Future digital service provider – new business models

Future Digital Service Provider –
New Business Models
Erik Meijer, Deutsche telekom
01.10.2015 –


From Strategy

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To Execution

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To Operations
Carrier Billing example – Overview (source: Deutsche Telekom)


Carrier-Billing Example
MOB purchase flow
Enter mobile no. (code via SMS)

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Transaction processed via DT SDP

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2

4

(Source: PayPal)

Enter SMS code on screen
Charged to Telekom bill (post-pay & pre-pay accounts)

Success confirmed

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Multi-Screen Example
Mobile Operator Billing on 2nd screen (source Paypal/ Samsung/ Sony)
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3

1

2

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White-Label Example
White Label – Cloud/OTT delivered (source: iMobileMagic)

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To Customer Centric future...
Branded Interface – voice /messaging/ video / social/ APPs/ etc. (source IMobileMagic)

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To Customer Centric IoT...
IoT – communication interfaces on all surfaces (source: Corning Glass)

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And Execution...
Moving from product to customer centric (source: T-Mobile US)

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HOW: b2b2x: Carrier-Billing with Salesforce
Enabling Carrier Billing in Salesforce Platform 1 (source: T-Systems / Salesforce)

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HOW: b2b2x: Carrier-billing with Salesforce
Rationale and (dummy) example screens (source: Salesforce)
• 80-90 micro-moments per day for digital
services

• On top of 3-5 physical opportunities
• Bucket values : 0,49 – 99,99euros!
• High(er) margins
• High conversion/ repeat usage
• One-touch/ no registration: ideal for mobile
• Reach: more SIMs in market that Credit
Cards and Bank accounts combined

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WHY: Digital Touch-Points / Branded Access
Phygital Opportunity - Illustrative (source Coca-Cola, FON, Deutsche Telekom)

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WHY: Micro-Moments
Big Brand Decisions in split-seconds (source: Think with Google)

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Payment
Identity
Location
Fraud Prevention
….

M2M

Roaming
Quality of Service
Predictive Data
….
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