Escape to a state of pure relaxation with this ancient
smooth, cool and supple skin.
Native American treatment. Warm stone therapy is

Athletes 40 min | $75
Skin Renewal 60 min | $75
For massage;
pre- or post-activity, this massage is designed to
Treat maturing skin with a hydrating botanical
restore clarity, radiance and suppleness. prepare the muscles for exercise or help them recover
more quickly for the next round of activity. Sports

A therapeutic technique of body work that releases
Lighten-up Facial 40 min | $65
chronic
pain. Using slow strokes that run across the
A gentle, 40 minute facial designed to calm,
balance
muscles
and deep finger pressure, this technique works

and lighten sensitive, irritated skin; smoothes,
protects
best on targeted areas and not full body.
and diminishes redness.

Deep Muscle

Recline and relax in a soft blanket, and
Swedish 40 min | $65
experience the clean, fresh aromas,
warm
Relieve tension and soothe nerves through total body
mists, gentle exfoliates and cool sensations
relaxation. This therapeutic treatment is designed to
of our unique skin therapies.
improve circulation, relieve muscle tension and stress.

Skin Therapy

BLOSSOM

Diane Richards
Body Wellness Center
Information | Appointments

BLOSSOM

Article resources

Glow with Radiance

Rest, relax and rejuvenate your
mind, body and soul with our oneof-a-kind Spa treatments. World
renowned, our Skin and Massage
therapies target a wide range of
needs. Specially trained therapists
and only the highest quality products produce unparalleled results.
Relaxed and rejuvenated, you will
glow with radiance.
For more information and a complete list of therapies,
visit us online at BlossomWell.com

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Typefaces
1 ITC Berkeley Oldstyle Book | 26 pt,
–10 letterspacing

2 (a–b) Avenir 35 Light | a) 9/12 pt,
+25 letterspacing, b) 8/11 pt
3 ITC Berkeley Oldstyle Bold | 10 pt,
+25 letterspacing
4 (a–c) ITC Berkeley Oldstyle Medium
a) 24 pt, –25 letterspacing,
b) 14/16.5 pt, c) 11/12.5 pt
5 (a–b) Avenir 85 Heavy | a) 8/11 pt,
b) 6.5/11 pt

Images
a

b

c

d

6 (a–d) iStockphoto.com

7 paperdirect.com

Template

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C40 M15 Y15 K15

C40 M10 Y90 K0

Colors

9
10 C30 M29 Y35 K55
11 C14 M2 Y7 K0
12 C0 M8 Y16 K5
13 C10 M0 Y30 K0

Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
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After is dedicated to making graphic design understandable, useful and even fun for everyone.
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Design advisor Gwen Amos
Before & After magazine
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